In 2024, global advertising spending will reach an estimated *** billion U.S. dollars, up from *** billion dollars a year earlier. That represents a year-over-year (YoY) growth of approximately *** percent. The annual value was projected to continue to expand, surpassing **** trillion dollars by 2028. World's top advertising channels According to another source's forecasts, the internet alone attracted ***** out of ** ad dollars worldwide in 2024, solidifying digital channels' relevance for the industry. The rest of the top three global ad media included TV and outdoor displays, which collectively accounted for little more than ** percent of the market. However, the out-of-home (OOH) segment was expected to be the world's fastest-growing ad medium that year, and the only one with a double-digit increase rate. Leading countries and media companies In 2023, Alphabet concentrated around *********** of global ad revenues. Meta, Amazon, Alibaba, and TikTok followed , revealing that five big techs held **** of the world's ad revenues. Meanwhile, the United States came in first on the ranking of economies by ad spending in 2024. It stood far ahead of the second place, China, and both left the United Kingdom and Japan nearly tied for the third place.

In 2025, media owners' global advertising revenue will amount to an estimated *** trillion U.S. dollars, up from approximately **** trillion dollars a year earlier – an annual growth of *** percent. The figure was projected to continue to expand, reaching nearly *** trillion dollars by 2029. The world's largest ad markets According to another source, the United States and Canada collectively account for most of the global ad spend, followed by the Asia-Pacific (APAC) region. Europe, Latin America, the Middle East, and Africa lag far behind: In 2024, these four regions' ad expenditures combined barely surpassed ************** of APAC's. On a country level, the U.S., China, and the United Kingdom were the world's leading markets by estimated ad spend in 2024. Japan, Germany, and Canada rounded up the top six. The relevance of online advertising Most of the global ad revenues have come from the internet, which continues to boost the industry's total gains year after year. It was projected that, in 2024, digital's share in the world's ad spend would surpass ********** in almost all regions, except for Latin America. The performance of emerging online ad economies will likely push this concentration. A source estimated that Peru, Argentina, Chile, India, and Colombia ranked among the fastest-growing digital ad markets in 2023, with estimated increase rates of at least ** percent.

According to the latest estimates, programmatically sold advertising was worth ***** billion U.S. dollars in 2024. This figure is expected to reach *** trillion by 2030. What is programmatic advertising? Programmatic advertising refers to the automated buying and selling of digital ad space. Unlike manual advertising, which relies on human interaction and negotiation between publishers and marketers, programmatic ad buying harnesses technology to purchase digital display space. This data-driven approach helps streamline and accelerate ad buying processes and ensure campaign efficiency, explaining why programmatic has become one of the most indispensable digital marketing tools worldwide. Largest programmatic ad markets worldwide The United States and Canada made up the largest programmatic advertising market worldwide in 2024. The two countries collectively accounted for over ** percent of global programmatic ad investments that year, whereas advertisers in Asia claimed roughly one-third of the programmatic ad pie. Meanwhile, the shift towards automated ad buying is also taking hold across Europe. Based on the latest data, the value of Europe’s programmatic ad market has trippled since 2017, with spending forecast to approach the 125-billion-dollar mark by 2025.

In 2020, the amount spend on advertisement per user worldwide increased around *** U.S. dollars to **** U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost ** U.S dollars by 2025.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

The ad spending in the advertising market worldwide was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Advertising.

The source forecast that digital advertising spending worldwide will reach *** billion U.S. dollars in 2025, up **** percent from *** billion dollars a year earlier. The figure was predicted to continue rising, exceeding *** billion by 2027. The same study projected that the internet's share in global ad spend will exceed ** percent in 2027.

In 2022, Google generated ***** billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach nearly *** billion U.S. dollars by 2027. The search engine is responsible for roughly ** percent of the global ad revenue.

In 2019, the advertising spending on app installs amounted to 57.8 billion U.S. dollars worldwide. Driven by mobile user addition in developing countries in Africa, India, China and Indonesia, global app install ad spend is set to grow to 118 billion U.S dollars by the end of 2022

In 2020, global mobile advertising spending amounted to ****** billion U.S. dollars. The source projected it would increase to ****** billion in 2021. Mobile advertising worldwide – additional informationMobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices. On a global scale, this market is forecast to grow in the near future. Global mobile ad spend stood at approximately *** billion U.S. dollars in 2019. By 2024, this figure is projected to reach *** billion U.S. dollars. Advertising can be presented on both mobile websites and mobile apps. Mobile in app advertising is a heavily invested format within the industry, and was estimated to amount nearly *** million U.S. dollars in 2020. The United States are the largest mobile advertising in the world. Americans companies invest heavily in mobile advertising. In 2020, about *** billion U.S. dollars are forecast to be spent on mobile advertising in the U.S., nearly ** million more than the second largest market - China. As the expenditure on this type of ad rises, its importance also increases within the industry. Mobile accounted for an estimated 23.5 percent of all advertising spending in the U.S. in 2016. Projections show that this share will reach ** percent in 2021.

The source forecast that 2023 global in-game advertising revenues will surpass **** billion U.S. dollars, up over ** percent from **** billion a year earlier. The annual figure was projected to continue to expand, exceeding ** billion dollars by 2027.

In 2024, social media advertising spending worldwide will amount to an estimated ****** billion U.S. dollars, up from less than ** billion dollars in 2019 – an increase of *** percent in half a decade. The value was forecast to grow by nearly ** percent by the end of the decade, exceeding *** billion dollars by 2029. Social media's relevance for marketing During a 2024 survey, more than four out of five responding global marketers listed increased exposure as a benefit of social media marketing. Traffic expansion and lead generation rounded up the top three, mentioned by ** and ** percent of the interviewees, respectively. Furthermore, Facebook was the most-used social media platform among business-to-consumer (B2C) marketers, while LinkedIn topped the ranking among business-to-business (B2B) marketing professionals. Advertising insights Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the traditional revenue in the 'Traditional TV Advertising' segment of the advertising market in Poland.The Statista Market Insights cover a broad range of additional markets.

In 2022, the share of world's largest walled gardens - Alphabet, Amazon, Apple, Baidu, Facebook, JD.com, LinkedIn, Microsoft, Pinterest, Snapchat, Spotify, Tencent, TikTok, and X (Twitter) - in global digital advertising revenue was estimated at ** percent, leaving ***percent for the so-called open internet. By 2027, the big players are projected to account for ** percent of the digital ad revenue.

The statistic presents the growth of mobile video advertising spending worldwide between second halves of 2017 and 2018, by format. Smaato discovered, that ad expenditures on rewarded mobile video grew by *** percent in the measured period.

This timeline shows Newell Brands advertising expenses worldwide from 2017 to 2024. In 2024, the company's global advertising expenses amounted to approximately *** million U.S. dollars.

In its fiscal year 2025, VF Corporation spent 818.8 million U.S. dollars on advertising activities worldwide. The company is one of the world’s largest in apparel, footwear, and accessories, owning brands like Vans, The North Face, and Timberland. In 2024, VF Corporation spent slightly more to advertise its products, around 820.6 million dollars.

The ad spending in the 'AR Advertising' segment of the ar&vr market worldwide was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2029, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on AR Advertising.

Between 2017 and 2023, programmatic advertising spending in Europe increased at a growth rate of **** percent annually. The corresponding expenditure was projected to experience an increase at a CAGR of *** percent between 2024 and 2028.

It is projected that digital advertising expenditures in the United States will increase by nearly ** percent between 2025 and 2029. In that five years period U.S. digital ad spend will grow from *** to *** billion dollars. These figures will represent roughly ** percent of global digital ad spending, which is expected to reach some *** billion U.S. dollars in 2027, up from the *** billion recorded in 2021. Mobile advertising in the U.S. With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2023, roughly *** billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.