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UK Personalized Gifts Market Size 2025-2029

The UK personalized gifts market size is forecast to increase by USD 1.26 billion, at a CAGR of 11% between 2024 and 2029.

Major Market Trends & Insights

By Distribution Channel - Online segment was valued at USD 669.30 billion in 2022
By Product - Non-photo personalized gifts segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 149.91 billion
Market Future Opportunities: USD USD 1.26 billion 
CAGR : 11%

Market Summary

The Personalized Gifts Market in the UK has experienced significant growth, with indexed sales increasing by 15% over the past five years. This expansion can be attributed to the advent of gift-giving culture and the rising demand for seasonal decorations. Eco-friendly personalized gifts have gained popularity, accounting for 25% of the market share. The shift towards sustainable products reflects consumers' increasing awareness of environmental issues and their preference for unique, customized items. Competition in the personalized gifts market is intensifying, with homemade and DIY gifts posing a challenge. However, professional gifting services continue to differentiate themselves through their ability to offer high-quality, customized products and efficient delivery options.
As the market evolves, it is essential for businesses to stay informed about consumer preferences and trends to remain competitive. The ongoing integration of technology into the gifting industry, such as personalized digital content and augmented reality experiences, further underscores the importance of staying agile and adaptive in this dynamic market.

What will be the size of the UK Personalized Gifts Market during the forecast period?

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The personalized gifts market in the UK exhibits a steady growth trajectory, with current sales accounting for approximately 20% of the total gift market share. Looking forward, this sector is projected to expand by over 15% annually, outpacing the growth rate of the broader gift industry. A comparison of key performance indicators reveals that personalized gifts businesses in the UK have achieved notable success in areas such as order processing efficiency and customer data analytics. For instance, the average order processing time has decreased by 25%, while customer data analysis has led to a 30% increase in sales conversions.
Moreover, the adoption of advanced technologies like mass personalization technology, CRM integration, and digital gift delivery systems has enabled these businesses to cater to a wider customer base and enhance overall customer satisfaction. As a result, the sector's contribution to the UK economy continues to grow, offering substantial opportunities for businesses seeking to capitalize on the trend towards customized and personalized offerings.

How is this UK Personalized Gifts Market segmented?

The personalized gifts in UK industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Online
  Offline


Product

  Non-photo personalized gifts
  Photo personalized gifts


End-User

  Men
  Women
  Unisex
  Kids


Geography

  Europe

    UK

By Distribution Channel Insights

The online segment is estimated to witness significant growth during the forecast period.

The UK personalized gifts market encompasses a diverse range of customized products sold online, including personalized jewelry, home decor, and unique gifts. Notable players in this sector, such as Not on the High Street and Zazzle, have gained significant traction by catering to customers' preferences for unique, customized items unavailable in traditional retail stores. Not on the High Street, a UK-based company, has amassed a loyal following due to its extensive selection of personalized gifts, from wedding favors to baby shower presents. Their success can be attributed to their commitment to offering exclusive, customized products that distinguish them from high street retailers.

Another thriving business in the UK personalized gifts market is Zazzle. This company boasts a vast array of customizable products, enabling customers to add personal messages or images to various items. The online segment's growth is driven by the convenience it offers, as well as the increasing demand for personalized and unique gifts. Order management systems and inventory control systems play crucial roles in ensuring seamless operations for these businesses. Customer data integration is essential for personalized gift recommendations, while mass customization strategies and gift item customization enable companies to cater to diverse cus

As of January 2022, the keyword "christening gifts" saw the most growth in online search, *** percent. "Buy a gift" observed an increase of *** percent in an online search. The keyword "secret santa gifts" ranked third, with ** percent of online search volume growth. "Personalized gifts", on the other hand, saw a decrease of ** percent.

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Gifts Retailing Market Size 2025-2029

The gifts retailing market size is forecast to increase by USD 16.75 billion, at a CAGR of 3.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising demand for seasonal decorations and the expanding personalized gifting culture. Consumers increasingly seek specialized merchandise to express their unique tastes and preferences like e-gifts and greeting cards creating opportunities for retailers to differentiate themselves. However, this market growth is not without challenges. Intense competition among retailers puts pressure on pricing, necessitating strategic pricing strategies to remain competitive. Retailers must navigate these dynamics to capitalize on market opportunities and effectively address pricing pressures.
To succeed, they must offer unique, high-quality merchandise while maintaining competitive pricing. By focusing on these trends and challenges, retailers can position themselves for success in the dynamic and evolving the market.

What will be the Size of the Gifts Retailing Market during the forecast period?

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In the dynamic and ever-evolving retail landscape, the gifts sector continues to adapt and innovate, integrating various elements to cater to diverse consumer needs and preferences. From sustainable practices and experiential gifts to trend forecasting and holiday gift guides, the industry remains agile in its response to market demands. Birthday gifts, inventory management, and point-of-sale systems are seamlessly integrated, enabling real-time tracking of stock levels and customer preferences. Personalized gifts, corporate gifts, and wedding gifts are customized to meet specific occasions and clientele, while customer segmentation and gift tags facilitate efficient organization and targeted marketing. Seasonal promotions, returns management, and inventory control are crucial components, ensuring a smooth shopping experience for customers.

Luxury gifts, store layout, and gift registries cater to the high-end market, while consumer behavior, product assortment, and retail analytics inform strategic decision-making. Brand loyalty, subscription boxes, and promotional gifts foster customer engagement, and e-commerce platforms, email marketing, and social media marketing expand reach and accessibility. Eco-friendly gifts, shoplifting prevention, and loss prevention measures address sustainability and security concerns.

How is this Gifts Retailing Industry segmented?

The gifts retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Souvenirs and novelty items
  Seasonal decorations
  Greeting cards
  Giftware
  Others


Target Audience

  Individuals
  Corporates
  Non-Profit Organizations
  Event Planners
  Gift Basket Companies


Type

  Traditional Gifts
  Personalized Gifts
  Experiential Gifts
  Digital Gifts
  Luxury Gifts


Occasions

  Birthdays
  Weddings
  Holidays
  Corporate Events


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic retail landscape, sustainable practices are increasingly shaping consumer preferences for gift purchases. Holiday gift guides highlight experiential gifts, eco-friendly options, and personalized items. Trend forecasting identifies these trends, helping retailers adapt their product assortments. Order fulfillment and inventory management are crucial for timely delivery and stock availability during the holiday season. E-gift cards offer convenience, while anniversary gifts and corporate gifts foster brand loyalty. Security systems, shoplifting prevention, and loss prevention measures ensure a safe shopping environment. Retail display fixtures and gift wrapping enhance the in-store experience. Birthday gifts, wedding gifts, and other gift-giving occasions continue to drive sales.

Customer segmentation and gift registries help retailers cater to diverse consumer needs. Inventory control, point-of-sale systems, and data analytics enable efficient retail operations. Luxury gifts and seasonal promotions cater to affluent consumers. Returns management and pricing strategies minimize shrinkage and maximize profit margins. Handmade gifts, collectible gifts, an

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Personalized Gifts Market Size 2025-2029

The personalized gifts market size is forecast to increase by USD 10.76 billion, at a CAGR of 6.7% between 2024 and 2029. The market is driven by the continuous development and introduction of new products, catering to evolving consumer preferences. This dynamic market is further fueled by the rising popularity of eco-friendly personalized gifts, reflecting the growing trend towards sustainable and environmentally conscious choices.

Major Market Trends & Insights

North America dominated the market and contributed 29% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Product, the non-photo personalized gifts segment led the market and was valued at USD 16.39 billion of the global revenue in 2023.
Based on the Distribution channel, the online segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 63.54 Million
Future Opportunities: USD 10.76 Billion
CAGR (2024-2029): 6.7%
North America: Largest market in 2023

Furthermore, the market's digitization trend is evident, with increased smartphone usage enabling customization through e-commerce platforms. However, the seasonal nature of demand for personalized gift products poses a significant challenge. Companies must effectively manage inventory and production cycles to meet peak demand periods while minimizing excess stock during off-seasons. Navigating this balance is crucial for maximizing profitability and maintaining customer satisfaction. To capitalize on market opportunities, businesses should focus on innovation, sustainability, and efficient supply chain management. By addressing these trends and challenges, companies can effectively position themselves in the competitive landscape and thrive in the market.

What will be the Size of the Personalized Gifts Market during the forecast period?

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The market continues to evolve, with an increasing emphasis on unique, eco-friendly offerings. One notable trend is the adoption of 3D printed gifts, which allow for intricate designs and customization. Digital gift delivery has also gained traction, enabling instant gratification for recipients. Laser etched gifts and personalized gift messages add a thoughtful touch, while bespoke gift creation and personalized gift tags cater to individual preferences. Unique gift ideas, such as virtual gift experiences and personalized home decor, offer novel alternatives to traditional presents. Monogrammed accessories, customized gift baskets, and event gift planning provide solutions for various occasions. Etched glass gifts, gift personalization software, and personalized keychains offer convenience and customization.

Premium gift selection and luxury gift options cater to high-end consumers, while corporate gift programs and subscription gift boxes provide cost-effective solutions for businesses. Handmade gift options and custom gift design add a personal touch, while photo gift printing and bulk gift ordering streamline the gifting process. Personalized pet gifts, e-gift card creation, engraved gifts, and personalized gift packaging offer versatility and appeal to diverse audiences. Custom jewelry design and custom apparel gifts provide unique, long-lasting presents. Embroidered gifts and customized gift delivery ensure a personalized touch throughout the gifting experience. Industry growth is expected to reach 10% annually, reflecting the continuous innovation and expanding applications of personalized gifts across various sectors.

For instance, a company specializing in customized gift baskets reported a 15% increase in sales during the holiday season by offering eco-friendly, locally sourced gift items. This underscores the growing demand for sustainable and personalized gifting solutions.

How is this Personalized Gifts Industry segmented?

The personalized gifts industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-photo personalized gifts
  Photo personalized gifts


Distribution Channel

  Online
  Offline


End-User

  Men
  Women
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The non-photo personalized gifts segment is estimated to witness significant growth during the forec

In 2024, British consumers aged 25 to 64 were the most likely group to shop for gifts online. Those **************** were most likely to do their gift shopping mostly in stores.

Among adults in the United Kingdom aged 18 to 64, who were planning to give Christmas gifts in 2024, the most common number of gifts they intended to give was six to 10. Seven percent of this demographic planned to give more than 30 presents.

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Non-photo Personalized Gifts Market Size 2024-2028

The non-photo personalized gifts market size is estimated to grow by USD 12.02 billion, at a CAGR of 10.44% between 2023 and 2028. The market experiencing steady expansion, driven by various factors. Firstly, the burgeoning gifting culture and escalating preference for seasonal decorations significantly contribute to market growth. In emerging countries, the organized retail sector's expansion plays a pivotal role in market development. Furthermore, the increasing popularity of private-label brands, offering unique and customized products, fuels market demand. These trends collectively shape the dynamic landscape of the non-photo personalized gifts industry.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

The market is thriving with a diverse array of offerings, ranging from customized presents to bespoke accessories and home décor pieces. These gifts cater to various occasions, including milestone events, holidays, and anniversaries, allowing individuals to express their sentiments uniquely. With a focus on hand-crafted and organic materials, the market reflects growing consumer preferences for environmentally friendly options. Businesses specializing in personalized gift creation are witnessing industry expansion, fueled by the demand for lifestyle goods tailored to individual tastes. Moreover, the rise of experiential gifting and the influence of social media influencers have contributed to the popularity of specialized merchandise, including 3D-printed personalized gifts, offering consumers a wide range of options for expressing their affection to loved ones and friends.

Key Market Driver

The growing organized retail in emerging countries is driving growth in the market. With the expansion of supermarkets, hypermarkets, and specialty stores, there is a marked increase in organized retailing around the world. Non-photo personalized gifts such as kitchenware, tableware, stationery, and greeting cards are primarily sold by established organized retailers.

However, organized retailers provide consumers with convenience and value for money. A lot of gifts are available in organized retail stores, making it possible for the visitor to choose from a variety of options. A large number of consumers across the globe prefer shopping through supermarkets and hypermarkets, further increasing the importance of organized retailers among companies. Growing organized retailing in emerging countries will, thus, drive the market for non-photo personalized gifts during the forecast period.

Significant Market Trends

Innovations in the personalization of gifts are a key trend in the market. To increase the acceptance and sales of non-photo personalized gifts, suppliers operating in target markets are offering a higher level of personalization. Vendors are increasingly focusing on enhancing the customer experience during the personalization of product orders by integrating innovative technologies.

Moreover, artificial intelligence is also becoming more and more important for some retailers on the market which are trying to help customers discover their perfect gift. Some of the vendors operating in the market in focus are adopting an in-store gift personalization strategy. Such innovations in the non-photo personalization of gifts will increase their sales and thereby accelerate the growth momentum of the market during the forecast period.

Major Market Challenge

The growing competition from homemade and DIY gifts is a major challenge in the market challenge. Individuals can make DIY non-photo personalized gifts and give them to the targeted end-users. They are also capable of adapting the gifts according to their creativity and ideas to achieve a higher level of attractiveness and efficiency for receivers. People can get ideas to personalize their gifts from various online platforms, such as YouTube tutorials and social media, and create them on their own.

Also, sometimes, individuals may not be able to find the desired gift for the receiver either in offline or online stores. Hence, they're able to choose from the DIY versions and create their gifts that would be more charming and useful for the recipient. Hence, the growing inclination for DIY, homemade non-photo personalized gifts will have a negative impact on sales and thereby hinder the potential growth of the market during the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are

The global Personalized Gifts Market size is projected to rise from USD 32.6 billion in 2024 to USD 62.35 billion by 2034, representing a CAGR above 6.7% for the 2025–2034 forecast period. Dominant industry players include MondelÄ“z International, Mars Incorporated, The Walt Disney Company, The Coca-Cola Company, Marks and Spencer Group plc, Ferrero Group, Custom Gift Co - Executive Online Retail, Masilo.

According to estimates and forecasts, the global personalized gifts market is set to increase considerably over the coming years: in 2019, the worldwide personalized gifts market was valued at about **** billion U.S. dollars. By 2026, the market size is projected to grow to an estimated **** billion U.S. dollars.

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Gift Card Market Size 2025-2029

The gift card market size is forecast to increase by USD 1331.3 billion, at a CAGR of 15.4% between 2024 and 2029.

The fgift card market continues to evolve in tandem with the accelerating growth of the e-commerce sector. As consumers increasingly prioritize convenience and flexibility, digital gift cards have become a preferred choice, with open-loop gift cards gaining momentum due to their usability across various merchants. This growing preference underscores the need for seamless integration with online platforms and personalized digital experiences. Companies are enhancing their offerings by introducing value-added services that encourage customer engagement and long-term loyalty, aligning with broader shifts in online consumer behavior. The market's dynamics reflect an ongoing transformation where digital accessibility and customer-centric innovations shape strategic direction.
Despite this momentum, the market contends with specific limitations. The presence of fees and expiration dates associated with gift cards remains a challenge, often discouraging potential users due to perceived value loss. Addressing these concerns through transparent fee policies and extended validity periods is becoming a strategic imperative for maintaining consumer trust and market position.
A clear comparison highlights that open-loop gift cards are increasingly favored over closed-loop alternatives due to broader merchant acceptance and higher utility. Meanwhile, friction points such as fee structures and expiration policies continue to hinder widespread adoption, emphasizing the contrast between innovation-driven growth and persistent consumer concerns.

What will be the Size of the Gift Card Market during the forecast period?

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The global gift card platform market is undergoing continuous expansion, propelled by the demand for seamless digital transactions and integrated customer experience tools. Businesses are increasingly investing in scalable gift card software solutions that enable flexibility across channels through features like gift card CRM integration, mobile app functionalities, and gift card website plugin support. With growing e-commerce activity, there's a parallel need for gift card personalization, gift card branding options, and gift card marketing automation to enhance user engagement. Companies are optimizing their strategies with gift card analytics dashboard tools that inform gift card sales promotions and customer targeting.
As digital transactions grow, managing gift card pci compliance, gift card fraud detection, and gift card security protocols has become crucial to ensuring system integrity. Operational features such as gift card activation process, gift card redemption process, gift card expiry management, and gift card transaction history are being refined for efficiency, while customer support tools like gift card balance inquiry, gift card customer service, and gift card email templates help sustain loyalty.
A clear data comparison reveals significant traction: adoption of integrated gift card systems increased by 18.2% over the previous year, highlighting a shift toward API-driven customization and backend flexibility. Simultaneously, projected demand for digital gift card platform expansion is expected to rise by 27.9%, driven by the combined impact of mobile scalability and enhanced gift card reporting tools. This contrast illustrates the growing preference for real-time engagement capabilities over legacy gift card processing fees and limitations.

How is this Gift Card Industry segmented?

The gift card industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  E-gifts cards
  Physical gift cards


Distribution Channel

  Offline
  Online


Card Type

  Closed-loop Card
  Open-loop Card
  Closed-loop Card
  Open-loop Card


End-User

  Individuals
  Corporates


Application

  Retail
  Dining
  Entertainment


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The e-gifts cards segment is estimated to witness significant growth during the forecast period.

Gift cards have experienced significant advancements, with e-gift cards, or digital cards, gaining popularity in the retail sector. These cards, which are delivered via email with a confirmation to the purchaser, offer enhanced versatility and flexibility. E-gift cards eliminate logistical barriers, ensuring instant delivery to recipients. Open-loop and closed-loop gift cards, b

The UK gift card market is expected to add over USD 31.61 billion by 2029, driven by growth in e-commerce and increasing corporate use of gift cards for rewards and incentives.

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Gifts Novelty And Souvenirs Market Size 2025-2029

The gifts novelty and souvenirs market size is forecast to increase by USD 20.32 billion, at a CAGR of 4.6% between 2024 and 2029.

The market is experiencing significant growth driven by technological advances leading to product innovation and premiumization. The integration of technology into gift items, such as personalized digital photo frames and smart souvenirs, is attracting tech-savvy consumers. This trend is expected to continue as technology becomes increasingly integrated into everyday life. Another key driver in the market is the increased demand for personalized gift products. Consumers are seeking unique and customized gifts that reflect their individuality, leading to a growing demand for personalized souvenirs and novelty items. This trend is particularly strong among millennials and Gen Z consumers, who value experiences and personalization over traditional mass-produced gifts.
However, the market also faces challenges, including the availability of alternate products for social expression. Consumers have a wide range of options for expressing themselves, from social media to experiences, making it essential for gift and souvenir companies to differentiate themselves through unique offerings and exceptional customer experiences. Additionally, the increasing popularity of e-commerce platforms and the convenience they offer is putting pressure on traditional brick-and-mortar stores to adapt and innovate to remain competitive. Companies seeking to capitalize on market opportunities and navigate challenges effectively should focus on product innovation, personalization, and exceptional customer experiences.

What will be the Size of the Gifts Novelty And Souvenirs Market during the forecast period?

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The novelty and souvenir market continues to evolve, presenting endless opportunities for businesses across various sectors. Sublimation printing gifts, with their unique ability to transfer designs onto a range of materials, have gained significant traction in recent years. Customer appreciation and employee recognition programs frequently utilize these custom-printed items to boost engagement and loyalty. Personalized gift tags and engraved gifts add a touch of exclusivity, making them popular choices for special occasions such as birthdays and weddings. Seasonal gift offerings, like vinyl decal gifts and 3D printed souvenirs, create excitement and anticipation throughout the year. Branded merchandise sourcing has become a crucial aspect of marketing strategies, with companies increasingly turning to promotional product selection for increased brand visibility.
Wood crafts, resin crafts, metal crafts, pottery souvenirs, and 3D printed souvenirs are just a few examples of the diverse range of custom-made items available. The industry's growth is expected to reach new heights, with a projected increase of 5% annually. For instance, a company saw a 15% sales increase by incorporating customized gift wrapping into their corporate event giveaways. The online gift marketplace has further expanded the reach of these offerings, making unique souvenir retail accessible to a global audience. Corporate gift programs, incentive program rewards, and wedding favor creation are just a few applications of this dynamic market.
Eco-friendly souvenirs and holiday souvenir themes cater to evolving consumer preferences, while gift card distribution and digital gift certificates offer convenience and flexibility. Bulk gift purchasing and novelty item design have become essential components of wholesale gift sourcing, ensuring a steady supply of unique and engaging items for businesses. The continuous unfolding of market activities and evolving patterns offers endless opportunities for innovation and growth.

How is this Gifts Novelty And Souvenirs Industry segmented?

The gifts novelty and souvenirs industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  S and N items
  Seasonal decorations
  Greeting cards
  Others


Distribution Channel

  Offline
  Online


Price Range

  Low
  Mid
  High


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The s and n items segment is estimated to witness significant growth during the forecast period.

The market for souvenirs and novelty items continues to thrive, fueled by consumers' desire to commemorate special moments and experiences. Companies cater to this trend by offering

The "All year gifting – Cards & Gift Wrap, 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting. The report analyses the major players, the main trends, and consumer attitudes. Read More

This statistic shows the annual growth in sales of gift cards and vouchers by members of the UK Gift Card and Voucher Association from 2009 to 2021. In the second half of 2021, sales grew by **** percent in the UK.

The European gift card and incentive card market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 6% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing popularity of e-commerce and digital gifting solutions is significantly boosting the adoption of e-gift cards, a segment expected to dominate market share. Furthermore, corporate incentive programs are becoming increasingly sophisticated, leveraging gift cards and incentives to boost employee morale and reward performance, further fueling market demand. The market is segmented by consumer type (individual and corporate), distribution channel (online and offline), and product type (e-gift card and physical card). Online channels are witnessing faster growth compared to offline channels, reflecting the ongoing digital transformation. While the market faces restraints like security concerns related to online transactions and the potential for fraud, robust security measures and the convenience offered by digital solutions are mitigating these challenges. Competition is fierce, with established players like Amazon and Tango Card alongside specialized providers like WeGift and Swile vying for market share. Regional variations exist, with countries like the UK, France, and Germany likely holding significant market shares, owing to their larger economies and higher consumer spending. The market's future growth will be shaped by several trends. The increasing integration of gift cards with loyalty programs and personalized rewards initiatives is enhancing their value proposition. The rising adoption of mobile payments and digital wallets is simplifying the purchasing and redemption process, contributing to increased usage. Furthermore, the evolution of gift card designs and functionalities, incorporating elements of personalization and experiences beyond simple monetary value, will play a critical role in driving future growth. The market's trajectory will depend on ongoing technological advancements, evolving consumer preferences, and the continued efficacy of gift cards as a powerful marketing and incentive tool. Analyzing the performance of individual segments across different European countries will be crucial for businesses looking to capture a significant share of this expanding market. Recent developments include: In September 2021, Amazon One has expanded beyond retail with its first third-party customer, ticketing company AXS. Amazon One from then was available on AXS's mobile ticketing pedestals, giving Red Rocks Amphitheatre event goers the option to enter using just their palms. This was made available across the globe including Europe., In August 2021, Hub Engage and Tango Card have launched a strategic partnership to bring Gift Card Incentives to companies seeking to enhance employee engagement and rewards. This collaboration will allow both company's existing and future customers access to an enhanced employee communications platform with the power of automated and convenient fulfillment of a bigger Gift Card catalog across the European region.. Notable trends are: Increase in the Sales of Smart Phones in Europe helps in Gift card Growth.

The UK personalized gift market was valued over USD 1.49 billion in 2023, supported by demand for bespoke items and increasing online platforms.

The UK Food Gifting market is expected to exceed USD 1.68 Billion by 2029, driven by a strong culture of holiday gifting and a focus on sustainable packaging.

This statistic shows the annual growth in sales of gift cards and vouchers as reported by members of the UK Gift Card and Voucher Association in the second half of 2016 and the second half of 2018, by type. In the second half of 2017 the decline of paper voucher sales in the UK slowed, falling by **** percent compared to **** percent in the second half of 2016. as of the second half of 2018, paper vouchers kept up with digital again, showing a growth of about ** percent.

In terms of online visibility, the leading online retail website within the gift industry in the United Kingdom (UK) in January 2022 was notonthehighstreet.com, with a visibility index score of ******. This was followed by buyagift.co.uk, with an index score of ******.

In October 2019, ** percent of surveyed United Kingdom consumers said they did the majority of their gift shopping online, while ** percent did most in-store. The gap between buying gifts on the internet and in person grew significantly during the height of the COVID-19 pandemic, peaking in March 2021, with ** percent online and only ** percent in-store. This can be attributed to the pandemic-related lockdown and the government-mandated closure of most high-street stores across the country. Following the lifting of these regulations, the gap did not shrink back to pre-pandemic levels and remained quite large, at over ** percentage points in September 2022.