The statistic shows the value of the global gift cards market from 2017 to 2025. In 2017, the global gift cards market was valued at approximately *** billion U.S. dollars and was forecast to reach a value of *** billion U.S. dollars by 2025.

Gift card sales in the United States were projected to amount to almost *** billion U.S. dollars in 2023. This signifies an upward growth trend over the past number of years, as gift card sales were approximately ** billion U.S. dollars in 2010. Gift card usage A gift card is a prepaid payment card that contains a specific amount of money available for use either online or in-store. Gift cards may be closed loop, only redeemable with a single retailer, or open loop, redeemable from any merchant which accepts payment through the gift card in question. According to a survey, approximately half of consumers in the United States purchased gift cards as presents to others due to their convenience. U.S. retail Total retail sales in the United States amounted to just over ***** trillion U.S. dollars in 2023, up from around *** trillion U.S. dollars in 2022. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. There are around **** million retail establishments in the United States. Walmart, Amazon, The Kroger Co., Costco, and Target are a selection of the leading retailers in the United States.

Discover the booming gift card market! Explore its size, growth trends, segmentation (open-loop, e-gifting, etc.), key players (Amazon, Starbucks, Walmart), and regional variations. Get insights into the future of gift cards and its promising growth potential until 2033.

The Canada Gift Card and Incentive Card Market Report is Segmented by Consumer Type (Individual, Corporate), Distribution Channel (Online, Offline), Product Type (E-Gift Card, Physical Card), and Geography (Ontario, Quebec, British Columbia, Alberta, Other Territories). The Market Forecasts are Provided in Terms of Value (USD).

The global gift card and incentive card market is experiencing robust growth, projected to reach a substantial size by 2033. A compound annual growth rate (CAGR) of 9.50% from 2019 to 2033 indicates a significant upward trajectory. This expansion is fueled by several key drivers. The increasing popularity of e-commerce and online gifting facilitates seamless digital transactions, boosting market adoption. Furthermore, the rise of corporate incentive programs and employee rewards leverages gift cards as a flexible and appreciated benefit. The diverse range of card types, including closed-loop (usable only at a specific retailer) and open-loop (usable at multiple retailers) options, caters to a broad consumer base. Segment-wise, online distribution channels are witnessing faster growth compared to offline channels due to convenience and accessibility. Spending patterns reveal strong demand across various categories, including e-commerce, restaurants, entertainment, and travel. Major players like Apple, Amazon, and others actively participate, further driving market expansion. However, factors like security concerns related to card fraud and the increasing popularity of alternative reward systems pose potential restraints to market growth. Despite these challenges, the continued evolution of digital platforms and the growing preference for convenient gifting solutions suggest a positive outlook for the market's long-term prospects. The market segmentation reveals a dynamic landscape. Open-loop cards are likely experiencing higher growth due to their broader usability, whereas corporate spending constitutes a larger proportion of the market compared to individual spending, reflecting the impact of incentive and rewards programs. Geographical analysis shows regional variations in market penetration, with North America and Europe potentially holding larger market shares initially, though the Asia-Pacific region is anticipated to demonstrate significant growth potential due to rising disposable incomes and expanding e-commerce penetration. Future market growth will depend on innovations in card technology, including mobile-based gift cards and virtual options. The continued focus on enhanced security measures to mitigate fraud risks will play a crucial role in shaping the industry's trajectory. Successful market players will need to focus on strategic partnerships, personalized offerings, and leveraging data analytics to understand consumer preferences and optimize marketing strategies. Recent developments include: In October 2022, InComm Payments, a leading global payments technology firm, acquired The Card Network, a domestic gift card provider. InComm Payments offers a customizable and personable gift card solution to consumers., In June 2022, Apple introduced a new type of gift card the"all-in-one" Apple Gift Card that can finally be purchased in Europe. It will allow customers to shop in its stores and pay for digital purchases on iTunes and the App Store.. Notable trends are: Growing E-commerce Worldwide is Driving the Adoption of Gift Cards.

Discover the booming global gift card market! Explore its size, growth rate, key trends (e-gifting, digital cards), and leading players (Amazon, Starbucks, Walmart). This comprehensive analysis reveals lucrative opportunities and future projections for 2025-2033.

Gift Card Market was valued at $884.76 million in 2021, and is predicted to reach $2097.13 million by 2030, with a CAGR of 8.3%% from 2022 to 2030.

In 2024, almost ** percent of people in the United States were going to spend their gift cards on essentials such as gas or groceries. This was an increase of two percent compared to the previous year. Clothing and jewelry was the second most popular category.

90 West's closed loop gift card data tracks the sale of single merchant branded gift cards. We know when & where a gift card is funded.

This data covers the entire US.

The data is updated daily (7x per week).

There are typically between 300,000 - 1m transactions daily. More during the holiday season.

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This gift card market share report comprises information about the geographical segmentation of this market.

North America will contribute the highest market share 41% of the gift card market. This geographical market distribution will help vendors analyze the most profitable market to tap into. To gather more information about the geographic market share request for a sample of the report.

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Gift Card Market Size 2025-2029

The gift card market size is forecast to increase by USD 1331.3 billion, at a CAGR of 15.4% between 2024 and 2029.

The fgift card market continues to evolve in tandem with the accelerating growth of the e-commerce sector. As consumers increasingly prioritize convenience and flexibility, digital gift cards have become a preferred choice, with open-loop gift cards gaining momentum due to their usability across various merchants. This growing preference underscores the need for seamless integration with online platforms and personalized digital experiences. Companies are enhancing their offerings by introducing value-added services that encourage customer engagement and long-term loyalty, aligning with broader shifts in online consumer behavior. The market's dynamics reflect an ongoing transformation where digital accessibility and customer-centric innovations shape strategic direction.
Despite this momentum, the market contends with specific limitations. The presence of fees and expiration dates associated with gift cards remains a challenge, often discouraging potential users due to perceived value loss. Addressing these concerns through transparent fee policies and extended validity periods is becoming a strategic imperative for maintaining consumer trust and market position.
A clear comparison highlights that open-loop gift cards are increasingly favored over closed-loop alternatives due to broader merchant acceptance and higher utility. Meanwhile, friction points such as fee structures and expiration policies continue to hinder widespread adoption, emphasizing the contrast between innovation-driven growth and persistent consumer concerns.

What will be the Size of the Gift Card Market during the forecast period?

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The global gift card platform market is undergoing continuous expansion, propelled by the demand for seamless digital transactions and integrated customer experience tools. Businesses are increasingly investing in scalable gift card software solutions that enable flexibility across channels through features like gift card CRM integration, mobile app functionalities, and gift card website plugin support. With growing e-commerce activity, there's a parallel need for gift card personalization, gift card branding options, and gift card marketing automation to enhance user engagement. Companies are optimizing their strategies with gift card analytics dashboard tools that inform gift card sales promotions and customer targeting.
As digital transactions grow, managing gift card pci compliance, gift card fraud detection, and gift card security protocols has become crucial to ensuring system integrity. Operational features such as gift card activation process, gift card redemption process, gift card expiry management, and gift card transaction history are being refined for efficiency, while customer support tools like gift card balance inquiry, gift card customer service, and gift card email templates help sustain loyalty.
A clear data comparison reveals significant traction: adoption of integrated gift card systems increased by 18.2% over the previous year, highlighting a shift toward API-driven customization and backend flexibility. Simultaneously, projected demand for digital gift card platform expansion is expected to rise by 27.9%, driven by the combined impact of mobile scalability and enhanced gift card reporting tools. This contrast illustrates the growing preference for real-time engagement capabilities over legacy gift card processing fees and limitations.

How is this Gift Card Industry segmented?

The gift card industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  E-gifts cards
  Physical gift cards


Distribution Channel

  Offline
  Online


Card Type

  Closed-loop Card
  Open-loop Card
  Closed-loop Card
  Open-loop Card


End-User

  Individuals
  Corporates


Application

  Retail
  Dining
  Entertainment


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The e-gifts cards segment is estimated to witness significant growth during the forecast period.

Gift cards have experienced significant advancements, with e-gift cards, or digital cards, gaining popularity in the retail sector. These cards, which are delivered via email with a confirmation to the purchaser, offer enhanced versatility and flexibility. E-gift cards eliminate logistical barriers, ensuring instant delivery to recipients. Open-loop and closed-loop gift cards, b

Discover the booming closed-loop gift card market! Learn about its $150 billion valuation, 8% CAGR growth, and key drivers like e-commerce and corporate gifting. Explore market segmentation, leading companies, and future trends in this comprehensive analysis.

This data is unique to 90 West. We offer raw data and insights from a panel of US gift card data. The data is delivered daily. T+1. Daily history from Jan 1, 2016. The data is both "open loop" and "closed loop".

"Open loop" is pre-paid gift card that can be spent anywhere credit cards are an option. We map the data to hundreds of merchants.

"Closed loop" is single merchant gift cards. We have data on over 70 brands.

300m+ annual transactions. $15b-$20b annual transaction volume.

Every so often, gift cards are more of a gift to the retailer than it is for the intended recipient. In 2024, about a third of consumers in the United States, who had an unused gift card balance, admitted that they did not make use of it, because they had simply forgotten about the gift card entirely. Over *** in **** even said the voucher had expired before they got to the point of trying to use it.

Discover the booming e-gift card market! This comprehensive analysis reveals key trends, market size projections, leading players (Amazon, Starbucks, etc.), and regional growth forecasts for 2025-2033. Learn about the drivers, restraints, and segmentation fueling this exciting sector.

The booming eGift card market is projected to reach $450 billion by 2033, driven by digital gifting trends and mobile payments. Explore market size, CAGR, regional insights, and key players shaping this dynamic sector.

The global gift cards market size is projected to grow from USD 1799.03 billion in 2025 to USD 6062.65 billion by 2033, exhibiting a CAGR of 16.4%.
Report Scope:

The global digital gift card and prepaid card market, valued at $371.66 million in 2025, is projected to experience robust growth, driven by the increasing preference for cashless transactions, the rising popularity of e-commerce, and the convenience offered by digital gifting solutions. The market's Compound Annual Growth Rate (CAGR) of 9.1% from 2019 to 2024 suggests a continued upward trajectory, with substantial market expansion anticipated through 2033. Key market segments include corporate gifting (a significant portion, estimated at 30% of the market in 2025, driven by employee incentives and client engagement programs), retail (another substantial segment, approximately 25% in 2025, leveraging digital platforms for enhanced customer loyalty), government initiatives (around 10% in 2025, possibly including social welfare programs), and others (the remaining 35%, encompassing individual gifting and niche applications). Within product types, digital gift cards are witnessing faster growth than physical prepaid cards due to their instant accessibility and ease of sharing, representing an estimated 60% market share in 2025. Major players like Amazon, iTunes, Walmart, and Starbucks, along with regional leaders in various markets, are leveraging technological advancements to enhance user experience and broaden market reach. Growth is further fueled by increasing smartphone penetration and improved internet infrastructure, particularly in developing economies. This growth is, however, subject to certain constraints. Security concerns surrounding online transactions and the potential for fraud remain significant challenges. Regulations governing prepaid card usage and data privacy also impact market dynamics. To mitigate these concerns, industry players are investing in robust security measures and compliance frameworks. The future market expansion will depend largely on addressing these security and regulatory hurdles, fostering greater consumer trust, and continuously innovating to provide a seamless and secure user experience across diverse platforms. The continued integration of digital gift cards into loyalty programs and broader e-commerce ecosystems further promises sustained growth in the coming years. Geographic expansion, particularly in regions with growing digital adoption rates, will also contribute significantly to the overall market expansion.

Financial overview and grant giving statistics of Retail Gift Card Association

In 2024, over a third of consumers in the United States felt that the experience of using gift cards could be improved upon buy having simplified balance check options and regular reminders for unused gift card balances.