The source forecast that, by 2028, the internet will account for nearly ************** of global advertising spending, up from less than **** of it in 2018. The only traditional medium projected to see its share increase again is the out-of-home (OOH) segment, which by 2028 will still remain far from its pre-pandemic relevance, according to the source's estimates. Ad spend growth rates worldwide were expected to surpass **** percent annually between 2023 and 2028.

In 2022, search advertising spending amounted to ****** billion U.S. dollars worldwide. The expenditure was forecast to increase by approximately six percent annually until 2028, reaching close to *** billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

The source forecast that, in 2024, mobile advertising spending worldwide will surpass *** billion U.S. dollars, up from little more than *** billion dollars a year earlier. That represents an annual increase of ** percent.

In 2023, global programmatic advertising spending grew by 11 percent on the figures reported for 2022. In dollar values, it would signify an increase from 492.5 to 546 billion U.S. dollars.

In 2022, global internet advertising revenue stood at *** billion U.S. dollars. The source projected the revenue would increase to *** billion by 2027. Internet advertising in the U.S. – additional informationInternet or online advertising encompasses a range of formats including email, search engine, social media, display and mobile advertising. Display advertising uses pictures, videos, text and graphics to target consumers and ads are usually matched with potential consumers through the use of cookies.The leading internet display advertisers in the United States in 2014, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on digital display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent ***** million U.S. dollars on online display advertising in 2014. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of *** million U.S. dollars.The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the fourth quarter of 2015. In the first quarter of 2007, online spending revenue amounted to *** billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to ***** billion U.S. dollars, growing further to ***** billion dollars in the fourth quarter of 2015.A breakdown of the online advertising revenue in the U.S. in 2015, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with ** percent. Banner and mobile advertising rounded off the top three.

The global ad spending in the 'In-App Advertising' segment of the digital advertising market was forecast to continuously increase between 2023 and 2028 by in total ***** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'In-App Advertising' segment of the digital advertising market was continuously increasing over the past years.The Statista Market Insights cover a broad range of additional markets.

In 2022, digital retail media advertising spending worldwide was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than *** billion by 2028. To compare, Amazon generated **** billion dollars in ad sales worldwide in 2022.

Video advertising spending in Italy was expected to amount to 3.83 billion euros in 2024, marking a two percent increase from the previous year's value of 3.75 billion.

In 2022, digital retail media advertising spending worldwide increased by **** percent. In the following six years, the spending is expected to keep growing but the growth will gradually slow down, to reach roughly *** percent in 2028.

In 2025, media owners' global advertising revenue will amount to an estimated *** trillion U.S. dollars, up from approximately **** trillion dollars a year earlier – an annual growth of *** percent. The figure was projected to continue to expand, reaching nearly *** trillion dollars by 2029. The world's largest ad markets According to another source, the United States and Canada collectively account for most of the global ad spend, followed by the Asia-Pacific (APAC) region. Europe, Latin America, the Middle East, and Africa lag far behind: In 2024, these four regions' ad expenditures combined barely surpassed ************** of APAC's. On a country level, the U.S., China, and the United Kingdom were the world's leading markets by estimated ad spend in 2024. Japan, Germany, and Canada rounded up the top six. The relevance of online advertising Most of the global ad revenues have come from the internet, which continues to boost the industry's total gains year after year. It was projected that, in 2024, digital's share in the world's ad spend would surpass ********** in almost all regions, except for Latin America. The performance of emerging online ad economies will likely push this concentration. A source estimated that Peru, Argentina, Chile, India, and Colombia ranked among the fastest-growing digital ad markets in 2023, with estimated increase rates of at least ** percent.

In 2022, programmatic advertising spending in the United States increased by roughly nine percent on the figures reported for 2021. The global market values grew by eight percent in the same period.

In 2023, Peru was expected to be the fastest-growing digital advertising market in the world, with an annual growth rate of about ** percent. Argentina and Chile rounded out the top three with annual increases of approximately ** and ** percent, respectively. Digital advertising in Latin America Based on the latest projections, five of the ** fastest-growing digital ad markets will be in Latin America in 2023. While traditional media channels still have a firm grip over the region’s advertising landscape due to media consumption habits and infrastructural hurdles, there has been a steady shift towards digital approaches in recent years. In 2022, internet advertising spending in Latin America was expected to reach roughly **** billion U.S. dollars, more than twice the amount that was invested in 2018. Interestingly, social media is set to draw the largest share of expenditures and outperform search in the running for the top digital advertising format in Latin America and the Caribbean. What are the top digital advertising markets worldwide? Data on the global distribution of internet advertising spending shows that North America and the Asia-Pacific region remain the largest spenders, with the United States setting the pace. And yet, forecasts also suggest that the most prominent players will see their market shares decline in the following years. Smaller fish such as Latin America or the Middle East and Africa (MENA), which currently represent less than *** percent of global digital ad spend, are set to slowly but steadily leverage their massive growth potential in the future.

Retail media advertising was estimated to account for approximately ** percent of global digital ad spending in 2022. The 2022 digital retail media spending worldwide stood at *** billion U.S. dollars.

In 2022, search advertising spending increased by more than 10 percent on the global level. The source projected that it would increase by further 6.6 percent in 2023 and keep growing in the following five years.

Andorra AD: Government Expenditure on Primary Education: % of Government Expenditure on Education data was reported at 21.420 % in 2018. This records a decrease from the previous number of 22.048 % for 2017. Andorra AD: Government Expenditure on Primary Education: % of Government Expenditure on Education data is updated yearly, averaging 24.888 % from Dec 2002 (Median) to 2018, with 14 observations. The data reached an all-time high of 32.144 % in 2013 and a record low of 21.420 % in 2018. Andorra AD: Government Expenditure on Primary Education: % of Government Expenditure on Education data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Andorra – Table AD.World Bank.WDI: Social: Education Statistics. Expenditure on primary education is expressed as a percentage of total general government expenditure on education. General government usually refers to local, regional and central governments.;UNESCO Institute for Statistics (http://uis.unesco.org/). Data as of February 2020.;Median;

In 2024, global advertising spending will reach an estimated *** billion U.S. dollars, up from *** billion dollars a year earlier. That represents a year-over-year (YoY) growth of approximately *** percent. The annual value was projected to continue to expand, surpassing **** trillion dollars by 2028. World's top advertising channels According to another source's forecasts, the internet alone attracted ***** out of ** ad dollars worldwide in 2024, solidifying digital channels' relevance for the industry. The rest of the top three global ad media included TV and outdoor displays, which collectively accounted for little more than ** percent of the market. However, the out-of-home (OOH) segment was expected to be the world's fastest-growing ad medium that year, and the only one with a double-digit increase rate. Leading countries and media companies In 2023, Alphabet concentrated around *********** of global ad revenues. Meta, Amazon, Alibaba, and TikTok followed , revealing that five big techs held **** of the world's ad revenues. Meanwhile, the United States came in first on the ranking of economies by ad spending in 2024. It stood far ahead of the second place, China, and both left the United Kingdom and Japan nearly tied for the third place.

Andorra AD: Government Expenditure on Secondary Education: % of Government Expenditure on Education data was reported at 25.307 % in 2018. This records an increase from the previous number of 24.764 % for 2017. Andorra AD: Government Expenditure on Secondary Education: % of Government Expenditure on Education data is updated yearly, averaging 22.732 % from Dec 2002 (Median) to 2018, with 14 observations. The data reached an all-time high of 35.247 % in 2013 and a record low of 16.159 % in 2002. Andorra AD: Government Expenditure on Secondary Education: % of Government Expenditure on Education data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Andorra – Table AD.World Bank.WDI: Social: Education Statistics. Expenditure on secondary education is expressed as a percentage of total general government expenditure on education. General government usually refers to local, regional and central governments.;UNESCO Institute for Statistics (http://uis.unesco.org/). Data as of February 2020.;Median;

CBO Projection: GNP data was reported at 31,491.900 USD bn in 2029. This records an increase from the previous number of 30,337.200 USD bn for 2028. CBO Projection: GNP data is updated yearly, averaging 22,497.600 USD bn from Dec 2011 (Median) to 2029, with 19 observations. The data reached an all-time high of 31,491.900 USD bn in 2029 and a record low of 15,346.000 USD bn in 2011. CBO Projection: GNP data remains active status in CEIC and is reported by Congressional Budget Office. The data is categorized under Global Database’s United States – Table US.A006: NIPA 2018: GDP by Expenditure: Current Price: Annual: Projection.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

GDP: saar: GCI: SL: Gross Investment (GI) data was reported at 387.841 USD bn in Jun 2018. This records an increase from the previous number of 377.636 USD bn for Mar 2018. GDP: saar: GCI: SL: Gross Investment (GI) data is updated quarterly, averaging 67.619 USD bn from Mar 1947 (Median) to Jun 2018, with 286 observations. The data reached an all-time high of 387.841 USD bn in Jun 2018 and a record low of 2.690 USD bn in Mar 1947. GDP: saar: GCI: SL: Gross Investment (GI) data remains active status in CEIC and is reported by Bureau of Economic Analysis. The data is categorized under Global Database’s USA – Table US.A002: NIPA 2018: GDP by Expenditure: saar: Current Price.