In 2024, around ** million people in Germany were hardly or not at all interested in fashion and fashion trends. This was a slight decrease compared to the year before. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

In 2024, the German B2C e-commerce sector generated around 85.4 billion euros in revenue. For 2024, forecasts predict 88.3 billion euros. As is evident in the timeline, figures have only been increasing year after year. Growing and growing Online shopping is on the rise, and with the ongoing coronavirus (COVID-19) pandemic, this trend has only increased. On the one hand, businesses which may not have had a large online presence previously were forced to consider either expanding in that direction or facing severe economic distress due to closures and restrictions. On the other, consumers could not go shopping as usual due to non-essential shop closures by the government to curb the spread of the virus, and therefore turned to online shopping. However, even before the pandemic, the convenience and appeal of buying on the internet only grew. Simultaneously, so did the pressure on postal and delivery services, as well as employees of such online e-commerce giants as Amazon. The rise of B2C, for all its progress, also brings to the fore various discussions concerning sustainability, employee rights and ethical production. Nonetheless, B2C sales in Germany are predicted to record enormous figures in the near future. Top hits The absolute leader among German online shops was amazon.de, where anyone can buy virtually anything. A contributing feature is undoubtedly Amazon's Prime delivery option, which guarantees faster delivery of certain goods for those subscribed to Prime. The other two in the top three online heavyweights included multichannel German e-retailer Otto and the fashion powerhouse Zalando.

The Germany IT Services Market Report is Segmented by Service Type (IT Consulting and Implementation, IT Outsourcing, Business Process Outsourcing, and More), End-User Enterprise Size (Small and Medium Enterprises, and Large Enterprises), Deployment Model (Onshore Delivery, and More), and End-User Vertical (BFSI, Manufacturing, Government and Public Sector, and More). The Market Forecasts are Provided in Terms of Value (USD).

Minute-by-minute updated keyword database from Google, featuring 250 trending search terms

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Germany IT Market Size 2025-2029

The Germany IT market size is forecast to increase by USD 33.3 billion at a CAGR of 4.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of IT solutions among Small and Medium-sized Enterprises (SMEs). This trend is fueled by the recognition of the benefits that IT solutions bring to business operations, including improved efficiency and competitiveness. Additionally, larger enterprises in Germany are embracing Big Data solutions to gain insights from their data and make informed business decisions, enabling better decision-making and business intelligence. However, the market faces a notable challenge: the shortage of skilled IT professionals. This talent crunch poses a significant obstacle for businesses looking to implement new IT projects and innovations. To capitalize on the opportunities presented by the growing IT market and navigate the challenges effectively, companies should consider strategies such as investing in training and development programs for their existing workforce, collaborating with educational institutions, and exploring partnerships with IT service providers.
By taking a proactive approach to addressing the talent shortage, businesses can ensure they have the necessary resources to drive growth and stay competitive in the dynamic IT landscape of Germany.

What will be the size of the Germany IT Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic IT market of Germany, collaboration tools and digital workplaces are increasingly shaping the business landscape. Companies are investing in data visualization solutions to gain insights from complex data sets. Cybersecurity awareness is at an all-time high, with a focus on data breach response and ransomware protection. Multi-cloud strategies are prevalent, requiring robust IT risk management and compliance audits. Remote work is the new norm, necessitating advanced video conferencing and phishing prevention. Data warehousing and data integration are crucial for effective data governance and mining.
Business continuity planning and incident response are essential components of IT strategy. Predictive analytics, edge computing, and serverless computing are emerging trends. Low-code and no-code platforms are simplifying IT development, while hybrid cloud solutions offer flexibility and cost savings. IT leaders must navigate these trends and ensure data quality and security in an ever-evolving digital world.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Manufacturing
  Government
  BFSI
  ICT
  Others


Application

  Large enterprise
  SMEs


Geography

  Europe

    Germany

By End-user Insights

The manufacturing segment is estimated to witness significant growth during the forecast period.

In the dynamic German IT market, various entities play crucial roles in driving innovation and transformation across industries. IT governance, knowledge management, and project management ensure effective implementation of technology solutions. Technical support and network administration maintain the infrastructure's health, while managed services and cloud computing offer flexible and scalable options. The Internet of Things (IoT) and data security are significant concerns, with application security and endpoint security safeguarding digital assets. Business continuity planning and disaster recovery prepare organizations for potential disruptions. Red teaming and threat intelligence identify vulnerabilities, and penetration testing and vulnerability management mitigate risks.

Cloud automation, software development, and data analytics fuel innovation, while IT compliance and data loss prevention maintain regulatory adherence. Machine learning and artificial intelligence automation streamline processes, and infrastructure automation optimizes operations. IT outsourcing, agile methodologies, and infrastructure automation enable businesses to focus on core competencies. Security administration, asset management, and capacity planning ensure IT environments run efficiently. Performance monitoring, budgeting, and problem management maintain optimal IT performance. In the manufacturing sector, IT is transforming traditional factories into smart digital ones, with automated procurement, manufacturing, and distribution processes. This digital transformation enhances productivity, flexibility, and quality. The German market's evolving patterns reflect a focus on innovation, security, and efficiency.

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Germany Google Search Trends: Online Classroom: Zoom data was reported at 1.000 Score in 24 Nov 2024. This stayed constant from the previous number of 1.000 Score for 23 Nov 2024. Germany Google Search Trends: Online Classroom: Zoom data is updated daily, averaging 1.000 Score from Dec 2021 (Median) to 24 Nov 2024, with 1090 observations. The data reached an all-time high of 2.000 Score in 20 Mar 2024 and a record low of 0.000 Score in 16 Nov 2024. Germany Google Search Trends: Online Classroom: Zoom data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Germany – Table DE.Google.GT: Google Search Trends: by Categories.

Google Mobility Changes: Residential: Germany: Hessen data was reported at 3.000 % in 30 Sep 2022. This records a decrease from the previous number of 4.000 % for 29 Sep 2022. Google Mobility Changes: Residential: Germany: Hessen data is updated daily, averaging 6.000 % from Feb 2020 (Median) to 30 Sep 2022, with 959 observations. The data reached an all-time high of 29.000 % in 01 May 2020 and a record low of -4.000 % in 08 May 2022. Google Mobility Changes: Residential: Germany: Hessen data remains active status in CEIC and is reported by Google LLC. The data is categorized under Global Database’s Germany – Table DE.Google.GM: Mobility Trends: Residential.

The Germany Fintech Market is Segmented by Service Proposition (Digital Payments, Digital Lending and Financing, Digital Investments, Insurtech, and Neobanking), by End-User (Retail and Businesses), and by User Interface (Mobile Applications, Web / Browser, and POS / IoT Devices). The Market Forecasts are Provided in Terms of Value (USD).

The Germany Flavor Drops Market size is expected to reach $9.5 Million by 2030, rising at a market growth of 6.8% CAGR during the forecast period. The flavor drops market in Germany has witnessed notable growth in recent years. One of the key drivers behind the rising popularity of flavor drops is

The size of the Germany Data Center Networking market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.33% during the forecast period. Recent developments include: June 2023: Cisco Inc. unveiled the Cisco Nexus 9800 Series modular switches, further bolstering the Cisco Nexus 9000 Series portfolio. This new chassis introduces support for high-speed, high port-density line cards., September 2023: Juniper Networks introduced enhanced Juniper Apstra capabilities aimed at improving operator experiences and streamlining the deployment and operation of private data center infrastructures.. Key drivers for this market are: Increasing Utilization of Cloud Storage is Driving the Market Growth, Rising Need for Backup and Storage is Expanding the Market Demand. Potential restraints include: Lack of Skilled Professionals is Hindering the Market Demand. Notable trends are: IT & Telecommunication Segment to Hold Major Share in the Market.

Monthly dataset of the Germany Exports, including historical data, latest releases, and long-term trends from 1962-01-31 to 2025-09-30. Available for free download in CSV format.

Germany Google Search Trends: Online Training: Udemy data was reported at 1.000 Score in 08 May 2025. This stayed constant from the previous number of 1.000 Score for 07 May 2025. Germany Google Search Trends: Online Training: Udemy data is updated daily, averaging 1.000 Score from Dec 2021 (Median) to 08 May 2025, with 1255 observations. The data reached an all-time high of 18.000 Score in 21 Apr 2023 and a record low of 0.000 Score in 03 May 2025. Germany Google Search Trends: Online Training: Udemy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Germany – Table DE.Google.GT: Google Search Trends: by Categories.

This statistic presents the results of a survey conducted in Germany in 2013 on what companies and service providers regarded as the most important trends in "mobile content". More than ** percent of service providers believed that location based services were one of the most relevant trends.

Google Search Trends: Travel & Accommodations: American Airlines data was reported at 0.000 Score in 30 Nov 2025. This stayed constant from the previous number of 0.000 Score for 29 Nov 2025. Google Search Trends: Travel & Accommodations: American Airlines data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 30 Nov 2025, with 1461 observations. The data reached an all-time high of 2.000 Score in 30 Jan 2025 and a record low of 0.000 Score in 30 Nov 2025. Google Search Trends: Travel & Accommodations: American Airlines data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Germany – Table DE.Google.GT: Google Search Trends: by Categories.

Germany Beauty & Personal Care Products Market size was valued at USD 13.2 Billion in 2024 and is projected to reach USD 18.47 Billion by 2031, growing at a CAGR of 4.2% from 2024 to 2031.Germany Beauty & Personal Care Products Market Drivers1. A greater emphasis on grooming oneselfDemand for high-end and cutting-edge beauty products has increased as a result of consumers' increased focus on grooming and self-care due to lifestyle shifts and social media impact.2. Organic and Natural TrendsThe demand for eco-friendly, cruelty-free, and chemical-free clean beauty products has surged due to growing consumer awareness of sustainable and organic products.3. Population AgeingThe need for anti-aging skincare products, serums, and treatments that target wrinkles, fine lines, and skin regeneration has increased due to Germany's ageing population.

The statistic depicts the development of consumer prices for butter in Germany from 2016 to 2024. In 2024, the consumer prices for butter in Germany increased by almost ** percent as compared to the previous year.

USD 12.99 Billion in 2024; projected USD 55.98 Billion by 2033; CAGR 17.63%.

Historical dataset of the Germany Stock Market Index (DAX), covering values from 1988-01-01 to 2025-12-02, with the latest releases and long-term trends. Available for free download in CSV format.

Germany Data Center Storage Market is Segmented by Storage Technology (Network-Attached Storage, Storage Area Network, and More), Storage Type (Traditional HDD Arrays and More ), Data Center Type (Colocation Facilities and More), End User (IT and Telecommunication, BFSI and More), Form Factor (Rack-Mounted and More), Interface(sas / SATA, Nvme, Fibre Channel and ISCSI). The Market Forecasts are Provided in Terms of Value (USD).

USD 21.76 Billion in 2024; projected USD 45.19 Billion by 2033; CAGR 8.5%.