In the third quarter of 2024, 93 percent of the people connected to internet in Ghana used WhatsApp. Tiktok was also a popular social media platform, utilized by 81 percent of internet users and overtaking Facebook in second position. While the aforementioned platforms generally increased in usage over the last year, others like Facebook, Instagram, and Snapchat lost quite a number of accounts. Men in social media usage in Ghana Men dominate the overall social media usage in Ghana, referring to close to 59 percent of the population as of January 2025. For instance, Facebook, one of the leading social media channels, has about 59 percent of its users being men. As a result, men are the most reachable by social media advertising in Ghana, especially those between the ages of 25 and 34 years. Preferred social media devices For different social media networks, people in Ghana tend to use different devices, including mobile phones, desktops, and tablet computers. For instance, desktops are mainly used to access YouTube, while individuals use tablets to access Pinterest and Facebook. In terms of mobile devices, some of the most common social media channels used thereon are Facebook, YouTube, and Twitter.

WhatsApp was the most used social media platform of internet users in Ghana aged 16-64 years, according to a survey conducted in the third quarter of 2023. It accounted for close to ** percent of internet users in the country. This was then followed by Facebook and TikTok with approximately ** percent and ** percent, respectively. Moreover, Telegram was the second most preferred direct messaging platform in the country with **** percent of respondents who shared this sentiment.

As of January 2025, Ghana registered **** million social media users. This was an increase from *** million in the preceding year. In December 2024, there was an estimated number of ** million Facebook users in the country. This, however, did not exceed the share of WhatsApp users. Over the years, the use of social media in Ghana has followed a rising trend. Expanding internet usage The number of internet users in Ghana reached a total of **** million in January 2025. This represented a penetration rate of nearly ** percent, meaning that more than half of the population had internet access. Consequently, revenues generated by internet access have been projected to exceed *** billion U.S. dollars in the West African country, following an increasing trend. Mobile connections and subscriptions There were **** million mobile connections in Ghana in January 2025, most of which were pre-paid connections. In terms of mobile internet usage, an estimated ** million users were registered for the same period. Similarly, in 2022, roughly *** mobile cellular subscriptions per 100 inhabitants were counted in the country.