In 2024, advertising spending worldwide reached approximately ****** billion U.S. dollars, up from ****** billion dollars in the previous year. According to the same study, advertising and marketing combined global revenues will exceed **** trillion dollars in 2024.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

In 2021, global social media advertising spending stood at around *** billion U.S. dollars. The source projected that this figure would more than double and exceed an all-time high of *** billion by 2028. Where to advertise in a sea of social media platforms? While there are many regional differences when it comes to social media usage and accessibility, some platforms reign supreme among users and advertisers alike. As of 2022, Facebook, YouTube, and Instagram were the most popular social networks worldwide. Thanks to their massive audiences, these Meta-owned properties also ranked among the leading social media platforms for marketers. What makes advertising via these channels so appealing is not only the prospect of boosting brand awareness and generating leads but also the possibility to strengthen brands’ relationships with consumers via direct communication. Spotlight on influencer marketing In addition to posting photos and videos on their social media accounts and interacting with followers, companies can also enlist the help of content creators to drive visibility and potentially unlock new audiences. Over the past few years, the global influencer marketing market value has expanded rapidly and is now sized at an estimated **** billion U.S. dollars. Instagram remains the primary playground for this creator-driven form of online marketing, though apps like TikTok are also becoming more appealing to brands from around the world.

In 2021, digital advertising is expected to generated **** billion U.S. dollars in revenue for the newspaper industry. Digital outdoor advertising revenue is projected to stand at **** billion U.S. dollars. According to a different source, total digital advertising spending is forecast to amount to *** billion U.S. dollars worldwide that year.

The internet is projected to strengthen its position as the most invested-in advertising medium worldwide in 2022. Nearly ** percent of all global ad investments were expected to be devoted to digital promotion that year, while television was forecast to receive around ** percent of total advertising expenditures. Traditional media struggles to maintain its relevance While the advertising industry has focused its efforts on traditional media formats for decades, if not centuries, the recent changes in consumer behavior have fundamentally altered the business. Audiences are spending more time online than ever, which has led television to forfeit its spot as the top advertising medium in the world. Other traditional channels such as radio and print are also struggling to remain relevant in today’s digitalized world. Given the rapidly rising global online penetration rates, this battle for relevance and advertising funds is unlikely to be won any time soon. Digital advertising is thriving Digital advertising channels and technologies claim larger slices of the global advertising pie each year. In 2021, digital ad spend amounted to an estimated *** billion U.S. dollars worldwide, and according to the latest data, this figure will have surpassed *** billion by 2024. One vital driver of digital ad spend growth is the mobile revolution. Smartphone adoption and mobile usage have rapidly accelerated in recent years, and seeing that consumers in many parts of the world spend more time browsing the web on their smartphones than on desktop computers, marketers are quick to follow suit. Mobile internet ad spend is expected to grow from *** billion in 2021 to nearly *** billion by 2024, showing how dynamic and adaptive today’s advertising landscape is.

In 2024, global advertising spending will reach an estimated *** billion U.S. dollars, up from *** billion dollars a year earlier. That represents a year-over-year (YoY) growth of approximately *** percent. The annual value was projected to continue to expand, surpassing **** trillion dollars by 2028. World's top advertising channels According to another source's forecasts, the internet alone attracted ***** out of ** ad dollars worldwide in 2024, solidifying digital channels' relevance for the industry. The rest of the top three global ad media included TV and outdoor displays, which collectively accounted for little more than ** percent of the market. However, the out-of-home (OOH) segment was expected to be the world's fastest-growing ad medium that year, and the only one with a double-digit increase rate. Leading countries and media companies In 2023, Alphabet concentrated around *********** of global ad revenues. Meta, Amazon, Alibaba, and TikTok followed , revealing that five big techs held **** of the world's ad revenues. Meanwhile, the United States came in first on the ranking of economies by ad spending in 2024. It stood far ahead of the second place, China, and both left the United Kingdom and Japan nearly tied for the third place.

According to recent advertising industry calculations, it is projected that Lebanon's ad spending would decrease by **** percent between 2021 and 2024, making it the market with the lowest ad investment growth in the period. Russia ranked second on this list, with a **** percent decrease in media spending.

In 2021, insurance industry ads made up **** percent of the paid search advertising spending of the analyzed U.S., UK, and EU companies. Automotive industry accounted of *** percent of the expenditure.

In 2021, global banner advertising spending stood at roughly ** billion U.S. dollars. The source projected that the figure would increase annually at a growth rate of *** percent until 2028, when it is expected to exceed ** billion.

The leading global market in terms of advertising spending is, and has been so far, the United States. The country invested roughly *** billion U.S. dollars in promotional activities in 2021. This figure is more than ***** times higher than that of its closest competitor, China, which spent about ** billion dollars that year. Japan was third in line for the crown, with advertising expenditures amounting to nearly ** billion dollars. In Europe, the UK and Germany are leading the pack and, in Latin America, Brazil is the frontrunner. A closer look at the ad market in the United States    Television was the largest medium based on spending share in 2018, accounting for ** percent of total ad expenditures in the country. However, its strong position is being challenged by digital media. Already in 2021, internet ad spend surpassed TV spending in the country. This may be in response to trends in general consumption of advertising in the U.S., where more than **** of surveyed adults admit to not paying attention to commercials. Digital media, in contrast to TV, offers the opportunity for better targeting and personalization of ads. The only exception to this rule is addressable TV, which combines the best of both worlds. Addressable TV advertising is constantly growing and seems to be the future solution to diminishing TV investments.

In 2021, Procter & Gamble invested *** billion U.S. dollars in advertising activities and was the largest advertiser worldwide, followed by Amazon and Unilever.

In 2021, 6.82 billion U.S. dollars were invested in in-game advertising worldwide. The source projected that the spending would grow at a compound annual growth rate of roughly 11 percent between 2021 and 2030. At the end of this period, it is expected to reach 17.6 billion dollars.

In 2021, spending on digital advertising to children stood at *** billion U.S. dollars worldwide. Between 2021 and 2031, it is expected to increase at a compound annual growth rate (CAGR) of roughly ** percent to reach **** billion dollars. Kids digital ad spending data by region reveals that North America (Canada, Mexico, and the United States) was the largest investor in this field, accounting for ** percent of the total, followed by Europe with ** percent, and Asia-Pacific with ** percent.

Significant fluctuations are estimated for all segments over the forecast period for the (non-) programmatic share. Only for the segment Programmatic, a significant increase can be observed over the forecast period. Here, the (non-) programmatic share exhibits a difference of ****** percent between 2021 and 2030. Find further statistics on other topics such as a comparison of the ad spending in Japan and a comparison of the ad spending in the United States.The Statista Market Insights cover a broad range of additional markets.

In 2021, **** billion U.S. dollars were invested in mobile in-game advertising worldwide. The source projected that the spending would grow at a compound annual growth rate of roughly ** percent between 2021 and 2030. At the end of this period, it is expected to reach **** billion dollars.

The source estimated that, by the end of 2023, the annual spending on non-digital advertising worldwide would amount to nearly ***** billion U.S. dollars, up less than *** percent from ***** billion dollars a year earlier. The figure was also forecast to surpass ***** billion dollars by 2026 – an increase of *** percent over the course of three years.

In 2025, advertising and marketing spending worldwide will reach an estimated **** trillion U.S. dollars, up from almost **** trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately *** trillion dollars in 2024, setting it as the world's 14th largest economy that year.

In 2022, search advertising spending is expected to amount to ***** billion U.S. dollars worldwide. This amount is projected to grow to about ***** billion U.S. dollars by the end of 2024. Display advertising, which reached *** billion U.S. dollars, accounted for the largest ad spend share in 2021. Digital ads in selected countries worldwide In 2022, the United States is forecast to spend nearly *** billion U.S. dollars on digital ads, which was more than that of China, the United Kingdom, Japan, and Germany combined. The United Kingdom was the leading European country in terms of digital ad expenditure. In the first half of 2021, the UK spent roughly *** billion GBP on search advertising, specifically. Digital ads in the United States In 2019, retail-related products and services made up about ** percent of all digital ads in the United States, meaning the retail industry accounted for the largest share of the total digital ad spend that year. Other significant industries on the list included automotive, financial services, and computing products & consumer electronics.

In a late 2019 study of the global programmatic advertising market, it was calculated that programmatic display advertising spending worldwide reached 105.95 billion U.S. dollars that year, accounting for 69.2 percent of total global display ad spend in 2019. By 2020, programmatic advertising spending is set to amount to 147 billion U.S. dollars.

According to recent projections India will be the highest growing ad market worldwide between 2021 and 2024, with advertising expenditures in the country increasing by **** percent in the measured period. At the same time, Egypt ranks second with a **** percent growth in media spending.