In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

Global Marketing Research And Analysis Services market size is expected to reach $99.44 billion by 2029 at 4.2%, segmented as by type, quantitative research, qualitative research

Brand Licensing Market size was valued at USD 313,103.12 Million in 2023 and is projected to reach USD 432,098.91 Million by 2031, growing at a CAGR of 4.12% from 2024 to 2031.

Global Brand Licensing Market Overview

Brand licensing is a business arrangement where one company (the licensor) permits another company (the licensee) to use its brand name, trademarks, logos, or other intellectual property for a specified period and within defined parameters. This agreement allows the licensee to leverage the established brand equity and recognition of the licensor to market and sell products or services under that brand. In return, the licensor receives royalties or other forms of compensation based on the licensee's sales or usage of the licensed brand. Brand licensing is commonly used by companies seeking to expand their market presence without substantial investments in manufacturing or marketing. It enables licensors to capitalize on their brand's reputation and consumer loyalty in new product categories or geographic regions where they may not have a presence. For licensees, brand licensing offers a quicker route to market with established brand credibility, potentially reducing the time and cost involved in building brand recognition from scratch. Effective brand licensing agreements require clear terms outlining the scope of use, quality standards, royalty payments, and legal protections for both parties involved.

Brand licensing has become increasingly popular due to several key factors driving its demand in today's market. First and foremost, it offers brands a strategic avenue to expand their reach and presence without significant capital investment. By licensing their brand, companies can enter new markets and product categories swiftly, leveraging the expertise and infrastructure of established partners. This approach not only accelerates market entry but also mitigates risks associated with unfamiliar markets or products. Moreover, brand licensing enhances brand visibility and relevance in diverse consumer segments. Through partnerships with reputable licensees, brands can tap into niche markets or demographics that may be difficult to reach independently. This broadens their consumer base and strengthens brand equity by associating with products that resonate with specific consumer preferences or lifestyles.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly 32 billion U.S. dollars in 2020.

In 2023, the region with the highest share of global market research revenue was the ************* with over **** of the global turnover. Europe, on the other hand, was responsible for *********** of the global revenue.

Global QR Code Channel For Mobile Marketing market size is expected to reach $207.99 billion by 2029 at 33.9%, segmented as by services, qr code generation services, qr code scanning services, analytics and reporting services

Global Public Relations market size is expected to reach $143.19 billion by 2029 at 6.1%, segmented as by medium, events, social media, influencer marketing, company websites, tv, print, other mediums

Stay updated with Market Research Intellect's Brand Licensing Market Report, valued at USD 300 billion in 2024, projected to reach USD 500 billion by 2033 with a CAGR of 7.5% (2026-2033).

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

Global Direct Mail Advertising market to reach $77.57B by 2029 at 2.8% CAGR, segmented by type: postcards, self-mailers, letters, dimensional mailers, catalogs.

LinkedIn companies use datasets to access public company data for machine learning, ecosystem mapping, and strategic decisions. Popular use cases include competitive analysis, CRM enrichment, and lead generation.

Use our LinkedIn Companies Information dataset to access comprehensive data on companies worldwide, including business size, industry, employee profiles, and corporate activity. This dataset provides key company insights, organizational structure, and competitive landscape, tailored for market researchers, HR professionals, business analysts, and recruiters.

Leverage the LinkedIn Companies dataset to track company growth, analyze industry trends, and refine your recruitment strategies. By understanding company dynamics and employee movements, you can optimize sourcing efforts, enhance business development opportunities, and gain a strategic edge in your market. Stay informed and make data-backed decisions with this essential resource for understanding global company ecosystems.

Dataset Features

• timestamp: Represents the date and time when the company data was collected.
• id: Unique identifier for each company in the dataset.
• company_id: Identifier linking the company to an external database or internal system.
• url: Website or URL for more information about the company.
• name: The name of the company.
• about: Brief description of the company.
• description: More detailed information about the company's operations and offerings.
• organization_type: Type of the organization (e.g., private, public).
• industries: List of industries the company operates in.
• followers: Number of followers on the company's platform.
• headquarters: Location of the company's headquarters.
• country_code: Code for the country where the company is located.
• country_codes_array: List of country codes associated with the company (may represent various locations or markets).
• locations: Locations where the company operates.
• get_directions_url: URL to get directions to the company's location(s).
• formatted_locations: Human-readable format of the company's locations.
• website: The official website of the company.
• website_simplified: A simplified version of the company's website URL.
• company_size: Number of employees or company size.
• employees_in_linkedin: Number of employees listed on LinkedIn.
• employees: URL of employees.
• specialties: List of the company’s specializations or services.
• updates: Recent updates or news related to the company.
• crunchbase_url: Link to the company’s profile on Crunchbase.
• founded: Year when the company was founded.
• funding: Information on funding rounds or financial data.
• investors: Investors who have funded the company.
• alumni: Notable alumni from the company.
• alumni_information: Details about the alumni, their roles, or achievements.
• stock_info: Stock market information for publicly traded companies.
• affiliated: Companies or organizations affiliated with the company.
• image: Image representing the company.
• logo: URL of the official logo of the company.
• slogan: Company’s slogan or tagline.
• similar: URL of companies similar to this one.

Distribution

• Data Volume: 56.51M rows and 35 columns.
• Structure: Tabular format (CSV, Excel).

Usage

This dataset is ideal for:
- Market Research: Identifying key trends and patterns across different industries and geographies.
- Business Development: Analyzing potential partners, competitors, or customers.
- Investment Analysis: Assessing investment potential based on company size, funding, and industries.
- Recruitment & Talent Analytics: Understanding the workforce size and specialties of various companies.

Coverage

• Geographic Coverage: Global, with company locations and headquarters spanning multiple countries.
• Time Range: Data likely covers both current and historical information about companies.
• Demographics: Focuses on company attributes rather than demographics, but may contain information about the company's workforce.

License

CUSTOM

Please review the respective licenses below:

1. Data Provider's License
   • Bright Data Master Service Agreement

Who Can Use It

• Data Scientists: For building models, conducting research, or enhancing machine learning algorithms with business data.
• Researchers: For academic analysis in fields like economics, business, or technology.
• Businesses: For analysis, competitive benchmarking, and strategic development.
• Investors: For identifying and evaluating potential investment opportunities.

Dataset Name Ideas

• Global Company Profile Database
• **Business Intellige

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

Global Parental Control Software market size is expected to reach $4.25 billion by 2029 at 14.4%, segmented as smart phone and tablets, mobile apps, device-specific software, remote monitoring solutions

Corporate Performance Management (CPM) Software Market size was valued at USD 8887.60 Million in 2023 and is projected to reach USD 22559.50 Million by 2030, growing at a CAGR of 16.8% during the forecast period 2024-2030.

Global Corporate Performance Management (CPM) Software Market Drivers

The market drivers for the Corporate Performance Management (CPM) Software Market can be influenced by various factors. These may include:

The importance of data-driven decision making is growing: A rising number of companies are in need of CPM software, which makes data analysis, reporting, and performance monitoring easier, as they realise how important data is to decision-making.

Increasingly Intricate Business Processes: Organisations are looking for CPM solutions to streamline their financial and operational processes in order to enable better management and control as a result of the growth and complexity of corporate operations.

Globalisation of Enterprises: Businesses have become more diversified and dispersed as a result of globalisation. A centralised platform for managing and aligning performance goals across many business divisions and regions is offered by CPM software to organisations.

Needs for Regulatory Compliance: Adoption of CPM software is prompted by strict regulatory requirements across a range of businesses, which aim to guarantee compliance, accurate financial reporting, and industry standards observance.

Global refrigerants market size is expected at $56,797.9 million by 2032 at a growth rate of 10.0% and analysis by The Business Research Company.

Global courier and delivery service companies typically come in two varieties: large, international and small, localized providers. Both types of companies are affected by similar economic indicators. Over the past five years, conditions primarily benefited delivery companies, as consumers and businesses increased delivery and courier use amid the pandemic and social-distancing mandates. The climb in e-commerce boosted the need for local and global courier services, benefiting the industry even in suboptimal, post-pandemic conditions. Over the past five years, revenue has been climbing at a CAGR of 1.2% and is estimated to reach $418.8 billion in 2024, when revenue will expand 2.9%. Despite strong revenue growth, several factors have deteriorated profit, forcing some players out of the field. Although sales surged during the pandemic, operating conditions worsened globally as companies contended with pandemic-era regulations and disruptions. Oil prices experienced substantial volatility, ultimately rising, which cut into returns. In the pandemic's wake, parcel volume sank swiftly, and many offered higher salaries to entice workers back, driving up wage costs. Though revenue will reverse course in 2024 and expand, profit will sink further as even the largest global courier businesses struggle to right the ship. Over the next five years, large couriers will expand their market share through acquisitions and global trade strategies. By leveraging their financial strength, they will acquire smaller businesses in developing markets, extending their networks and outpacing competitors in emerging economies. As global trade activity rises and offshoring operations become more prevalent, demand for established, reliable delivery services will amplify. Although geopolitical tensions may present challenges, major couriers' robust infrastructures and adaptability will support sustained market expansion. Revenue will climb at a CAGR of 2.8% over the next five years, reaching $418.8 billion in 2029.

During a November 2024 survey among marketers worldwide, 63 percent of respondents included generative artificial intelligence (GenAI) among the most important consumer trends they were watching for in 2025. Connected TV (CTV) and streaming followed closely, mentioned by 56 percent, while TikTok and social video rounded up the top three with a share of 51 percent. Generative AI in marketing Next to effective use cases of AI, such as aligning web content with search intent and improving the consumer experience on websites, AI tools in marketing are used for creative production. For example, influencers worldwide stated they were using tools such as Canva and DALL-E to generate images for their social media accounts. Moreover, entire ad campaigns exist that have been produced by prompting generative AI for creative purposes. TikTok for marketing The short-video format of TikTok has taken the scene by storm. In 2023, the Chinese platform generated solid engagement rates for all the various influencer tiers – from nano to mega. As of April 2023, TikTok was the leading global unicorn – a start-up company with a value of over one billion U.S. dollars –followed by Musk’s SpaceX. However, multiple worldwide ban discussions revolve around the social media due to its highly engaging, or as some may deem addictive, character.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

Global Advertising Agencies market size is expected to reach $464.32 billion by 2029 at 4.7%, segmented as by mode, online advertising, offline advertising