The Bottled Water Report is Segmented by Product Type (Still Water, Sparkling Water, Functional/Flavoured Water), Packaging Material (PET Bottles, Glass Bottles, Aluminum Cans and Bottles, Others), Pricing (Mass, Premium/Luxury), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

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Bottled Water Market Size 2025-2029

The bottled water market size is valued to increase USD 118.5 billion, at a CAGR of 6.1% from 2024 to 2029. Increasing premiumization of bottled water will drive the bottled water market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 51% growth during the forecast period.
By Product - Still drinking water segment was valued at USD 130.20 billion in 2023
By Distribution Channel - Off-trade segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 70.46 billion
Market Future Opportunities: USD 118.50 billion
CAGR from 2024 to 2029 : 6.1%

Market Summary

The market represents a dynamic and continually evolving industry, driven by consumer preferences for convenience, health, and taste. Core technologies, such as reverse osmosis and ultraviolet disinfection, are advancing to ensure product purity and safety. Applications span various sectors, including sports, healthcare, and education, with growing adoption in developing economies. Service types include home and office delivery, self-service kiosks, and e-commerce. Regulations, such as the European Union's Plastics Strategy, pose challenges in terms of sustainability and packaging innovation. In fact, according to a recent study, the global market for bottled water reached a 19.3% share in the beverage industry in 2020, underscoring its increasing importance.
However, the market faces competition from alternative products like tap water filtration systems and reusable bottles. Despite these challenges, opportunities exist for companies that can offer premium products, innovative packaging solutions, and sustainable business models.

What will be the Size of the Bottled Water Market during the forecast period?

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How is the Bottled Water Market Segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.

The market experiences significant expansion, with still drinking water holding a substantial share. This trend is driven by various factors, including increasing urbanization, growing health consciousness, consumer preference for on-the-go bottled water, and innovative packaging solutions. Rising health consciousness has led consumers to opt for non-carbonated still drinking water, contributing positively to market growth. The contamination of water sources due to environmental pollution intensifies the demand for pure drinking water. Moreover, the bottled water industry anticipates continuous growth, with several developments shaping its future. Water purification methods, such as filtration membrane types and reverse osmosis processes, are becoming increasingly sophisticated to meet the evolving consumer needs.

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The Still drinking water segment was valued at USD 130.20 billion in 2019 and showed a gradual increase during the forecast period.

Ozonation disinfection and chlorination processes ensure consumer safety, while microbial contamination control and quality control systems maintain high product standards. Water bottling equipment, including bottling lines and wastewater treatment plants, are essential components of the industry. Energy consumption metrics and water hardness reduction techniques are crucial for optimizing bottling line efficiency. Spring water sourcing and mineral analysis methods cater to diverse consumer preferences. Sustainable packaging options, such as UV sterilization systems and carbonated water production, are gaining popularity to minimize environmental impact. Mineral water content and plastic bottle production are essential considerations for manufacturers. Water filtration techniques and environmental impact assessments are essential for ensuring water quality standards.

The industry's future growth is expected to be influenced by factors like the adoption of advanced technologies, increasing consumer awareness, and regulatory compliance. The market's dynamics remain fluid, with ongoing developments and evolving patterns.

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Regional Analysis

APAC is estimated to contri

The combined volume in the 'Bottled Water' segment of the non-alcoholic drinks market worldwide was modeled to stand at ************** litres in 2024. Between 2018 and 2024, the combined volume rose by ************* litres, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined volume will steadily rise by ************* litres over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Bottled Water.

The global bottled water market size crossed USD 368.48 billion in 2025 and is likely to register a CAGR of more than 6.6%, exceeding USD 698.21 billion revenue by 2035, impelled by increasing gastrointestinal diseases.

The global Bottled Water Market size is expected to grow from USD 230 million in 2019 to USD 400 million by 2026, at a CAGR of 8% from 2020-2026

Bottled Water Market was valued at USD 317.18 Billion in 2024 and is projected to reach USD 481.21 Billion by 2032, growing at a CAGR of 5.90% from 2026 to 2032.Bottled Water Market DriversGrowing Health and Wellness Awareness: The worldwide health and wellness movement is considerably propelling the Bottled Water Market forward. According to the World Health Organization's 2023 study, worldwide health-conscious consumers are increasingly turning to bottled water as a healthier alternative to sugary drinks. According to the Centers for Disease Control and Prevention (CDC), 63% of adults in industrialized countries are actively lowering sugar intake, but bottled water use is expected to increase by 34% between 2020 and 2023. Euromonitor International's 2024 global beverage preference survey indicated that 72% of consumers now emphasize hydration and nutritional content when choosing a beverage.

Global Bottled Water Market size valued at US$ 377.32 Billion in 2023, set to reach US$ 693.68 Billion by 2032 at a CAGR of about 7% from 2024 to 2032.

The global bottled water market size attained a value of about USD 267.89 Billion in 2024. The market is further estimated to grow in the forecast period of 2025-2034 at a CAGR of 6.40% to reach a value of USD 498.16 Billion by 2034.

The global bottled water market is one of the fastest-growing beverage markets worldwide. Bottled water refers to packaged drinking water that is sold in plastic or glass bottles. It is categorized into different types based on the source, such as spring water, mineral water, purified water, and flavored water.

Snapshot img { margin: 10px !important; } Packaged Natural Mineral Water Market Size 2025-2029

The packaged natural mineral water market size is forecast to increase by USD 55.2 billion, at a CAGR of 6.1% between 2024 and 2029.

The global packaged natural mineral water market is experiencing expansion, significantly influenced by a rising consumer focus on health and wellness. This trend is steering preferences away from sugary beverages toward natural hydration options, thereby strengthening the premium bottled water market. The demand for bottled water is reinforced by its perception as a pure, healthy, and convenient choice. This fundamental shift in consumer behavior is a primary catalyst for growth across the industry, driving innovation in product formulation and marketing strategies that emphasize natural purity and beneficial mineral content. The evolution of the plant-based water segment further highlights the consumer desire for healthy beverage alternatives.A dominant trend reshaping the industry is the critical move toward sustainable packaging, which directly confronts the challenge of heightened environmental scrutiny over single-use plastics. This shift is characterized by a move away from virgin PET to more ecologically sound materials like recycled PET, glass, and aluminum, driven by both consumer demand and regulatory mandates. These pressures are compelling a systemic change in how water is packaged, fostering innovation in areas such as the water-soluble pods packaging market. This focus on circular economy principles is becoming integral to brand strategy and operational planning for long-term viability.

What will be the Size of the Packaged Natural Mineral Water Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019 - 2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market is characterized by the continuous refinement of beverage product differentiation, where the focus extends beyond simple hydration to wellness-oriented value propositions. The development of functional water infusion and products with a balanced mineral profile is becoming central to strategy in the premium bottled water market. This evolution is a direct response to heightened consumer health consciousness, which is reshaping expectations and compelling brands to innovate beyond commodity status, drawing parallels with the specialized ultrapure water market.Simultaneously, operational strategies are being redefined by the push for sustainable packaging materials. The adoption of eco-friendly packaging solutions, particularly recycled PET (RPET) and advanced lightweighting technology, is aligning industry practices with circular economy principles. This ongoing search for novel materials and formats, akin to innovations in the water-soluble pods packaging market, reflects a persistent effort to balance commercial needs with environmental stewardship, indicating a long-term transformation in beverage packaging innovation. The produced water treatment market offers adjacent insights into water management.

How is this Packaged Natural Mineral Water Industry segmented?

The packaged natural mineral water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments. Distribution channelOfflineOnlineProductPackaged natural sparkling mineral waterPackaged natural still mineral waterType of packagingPlastic bottlesGlass bottlesCansGeographyAPACChinaIndiaJapanIndonesiaSouth KoreaAustraliaNorth AmericaUSCanadaMexicoEuropeGermanyItalyFranceSpainUKHungarySouth AmericaBrazilArgentinaColombiaMiddle East and AfricaUAESouth AfricaEgyptRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The offline distribution channel remains the primary revenue contributor, encompassing physical retail outlets such as supermarkets, hypermarkets, and convenience stores. These off-trade channels are crucial for reaching a broad consumer base, leveraging the advantages of one-stop shopping and impulse purchases. Strategic cold vault placement and secondary displays are key tactics for driving sales. Supermarkets and hypermarkets alone account for approximately 59.4% of the market share within this segment, highlighting their dominance in consumer purchasing habits for natural hydration options.The importance of these channels is underscored by their role in facilitating on-the-go consumption, where convenience is a major purchasing driver. Major beverage companies continue to prioritize traditional retail for new product launches, targeting active consumers through established away-from-home channels and premium outlets. This focus ensures broad product

Significant fluctuations are estimated for all segments over the forecast period for the revenue, at home. Only for the segment Bottled Water, at home, a significant increase can be observed over the forecast period. Here, the revenue, at home exhibits a difference of ****** billion U.S. dollars between 2014 and 2027. The Statista Market Insights cover a broad range of additional markets.

This statistic details the sales volume share of bottled water worldwide in 2006 and 2011, by type. Based on volume, still water packed in bottles up to ** liters was the most important category, reaching a volume share of **** percent in 2006. The global volume of bottled water amounted to *** billion liters in that year.

Bottled Water Market is segmented By Product Type (Still, Carbonated, Flavoredand Functional), Material Type (Polyethylene Terephthalate and Glass) and Distribution Channel (HyperMarket, SuperMarket, Convenience Stores, Online Storesand Others)

U.S. Bottled Water comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2024 - 2032.

Bottled Water Market is will grow to reach USD 667.6 Billion by 2034 and compound yearly growth rate CAGR of 7.00% over the course of the forecast period.

Natural Mineral Water Market Outlook

The global natural mineral water market size was valued at approximately USD 20 billion in 2023 and is expected to reach around USD 35 billion by 2032, growing at a CAGR of 6.5% during the forecast period. This impressive growth is driven by increasing consumer awareness about health benefits associated with natural mineral water, rising disposable incomes, and expanding distribution networks.

One of the key growth factors for the natural mineral water market is the escalating consumer preference for healthy and natural beverage options. With the increasing awareness about the negative health impacts of sugary sodas and other artificial drinks, consumers are gravitating towards natural mineral water as a healthier alternative. This shift is particularly pronounced among health-conscious millennials and Gen Z consumers, who prioritize wellness and sustainable living. Moreover, natural mineral water is often perceived as a premium product, which has spurred its demand in developed countries where consumers are willing to pay a premium for quality and health benefits.

Another significant growth driver is the expanding availability and variety of natural mineral water products. Manufacturers are innovating with new flavors, packaging, and marketing strategies to attract a broader consumer base. The introduction of sparkling variants, flavored options, and eco-friendly packaging solutions are contributing to the market's expansion. Additionally, the growth of e-commerce platforms has made it easier for consumers to access a wide range of natural mineral water brands and types, further boosting market growth. The convenience of online shopping and home delivery services has particularly benefited urban consumers who prefer hassle-free purchasing experiences.

The rising disposable incomes and changing lifestyles in emerging economies are also playing a crucial role in the growth of the natural mineral water market. As economies grow and urbanize, there is an increasing demand for premium and convenient beverage options. The middle and upper classes in countries like China, India, and Brazil are becoming more health-conscious and are willing to spend more on high-quality natural mineral water. Additionally, the tourism and hospitality sectors in these regions are driving demand for bottled natural mineral water, as tourists and business travelers prefer safe and hygienic drinking options.

In recent years, the market for High End Bottled Water has seen a significant rise, driven by consumer demand for premium quality and exclusivity. These high-end products are often sourced from pristine locations and are marketed as offering unique mineral compositions and health benefits. The allure of luxury and the association with a sophisticated lifestyle make high-end bottled water a sought-after choice among affluent consumers. This segment is characterized by elegant packaging and branding that emphasizes purity and origin, appealing to those who are willing to pay a premium for a superior drinking experience. As consumers become more discerning about their beverage choices, the high-end bottled water market is poised for continued growth, particularly in urban centers and among health-conscious individuals.

From a regional perspective, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The growing population, rapid urbanization, and increasing health awareness among consumers are key factors driving the demand for natural mineral water in this region. Countries like China, India, and Japan are at the forefront of this growth trend. In contrast, North America and Europe have well-established markets, with a strong presence of key players and a high rate of consumer adoption. These regions are expected to maintain steady growth due to the sustained demand for premium and health-oriented products.

Product Type Analysis

The natural mineral water market is segmented based on product type into still and sparkling water. Still water holds a significant share of the market due to its widespread acceptance and consumption. Consumers often prefer still water for its natural taste and health benefits, as it is rich in essential minerals like calcium, magnesium, and potassium. Still water is also favored for regular hydration purposes, making it a staple in households, workplaces, and fitness centers. The growing health consciousness among consumers is further driving the demand for

Report of Bottled Water is currently supplying a comprehensive analysis of many things which are liable for economy growth and factors which could play an important part in the increase of the marketplace in the prediction period. The record of Bottled Water Industry is providing the thorough study on the grounds of market revenue discuss production and price happened. The report also provides the overview of the segmentation on the basis of area, contemplating the particulars of earnings and sales pertaining to marketplace.

Snapshot img

Premium Bottled Water Market Size 2024-2028

The premium bottled water market size is forecast to increase by USD 8.37 billion, at a CAGR of 6.6% between 2023 and 2028.

The market is witnessing significant growth due to the increasing focus on health and wellness among consumers. This trend is driving the demand for high-quality bottled water, as people seek to maintain a healthy lifestyle. Another trend influencing the market is the introduction of new flavors and product ranges, catering to diverse consumer preferences. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation of the industry and consumer trust. To mitigate this issue, manufacturers are implementing stringent quality control measures and collaborating with regulatory bodies to ensure the authenticity and safety of their products. Overall, the market is expected to continue its growth trajectory, driven by consumer health consciousness and innovation in product offerings.

What will be the Size of the Premium Bottled Water Market During the Forecast Period?

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The market encompasses various types, including spring water, distilled water, well water, mineral water, and sparkling water, among others. These beverages cater to consumers seeking high-quality, pure, and healthy hydration alternatives to tap water. Carbonation levels, ozone treatment, reverse osmosis, distillation, deionization, and other purification methods distinguish from regular water. Consumer preferences are driven by factors such as taste, quality, purity, safety, and additional nutrients.
Trends in the market include the growing popularity of sparkling water, glacier water, and natural water, as well as the increasing demand for water with dissolved minerals for enhanced health benefits. The market also caters to those seeking to avoid harmful contaminants in tap water, such as chlorine and fluoride, and to those looking for water that can aid in digestion, clearer skin, detoxification, and hydration. In contrast to sugary beverages like soda, it is perceived as a healthier choice for individuals pursuing a healthy lifestyle.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Flavored
  Unflavored


Distribution Channel

  Supermarkets and hypermarkets
  Specialty stores
  Online
  Others


Geography

  Europe

    Germany
    France


  North America

    Canada
    US


  APAC

    China


  Middle East and Africa



  South America

By Product Insights

The flavored segment is estimated to witness significant growth during the forecast period.

Premium bottled water, including flavored varieties, is gaining popularity due to its perceived health benefits. Unlike soft drinks and juices, flavored bottled water contains fewer calories and is often infused with minerals, vitamins, and antioxidants. Consumers are increasingly opting for this healthier alternative, driven by the trend towards healthier lifestyles and hydration. The market is thriving, as consumers are willing to pay a premium for superior quality, unique flavors, and elegant packaging. This category includes spring water, mineral water, distilled water, and well water, among others, with varying degrees of carbonation levels, ozone treatment, reverse osmosis, and filtration methods. Tap water, while generally safe, may contain impurities and harmful contaminants, further driving demand. The beverage industry's shift towards premiumization has influenced the rise of flavored water, catering to consumers' desire for healthier, more refreshing, and convenient hydration options.

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The flavored segment was valued at USD 17.28 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is projected to expand steadily, driven by the increasing preference for healthy lifestyles and high-quality hydration options. Key contributors to this market include the UK, Germany, France, Italy, and Sweden. Sparkling and flavored waters are gaining popularity, fueled by major retailers' presence in both Eastern and Western Europe. Household income growth, fitness trends, and advanced product offeri

The global premium bottled water market was valued at USD 22.32 billion in 2023. It is projected to reach from USD 23.68 billion by 2024 to USD 38.03 billion by 2032, growing at a CAGR of 6.1% during forecast period 2024-2032.
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