Customer Analytics Market size was valued at USD 10.46 Billion in 2024 and is projected to reach USD 38.08 Billion by 2031, growing at a CAGR of 19.34 % from 2024 to 2031.

Global Customer Analytics Market Drivers

Need for Personalized Customer Experience: The increasing demand for tailored experiences has made customer analytics crucial for understanding customer preferences and behaviors.
Data Proliferation: The exponential growth of data from various sources offers rich insights into customer behavior and preferences.
Advancements in Technology: AI, machine learning, and big data analytics have transformed the way businesses analyze customer data, leading to more accurate predictions and insights.

Global Customer Analytics Market Restraints

Data Privacy Concerns: Stricter data privacy regulations can limit data accessibility and increase compliance costs.
Data Quality and Integrity: Ensuring data accuracy and consistency is crucial for reliable insights, but challenges persist in data management.
Skill Gap: A shortage of skilled professionals with expertise in data analytics and interpretation can hinder market growth.

According to Statista's Global Consumer Insights, Chinese supermarket and hypermarket consumers most often buy fruits and vegetables when grocery shopping. In addition, eggs and dairy products were also among the most consumed groceries among those consumers.

The size and share of the market is categorized based on Product (Apparel, Accessories, Watches, Jewelry, Cosmetics) and Application (Online, In-store, Wholesale, Specialty Stores, Department Stores) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global Sensory Analysis and Consumer Research Services market is experiencing robust growth, driven by increasing consumer demand for personalized products and experiences. The market, valued at approximately $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $8.5 billion by 2033. This growth is fueled by several key factors, including the rising adoption of advanced analytical techniques, the growing importance of product innovation and differentiation, and the increasing focus on understanding consumer preferences across diverse product categories. The Food and Beverage sector remains a major application area, but significant growth is also anticipated in Cosmetics, and Medical Care, driven by the need for rigorous testing and consumer feedback to ensure product safety and efficacy. The rise of e-commerce and online consumer reviews further necessitates comprehensive sensory analysis and consumer research to understand purchasing behavior and product perception online. Competitive pressures are intensifying, leading to increased investment in sophisticated research methodologies and data analytics capabilities. Leading players like SGS, Eurofins, and Intertek are investing heavily in expanding their service portfolios and global reach to cater to this growing demand. The market segmentation reveals significant opportunities across diverse applications. While established players dominate the landscape, smaller specialized firms are emerging, focusing on niche areas like flavors and fragrances or specific consumer demographics. Geographical growth patterns indicate strong performance in North America and Europe, driven by established research infrastructures and high consumer awareness. However, Asia Pacific is expected to witness significant growth in the forecast period, fueled by rapidly expanding economies and increasing consumer spending. Challenges to market expansion include high research costs, regulatory complexities, and the need for standardized methodologies across regions. Despite these challenges, the overall outlook for Sensory Analysis and Consumer Research Services remains positive, driven by continuous innovation in research techniques and the increasing importance of consumer-centric product development strategies.

Consumer Packaged Goods (CPG) Market size was valued at USD 5483.4 Billion in 2023 and is projected to reach USD 6615.5 Billion by 2030, growing at a CAGR of 2.8% during the forecast period 2024-2030.

Global Consumer Packaged Goods (CPG) Market Drivers

The market drivers for the Consumer Packaged Goods (CPG) Market can be influenced by various factors. These may include:

Changing Customer Preferences: A variety of factors, including changes in lifestyle, demographics, urbanization, and culture, constantly influence consumer preferences and behaviors. CPG companies need to offer products that fit the needs, tastes, and values of their customers in order to adjust to these shifting preferences.
Product development and innovation: In the CPG industry, innovation is a major force. Businesses spend money on R&D to produce cutting-edge goods that satisfy changing consumer demands, outperform competitors, improve convenience, and add value. The introduction of new products and strategies for product differentiation propel market expansion and rivalry.
Trends in Health and Wellness: Consumers are searching for CPG products that support health, nutrition, and overall well-being as they become more conscious of these issues. Organic, natural, non-GMO, and functional products are becoming more and more in demand as consumers prioritize leading healthier lives. In response, CPG companies provide healthier substitutes and restructure current products to align with consumer inclinations.
E-commerce and Digital Transformation: The CPG industry is undergoing a revolution thanks to the spread of digital technologies and e-commerce channels. Because online shopping platforms offer convenience, variety, and personalized experiences, more and more consumers are choosing them. CPG businesses use omnichannel distribution, digital marketing, e-commerce tactics, and data analytics to increase market share, engage customers, and boost revenue.
Easy Living and Always-On Lifestyles: The demand for easy-to-consume, portable, portion-controlled CPG products that are portable is driven by time constraints and busy lifestyles. Snacking bars, grab-and-go options, single-serve packaging, and ready-to-eat meals all appeal to customers looking for quick and convenient meal solutions.
Sustainability and Environmental Concerns: In the CPG business, consumers’ decisions to buy are influenced by their growing awareness of environmental issues and concerns about sustainability. Sustainable sourcing methods, recyclable packaging, and environmentally friendly goods are top priorities for consumers. To meet consumer expectations and improve brand reputation, CPG companies implement sustainable initiatives, minimize waste, lower their carbon footprint, and embrace the principles of the circular economy.
Demographic Trends: The dynamics of the CPG market are shaped by demographic variables such as population growth, urbanization, aging populations, and household composition. Businesses customize their product lines, package designs, and advertising tactics to appeal to particular consumer demographics, including millennials, Gen Z, baby boomers, families, and multiculturals.
Globalization and Emerging Markets: Globalization gives CPG companies more market opportunities to enter emerging markets and new geographic areas. Consumer spending on CPG products is driven by growing middle-class populations, urbanization, and rising disposable incomes in developing nations. To prosper in a variety of international markets, businesses must modify their marketing tactics, localize their product offerings, and handle regulatory environments.
The COVID-19 pandemic has brought to light the significance of resilient and agile supply chains in the consumer packaged goods (CPG) sector. In order to increase flexibility, responsiveness, and continuity during disruptions and volatile market conditions, businesses concentrate on supply chain optimization, inventory management, risk mitigation, and digitalization.

In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately 5.9 billion U.S. dollars. In the same year, American company IQVIA accrued roughly 5.6 billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled 20,237 people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately three billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over 2.5 billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over 75 billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost 40,000 in 2020.

Explore the Consumer Appliances Market trends! Covers key players, growth rate 7.1% CAGR, market size $658.46 Billion, and forecasts to 2033. Get insights now!

Expert industry market research on the Global Consumer Electronics Manufacturing (2005-2030). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.

In 2023, the region with the highest share of global market research revenue was the United States with over half of the global turnover. Europe, on the other hand, was responsible for one quarter of the global revenue.

Explore the Marketing Research And Analysis Services Market trends! Covers key players, growth rate 4.2% CAGR, market size $99.44 Billion, and forecasts to 2034. Get insights now!

The size and share of the market is categorized based on Type (Hot Melt Adhesives, Water-Based Adhesives, Solvent-Based Adhesives, Reactive Adhesives) and Application (Packaging, Electronics, Textiles, Footwear, Furniture) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global consumer appliances market is anticipated at US$ 419 billion in 2022. Demand is likely to remain high for consumer appliances during the assessment period. This is due to the increased demand for advanced appliances and connected kitchen appliances and garnering US$ 679.8 billion in 2033, recording a CAGR of 4.5% from 2023 to 2033. The market is likely to secure US$ 437.8 billion in 2023.

Data Points	Key Statistics
Consumer Appliances Market Size Value in 2023	US$ 437.8 billion
Consumer Appliances Market Forecast Value in 2033	US$ 679.8 billion
Global Growth Rate	4.5%
Forecast Period	2023 to 2033

Consumer Appliances Market Revenue Analysis from 2018 to 2022 Vs Market Outlook for 2023 to 2033

Historical CAGR (2018 to 2022)	4.0%
Forecasted CAGR (2023 to 2033)	4.5 %

Report Scope

Attribute	Details
Growth Rate	CAGR of 4.5% from 2023 to 2033
Market Value in 2023	US$ 437.8 billion
Market Value in 2033	US$ 679.8 billion
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ Billion and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Equipment Component System Sorting End-Use Load Capacity Throughput Capacity Region
Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia Middle East & Africa
Key Countries Profiled	United States Canada Brazil Mexico Germany United Kingdom France Spain Italy Poland Russia Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC Countries South Africa Israel Rest of MEA
Key Companies Profiled	AB Electrolux Qingdao Haier Co., Ltd. (Haier) Hitachi, Ltd. LG Electronics Inc. (LG) Midea Group Co., Ltd. (Midea) Panasonic Corporation (Panasonic) Robert Bosch GmbH Samsung Electronics Co., Ltd. Sharp Corporation (Sharp) Whirlpool Corporation

The global revenue in the consumer electronics market was forecast to continuously increase between 2024 and 2029 by in total 146.3 billion U.S. dollars (+15.4 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 1.1 trillion U.S. dollars and therefore a new peak in 2029. Find more information concerning the Philippines and Indonesia. The Statista Market Insights cover a broad range of additional markets.

The Consumer Grade Pistachio Oil market has garnered significant attention in recent years due to its versatile applications and health benefits. Traditionally celebrated in culinary practices, pistachio oil is not just a flavorful addition to dishes; it also boasts a rich profile of essential nutrients, making it a

The global customer analytics in e-commerce market was valued at US$ 11 billion in 2022, growing at a CAGR of 15%. The market is expected to grow at US$ 12 billion in 2023 and reach a value of US$ 48.6 billion in 2033.

Data Points	Key Statistics
Estimated Base Year Value (2022)	US$ 11 billion
Expected Market Value (2023)	US$ 12 billion
Anticipated Forecast Value (2033)	US$ 48.6 billion
Projected Growth Rate (2023 to 2033)	15% CAGR

Global Social Media Market to hit USD 466.56B by 2029 growing at 13% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

The Global Consumer Smart Wearable Market is segmented by Product (Smartwatches, Head-mounted Displays, Smart Clothing, Ear Worn, Fitness trackers, Body-Worn cameras) and Geography.

The Consumer Electronics Repair and Maintenance market plays a crucial role in extending the lifecycle of electronic devices, offering a vital solution for both consumers and businesses alike. With an increasing dependence on gadgets like smartphones, laptops, tablets, and home appliances, this sector has witnessed

Makeup market research is crucial for cosmetics companies to stay ahead of competition by understanding trends, preferences, and behaviours of consumers. By analysing data on sales trends, purchase history, and consumer behaviour, companies can develop a marketing strategy that caters to the needs of their target market. This article explains how makeup market research is essential for companies to stay competitive and meet the needs of their consumers in the ever-changing cosmetics industry.

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027.

What is Big data?

Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets.

Big data analytics

Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.