Middle East and Africa Gift Retail Market size was USD 378.89 million in 2024 and will expand at a compound annual growth rate (CAGR) of 3.3% from 2024 to 2031.

The Middle East Gift Card and Incentive Card Market Report Segments the Industry Into by Consumer (Individual and Corporate), by Distribution Channel (Online and Offline), by Product (E-Gift Card and Physical Card), and by Geography (Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain, and Oman). The Market Forecasts are Provided in Terms of Value (USD).

Middle East Luxury Gifting and Hampers Retail Market valued at USD 1.2 Bn, driven by rising disposable incomes, e-commerce growth, and personalized gifts in UAE, Saudi Arabia, Qatar.

Access Middle East Gift Boxes Industry Overview which includes Middle East country analysis of (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East), market split by Product Type, End-Use, Raw Material, Printing Technology

The Middle East and Africa gift cards market size was valued at USD 12.10 billion in 2024 and is projected to grow from USD 13.95 billion in 2025 to reach USD 43.58 billion by 2033, growing at a CAGR of 15.3% during the forecast period (2025-2033).
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Access Middle East Floral Gifting Industry Overview which includes Middle East country analysis of (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East), market split by Type, Application , Occasion, Purchase Options

In Middle East and Africa Digital Gifting Market is projected to grow from USD 48.6 billion in 2025 to USD 129.2 billion by 2031, at a CAGR of 17.6%

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Non-photo Personalized Gifts Market Size 2024-2028

The non-photo personalized gifts market size is estimated to grow by USD 12.02 billion, at a CAGR of 10.44% between 2023 and 2028. The market experiencing steady expansion, driven by various factors. Firstly, the burgeoning gifting culture and escalating preference for seasonal decorations significantly contribute to market growth. In emerging countries, the organized retail sector's expansion plays a pivotal role in market development. Furthermore, the increasing popularity of private-label brands, offering unique and customized products, fuels market demand. These trends collectively shape the dynamic landscape of the non-photo personalized gifts industry.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

The market is thriving with a diverse array of offerings, ranging from customized presents to bespoke accessories and home décor pieces. These gifts cater to various occasions, including milestone events, holidays, and anniversaries, allowing individuals to express their sentiments uniquely. With a focus on hand-crafted and organic materials, the market reflects growing consumer preferences for environmentally friendly options. Businesses specializing in personalized gift creation are witnessing industry expansion, fueled by the demand for lifestyle goods tailored to individual tastes. Moreover, the rise of experiential gifting and the influence of social media influencers have contributed to the popularity of specialized merchandise, including 3D-printed personalized gifts, offering consumers a wide range of options for expressing their affection to loved ones and friends.

Key Market Driver

The growing organized retail in emerging countries is driving growth in the market. With the expansion of supermarkets, hypermarkets, and specialty stores, there is a marked increase in organized retailing around the world. Non-photo personalized gifts such as kitchenware, tableware, stationery, and greeting cards are primarily sold by established organized retailers.

However, organized retailers provide consumers with convenience and value for money. A lot of gifts are available in organized retail stores, making it possible for the visitor to choose from a variety of options. A large number of consumers across the globe prefer shopping through supermarkets and hypermarkets, further increasing the importance of organized retailers among companies. Growing organized retailing in emerging countries will, thus, drive the market for non-photo personalized gifts during the forecast period.

Significant Market Trends

Innovations in the personalization of gifts are a key trend in the market. To increase the acceptance and sales of non-photo personalized gifts, suppliers operating in target markets are offering a higher level of personalization. Vendors are increasingly focusing on enhancing the customer experience during the personalization of product orders by integrating innovative technologies.

Moreover, artificial intelligence is also becoming more and more important for some retailers on the market which are trying to help customers discover their perfect gift. Some of the vendors operating in the market in focus are adopting an in-store gift personalization strategy. Such innovations in the non-photo personalization of gifts will increase their sales and thereby accelerate the growth momentum of the market during the forecast period.

Major Market Challenge

The growing competition from homemade and DIY gifts is a major challenge in the market challenge. Individuals can make DIY non-photo personalized gifts and give them to the targeted end-users. They are also capable of adapting the gifts according to their creativity and ideas to achieve a higher level of attractiveness and efficiency for receivers. People can get ideas to personalize their gifts from various online platforms, such as YouTube tutorials and social media, and create them on their own.

Also, sometimes, individuals may not be able to find the desired gift for the receiver either in offline or online stores. Hence, they're able to choose from the DIY versions and create their gifts that would be more charming and useful for the recipient. Hence, the growing inclination for DIY, homemade non-photo personalized gifts will have a negative impact on sales and thereby hinder the potential growth of the market during the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are

Discover the booming Middle East gift card & incentive card market! This in-depth analysis reveals a $19.66 billion market in 2025, projected to grow at a 21.20% CAGR through 2033. Learn about key drivers, trends, and top players shaping this dynamic sector. Key drivers for this market are: The Cultural Significance Of Gifting During Religious And Social Occasions Drives Demand For Gift Cards, Especially Through Offline Channels., The Expansion Of Retail Chains And Shopping Malls In The Region Boosts The Availability And Variety Of Gift Cards, Both Online And Offline.. Potential restraints include: The Cultural Significance Of Gifting During Religious And Social Occasions Drives Demand For Gift Cards, Especially Through Offline Channels., The Expansion Of Retail Chains And Shopping Malls In The Region Boosts The Availability And Variety Of Gift Cards, Both Online And Offline.. Notable trends are: Gradual Shift Toward Online Channels in the Middle East Gift Card Market.

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Gifts Retailing Market Size 2025-2029

The gifts retailing market size is forecast to increase by USD 16.75 billion, at a CAGR of 3.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising demand for seasonal decorations and the expanding personalized gifting culture. Consumers increasingly seek specialized merchandise to express their unique tastes and preferences like e-gifts and greeting cards creating opportunities for retailers to differentiate themselves. However, this market growth is not without challenges. Intense competition among retailers puts pressure on pricing, necessitating strategic pricing strategies to remain competitive. Retailers must navigate these dynamics to capitalize on market opportunities and effectively address pricing pressures.
To succeed, they must offer unique, high-quality merchandise while maintaining competitive pricing. By focusing on these trends and challenges, retailers can position themselves for success in the dynamic and evolving the market.

What will be the Size of the Gifts Retailing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic and ever-evolving retail landscape, the gifts sector continues to adapt and innovate, integrating various elements to cater to diverse consumer needs and preferences. From sustainable practices and experiential gifts to trend forecasting and holiday gift guides, the industry remains agile in its response to market demands. Birthday gifts, inventory management, and point-of-sale systems are seamlessly integrated, enabling real-time tracking of stock levels and customer preferences. Personalized gifts, corporate gifts, and wedding gifts are customized to meet specific occasions and clientele, while customer segmentation and gift tags facilitate efficient organization and targeted marketing. Seasonal promotions, returns management, and inventory control are crucial components, ensuring a smooth shopping experience for customers.

Luxury gifts, store layout, and gift registries cater to the high-end market, while consumer behavior, product assortment, and retail analytics inform strategic decision-making. Brand loyalty, subscription boxes, and promotional gifts foster customer engagement, and e-commerce platforms, email marketing, and social media marketing expand reach and accessibility. Eco-friendly gifts, shoplifting prevention, and loss prevention measures address sustainability and security concerns.

How is this Gifts Retailing Industry segmented?

The gifts retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Souvenirs and novelty items
  Seasonal decorations
  Greeting cards
  Giftware
  Others


Target Audience

  Individuals
  Corporates
  Non-Profit Organizations
  Event Planners
  Gift Basket Companies


Type

  Traditional Gifts
  Personalized Gifts
  Experiential Gifts
  Digital Gifts
  Luxury Gifts


Occasions

  Birthdays
  Weddings
  Holidays
  Corporate Events


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic retail landscape, sustainable practices are increasingly shaping consumer preferences for gift purchases. Holiday gift guides highlight experiential gifts, eco-friendly options, and personalized items. Trend forecasting identifies these trends, helping retailers adapt their product assortments. Order fulfillment and inventory management are crucial for timely delivery and stock availability during the holiday season. E-gift cards offer convenience, while anniversary gifts and corporate gifts foster brand loyalty. Security systems, shoplifting prevention, and loss prevention measures ensure a safe shopping environment. Retail display fixtures and gift wrapping enhance the in-store experience. Birthday gifts, wedding gifts, and other gift-giving occasions continue to drive sales.

Customer segmentation and gift registries help retailers cater to diverse consumer needs. Inventory control, point-of-sale systems, and data analytics enable efficient retail operations. Luxury gifts and seasonal promotions cater to affluent consumers. Returns management and pricing strategies minimize shrinkage and maximize profit margins. Handmade gifts, collectible gifts, an

Middle East Gift Card & Incentive Card Market size was valued at USD 18.77 Billion in 2024 and is projected to reach USD 26.83 Billion by 2032, growing at a CAGR of 21.20% from 2025 to 2032.

Middle East Gift Card & Incentive Card Market: Definition/ Overview

Gift cards are prepaid stored-value money cards issued by retailers or banks, loaded with a specific monetary value. These cards are primarily used to purchase goods or services from the issuing store or affiliated merchants. Popular as gifts for friends, family, or colleagues, they offer flexibility and choice to the recipient. Gift cards come in two forms: physical gift cards (plastic cards used in-store or online) and digital gift cards (e-gift cards delivered electronically for instant use). Incentive cards are prepaid cards specifically designed for business purposes, such as employee rewards or customer loyalty programs. They serve as effective tools for motivation and recognition in corporate settings. Common applications include rewarding employee performance, offering sales bonuses, incentivizing customer loyalty, providing rebates, and driving marketing promotions.

The Gifts Retailing Market is Segmented by Product (Souvenirs and Novelty Items, Seasonal Decorations, Greeting Cards, Giftware, and Other Gift Items), by Distribution Channel (Offline and Online ), by Occasion (Birthday Gifts, Corporate Gifts, and Other) And, by Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and Latin America). The Market Forecasts are Provided in Terms of Value (USD).

Middle East and Africa Luxury Plastic and Metal Gift Packaging Market size is USD 0.61 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 5.40 % from 2023 to 2030.

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Personalized Gifts Market Size 2025-2029

The personalized gifts market size is forecast to increase by USD 10.76 billion, at a CAGR of 6.7% between 2024 and 2029. The market is driven by the continuous development and introduction of new products, catering to evolving consumer preferences. This dynamic market is further fueled by the rising popularity of eco-friendly personalized gifts, reflecting the growing trend towards sustainable and environmentally conscious choices.

Major Market Trends & Insights

North America dominated the market and contributed 29% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Product, the non-photo personalized gifts segment led the market and was valued at USD 16.39 billion of the global revenue in 2023.
Based on the Distribution channel, the online segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 63.54 Million
Future Opportunities: USD 10.76 Billion
CAGR (2024-2029): 6.7%
North America: Largest market in 2023

Furthermore, the market's digitization trend is evident, with increased smartphone usage enabling customization through e-commerce platforms. However, the seasonal nature of demand for personalized gift products poses a significant challenge. Companies must effectively manage inventory and production cycles to meet peak demand periods while minimizing excess stock during off-seasons. Navigating this balance is crucial for maximizing profitability and maintaining customer satisfaction. To capitalize on market opportunities, businesses should focus on innovation, sustainability, and efficient supply chain management. By addressing these trends and challenges, companies can effectively position themselves in the competitive landscape and thrive in the market.

What will be the Size of the Personalized Gifts Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with an increasing emphasis on unique, eco-friendly offerings. One notable trend is the adoption of 3D printed gifts, which allow for intricate designs and customization. Digital gift delivery has also gained traction, enabling instant gratification for recipients. Laser etched gifts and personalized gift messages add a thoughtful touch, while bespoke gift creation and personalized gift tags cater to individual preferences. Unique gift ideas, such as virtual gift experiences and personalized home decor, offer novel alternatives to traditional presents. Monogrammed accessories, customized gift baskets, and event gift planning provide solutions for various occasions. Etched glass gifts, gift personalization software, and personalized keychains offer convenience and customization.

Premium gift selection and luxury gift options cater to high-end consumers, while corporate gift programs and subscription gift boxes provide cost-effective solutions for businesses. Handmade gift options and custom gift design add a personal touch, while photo gift printing and bulk gift ordering streamline the gifting process. Personalized pet gifts, e-gift card creation, engraved gifts, and personalized gift packaging offer versatility and appeal to diverse audiences. Custom jewelry design and custom apparel gifts provide unique, long-lasting presents. Embroidered gifts and customized gift delivery ensure a personalized touch throughout the gifting experience. Industry growth is expected to reach 10% annually, reflecting the continuous innovation and expanding applications of personalized gifts across various sectors.

For instance, a company specializing in customized gift baskets reported a 15% increase in sales during the holiday season by offering eco-friendly, locally sourced gift items. This underscores the growing demand for sustainable and personalized gifting solutions.

How is this Personalized Gifts Industry segmented?

The personalized gifts industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-photo personalized gifts
  Photo personalized gifts


Distribution Channel

  Online
  Offline


End-User

  Men
  Women
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The non-photo personalized gifts segment is estimated to witness significant growth during the forec

Middle East And Africa Prepaid Card Market size was valued at USD 63.02 Billion in 2024 and is projected to reach USD 150.55 Billion by 2032, growing at a CAGR of 11.5% from 2026 to 2032.

Middle East and Africa Prepaid Card Market: Definition/Overview

In the Middle East and Africa (MEA) region, a prepaid card is a payment card that allows users to keep a set amount of money and conduct transactions without the requirement for a typical bank account. These cards are usually reloadable and can be used for a variety of financial transactions, such as purchases, bill payments, and ATM withdrawals. Prepaid cards, which operate on major financial networks such as Visa and Mastercard, are widely used due to their convenience, security, and accessibility to unbanked and underbanked people.

Middle East and Africa Gift Card Market growth is driven by increasing consumer digital adoption, evolving gifting traditions, and the strategic use of gift cards in promotional and loyalty programs, the market is poised for robust growth in the coming years.

The global gifts retailing market, valued at $14 billion in 2025, is projected to experience steady growth, driven by a Compound Annual Growth Rate (CAGR) of 4.12% from 2025 to 2033. This expansion is fueled by several key factors. The increasing prevalence of gifting occasions, such as birthdays, holidays, and anniversaries, coupled with rising disposable incomes in developing economies, significantly boosts market demand. E-commerce platforms have revolutionized the gifting experience, offering convenience, a wide selection, and personalized options, contributing to the market's growth. Furthermore, the creative innovation in gift product categories—from personalized experiences to sustainable and ethically sourced items—caters to evolving consumer preferences and drives sales. Specific segments like personalized gifts and digital gift cards are expected to witness faster growth compared to traditional gift items. However, economic downturns and shifting consumer spending habits due to economic uncertainty could pose challenges to sustained market expansion. The competitive landscape is diverse, with established players like Hallmark and American Greetings coexisting with online giants like Amazon and Alibaba, and smaller, specialized gift retailers. This competition drives innovation and price competitiveness, benefiting the consumer. Regional variations in market performance are anticipated. North America and Europe are expected to remain significant market segments due to established gifting cultures and high consumer spending. However, rapid economic growth and rising middle-class populations in Asia-Pacific regions are expected to contribute to significant market expansion in these areas over the forecast period. The strategic expansion of online channels and the adoption of targeted marketing strategies by both established players and emerging businesses will be critical in capturing market share and sustaining growth. The market will likely see a continued shift towards digitalization, personalization, and sustainability, creating opportunities for businesses that can adapt to these trends. This comprehensive report provides a detailed analysis of the global gifts retailing market, covering the period 2019-2033. With a focus on market size, segmentation, trends, and key players, this research is essential for businesses seeking to understand and capitalize on opportunities within this dynamic sector. The report leverages a robust data set and incorporates industry insights to deliver actionable intelligence for strategic decision-making. The market is estimated to be worth XXX million in 2025. Recent developments include: May 2023: Card Factory is looking to expand in seven international markets. It has announced its partnership with Middle East-based Liwa Trading Enterprises, which will act as its exclusive franchise partner in the region., April 2023: Hallmark announced the extension of its longest continual licensing agreement with the brand Peanuts. The five-year renewal allows Hallmark to continue to produce popular Peanuts products in multiple categories, including greeting cards, gifts, and Hallmark Keepsake Ornaments.. Key drivers for this market are: Seasonal Occasions and Celebrations, E-commerce and Online Shopping. Potential restraints include: Seasonal Occasions and Celebrations, E-commerce and Online Shopping. Notable trends are: Impact of Valentine's Day Gifts Purchasing in Gift Retailing Market.

According to Cognitive Market Research, the global Personalized Gifts Market size was USD 29614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 11845.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 8884.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 6811.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1480.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 592.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
Unisex category is the fastest growing segment of the Personalized Gifts industry

Market Dynamics of Personalized Gifts Market

Key Drivers for Personalized Gifts Market

Rising desire for unusual and heartfelt presents to Boost Market Growth: The market for personalized gifts is mostly driven by the rising desire for unusual and heartfelt presents. There has been a notable movement from generic gifts to goods with personal meaning as shoppers look for more considerate and personalized offerings. Because they let people express their feelings and make enduring memories, personalized gifts—including engraved jewelry, original artwork, and carefully designed keepsakes—are particularly well-liked for milestones like birthdays, anniversaries, and holidays. The emergence of social media and e-commerce platforms, which facilitate user access to and sharing of personalized gift ideas, is another factor driving this trend. Because people want unique gifts that represent their personal relationships, the market for personalized gifts is growing.

Increased digitalization, consumer preference for unique presents, and the adoption of IoT technology to Drive Market Growth: The global market for personalized gifts has grown enormously as a result of increased digitalization, consumer preference for unique presents, and the adoption of IoT technology. Additionally, the global market trends have been pushed by the growing tendency of sending return presents and 3D-printed products. Growing demand for meaningful presents will accelerate the market's global rise. Furthermore, the growing impact of social media on the world's population has fueled the market's global expansion. The market's global expansion has been further accelerated by the rise in online purchasing. Personalized presents, like specially designed cooking classes or travel schedules, foster emotional bonds and enduring memories.

Restraint Factor for the Personalized Gifts Market

Expensive production expenses and little return alternatives, will Limit Market Growth: The market for personalized presents is hampered by expensive, specialized manufacturing methods that limit its scalability and affordability. Businesses find it difficult to compete with mass-produced alternatives, which hinders market growth. As a result, customers would choose more affordable and easily accessible solutions, which would limit the market's growth and profitability. Because customized things are non-refundable, the market for personalized presents is constrained. Businesses face increased return rates and possible losses when return and exchange options are limited. Due to the lack of recourse in the event of disappointment, buyers may be reluctant to purchase individualized items, which hinders market growth and profitability.

Trend Factor for the Personalized Gifts Market

The way we give gifts is redefined by technology-driven personalization, emotional connection, and sustainability: In 2025, the market for individualized presents is booming, fueled by customers' demand for memorable and unique products that promote emotional bonding. From jewelry and home decor to technological gadgets, technological advances like online design software, AI-created custom art, and 3D printi...

The all-year gifting market encompasses a comprehensive range of gifting products, including personalized gifts, greeting cards, floral arrangements, food and beverage items, fashion accessories, home décor, and gift certificates. Notably, personalized gifts have gained immense popularity, as they enable consumers to express individuality and create meaningful connections with gift recipients. Recent developments include: May 2023: Card Factory has expressed intentions for international expansion into seven new markets through a strategic partnership with Liwa Trading Enterprises in the Middle East, serving as its exclusive franchise partner in the region., April 2023: Hallmark has extended its enduring licensing agreement with Peanuts, securing a five-year renewal. This agreement enables Hallmark to persist in creating a variety of beloved Peanuts products across categories such as greeting cards, gifts, and Hallmark Keepsake Ornaments.. Notable trends are: Growing emphasis on health and fitness is driving the market growth.

The global gift cards market size is projected to grow from USD 1799.03 billion in 2025 to USD 6062.65 billion by 2033, exhibiting a CAGR of 16.4%.
Report Scope: