According to Cognitive Market Research, the global Gig Economy market size will be USD 561245.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 224498.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 168373.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 129086.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 28062.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 11224.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.9% from 2024 to 2031.
The transportation-based services category is the fastest growing segment of the Gig Economy industry

Market Dynamics of Gig Economy Market

Key Drivers for Gig Economy Market

Changing work approach driving the gig economy

The shift in work approach, particularly among younger generations, is a key driver of the gig economy. Millennials and Gen Z are prioritizing work that aligns with their passions and interests, seeking flexibility and autonomy over traditional career paths. The shift is majorly driven by the desire for work-life balance, alternate income sources and ability to work remotely, from anywhere. This shift has been on the rise particularly since the global pandemic that had pushed people to work from their homes and across various digital platforms. Businesses are embracing the flexible work arrangements to reduce costs and access specialized skills.

For instance,

Global research from the World Employment Confederation (WEC) finds that 83% of senior executives say that, since the pandemic, workers place as much value on flexibility in terms of when and where they work as on compensation.
A 2022 LinkedIn survey found that Gen Z workers were the cohort most likely to have left a role because of a perceived lack of flexibility (72% fell into this category, compared with 69% of Millennials, 53% of Gen X and 59% of Baby Boomers).
53% of Gen Z workers who freelance are moving away from traditional 9-to-5 jobs in favor of full-time freelancing.

(Source:https://insights.wecglobal.org/the-work-we-want/home/workplace-policy-younger-generations#:~:text=For%20example%2C%20new%20global%20research,the%20priorities%20of%20younger%20people. )

(Source: https://www.upwork.com/resources/gig-economy-statistics )

The digitalization of work is fueling demand for more gigs

Driven by technological advances and the increasing digitalization of skills and processes, the gig economy has expanded rapidly, by making work accessible to more people around the globe. The rise of online marketplaces like Upwork, Uber and Fiverr have made it easier for freelancers to find work and for companies to access a more flexible workforce. Improved technology and digital infrastructure have further made it easier and cheaper to connect with gig workers. The rise of e-commerce platforms and on-demand services such as ride-sharing, food delivery rely majorly on gig workers, contributing significantly to the growth of gig economy. Digital tools like instant messaging and video conferencing along with collaborative platforms like slack, MS Teams make it easy for employees to communicate from anywhere at any time.

With Artificial intelligence (AI) becoming one of the fastest-growing sectors and skill sets for independent professionals, AI has contributed to the growth of gig economy. AI is significantly impacting the gig economy by automating tasks, improving matching of workers and jobs. AI powered platforms also help streamline the recruitment process for businesses, by matching candidates with suitable projects based on skills, experience and availability.

For instance,

95% of respondents said generative AI makes them more competitive an...

This statistic shows the number of freelancers in the United States from 2017 to 2028. It is projected that in 2027, **** million people will be freelancing in the United States and will make up **** percent of the total U.S. workforce.

In 2023, the projected gross volume of the gig economy is expected to reach ***** billion U.S. dollars. The gig economy is commonly defined as digital platforms that allow freelancers to connect with potential clients for short-term jobs, contracted work, or asset-sharing.

This statistic shows the industries where gig economy workers are currently employed in the United States in 2018. During the survey, 14 percent of respondents reported working in government or the public sector.

Gig Based Business Market Outlook

The global gig-based business market size was valued at approximately $204 billion in 2023, and it is projected to reach an astounding $455 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.4%. This remarkable growth can be attributed to increasing digitalization, evolving work preferences including the desire for flexible work hours, and technological advancements facilitating easy access to gig opportunities. The gig economy has revolutionized the traditional job market, providing a plethora of short-term, flexible jobs across various sectors.

One of the primary growth factors driving the gig-based business market is the changing perception of employment and work-life balance. With an increasing number of millennials and Gen Z workers seeking flexibility and autonomy in their professional lives, the demand for gig-based jobs has surged. This demographic prefers the freedom to choose their work hours and projects, rather than committing to long-term employment contracts. Additionally, the COVID-19 pandemic has accelerated this shift as remote work and freelancing became more prevalent, further solidifying the gig economy’s foothold.

Technological advancements and the proliferation of digital platforms have significantly contributed to the growth of the gig-based business market. The rise of smartphones and high-speed internet has facilitated the creation and expansion of various gig platforms, allowing workers to find and complete jobs seamlessly. These platforms offer sophisticated algorithms that match gig workers with appropriate tasks, ensuring a steady stream of opportunities. Furthermore, advancements in artificial intelligence and machine learning are enhancing the efficiency of these platforms, making gig work more accessible and appealing.

Economic factors and cost advantages are also pivotal in propelling the gig-based business market. For businesses, hiring gig workers presents a cost-effective solution to meet fluctuating demand without the overhead costs associated with full-time employees. This labor model allows companies to scale their workforce up or down based on current needs, leading to better resource management and cost savings. On the workers' side, gig jobs often provide a higher earning potential compared to traditional roles, especially for those with specialized skills.

Regionally, North America continues to dominate the gig-based business market, driven by a high concentration of tech-savvy individuals and a strong culture of entrepreneurship. However, other regions such as Asia Pacific are rapidly catching up, powered by a booming digital economy and a large pool of freelancers. Europe is also experiencing considerable growth, particularly in countries like the UK and Germany, where the gig economy is being increasingly recognized and regulated. The diverse regulatory landscapes across different regions are shaping the market dynamics and influencing the adoption rates.

Service Type Analysis

The gig-based business market is segmented by service type into ride-sharing, delivery services, freelancing, home services, and others. Ride-sharing services, exemplified by companies like Uber and Lyft, have seen significant growth due to urbanization and the increasing demand for convenient and affordable transportation. These platforms connect drivers with passengers through mobile apps, offering a flexible income source for drivers and an efficient transportation option for users. The rise of electric vehicles and autonomous driving technologies is expected to further revolutionize this segment.

Delivery services, including food and package delivery, have experienced exponential growth, particularly during the COVID-19 pandemic. Companies like DoorDash and Instacart have capitalized on the surge in demand for contactless delivery options. The convenience offered by these services has led to sustained customer adoption, even post-pandemic. Strategic partnerships with restaurants and retailers, coupled with advancements in logistics and delivery technologies, are driving the expansion of this segment.

Freelancing encompasses a broad range of jobs, from graphic design and software development to content writing and consulting. Platforms like Upwork and Fiverr have become integral to the gig economy, connecting freelancers with clients worldwide. The flexibility and diversity of opportunities in freelancing make it an attractive option for professionals seeking varied projects and work-life balance. As businesses continue to outsource specialize

The dataset consists year and occupation wise numbers of gig workers in India. Occupations include House Keeping and Restaurant Workers, Motor Vehicle Drivers, Finance Agents, Brokers Etc., Business Professionals, Computer Professionals, Secretaries and Clerks, Shop and Market Sales Persons and Others.

This statistic illustrates the number of jobs or projects currently held by gig economy workers in the United States in 2018. During the survey, **** percent of respondents reported currently having **** jobs or projects.

Gig Economy Platforms Market Outlook

In 2023, the global gig economy platforms market size is estimated to be valued at approximately USD 313 billion, with a projected compound annual growth rate (CAGR) of 17.5% from 2024 to 2032. By 2032, the market is expected to reach nearly USD 1,057 billion. The gig economy’s rapid expansion can be attributed to factors including the increasing preference for flexible work arrangements, technological advancements, and the rising number of internet users.

The gig economy has gained significant traction as more individuals seek flexible work arrangements that allow them to balance personal and professional responsibilities. This shift is driven by a growing preference for autonomy and control over one's work schedule, which gig platforms adeptly provide. Furthermore, economic uncertainties and the need for supplementary income streams have bolstered the adoption of gig work among both full-time professionals and part-time workers. This trend is expected to continue, with technology playing a crucial role in shaping the future of work.

Technological advancements, particularly in mobile and internet technologies, have been pivotal in the growth of gig economy platforms. The proliferation of smartphones and high-speed internet connectivity has made it easier for gig workers to find opportunities and for companies to access a flexible workforce. Innovative app-based platforms have streamlined the process of matching workers with jobs, enhancing efficiency and user experience. Artificial intelligence and machine learning further optimize these platforms by providing personalized job recommendations and improving task management.

Another driving factor for the gig economy platforms market is the increasing number of internet users worldwide. As internet penetration continues to rise, especially in developing regions, more people are gaining access to gig opportunities. This expansion is not limited to urban areas; rural regions are also experiencing growth in gig work as connectivity improves. With a larger pool of potential workers and a broader consumer base, gig platforms are poised to thrive, catering to diverse needs across different demographics.

Regionally, North America has been a dominant player in the gig economy platforms market, primarily due to its advanced technological infrastructure and high internet penetration. The region's robust startup ecosystem and the presence of major gig economy players contribute to its leadership position. Asia Pacific, however, is emerging as a significant market, driven by its large population, rapid urbanization, and increasing internet users. Europe also shows strong potential, with a growing number of freelancers and digital nomads seeking flexible work arrangements.

Service Type Analysis

The gig economy platforms market is segmented by service type into ride-sharing, freelancing, delivery services, home services, and others. Ride-sharing services have been at the forefront of the gig economy, revolutionizing urban transportation. Companies like Uber and Lyft have made it easier for individuals to find convenient and affordable rides, transforming the traditional taxi industry. The demand for ride-sharing services continues to grow as urbanization increases and people seek efficient transportation solutions. Innovations such as electric vehicles and autonomous driving technology are expected to further propel this segment.

Freelancing services represent another significant segment within the gig economy. Platforms like Upwork, Freelancer, and Fiverr enable freelancers to offer a wide range of services, from graphic design and writing to software development and consulting. The freelancing segment benefits from the rising trend of remote work and the need for specialized skills in various industries. Companies are increasingly turning to freelancers for project-based work, allowing them to access a global talent pool and reduce overhead costs associated with full-time employees.

Delivery services, including food delivery and courier services, have experienced substantial growth, especially during the COVID-19 pandemic. Platforms like DoorDash, Grubhub, and Postmates have become essential for consumers seeking convenient and safe delivery options. The demand for delivery services is expected to remain strong, driven by changing consumer preferences and the continued growth of e-commerce. Innovations such as drone delivery and optimized logistics networks are likely to enhance the efficiency of this segment.

This repository contains four datasets about the number of active users of selected mobile apps purchased from Selectivv company (https://selectivv.com/). Details regarding the data may be found below:

How data was collected: Selectivv uses programmatic advertisements systems that collect information on about 24 mln smartphone users in Poland

Apps:

Transportation: Uber, Bolt Driver, FREE NOW, iTaxi,

Delivery: Glover, Takeaway, Bolt Courier, Wolt;

Unit: an active user of a given app. Active = used given app at least 1 minute in a given period (e.g. 1 unit during whole month, half-year).

Period: 2018-2018; monthly and half-year data

Spatial aggregation: country level, city level, functional area level, voivodeship level. Functional area is defined as here https://stat.gov.pl/en/regional-statistics/regional-surveys/urban-audit/larger-urban-zones-luz/

Activity time: measured by activity time of given app (in hours; average and standard deviation)

Datasets:

gig-table1-monthly-counts-stats.csv -- the monthly number of active users;

gig-table2-halfyear-demo-stats.csv -- the half-year number of active users by socio-demographic variables;

gig-table3-halfyear-region-stats.csv -- the half-year number of active users by spatial aggregation;

gig-table4-halfyear-activity-stats.csv -- the half-year activity time by working week, weekend, day (8-18) and night (18-8).

Detailed description:

1. gig-table1-monthly-counts-stats.csv

Structure:

month - YYYY-MM-DD -- we set all dates to 15th of given month but actually the data is about the whole month (active users in whole period); 2018-01-15 to 2021-12-15

app -- app name (Uber, Bolt Driver, FREE NOW, iTaxi, Glover, Takeaway, Bolt Courier, Wolt)

number_of_users -- the number of active users

category -- Transportation, Deliver

1. gig-table2-halfyear-demo-stats.csv

Structure:

gender -- men, women

age -- 18-30, 31-50, 51-64

country -- Poland, Ukraine, Other

period -- 2018.1, 2018.2, 2019.1, 2019.2, 2020.1, 2021.2

apps -- app name (Uber, Bolt Driver, FREE NOW, iTaxi, Glover, Takeaway, Bolt Courier, Wolt)

number_of_users -- the number of active users

students -- the share of students within a given row

parents_of_children_0_4_years -- the share of parents of 0-4 years children in a given row

parents_of_children_5_10_years -- the share of parents of 5-10 years children in a given row

women_planning_a_baby -- the share of women planing a baby in a given row

standard -- the share of standard smartphones in a given row

premium_i_phone -- the share of iPhone smartphones in a given row

other_premium -- the share of other premium smartphones in a given row

category -- Transportation, Delivery

1. gig-table3-halfyear-region-stats.csv

Structure:

group -- Voivodeship, Functional Area, Cities

period -- 2018.1, 2018.2, 2019.1, 2019.2, 2020.1, 2021.2

region_name:

Cities -- Białystok, Bydgoszcz, Gdańsk, Gdynia, Gorzów Wielkopolski, Katowice, Kielce, Kraków, Łódź, Lublin, Olsztyn, Opole, Poznań, Rzeszów, Sopot, Szczecin, Toruń, Warszawa, Wrocław, Zielona Góra

Functional Area -- Functional area - Białystok, Functional area - Bydgoszcz, Functional area - Gorzów Wielkopolski, Functional area - GZM, Functional area - GZM2, Functional area - Kielce, Functional area - Kraków, Functional area - Łódź, Functional area - Lublin, Functional area - Olsztyn, Functional area - Opole, Functional area - Poznań, Functional area - Rzeszów, Functional area - Szczecin, Functional area - Toruń, Functional area - Trójmiasto, Functional area - Warszawa, Functional area - Wrocław, Functional area - Zielona Góra

Voivodeship -- dolnośląskie, kujawsko-pomorskie, łódzkie, lubelskie, lubuskie, małopolskie, mazowieckie, opolskie, podkarpackie, podlaskie, pomorskie, śląskie, świętokrzyskie, warmińsko-mazurskie, wielkopolskie, zachodniopomorskie

apps -- app name (Uber, Bolt Driver, FREE NOW, iTaxi, Glover, Takeaway, Bolt Courier, Wolt)

number_of_users -- the number of active users

category -- Transportation, Delivery

Please note that:

the number of active users in a given functional area = number of active users in a city and a functional area of this city

the number of active users in voivodeship = number of active users in a city, its functional area and the rest of the voivodeship where this city and functional area is located

More details here: https://stat.gov.pl/en/regional-statistics/regional-surveys/urban-audit/larger-urban-zones-luz/

1. gig-table4-halfyear-activity-stats.csv

Structure:

period -- 2018.1, 2018.2, 2019.1, 2019.2, 2020.1, 2021.2

apps -- app name (Uber, Bolt Driver, FREE NOW, iTaxi, Glover, Takeaway, Bolt Courier, Wolt)

day -- Mondays-Thursdays, Fridays-Sundays

hour -- day (8-18), night (18-8)

activity_time -- in hours

statistic -- Average, Std.Dev. (standard deviation)

category -- Transportation, Delivery

The gig economy, encompassing freelance work and on-demand services, is experiencing robust growth, driven by technological advancements, evolving work preferences, and a desire for flexible employment options. The market, estimated at $300 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $1 trillion by 2033. This expansion is fueled by several key factors: the increasing adoption of digital platforms connecting businesses with independent contractors; a growing preference among workers for flexible schedules and autonomy; and the scalability these platforms offer businesses needing temporary or project-based assistance. Furthermore, the gig economy's diverse sectors, including transportation (DoorDash, Favor Delivery, Turo), home services (TaskRabbit, BellHops), professional services (Guru.com, Upwork, Fiverr), and pet care (Rover), contribute to its overall market strength.
However, challenges remain. Regulatory uncertainties surrounding worker classification and employment benefits pose significant hurdles. Competition among gig platforms is fierce, requiring constant innovation and adaptation to maintain market share. Fluctuations in the broader economy can also impact demand for gig services. Despite these restraints, the overall trajectory suggests a continued expansion of the gig economy, driven by ongoing technological advancements, evolving workforce demographics, and the increasing reliance of businesses on flexible talent pools. The major players, including TaskRabbit, Upwork, and Fiverr, are well-positioned to capitalize on this growth, provided they navigate the regulatory and competitive landscapes effectively. Successful strategies will likely involve investments in technology, focus on user experience, and proactive engagement with regulatory bodies.

According to a survey in March 2020, ** percent of worldwide workers in the gig economy have lost their job due to the coronavirus (COVID-19) pandemic. On top of this, another ** percent had their hours decreased.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

In 2022, there were about *** million platform workers in South Korea, accounting for about ** percent of the country's total employment. The number of narrow-sense platform workers, such as delivery drivers of food apps, stood at about *** thousand. The gig economy, characterized by the prevalence of part-time and freelance jobs instead of traditional full-time positions, has experienced rapid growth in South Korea in recent years.

Gig Worker Tax Estimate App Market Outlook

As per our latest research, the global gig worker tax estimate app market size reached USD 1.78 billion in 2024, reflecting the rapidly growing need for digital tax solutions among the expanding gig economy workforce. The market is projected to grow at a robust CAGR of 13.6% from 2025 to 2033, reaching an estimated USD 5.40 billion by 2033. This growth is primarily driven by the increasing adoption of gig work worldwide, the complexity of tax compliance for independent workers, and the rising demand for mobile-first, user-friendly financial management tools.

One of the primary growth factors for the gig worker tax estimate app market is the exponential rise in the number of individuals participating in the gig economy. With digital platforms making it easier than ever for people to engage in freelance, rideshare, delivery, and task-based work, millions are now earning income outside traditional employment structures. This shift has led to a surge in demand for specialized tax solutions that cater to the unique needs of gig workers, who often have multiple income streams, variable earnings, and complex deductions. The inability of conventional tax software to address these nuances has created a significant market opportunity for apps designed specifically for gig worker tax estimation and compliance.

Another major driver of market growth is the increasing regulatory scrutiny and evolving tax laws targeting gig economy earnings. Governments across North America, Europe, and Asia Pacific are implementing stricter reporting requirements for gig platforms and workers, making accurate tax estimation and timely filing more critical than ever. As a result, gig worker tax estimate apps are becoming essential tools, helping users avoid penalties, maximize deductions, and ensure compliance with local and national tax regulations. The integration of artificial intelligence, machine learning, and automation in these apps is further enhancing their value proposition by providing real-time income tracking, smart deduction suggestions, and seamless integration with gig platforms.

Technological advancements and the proliferation of smartphones have also played a crucial role in market expansion. The widespread availability of high-speed internet and mobile devices has enabled gig workers to access tax estimation tools on-the-go, increasing app adoption rates. Furthermore, the entry of fintech startups and established financial service providers into the gig worker tax app space has intensified competition, leading to continuous innovation in app features, user interfaces, and customer support. This ongoing innovation is fostering trust and encouraging more gig workers to transition from manual or spreadsheet-based tax calculations to automated, app-based solutions.

Regionally, North America dominates the gig worker tax estimate app market, accounting for over 38% of the global revenue in 2024, owing to the high concentration of gig workers in the United States and Canada. Europe follows closely, driven by the rapid growth of the gig economy in countries such as the United Kingdom, Germany, and France, alongside increased regulatory focus on tax compliance. The Asia Pacific region is emerging as a high-growth market, with a projected CAGR of 15.2% from 2025 to 2033, fueled by the burgeoning freelance and delivery sectors in India, China, and Southeast Asia. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as digital transformation and gig work adoption accelerate in these regions.

Component Analysis

The component segment of the gig worker tax estimate app market is bifurcated into software and services. Software solutions form the backbone of this market, encompassing standalone tax estimation applications, integrated financial management platforms, and mobile apps tailored for gig workers. These software offerings are designed to automate i

In 2024, the number of full-time independent workers in the United States increased. However, the number of part-time and occasional independent workers saw a slight decrease. There were about **** million occasional independent workers in the United States, an increase from **** million in 2020.

The Gig Economy Platforms market has emerged as a transformative force in the modern labor landscape, reshaping how work is approached by both professionals and businesses. Characterized by short-term, flexible job engagements facilitated through digital platforms, the gig economy provides solutions to the increasin

An unknown number of people around the world are earning income by working through online labour platforms such as Upwork and Amazon Mechanical Turk. We combine data collected from various sources to build a data-driven assessment of the number of such online workers (also known as online freelancers) globally. Our headline estimate is that there are 163 million freelancer profiles registered on online labour platforms globally. Approximately 19 million of them have obtained work through the platform at least once, and 5 million have completed at least 10 projects or earned at least $1000. These numbers suggest a substantial growth from 2015 in registered worker accounts, but much less growth in amount of work completed by workers. Our results indicate that online freelancing represents a non-trivial segment of labour today, but one that is spread thinly across countries and sectors.

The data and programs replicate tables and figures from "Measuring the gig economy in Canada using administrative data", by Jeon, Liu and Ostrovsky. Please see the ReadMe file for additional details.

This statistic shows the total number of hours worked per week by gig economy workers in the United States in 2018. During the survey, ** percent of respondents reported working between ** and ** hours per week.

This statistic illustrates the access to employer-based benefits among full-time employees and gig economy workers in the United States in 2018. During the survey, ** percent of gig economy workers reported having access to employer-based medical insurance, compared to ** percent of full-time employees.

Financial overview and grant giving statistics of Gig Economic Development Inc.