The revenue is forecast to experience significant growth in all segments in 2030. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Personal Care segment achieves the highest value of 339.51 billion U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the revenue change in the Philippines. The Statista Market Insights cover a broad range of additional markets.

The Report Covers Global Beauty and Personal Care Products Market Trends and is Segmented by Product Type (Personal Care Products and Cosmetics/Make-up Products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channel); by Category (Mass Products and Premium Products); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Values in (USD Billion) During the Forecasted Years for the Above Segments.

The revenue ranking in the beauty & personal care market is led by the United States with 101.29 billion U.S. dollars, while China is following with 70.57 billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with 7.06 billion U.S. dollars, showing a difference of 94.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The global revenue in the beauty & personal care market was forecast to continuously increase between 2025 and 2030 by in total 121.9 billion U.S. dollars (+18 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 799.07 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the beauty & personal care market was continuously increasing over the past years.Find more information concerning Poland and Denmark. The Statista Market Insights cover a broad range of additional markets.

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Online Beauty And Personal Care Products Market Size 2024-2028

The online beauty and personal care products market size is forecast to increase by USD 50.96 billion at a CAGR of 14.76% between 2023 and 2028. The market is experiencing significant growth due to several key factors. The increasing penetration of the internet and smart devices has made product delivery more convenient, with many consumers opting for third-party delivery services for hassle-free and quick purchases. Consumer lifestyle changes, including a focus on health and hygiene, self-esteem, and physical appearance, have also driven demand for a wide range of products, from moisturizers and soaps to cleansers and toothpaste. However, logistics remains a challenge for e-retailers in this sector, as ensuring timely and accurate delivery of perishable and fragile products, including skincare and hair care products, is crucial to maintaining customer satisfaction. In response, brands are increasing their online presence and offering discounts and promotions to boost customer loyalty. Male grooming is another growing segment, as men increasingly prioritize their personal care routines. Logistics remains a concern for e-retailers, as they strive to provide efficient and reliable delivery services to meet consumer expectations.

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The market continues to experience significant growth, with digital channels playing a pivotal role in driving sales. According to market research, e-commerce sales in this sector are projected to expand at a steady pace, fueled by various factors. One of the primary factors contributing to the growth of online sales is the increasing preference for convenience. In today's fast-paced world, consumers seek to save time and effort by purchasing their favorite skincare, haircare, makeup, fragrances, personal hygiene, and other personal care products from the comfort of their homes.

Furthermore, another factor driving the growth of online sales is the availability of free delivery options. Many retailers offer free shipping, making it more appealing for consumers to shop online. Additionally, the wide range of premium products available at competitive prices further attracts consumers to make their purchases online. Physical appearance, health, and hygiene are essential aspects of self-care, and consumers are increasingly recognizing the importance of investing in high-quality personal care products. This trend is particularly prevalent among millennials, who are known for their preference for non-toxic and natural products. The beauty and personal care market encompasses a diverse range of product categories, including moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, and more.

Moreover, these products cater to both male and female consumers, with specialized offerings for each gender. The market landscape for beauty and personal care products is diverse, with various distribution channels such as specialty stores, pharmacies, and beauty salons. However, e-commerce platforms have emerged as a significant player in this market, offering consumers a wide range of products, competitive pricing, and the convenience of doorstep delivery.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances
  Others


Geography

  APAC

    China
    India
    Japan


  North America

    US


  Europe

    UK


  South America



  Middle East and Africa

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period. The market for beauty and personal care products is experiencing significant growth, with an increasing number of consumers turning to e-commerce platforms for product delivery. Third-party delivery services have become increasingly popular, allowing for convenient and efficient product acquisition. In this market, there is a rising demand for organic and herbal products, as well as eco-friendly packaging, reflecting consumer lifestyle changes and a focus on health and hygiene. Male grooming is also a growing segment, with an expanding range of products available, including moisturizers, soaps, cleansers, and toothpaste. The trend towards multifunctional skincare products that cater to both facial and body care needs is gaining traction.

Furthermore, consumers are increasingly seeking products that offer multiple benefits in one application. Social media plays a significant role in shaping beauty trends and influencing consumer preferences. Beauty influencers and online communities share tip

Beauty And Personal Care Products Market size was valued at USD 572.86 Million in 2023 and is projected to reach USD 902.77 Million by 2031, growing at a CAGR of 5.85% from 2024 to 2031.

Global Beauty And Personal Care Products Market Dynamics

The key market dynamics that are shaping the global Beauty And Personal Care Products Market include:

Key Market Drivers
Rising Demand for Clean Beauty and Natural Products: 73% of consumers were willing to pay more for natural beauty products in 2022, according to a Nielsen survey. Sales of paraben-free products grew by 156% between 2020-2022, indicating a strong consumer preference for clean formulations.
E-commerce Growth and Digital Beauty Innovation: Online beauty sales increased by 40% from 2020 to 2022, reaching USD 50.2 Billion globally. Over 65% of beauty consumers used virtual try-on technology for cosmetics purchases in 2022.

The United States held a share of 18.3 percent in the global cosmetics, fragrances, and personal care products market in 2018, based on revenue. Among the top ten leading beauty markets worldwide, China was ranked second, at a market share of about 12.7 percent.

Beauty industry: revenue growth in North America and the Asia-Pacific region

In 2018, close to 90 billion U.S. dollars were generated by the U.S. beauty and personal care market. This figure is expected to reach over 97 billion U.S. dollars in 2020. China’s beauty industry has also been growing at a rapid pace over the last few years, consolidating the country’s position as the primary driver of growth in the Asia-Pacific region. Other key players in the Asian beauty market include Japan and South Korea.

Which cosmetics and personal care segments are popular among consumers?

While the global beauty market is booming, some product segments are more profitable than others. In the United States, cosmetics ranked third after hair care and skincare products, which each accounted for approximately 24 percent of the beauty and personal care market in 2018. On a global scale, however, color cosmetics have experienced the biggest growth rate from 2017 to 2018, indicating the growing worldwide demand for beauty products such as foundation, lipstick, mascara, and nail polish.

The size and share of the market is categorized based on Application (Hypermarkets and Retail Chains, Specialty Stores, Pharmacies, E-Commerce) and Product (Skin Care, Hair Care, Oral Care, Color Cosmetics and Makeup, Fragrances and Deodorants, Soaps and Shower Gel, Sun Care Products, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

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Personal Care Market Size 2024-2028

The personal care market size is forecast to increase by USD 167.2 billion at a CAGR of 6.03% between 2023 and 2028. The market, encompassing hair care and skincare, exhibits significant growth due to several key factors. An expanding consumer base, comprised of both men and women, seeks an array of personal care solutions. Social media and blogging influence consumer preferences, driving demand for innovative products. However, the high cost of natural and organic personal care items poses a challenge for some consumers. Specialty stores catering to niche markets and offering customized solutions are gaining popularity. However, the high cost of natural and organic personal grooming products poses a challenge for some consumers, potentially limiting market growth for this segment. Overall, the market is witnessing continuous evolution to meet the diverse needs and preferences of its customer base.

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The market is witnessing significant shifts as consumers increasingly prioritize natural and organic offerings. This trend is driven by a growing awareness of health and wellness, with an emphasis on clean labels, non-toxic ingredients, and plant-derived components. Organic skincare products and natural hair care solutions are gaining popularity among consumers. These products often contain organic ingredients, such as natural oils and plant extracts, which offer numerous benefits without the use of synthetic chemicals. The demand for chemical-free personal care items is on the rise, as consumers seek to minimize their exposure to potentially harmful substances.

Moreover, multifunctional products are another trend in the market. Consumers are looking for products that offer multiple benefits, saving them time and money. For instance, a moisturizer with sun protection or a shampoo that also acts as a conditioner. The preference for natural and organic formulations extends beyond color cosmetics to include all personal care categories, such as skin care and hair care. Specialty stores, pharmacies, and beauty salons are responding to this trend by expanding their offerings of organic and natural personal care products. The millennial demographic is a key driver of this market trend. This generation is more likely to research and read labels before making a purchase.

Furthermore, they are also more likely to be vegan or vegetarian, leading to the growth of vegan beauty ranges. To cater to this market, companies are investing in research and development to create innovative personal care products using natural and organic ingredients. Brands make use of artificial intelligence that matches with ideal formulas specific to the needs of consumers. For example, Mozo and Boohoo have launched new lines of organic and natural personal care products.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skincare products
  Haircare products
  Color cosmetics
  Oral care products
  Others


Geography

  APAC

    China
    Japan


  Europe

    Germany
    UK


  North America

    US


  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products including cosmetics, with a growing emphasis on non-toxic and organic ingredients. These items are increasingly popular among consumers, leading to the rise of vegan and eco-friendly cosmetics. The growing popularity of beauty and personal care specialty retail stores drives the growth of this segment. Pharmacies and beauty salons serve as significant distribution channels for these products, catering to customers seeking professional advice and customized solutions. In 2023, specialty stores emerged as the top revenue generator within the offline distribution segment of The market.

Furthermore, medical clinics and institutes also contribute to sales, offering specialized hair growth treatments and other professional services to enhance hair volume, density, and color. Overall, offline retail formats, including drugstores, salons, department stores, and medical clinics, continue to dominate the market landscape.

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The offline segment accounted for USD 314.80 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately ex

The beauty and Personal Care Surfactants Market Size Was Worth $725.10 Mn in 2021 and Is Expected To $1,493.66 Mn by 2028, CAGR of 12.80%

In 2020, the United States was home to the largest beauty and personal care market in the world, valued at over 93 billion U.S. dollars. China came in second place with a market value of 71 billion U.S. dollars.

Leading beauty companies worldwide L’Oréal was the leading beauty company in the world, with 34 billion U.S. dollars in global revenues in 2021. Other notable beauty manufacturers worldwide include Unilever, Procter & Gamble, Estee Lauder and Beiersdorf. L’Oréal owns iconic brands such as Lancome, Garnier and L’Oréal Paris, the latter being the leading personal care brand globally, with more than 29 billion U.S. dollars in worldwide brand value.

Consumer expenditure on beauty products in the U.S. Since the United States is the largest beauty and personal care market in the world, consumer behavior in that lucrative market becomes of strategic importance for beauty companies and retailers. In the last decades in the United States, the average annual household expenditure on cosmetics, perfume and bath products increased significantly, from around 134 U.S. dollars per consumer unit in 2010 to nearly 200 U.S. dollars by 2020. As for expenditure on hair care products, the average expenditure per consumer unit in the U.S. reached about 65 U.S. dollars annually.

Global Beauty and Personal Care market size 2025 was XX Million. Beauty and Personal Care Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global demand for Online Beauty and Personal Care Market is presumed to reach the market size of nearly USD 174.17 BN by 2032 from USD 60.58 BN in 2023 with a CAGR of 12.45% under the study period 2024 - 2032.

Online beauty and personal care refer to the digital retailing cosmetics, skincare, haircare, and personal grooming products through e-commerce platforms. This online marketplace provid

Learn about the vast and dynamic industry of global beauty and personal care, including skincare, haircare, makeup, fragrance, and more. Discover market trends, growth drivers, and the dominance of the Asia Pacific region, with insights from a report by Grand View Research.

The Germany Beauty & Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics/Make-Up Products), Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retail Channels, and Others), Category (Mass Products and Premium Products). The Report Offers Market Size and Forecast in Value Terms in USD for all the Above Segments.

The size and share of the market is categorized based on Type (Skincare, Makeup, Haircare, Others) and Application (Offine, Online) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

According to Cognitive Market Research, the global Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 107526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80644.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61827.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13440.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5376.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
The mass products held the highest Cosmetics and Beauty market revenue share in 2024.

Key Drivers of Cosmetics and Beauty Market

Growing Demand for Natural and Organic Products to Increase the Demand Globally

One key driver in the cosmetics and beauty market is the increasing demand for natural and organic products. Consumers are becoming more conscious about the ingredients used in their skincare and beauty products, preferring those derived from natural sources and free from harmful chemicals. This shift in consumer preferences is driven by growing awareness about the potential health risks associated with synthetic ingredients and a desire for sustainable and eco-friendly options. As a result, cosmetic companies are innovating and formulating products with plant-based ingredients, essential oils, and organic extracts to meet this demand. The rise of clean beauty trends and the focus on transparency in ingredient sourcing further accelerate the growth of natural and organic cosmetics in the market.

Influence of Social Media and Digital Marketing to Propel Market Growth

Another key driver shaping the cosmetics and beauty market is the influence of social media and digital marketing. Platforms like Instagram, YouTube, and TikTok have transformed the way consumers discover, research, and purchase beauty products. Beauty influencers and makeup artists leverage their online presence to showcase product reviews, tutorials, and makeup looks, effectively reaching a wide audience of beauty enthusiasts. This digital landscape has created a highly visual and interactive shopping experience, where consumers can explore trends, seek inspiration, and engage with brands directly. As a result, cosmetic companies invest heavily in digital marketing strategies, including influencer collaborations, sponsored content, and targeted advertising, to stay relevant and competitive in the ever-evolving beauty industry.

Restraint Factors of Cosmetics and Beauty Market

Regulatory Challenges and Compliance to Limit the Sales

One of the key restraints in the cosmetics and beauty market is the regulatory challenges and compliance requirements. Cosmetic products are subject to stringent regulations imposed by various regulatory bodies to ensure consumer safety and product efficacy. Compliance with these regulations often involves extensive testing, documentation, and approval processes, which can be time-consuming and costly for cosmetic companies. Additionally, regulatory requirements may vary across different regions and countries, adding complexity to the product development and distribution process. Non-compliance with regulatory standards can result in fines, product recalls, and damage to brand reputation. Therefore, navigating the regulatory landscape while ensuring compliance poses a significant challenge for cosmetic manufacturers and may restrain market growth, especially for smaller businesses with limited resource.

Impact of Covid-19 on the Cosmetics and Beauty Market

The Covid-19 pandemic has had a profound impact on the cosmetics and beauty market, causing disruptions across the entire industry. Lockdown measures, social distancing protocols, and temporary closures of non-essential businesses significantly impacted consumer behavior and purchasing patterns. With people spe...

The size and share of the market is categorized based on Application (Direct Selling, Hypermarkets & Retail Chains, Specialty Stores, Pharmacies, E-Commerce, Others) and Product (Hair Care, Skin Care, Oral Care, Color Cosmetics and Makeup, Fragrances & Deodorants, Soaps and Shower Gel, Sun Care Products, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Global Organic Personal Care and Cosmetic Products Market is Segmented by Product Type (Personal Care Products and Cosmetic Products), by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Other Distribution Channel), and by Geography.

The report covers French Beauty Market Brands and is Segmented by Personal Care Products (Hair Care Products, Skin Care Products, Bath and Shower, and Oral Care Products), Cosmetics /Makeup Products (Facial Cosmetics, Eye Cosmetic Products, Lip, and Nail Make-up Products, and Hair Styling and Coloring Products), Category (Mass Products and Premium Products), and Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.