The Report Covers Global B2B E-Commerce Sales and the Market is Segmented by Channel (Direct Sales and Marketplace Sales) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

E-Commerce Market size was valued at USD 15.93 Trillion in 2024 and is projected to reach USD 88.63 Trillion by 2031, growing at a CAGR of 26.40% from 2024 to 2031.

The e-commerce market is driven by the growing penetration of the internet and smartphones, enabling greater access to online platforms. Shifting consumer preferences towards convenient and contactless shopping experiences have accelerated digital adoption, particularly following the COVID-19 pandemic.

Technological advancements such as secure payment gateways, artificial intelligence, and personalized shopping experiences are enhancing user engagement. The expansion of logistics and last-mile delivery services ensures faster and more reliable product delivery. Additionally, the proliferation of social media and influencer marketing has amplified consumer reach and brand visibility, while increasing cross-border trade and globalization are further fueling market growth.

In 2023, the share of gross merchandise volume (GMV) of B2B e-commerce transactions in Asia Pacific is projected to amount to 78.9 percent, accounting for the majority of B2B e-commerce GMV worldwide. North America is set to rank second with a 14.6 percent market share. For more information, check out our recent publication B2B e-Commerce - In-depth Market Insights & Data Analysis.

According to Cognitive Market Research, the global B2B Food and Beverages E commerce market size is USD 225141.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 90056.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 67542.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 51782.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11257.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4502.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The Supermarkets/hypermarkets held the highest B2B Food and Beverages E commerce market revenue share in 2024.

Market Dynamics of B2B Food and Beverages E commerce Market

Key Drivers for B2B Food and Beverages E commerce Market

Improved Operational Efficiency & Reduced Costs to Increase the Demand Globally

Within the B2B food and beverage industry, speed and efficiency are critical due to the intense competition and limited shelf lives of many items. A B2B ecommerce channel offers many opportunities for improved efficiencies. One benefit is that it expedites the ordering process for customers, enabling them to place an order with only a few clicks. Additionally, automating through an e-commerce platform lowers the possibility of human errors from your sales force, which frequently sour ties with customers. Automation also reduces the cost of processing orders and simplifies administrative work. Because B2B ecommerce offers lower operating costs, this enables enterprises to sell to smaller, traditionally less profitable clients, thereby gaining more market share.

Technological Advancement to Propel Market Growth

The newest technologies that are assisting organizations in automating procedures, gaining deeper insights into customer behavior, boosting operations, and improving customer experience are artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT). Furthermore, in a setting where competition is escalating, businesses are placing a premium on economy and productivity. By reducing human labor, automating processes, and enhancing supply chain operations, it is anticipated that the tools and solutions offered by B2B e-commerce platforms would encourage market expansion.

Restraint Factor for the B2B Food and Beverages E commerce Market

Complex Supply Chain and Trust Issue to Limit the Sales

The supply chain for food and beverages can be complicated because it involves several parties, perishable goods, and strict regulations. Keeping up with this complexity in an online setting poses logistical, inventory, and quality control issues, also boost market growth. Furthermore, in the food and beverage sector, guaranteeing product quality, safety, and authenticity is essential. In an online marketplace, building confidence between customers and sellers may be difficult, especially when dealing with perishable and delicate items like food and drink.

Impact of Covid-19 on the B2B Food and Beverages E commerce Market

The COVID-19 pandemic has changed industry dynamics and accelerated digital transformation, having a significant impact on the B2B food and beverage e-commerce business. A faster adoption of online procurement solutions has been spurred by the epidemic among enterprises in the food and beverage industry. Businesses now have to go into digital channels to acquire materials, goods, and services because of lockdowns, social distancing policies, and interruptions to traditional supply chains. B2B food and beverage procurement habits have also been impacted by the pandemic's alteration in consumer behavior, which includes a rise in the desire for home delivery and internet shopping. By increasing their online presence, investing in e-commerce capabilities, and providing ...

Technological advancements, particularly in cloud computing and big data analytics, enable businesses to streamline their operations and make data-driven decisions. The increasing adoption of these technologies allows for enhanced efficiency, cost savings, and better customer relationship management. Additionally, the growing prevalence of mobile devices and the Internet of Things (IoT) facilitates seamless and continuous connectivity, further propelling the adoption of B2B e-commerce platforms. These factors are driving the growth of market size to surpass USD 11865.42 Billion in 2023 to reach a valuation of USD 38152.26 Billion by 2031.

Another significant driver is the shift towards digital transformation across industries. Companies are increasingly recognizing the need to digitize their supply chains and procurement processes to stay competitive. This shift is often motivated by the desire to improve supply chain transparency, reduce lead times, and enhance collaboration with suppliers and partners. Furthermore, the globalization of trade necessitates sophisticated e-commerce solutions to manage cross-border transactions, compliance, and logistics effectively enabling the market to grow at a CAGR of 17.34% from 2024 to 2031.

B2B Electronic Commerce Market: Definition/ Overview

B2B Electronic Commerce, or Business-to-Business Electronic Commerce, refers to the transaction of goods, services, or information between businesses through electronic means, typically over the Internet. This type of commerce involves various digital platforms and technologies that facilitate the buying and selling processes, streamlining interactions between companies. Unlike B2C (Business-to-Consumer) e-commerce, which deals directly with individual consumers, B2B e-commerce focuses on the needs of businesses, which often involve more complex transactions, larger volumes, and long-term relationships.

In B2B e-commerce, transactions can range from purchasing raw materials and components to procuring office supplies and professional services. The platforms used often incorporate features such as electronic data interchange (EDI), enterprise resource planning (ERP) systems, and customer relationship management (CRM) tools to ensure efficient and effective operations. These systems help automate procurement processes, manage supply chains, and maintain inventory levels, leading to significant cost reductions and operational efficiencies.

The rise of digital marketplaces and e-procurement systems has further transformed B2B e-commerce by providing centralized hubs where businesses can compare products, negotiate prices, and place orders from various suppliers in a streamlined manner. Additionally, the integration of advanced technologies like artificial intelligence (AI) and big data analytics allows businesses to gain deeper insights into market trends, optimize pricing strategies, and enhance customer experiences.

Globalization and the need for seamless international trade have also fueled the growth of B2B e-commerce. Companies can now reach a broader audience, engage in cross-border trade, and manage logistics more effectively through digital platforms. Furthermore, the ongoing digital transformation across industries underscores the importance of B2B e-commerce in maintaining competitive advantage, fostering innovation, and driving economic growth. In essence, B2B electronic commerce is a critical component of modern business operations, enabling companies to conduct business more efficiently and strategically in an increasingly digital world.

In 2018, Alibaba accounted for 9.2 percent of worldwide B2B e-commerce GMV. Beijing-based HC360.com had a market share of 4.5 percent. For more information, check out our recent publication Statista Report 2019 - B2B e-Commerce.

The global B2B E-commerce in agriculture market was valued at USD 5.5 billion in 2021 and is expected to grow at a CAGR of 8.24% during the forecast period.

Over the last years, marketplaces have turned into profitable platforms for business-to-business (B2B) vendors. In the United States, B2B marketplaces went from 24.35 billion U.S. dollars in 2019 to 224 billion U.S. dollars in 2023.

The Report Covers Global E-Commerce Industry Overview and Share. The Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Geography.

Global E-Commerce Market size revenue was 11.04 USD Trillion in 2021 and will projected to gain revenue 28.02 USD Trillion by 2028, at CAGR of 14.8%

In 2023, an estimated 14 percent of B2B sales were expected to be generated digitally. In 2020, the figure was 12.2 percent. Whether the purchase transaction is finalized online or not, online channels have gained relevance in the B2B customer journey. In the United States, two in three buyers use search engines for product discovery, and half of them browse online marketplaces. From product discovery to a revenue source Digital channels are going to be a key source of revenue for B2B companies based in the United States. By 2025, 56 percent of their revenue is expected to be generated online. Four years prior, the figure stood at 34 percent. As far as online channels are concerned, the use of third-party platforms is still limited in the B2B segment. In 2022, 81 percent of B2B organizations still invested in their website to sell their products and services. UX has yet to improve Poor user experience is one of the factors that pulls back B2B e-commerce growth – not just in the United States. In a survey investigating customer satisfaction worldwide, 23.5 percent of B2B buyers stated they had a very negative experience and another 14.9 percent of them had a somewhat negative experience when completing a purchase on a B2B e-commerce site.

The global B2B e-commerce in agriculture market size is expected to reach USD 11.86 Billion by 2030 according to a new study by Polaris Market Research.

According to Cognitive Market Research, The Global Luxury E Commerce market size is USD 418.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 8.00% from 2023 to 2030.

The increased demand for convenience among consumers in the luxury e-commerce sector suggests that efficient and streamlined purchasing processes are necessary.
Demand for clothing & footwear remains higher in the luxury e-commerce market.
The B2B category held the highest luxury e-commerce market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific luxury e-commerce market will experience the most substantial growth until 2030.

Growing Consumer Preference for Personalized Experience to Provide Viable Market Output

In the luxury e-commerce market, consumers' growing preference for convenience is indicative of a need for streamlined and effective purchasing procedures. Online marketplaces provide the ease of perusing and buying luxury products without the time commitment of in-person store visits. Customers value how simple it is to compare products, have access to a variety of selections, and shop whenever and wherever they choose. The need for customized shopping experiences is also a major motivator. E-commerce platforms cater to luxury consumers who place a high value on exclusivity by offering personalized suggestions that are derived from their purchase history and specific tastes. Moreover, a more personalized and engaging contact with the brand is made possible by features like virtual try-ons, augmented reality experiences, and customized styling services, which somewhat mimic the bespoke service provided at actual luxury stores.

Significant Shift of Luxury Brands on E-commerce Platforms to Propel Market Growth

Luxurious brands are making significant investments to build and improve their online presence on social media, mobile apps, and user-friendly websites. This gives them a digital doorway to their products and allows them to interact with customers throughout the world. In order to guarantee a flawless and safe online purchasing experience, large investments are also being made in strong e-commerce infrastructure. This entails putting in place safe payment gateways, streamlining order fulfillment procedures, and optimizing websites for simple navigation. Furthermore, luxury brands are producing limited editions or exclusive products that are only available online in an effort to draw in tech-savvy customers. Through its digital channels, this approach increases engagement and purchases by evoking a sense of exclusivity and urgency.

Market Dynamics of the Luxury E Commerce

Presence of Counterfeit Products on E-commerce Platforms to Restrict Market Growth

For luxury brands, online counterfeiting and unlawful sales present serious obstacles. The ease with which counterfeiters may fabricate authentic imitations of luxury goods online threatens the exclusivity and genuineness that premium firms work so hard to uphold. Illegal vendors exploit a variety of internet channels, frequently employing complex strategies to trick customers. One of the potential effects of counterfeiting on the market is the deterioration of consumer trust and brand reputation. In addition to damaging the brand's reputation, customers who unintentionally buy counterfeit luxury goods may face financial and legal repercussions for the real luxury businesses. Moreover, the intricacy is further increased by illicit sales, which could entail the selling of authentic goods via unapproved means. In order to uphold price integrity and guarantee a consistent brand image, brands strive to exert control over their channels of distribution. On the other hand, in the digital realm, goods may find their way into unapproved platforms, which can cause problems with price disparities, diluting the value of a brand and making it difficult to conduct business with ease.

Impact of COVID-19 on the Luxury E-commerce Market

The digital transition of the luxury e-commerce market has intensified due to the COVID-19 pandemic. When lockdowns and other measures restricted physical retail, shoppers resorted to online platforms to purchase luxury products. The alteration in consumer conduct has led luxury businesses to fortify their online presence, allocate resources towards e-commerce infrastructure, and investigate inventive online experiences. Even if the ...

E Commerce market will be growing at a CAGR of 40.08% during 2025 to 2033.

FMCG B2B e-Commerce Market Size And Forecast

FMCG B2B e-Commerce Market size was valued at USD 520.9 Billion in 2023 and is projected to reach USD 1220.6 Billion by 2031, growing at a CAGR of 9.1% during the forecast period 2024-2031.

Global FMCG B2B e-Commerce Market Drivers

The market drivers for the FMCG B2B e-Commerce Market can be influenced by various factors. These may include:

Digital Transformation: The FMCG B2B e-Commerce Market is significantly driven by the digital transformation of businesses. Companies are increasingly adopting digital technologies to enhance operational efficiencies and improve customer engagement. The shift towards online selling platforms allows wholesalers and retailers to reach a broader audience without geographical constraints. Moreover, advanced data analytics tools enable businesses to derive insights from consumer behavior, optimizing inventory management and personalized marketing strategies. As e-commerce infrastructure improves and payment solutions become more secure, the confidence among businesses to shift from traditional models to digital platforms continues to gain momentum, facilitating seamless transactions and fostering growth.
Changing Consumer Preferences: Evolving consumer preferences play a crucial role in shaping the FMCG B2B e-commerce landscape. Today’s businesses are increasingly influenced by the demand for convenience, speed, and personalized shopping experiences. B2B buyers seek platforms that not only provide a wide range of products but also sophisticated features like easy navigation, comparison tools, and product reviews similar to B2C sites. Additionally, the rise of subscription models where products can be ordered on a recurring basis is gaining traction. As tech-savvy millennials and Gen Z professionals enter the B2B purchasing roles, their expectations for streamlined and user-friendly online solutions further drive the market.
Supply Chain Efficiency: Supply chain efficiency is a significant market driver for FMCG B2B e-commerce. Businesses are increasingly recognizing the importance of optimizing their supply chains to reduce costs and improve delivery timelines. E-commerce platforms facilitate better inventory management, enabling real-time tracking and reducing the risk of stockouts or overstocking. Technology like blockchain and IoT is being integrated to enhance transparency and traceability in procurement processes. Additionally, automated order fulfillment and logistics coordination streamline operations, allowing businesses to respond swiftly to market demands. As companies prioritize operational agility, the adoption of B2B e-commerce platforms as a tool for supply chain optimization becomes ever more critical.
Globalization: Globalization is another key driver of the FMCG B2B e-Commerce Market. As businesses expand their operations beyond local markets to international terrains, the need for a robust e-commerce solution becomes essential. B2B e-commerce platforms facilitate cross-border transactions, allowing companies to easily source materials and products from global suppliers while reaching new customer bases. This expansion also necessitates compliance with diverse regulations, logistics management, and currency conversions—components that modern e-commerce platforms are equipped to handle. Consequently, as businesses seek new markets for growth, the demand for B2B e-commerce solutions that support globalization intensifies.
Increased Adoption Of Mobile Commerce: The increased adoption of mobile commerce is reshaping the FMCG B2B e-commerce landscape significantly. With the proliferation of smartphones and mobile applications, buyers are seeking to make purchases on-the-go, necessitating platforms that offer mobile-friendly interfaces and seamless user experiences. Mobile commerce enhances the convenience of browsing products, placing orders, and tracking shipments through intuitive applications. Moreover, instant notifications and alerts related to orders and discounts foster immediate purchasing decisions. As businesses adapt to the mobile-first approach, the emphasis on developing feature-rich mobile e-commerce platforms continues to accelerate growth and improve customer satisfaction.
Competitive Advantage: A major driver for the FMCG B2B e-Commerce Market is the urgent need for businesses to gain a competitive advantage in an increasingly crowded marketplace. E-commerce enables companies to leverage data analytics for targeted marketing and strategic decision-making, allowing them to differentiate themselves from traditional competitors. By providing customizable solutions, enhanced customer service, and unique product offerings, businesses can foster loyalty among clients. Companies that invest in user-friendly platforms with quick loading times, effective search functionalities, and educational content enjoy enhanced customer engagement. Therefore, the pursuit of increased market share through innovative e-commerce strategies propels the growth of this sector.

The size and share of the market is categorized based on Application (, Small And Medium Enterprise, Large Enterprise) and Product (, Buyer-oriented E-commerce, Supplier-oriented E-commerce, Intermediary-oriented E-commerce) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The size and share of the market is categorized based on Type (Convenience Products, Shopping Products, Featured Products, Not Popular Products, Other) and Application (Offline Retailer, Distributor, Food, Specialty Store, Other) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

TBRC global B2B e-commerce market report includes supplier-oriented, buyer-oriented, credit card.

Explore the E-Commerce Market trends! Covers key players, growth rate 11.6% CAGR, market size $7856.66 Billion, and forecasts to 2034. Get insights now!

Alibaba was the top company worldwide in terms of gross merchandise volume (GMV) share across the web. The Chinese e-retail giant which provides consumers business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consmer (B2C) e-commerce accounted for a total 23 percent of the overall online GMV in 2022. Amazon ranked second, accounting for 12 percent of overall online GMV.