The global beer market size reached USD 686.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 802.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.8% during 2025-2033. The growing e-commerce and online retailing sector, the significant expansion in the tourism and hospitality industry, and the changing consumer preference toward specialty brews, and low-alcohol options are some of the major factors contributing to the market growth.

In 2023, Anheuser-Busch InBev had the largest beer market share in the world, controlling over a quarter of beer volume sales. Second and third placers, Heineken and China Resources Snow Breweries accounted for **** and *** percent of the beer market share, respectively. Brewery businessBrewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.In 2022, AB InBev generated over ** billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken brought in approximately ** billion U.S. dollars in beer sales. Austria, ranked behind Czechia in terms of beer consumption in 2022. During this period, Austrians consumed an average of ***** liters of beer per person. In contrast, beer drinkers in Czechia consumed ***** liters per capita.

The global beer market is projected to reach USD 1,615.8 billion by 2035, registering a steady CAGR of 7.3% during the forecast period 2025 to 2035. The market is valued at USD 793.2 billion in 2025.

Analysis of Beer Sales by Top Countries

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Beer Market Size 2025-2029

The beer market size is forecast to increase by USD 152.3 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption trend in emerging economies. The rising disposable income and changing lifestyle preferences in these regions are fueling the demand for alcoholic beverages, particularly beer and gluten-free beer. Additionally, the market is witnessing an increasing number of mergers and acquisitions, as global players seek to expand their footprint and strengthen their market position. However, the market growth is not without challenges. Stringent regulations and high taxes on alcoholic beverages pose significant hurdles for market players. These factors necessitate strategic planning and innovation to navigate the complex regulatory landscape and maintain competitiveness.
Companies seeking to capitalize on market opportunities must focus on product differentiation and cost optimization, while also adhering to regulatory requirements and managing tax implications effectively. In summary, the market presents significant growth opportunities, driven by increasing demand in emerging economies, but also poses challenges in the form of stringent regulations and high taxes. Companies must navigate these challenges through strategic planning, product innovation, and regulatory compliance to effectively capitalize on market opportunities.

What will be the Size of the Beer Market during the forecast period?

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The alcoholic beverage market, with a significant focus on beer, continues to evolve, driven by consumer preferences for unique flavors and diverse options. The market, fueled by the rise of craft breweries and small-batch production, has seen growth. This trend is reflected in the increasing popularity of craft beers, which often offer distinctive tastes and limited-edition releases. Additionally, the market is witnessing the emergence of non-alcoholic beer, catering to health-conscious consumers and those abstaining from alcohol. The millennial and Gen Z demographics are leading this shift, with a growing preference for beverage options that align with their lifestyles and values.
Retail stores and direct-to-consumer (DTC) channels are adapting to meet this demand, providing consumers with greater access to a wide range of beer choices. Overall, the market remains dynamic, with a focus on innovation, quality, and consumer experience.

How is this Beer Industry segmented?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.PackagingBottlesCansDistribution ChannelOn-tradeOff-tradeProduct TypeLagerAleOthersCategoryStandard BeerPremium BeerCraft BeerNon-Alcoholic BeerGeographyNorth AmericaUSCanadaEuropeGermanyRussiaUKMiddle East and AfricaAPACAustraliaChinaJapanSouth AmericaBrazilRest of World (ROW)

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period. Beer, a popular alcoholic beverage, is packaged predominantly in glass bottles, with the 600-ml brown-glass bottle being a preferred choice due to its traditional appeal and ability to serve multiple people. However, consumer preferences have shifted towards lightweight metal cans, which offer convenience and adaptability to various social settings. Alternative packaging materials, including PET bottles and wooden containers, are also utilized. Health concerns have led some consumers to opt for glass bottles, as they are free from bisphenol A (BPA), a substance linked to hypertension and decreased heart rate. Traditional breweries often prefer bottled products to maintain the authenticity of the brewing process.

The market caters to diverse consumer preferences, offering both alcoholic and non-alcoholic options. Craft product movement and independent breweries have gained significant traction, leading to an increase in specialty stores and online retail sales. Global audience engagement is fostered through personalized recommendations, targeted marketing, and artisanal experiences. Environmental concerns have influenced the use of eco-friendly packaging, such as PET bottles and metal cans. The market continues to expand, with innovations in flavor, brewing techniques, and beer styles, catering to health and wellness trends and local special circumstances. The regulatory environment, demographic factors, and macroeconomic factors, including disposable income levels and consumer confidence, influence market dynamics.

Super- and hypermarkets, out-of-home data, and hospitality service establishments are significant sales channels. The market is characterized by a diverse range of players, from macro breweries to microbreweries, utilizing various

Revenue of the at home (off-trade) beer market stood at *** billion U.S. dollars worldwide in 2023. By 2029, the Statista Consumer Market Insights estimates that revenue from off-trade beer will reach ***** billion dollars.

According to Cognitive Market Research, the global Beer Market size will be USD 692840.1 million in 2025. It will expand at a compound annual growth rate (CAGR) of 3.50% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3845.2623.63 million in 2025 and will grow at a compound annual growth rate (CAGR) of 1.3% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 256350.84 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 166281.62 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 26327.92 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 27713.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 15242.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2025 to 2033.
Craft Ale type is the fastest growing segment of the Beer Market industry

Market Dynamics of Beer Market

Key Drivers for Beer Market

A shift in demand towards premium and craft beers is driving the market growth

The popularity of premium and craft beers in the global market, with diverse styles, innovative brewing techniques and unique flavors is driving market growth. Consumers are now seeking enhanced and unique drinking experiences, leading the popularity of this segment of drinks. Social media platforms are playing a significant role in promoting craft beer brands, increasing consumer awareness and interest. The rise in microbreweries offering unique artisanal flavors and the rise of beer tourism and experiential consumption are attracting beer enthusiast globally.

Growth of organized retail and e-commerce alcohol delivery

The expansion of organized retail chains and online alcohol delivery platforms is reshaping the beer distribution landscape. Consumers now enjoy greater access to diverse beer products through supermarkets, convenience stores, and mobile apps, improving both availability and purchase convenience. Regulatory changes in many regions are enabling home delivery of alcoholic beverages, especially post-pandemic. This shift is encouraging breweries to adopt direct-to-consumer strategies and invest in digital infrastructure, enhancing customer reach and driving overall market growth in urban and semi-urban areas.

Restraint Factor for the Beer Market

Strict government regulations in the beer industry pose a challenge

The global beer market faces several restraints. Government regulations and restrictions is one such restraint that adversely affects the growth of the market by limiting advertising, restricting sales and impacting consumer behavior. Governments across many regions restrict the advertising of alcohol, given the concerns about public health and addiction. Such restrictions limit the effectiveness of marketing campaigns, making it harder for alcohol brands to reach consumers.

For instance, the alcohol industry in India operates within one of the most complex regulatory frameworks in the world. Regulations vary from state to state, making the sector a challenging arena for alcohol brands This makes it difficult to move production between states and navigate different tax structures and duties.

Some regions, like the Middle East have strict laws which limits alcohol consumption and drives demand for non-alcoholic alternatives instead.

(Source:https://www.financialexpress.com/business/brandwagon-adapting-to-complexity-indias-alcohol-industry-faces-regulatory-hurdles-and-consumer-demands-3598761/ )

Increasing popularity of non-alcoholic and low-alcohol alternatives

Non-alcoholic and low-alcohol beers are gaining strong traction as health-conscious consumers seek lighter, guilt-free options without compromising on taste. This trend is being driven by a shift in social preferences, where moderation is favored over indulgence. Breweries are responding with high-quality alternatives that closely mimic the f...

The United States is leading the ranking by combined revenue in the 'Beer' segment of the alcoholic drinks market, recording ***** billion U.S. dollars. Following closely behind is China with ***** billion U.S. dollars, while Ukraine is trailing the ranking with *** billion U.S. dollars, resulting in a difference of ***** billion U.S. dollars to the ranking leader, the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding per capita sales volume in the beer segment of the alcoholic drinks market and a ranking of subsegments in Asia regarding revenue in the Alcoholic Drinks market as a whole.The Statista Market Insights cover a broad range of additional markets.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

Explore our in-depth 2025 beer market report covering global size, emerging trends, and future growth projections. Stay informed with the latest industry insights and data-driven analysis.

The Global Beer Manufacturing industry has struggled due to shifts in its structure over the past five years. Rising disposable income during most of the period and consumers' shift from traditional products to higher-quality beer has underpinned rising beer consumption and strong volume growth in emerging markets. But declining per capita beer consumption and relatively flat volume growth have hampered revenue across China and traditional North American and European markets. This has been ameliorated by growth in high-value craft beers and foreign brands over the past five years. The coronavirus also contributed to industry difficulties, as demand from bars and restaurants plummeted in 2020. As a result, industry revenue is expected to decrease at a CAGR of 2.5% to $219.4 billion over the past five years, including an increase of 1.8% in 2023 alone. Further, industry profit has decreased during the period along with revenue.The industry has routinely consolidated to stimulate revenue growth in markets such as North America. Anheuser-Busch InBev SA/NV (AB InBev) and SABMiller PLC (SABMiller) completed a $103.0 billion merger just prior to the current period, representing the largest alcoholic beverage merger in history. Experiencing sluggish growth in developed economies and seeking to expand into untapped regions, both AB InBev and SABMiller agreed to combine their product lines and distribution channels rather than compete. These moves have underpinned the shift in the industry's structure, which has experienced an increase in market share concentration despite a huge influx of operators driven by the boom of craft beer.Conditions in the industry are forecast to improve over the five years to 2028, although organic growth in sales of premium beer has been a constant concern for many of the industry's most prominent companies. The spate of consolidation over the past five years has helped the industry's major players reduce per-unit costs and alleviate some supply-side challenges, but the industry will ultimately have to address consumers' dwindling demand for light beer brands. The shift in tastes in mature markets will likely continue to pose a major threat. However, emerging markets are expected to grow and aid the industry's recovery. Ultimately, industry revenue is forecast to grow at a CAGR of 1.4% to $235.1 billion over the five years to 2028.

Beer Market size was valued at USD 864.94 Billion in 2024 and is projected to reach USD 1057.87 Billion by 2030. Along with CAGR of around 5.80%.

Global Beer Market Size Volume Per Capita by Country, 2023 Discover more data with ReportLinker!

Global Beer market size is expected to reach $269.54 billion by 2029 at 4.7%, segmented as by type, ales, lagers, stouts and porters, malts

Beer Market Outlook

According to our latest research, the global beer market size reached USD 725.5 billion in 2024, demonstrating a robust presence across key regions. The market is projected to grow at a CAGR of 4.2% from 2025 to 2033, reaching an estimated value of USD 1,065.3 billion by 2033. The primary growth drivers include evolving consumer preferences, continuous product innovation, and the increasing popularity of craft and premium beer variants. As per our latest findings, the beer industry is undergoing transformative changes, with both established breweries and new entrants leveraging technological advancements and shifting distribution strategies to capture emerging opportunities worldwide.

The growth trajectory of the global beer market is significantly influenced by changing consumer demographics and preferences. Younger consumers, particularly in emerging economies, are exhibiting a growing inclination toward flavored and low-alcohol beer options. This shift is attributed to increased health consciousness and the desire for novel drinking experiences. Additionally, the premiumization trend is gaining momentum, as consumers are willing to pay more for high-quality, artisanal, and craft beers. This has led to a proliferation of microbreweries and craft beer brands, which are reshaping the competitive landscape and driving overall market expansion. Furthermore, the adoption of innovative brewing techniques and the introduction of unique flavors are attracting new customer segments, thereby fueling market growth.

Another critical growth factor is the expansion of distribution channels, both online and offline, making beer more accessible to a diverse customer base. The rise of e-commerce platforms and digital retailing has enabled breweries to reach consumers directly, bypassing traditional intermediaries and enhancing brand loyalty. On-trade channels, such as bars, pubs, and restaurants, continue to play a pivotal role in promoting experiential consumption, especially in urban centers. Meanwhile, off-trade channels, including supermarkets and convenience stores, are witnessing increased sales due to changing shopping habits and the convenience they offer. The integration of advanced logistics and cold chain solutions is further ensuring product quality and extending market reach.

Sustainability and environmental concerns are also shaping the future of the beer market. Breweries are increasingly investing in eco-friendly production processes, recyclable packaging, and water conservation initiatives. These efforts are not only helping companies meet regulatory requirements but also resonating with environmentally conscious consumers. Moreover, strategic collaborations between breweries and agricultural producers are fostering the development of sustainable supply chains, which is essential for long-term growth. The adoption of renewable energy sources and waste management technologies is further enhancing operational efficiency and reducing the overall carbon footprint of the industry.

Regionally, Asia Pacific stands out as the fastest-growing market, driven by rapid urbanization, rising disposable incomes, and a burgeoning middle class. China and India, in particular, are witnessing significant increases in beer consumption, supported by favorable government policies and the entry of international brands. North America and Europe continue to dominate in terms of market share, owing to their well-established beer cultures and high per capita consumption rates. Latin America and the Middle East & Africa are also emerging as promising markets, fueled by demographic shifts and increasing acceptance of alcoholic beverages. However, regional dynamics vary, with local preferences and regulatory frameworks influencing market performance and growth prospects.

Product Type Analysis

The beer market is segmented by product type into Lager, Ale, Stout & Porter, Malt, and Others, each catering to distinct consumer preferences and regional tastes. Lager remains the most pop

The global beer market, valued at $764.54 billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 3.7% from 2025 to 2033. This growth is driven by several factors. Rising disposable incomes, particularly in developing economies like those in APAC, fuel increased consumer spending on alcoholic beverages, including beer. Furthermore, evolving consumer preferences are driving innovation within the beer industry. The market is witnessing a surge in popularity of craft beers, premium lagers, and flavored varieties, catering to diverse palates and expanding the overall market potential. The expansion of on-trade and off-trade distribution channels, including online retail and specialized beer stores, further contributes to market growth. However, the market also faces restraints such as increasing health concerns related to alcohol consumption, leading to government regulations and campaigns promoting responsible drinking. Fluctuations in raw material prices, like barley and hops, can also impact profitability and overall market dynamics. Segmentation reveals a strong performance in both bottle and can packaging formats, with the on-trade (restaurants, bars) and off-trade (retail stores) channels exhibiting a balanced contribution to overall sales. Competitive dynamics are characterized by a mix of established multinational brewers and emerging craft breweries, each employing unique marketing and distribution strategies. The geographical distribution of the market showcases significant regional variations. North America and Europe remain major markets, owing to established consumer bases and strong beer-drinking cultures. However, the Asia-Pacific region is witnessing rapid growth, fueled by increasing urbanization and a burgeoning middle class in countries like China and Japan. Other regions, including South America and the Middle East and Africa, also exhibit growth potential, albeit at varying paces, depending on local economic conditions and cultural preferences. The forecast period, 2025-2033, promises continued growth, driven by ongoing product innovation, expanding distribution networks, and evolving consumer behaviors. Understanding these market dynamics is crucial for stakeholders to navigate the evolving landscape and capitalize on emerging opportunities.

Discover the latest industry insights and trends in the constantly evolving international beer market, driven by changing consumer preferences and growing demand for craft beer, premium brews, and unique flavors. Learn about key players, market size, and projected growth in this lucrative industry.

Global beer market was valued at USD 101.52 Billion in 2024 and is predicted to USD 132.52 Billion by 2034, with a CAGR of 2.7% between 2025 and 2034.

The global craft beer market is projected to expand at a substantial CAGR during the forecast period, 2020–2027. The growth of the market is attributed to growing consumer preference for flavored and low alcohol by volume (ABV) beer.

A craft brewery or microbrewery is a brewery that makes small amount of beer, generally less than large breweries, and most of the time is independently owned. Such breweries are generally considered and marketed as having an emphasis on enthusiasm, new flavors, and distinct brewing techniques. Beer produced in such breweries is called craft beer.

Market Trends, Drivers, Restraints, and Opportunities:

• Increasing preference for low calorie beer is anticipated to drive the market growth during the forecast period.


• Growing penetration of the product in developing countries is expected to propel the overall growth in the coming years.


• Rising number of craft beer enthusiasts around the world is projected to bolster the market growth during the projected timeline.


• Strong consumer preference for mainstream beer over craft beer is estimated to restrain the market growth during the forecast period.


• The market growth between 2019 and 2020 has been affected due to the adverse impact of the COVID-19 pandemic and the trend is expected to continue till mid-2021.


• Growing R&D activities by key players are estimated to generate lucrative market opportunities for the overall market growth over the forecast period.

Scope of the Report:

The global non-alcoholic beer market is projected to grow from USD 20.5 billion in 2025 to USD 43.9 billion by 2035, registering a CAGR of 7.9%.

Semi-annual sales update

Country-wise Insights on Non-Alcoholic Beer Market Trends

The Global Beer Market has valued at USD659.01 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 9.3% through 2028.