As of June 2022, more than 500 hours of video were uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around 40 percent between 2014 and 2020.

YouTube global users

Online video is one of the most popular digital activities worldwide, with 27 percent of internet users worldwide watching more than 17 hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately 900 million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than 86 billion U.S. dollars.

YouTube video content consumption

The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted 217.25 billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.

On June 17, 2016, Korean education brand Pinkfong released their video "Baby Shark Dance", and the rest is history. In January 2021, Baby Shark Dance became the first YouTube video to surpass 10 billion views, after snatching the crown of most-viewed YouTube video of all time from the former record holder "Despacito" one year before. "Baby Shark Dance" currently has over 15 billion lifetime views on YouTube. Music videos on YouTube “Baby Shark Dance” might be the current record-holder in terms of total views, but Korean artist Psy’s “Gangnam Style” video remained on the top spot for longest (1,689 days or 4.6 years) before ceding its spot to its successor. With figures like these, it comes as little surprise that the majority of the most popular videos on YouTube are music videos. Since 2010, all but one the most-viewed videos on YouTube have been music videos, signifying the platform’s shift in focus from funny, viral videos to professionally produced content. As of 2022, about 40 percent of the U.S. digital music audience uses YouTube Music. Popular video content on YouTube Music fans are also highly engaged audiences and it is not uncommon for music videos to garner significant amounts of traffic within the first 24 hours of release. Other popular types of videos that generate lots of views after their first release are movie trailers, especially superhero movies related to the MCU (Marvel Cinematic Universe). The first official trailer for the upcoming film “Avengers: Endgame” generated 289 million views within the first 24 hours of release, while the movie trailer for Spider-Man: No Way Home generated over 355 views on the first day from release, making it the most viral movie trailer.

This dataset is a daily record of the top trending YouTube videos and it will be updated daily.

Context

YouTube maintains a list of the top trending videos on the platform. According to Variety magazine, “To determine the year’s top-trending videos, YouTube uses a combination of factors including measuring users interactions (number of views, shares, comments and likes). Note that they’re not the most-viewed videos overall for the calendar year”.

Note that this dataset is a structurally improved version of this dataset.

Content

This dataset includes several months (and counting) of data on daily trending YouTube videos. Data is included for the IN, US, GB, DE, CA, FR, RU, BR, MX, KR, and JP regions (India, USA, Great Britain, Germany, Canada, France, Russia, Brazil, Mexico, South Korea, and, Japan respectively), with up to 200 listed trending videos per day.

Each region’s data is in a separate file. Data includes the video title, channel title, publish time, tags, views, likes and dislikes, description, and comment count.

The data also includes a category_id field, which varies between regions. To retrieve the categories for a specific video, find it in the associated JSON. One such file is included for each of the 11 regions in the dataset.

For more information on specific columns in the dataset refer to the column metadata.

Acknowledgements

This dataset was collected using the YouTube API. This dataset is the updated version of Trending YouTube Video Statistics.

Inspiration

Possible uses for this dataset could include: - Sentiment analysis in a variety of forms - Categorizing YouTube videos based on their comments and statistics. - Training ML algorithms like RNNs to generate their own YouTube comments. - Analyzing what factors affect how popular a YouTube video will be. - Statistical analysis over time.

For further inspiration, see the kernels on this dataset!

Introduction

YouTube Statistics: Ever since 2005, YouTube, starting as a small video-sharing website, has quickly grown into a global giant in entertainment, education, and marketing sectors. Now, as of 2024, the platform itself has expanded considerably in terms of its outreach and impact as it consolidates its dominance in the digital landscape.

This article takes into account the latest YouTube statistics and trends to show its triumphal growth and importance in several spheres.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

This statistic presents the share of consumers in the United States who found YouTube advertising videos to be helpful as of May 2017. During the survey period, 11 percent of respondents had expressed that they found YouTube video advertising to be very helpful, while 31 percent had reported that it was not helpful at all.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

This statistic presents the share of consumers in the United States who felt annoyed about YouTube advertising videos as of May 2017. During the survey period, 32 percent of respondents had expressed that they were very annoyed by YouTube video advertising, while 10 percent had reported that it was not annoying at all.

As of July 2022, the largest bulk of YouTube video views in the United States was continued for over 90 percent by influencer-published videos. Videos created by media companies generated approximately six percent of all the views on the popular social video platform, while videos created by brands or aggregators generated only two percent of all the views on YouTube as of the examined period.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

During the second quarter of 2024, a total of approximately 8.4 million videos were removed from the Google-owned video-sharing platform YouTube. This includes videos that had been automatically flagged for violating the platform's community guidelines. In comparison, only 299 thousand videos were removed via flags from non-automated flagging systems.

During the second quarter of 2024, around 59.4 percent of videos removed from YouTube were deleted due to child safety reasons. This represents an increase from the previous quarter, when the videos removed from the platform due to this reason made-up around 43.4 percent of the total removed videos. During the last measured quarter, another 1.3 percent of flagged videos were removed due to spam or misleading content.

As of January 2025, T-Series had reached surpassed 281 billion lifetime video views, making it the most-viewed YouTube channel owner of all time. Popular children's rhymes and song channel Cocomelon followed, with 194 billion lifetime views. Several children-themed channels such as Like Nastya, Kids Diana Show, and Vlad and Niki appeared in the ranking. YouTube is one of the most beloved platforms for children and teens In recent years, video content not only has become one of the most popular types of online formats for children but also one of the highest-performing online categories. The most viewed video on YouTube has been for several years "Baby Shark Dance," published by Korean education brand Pinkfong in June 2016. The catchy rhyme was the first YouTube video to reach and surpass 10 billion views, and as of January 2024 was sitting at 13.93 billion global views. YouTube channels that propose content for children and young teens are also among the most subscribed channels on the platform, with 3D-animation channel Cocomelon counting almost 188 million subscribers worldwide as of January 2025. Children mobile video app usage According to a survey of global parents conducted in September 2021, watching YouTube videos was the most common mobile activity for 54 percent of children, second only to online gaming. Additionally, watching movies and watching content on social media were indicated by 30 percent and 20 percent of parents as usual activities for their children to engage with on mobile devices. In the United States and in the United Kingdom, YouTube and Netflix were the most popular video apps for children to engage with.

Felix Arvid Ulf Kjellberg - operating on YouTube as PewDiePie - is one of the most successful content creators on the platform. As of December 2024, the popular YouTuber had accumulated approximately 29.4 billion views on his channel. Despite his success, PewDiePie 's YouTube channel has experienced stagnant growth in 2022, maintaining its audience at 111 million subscribers since December 2021. Most popular channels While PewDiePie’s accumulated more than 29 billion views is impressive, it is dwarfed by the most watched channels on YouTube. Wiz Khalifa music channel is the most watched YouTube channel on a monthly basis, with viewers watching their videos an incredible 5.99 billion times every month. Fast fame on YouTube Now a decade old, YouTube’s ability to connect content creators with massive audiences has led to the emergence of channels that rival mainstream media outlets in terms of audience size. In some cases, videos can reach 100 million views in just a matter of days. Channels for kids such as Cocomelon - Nursery Rhymes have also been popular, with lifetime views of over 194 billion.

The number of Youtube users in India was forecast to continuously increase between 2024 and 2029 by in total 222.2 million users (+34.88 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 859.26 million users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Sri Lanka and Nepal.

Panda Shorts, a channel that focuses on comedy reactions, was the most viewed channel on YouTube in Sweden, as of January 2025. The videos, focused mainly on reactions and challenges, were viewed over 11.8 billion times. The next channel in the ranking was Avicii, with more than 11.3 billion views. This was followed with another channel dedicated to Avicii, and AviciiOfficialVEVO had around 9.83 billion video views for the evaluated period. Furthermore, Panda Shorts had the channel with the highest number of subscribers, reaching over 23.8 million in January 2025. Among the other Swedish YouTube channels with the most subscribers, were ABBA and Family Playlab.  How much do YouTubers in Sweden earn? A study, conducted in 2020, analyzed the YouTubers in Sweden, by their influence and income. A so-called micro influencer would make minimum five thousand Swedish kronor per video, while a macro influencer would make between 15 thousand and 25 thousand that year. An icon influencer could make up to 300 thousand Swedish kronor.  YouTube activities Watching entertaining videos was what most Swedes used YouTube for in 2022. Other popular activities were watching educational videos, listening to music, watching documentaries, and subscribing to channels. Three percent of the respondents in 2022, said, they created and published their own videos.

During the second quarter of 2024, around 1.37 billion comments on YouTube videos were removed due to violations of the platform's community guidelines. This represents a decrease compared to the previous quarter, when the number of comments removed from the platform were approximately 1.44 billion comments. The majority of removed comments were first detected through automated flagging.

As of November 2024, users worldwide spent more than 27 hours using the YouTube mobile app per month. Users in South Korea spent an average of approximately 43 hours and 26 minutes engaging with video content on the YouTube app, while users in Switzerland spent less than 10 hours monthly on the app. In the United States, each user spent approximately 24.43 hours on the mobile app of the popular social video platform in 2024.

In 2023, YouTube Shorts was estimated to have around 153 million monthly viewers in the United States. Launched in 2021, Shorts have quickly become a popular format for both YouTube users and creators, with the company reporting two billon global monthly active viewers in July 2023. The format is estimated to reach 185 million U.S. viewers per month by 2026.