It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.

Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.

According to Cognitive Market Research, the global Digital Ad Spending market size will be USD 621451.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 248580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 186435.48 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 142933.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 31072.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 12429.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Display Ads category is the fastest growing segment of the Digital Ad Spending industry

Market Dynamics of Digital Ad Spending Market

Key Drivers for Digital Ad Spending Market

Increasing Consumer Attention on Digital Channels to Boost Market Growth

As more people spend considerable time online across various digital platforms—such as social media, search engines, streaming services, and e-commerce sites—advertisers adapt to this change in consumer behavior. Currently, there are 4.76 billion social media users worldwide, representing nearly 60 percent of the global population. However, the growth of social media users has slowed recently, with this year's addition of 137 million new users reflecting an annual growth rate of just 3 percent. The shift away from traditional media like TV, print, and radio toward digital platforms has fueled significant growth in digital ad spending.

Growing Penetration of the Smartphones to Drive Market Growth

With the widespread adoption of smartphones and high-speed mobile internet globally, advertisers are increasingly prioritizing mobile-first campaigns. In 2022, 73 percent of the global population aged 10 and above owned a mobile phone, seven percentage points higher than the proportion of internet users. Recent data shows that 70 percent of the world’s population now owns a mobile phone, with the number of unique mobile users reaching 5.68 billion by July 2024. Smartphone usage continues to grow, with over 7 billion smartphones in use, making up approximately 87 percent of all mobile phones worldwide. Mobile advertising, especially through in-app ads, social media, and video ads, has become a major driver of digital ad spending growth. Additionally, increased internet access in developing regions like Asia Pacific, Latin America, and Africa has expanded the audience for advertisers, significantly enhancing the global reach and potential of digital marketing campaigns.

Restraint Factor for the Digital Ad Spending Market

Ad Fraud and Brand Safety Concerns Will Limit Market Growth

One of the biggest challenges in the digital ad space is ad fraud, which involves deceptive practices like fake clicks, fake impressions, or fake installs, often driven by bots or malicious actors. This can result in advertisers paying for non-human traffic, diminishing the return on investment (ROI) for digital ad campaigns. The prevalence of click fraud and invalid traffic is a major concern for brands, leading to a cautious approach when it comes to increasing digital ad budgets. Advertisers are concerned about their ads appearing alongside inappropriate or controversial content, which could harm their brand reputation. Issues like ads being placed on websites with offensive or harmful content, or being associated with fake news, can erode trust in digital platforms. As a result, many advertisers might limit their spending on platforms that cannot guarantee brand safety.

Impact of Covid-19 on the Digital Ad Spending Market

At the onset of the pandemic, many businesses across industries reduced their advertising budgets as they faced economic uncertainty, supply chain disruptions, and changing consumer behavior. This resulted in a temporary decline in digital ad spending, particu...

Explore the Digital Advertising Market trends! Covers key players, growth rate 14% CAGR, market size $1426.63 Billion, and forecasts to 2034. Get insights now!

From the selected regions, the ranking by digital ad spending in the 'Digital Advertising' segment of the advertising market is led by the United States with 316.9 billion U.S. dollars and is followed by China (200.39 billion U.S. dollars). In contrast, the ranking is trailed by Norway with 2.67 billion U.S. dollars, recording a difference of 314.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market. The Statista Market Insights cover a broad range of additional markets.

In 2023, Google's share of digital advertising revenues worldwide was projected to amount to 39 percent. Facebook followed with a projected digital ad revenue share of 18 percent, while Amazon came in third with an expected seven percent. The player from Asia with the highest share is TikTok, with three percent, followed by Baidu, JD.com, as well as Tencent, all three with two percent.

Global digital advertising market size is expected at $2,024,704.0 million by 2032 at a growth rate of 12.38%.

The global advertising market size was valued at USD 676.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 995.0 Billion by 2033, exhibiting a CAGR of 4.4% from 2025-2033. North America currently dominates the advertising market share by holding over 32.6% in 2024. The market in the region is driven by high digital ad spending, advanced programmatic advertising technologies, strong consumer engagement on social media, growing video and streaming ads, data-driven targeting, and rising mobile ad consumption.

IMARC Group provides an analysis of the key trends in each segment of the global advertising market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type.

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Online Ad Spending Market Size 2024-2028

The online ad spending market size is forecast to increase by USD 244.5 billion at a CAGR of 11.1% between 2023 and 2028.

The market has experienced significant growth due to the increasing usage of the internet and the shift of consumers towards digital platforms. One of the key trends driving this market is the rise of video ads on search engines and social media sites. As more consumers engage with digital content, advertisers have recognized the potential of artificial intelligence and video advertising to capture their attention. However, this growth comes with challenges, such as the issue of click fraud and the need for brands to navigate the complex digital advertising landscape. Despite these challenges, the market is expected to continue its expansion, with digital ad spending projected to surpass traditional ad spending in the coming years. As consumers become more engaged with digital content, it is essential for businesses to adapt and invest in effective digital advertising strategies to reach their audience.

What will be the Size of the Market During the Forecast Period?

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The market has witnessed significant growth over the past few years, driven by the increasing popularity of smartphone and digital channels for reaching consumers. According to recent studies, digital ad expenditure is projected to continue its upward trend, surpassing traditional advertising methods. Digital marketing strategies have become essential for businesses aiming to engage customers effectively. Marketers are increasingly focusing on digital ad campaigns to reach their target audience, with mobile advertising leading the charge. In fact, mobile advertising is expected to account for a significant portion of digital ad expenditure due to the widespread use of smartphones and tablets. Measuring the return on investment (ROI) of digital ad campaigns is a critical aspect of digital marketing. Marketers use various metrics, such as click-through rates, cost per click, and conversion rates, to evaluate the success of their campaigns. By analyzing these metrics, marketers can optimize their ad spend to maximize ROI. Ethical considerations are also essential in the digital advertising market. Marketers must ensure that their digital ad campaigns are transparent, respect user privacy, and comply with relevant regulations.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile devices
  Desktops


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe



  South America



  Middle East and Africa

By Platform Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

The digital advertising market, particularly online spending, is experiencing significant growth due to the increasing usage of the internet and the popularity of digital platforms among consumers. Video ads on these platforms have gained considerable traction, with search engines continuing to dominate as the primary avenue for online advertising. According to recent studies, mobile devices, specifically smartphones, are driving this growth. In 2023, over 1.17 billion smartphone units were shipped worldwide, leading to a wave in mobile internet usage and, consequently, mobile advertising.

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The mobile devices segment was valued at USD 164.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the global digital marketplace, North America holds a substantial share in online ad spending. The region's growth can be attributed to the widespread adoption of smartphones and advanced broadband infrastructure. Traditional advertising mediums, such as print newspapers and radio, are becoming saturated, leading companies to shift their focus towards digital channels. Mobile advertising is a significant driver of the regional market, as more individuals spend an increased amount of time using mobile devices for daily activities and content consumption. As a result, marketing efforts will continue to integrate into mobile devices throughout the forecast period.

Market Dynamics

Our researchers analyzed the data wi

The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator reaches the maximum value for all four different segments at the end of the comparison period. Particularly noteworthy is the segment Search Advertising, which has the highest value of 417.39 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of share of revenue generated via desktop purchases in Vietnam and a comparison of revenue in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, the global Kids Digital Advertising market size will be USD 8240 million in 2025. It will expand at a compound annual growth rate (CAGR) of 23.40% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3048.80 million in 2025 and will grow at a compound annual growth rate (CAGR) of 21.6% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 2389.60million.
APAC held a market share of around 24% of the global revenue with a market size of USD 1977.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 26.5% from 2025 to 2033.
South America has a market share of more than 4% of the global revenue with a market size of USD 313.12 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.2% from 2025 to 2033.
Middle East had a market share of around 4.00% of the global revenue and was estimated at a market size of USD 329.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.9% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 181.28 million in 2025 and will grow at a compound annual growth rate (CAGR) of 23.7% from 2025 to 2033.
Desktop & Laptops category is the fastest growing segment of the Kids Digital Advertising industry

Market Dynamics of Kids Digital Advertising Market

Key Drivers for Kids Digital Advertising Market

Growing Utilization of Cutting-Edge Digital Marketing Tools to Boost Market Growth

businesses are investing a lot of money in digital marketing since it strengthens their brand, expands their customer base, and increases return on investment (ROI). These days, kids use social media sites like Facebook, Instagram, Snapchat, and educational apps. As a result, targeting children is simple for digital advertising companies. Digital marketing firms employ a range of advertising formats, including broadcast, sponsored search, social media, and display advertising. For instance, According to a parent study conducted in October 2021 by C.S. Mott Children's Hospital, 49% of parents of children aged 10 to 12 reported using social media apps in the previous six months, followed by educational apps (28%), and miscellaneous apps (23%). 32% of parents reported using social media applications, 50% said they used educational apps, and 18% said they used other apps for children ages 7 to 9.

https://mottpoll.org/reports/sharing-too-soon-children-and-social-media-apps

Increasing in Children's Smartphone Adoption and Internet Penetration Boosts The Need For Advanced kids Digital Advertising To Boost Market Growth

In addition to the channels and choices they make, children's extensive usage of technology is having a significant impact on families. The market for digital advertising for children is anticipated to grow as more children acquire smartphones. Additionally, the internet has transformed the world, helping businesses, sectors, and consumers alike. One major factor contributing to the sharp rise in mobile applications is the rise in mobile Internet usage, which is expected to drive the children's digital advertising market over the course of the projected period.

Restraint Factor for the Kids Digital Advertising Market

Parental Concerns About the Effect on Health Of kids Digital Advertising Limit Market Growth, Will Limit Market Growth

The possible harm that digital advertisements may do to children's development, behavior, and mental health is making parents more conscious. Increased scrutiny and opposition to digital advertising aimed at youngsters are the results of this expanding awareness. In order to allay these worries, advertisers need to develop moral and responsible advertising strategies that put the welfare of kids first. Regulations have been put in place by governments and trade associations to guarantee that advertisements are age-appropriate, truthful, and do not take advantage of children's inexperience. These rules restrict the kinds of products and presentational styles that can be promoted to youngsters. These rules must be followed by advertisers, which may limit their marketing tactics and creative freedom.

Market Trends in Kids Digital Advertising Market

Growing Digital Platforms to Lead Global ...

The global mobile revenue share of the digital advertising marketwas forecast to continuously increase between 2023 and 2028 by in total six percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 69.61 percent and therefore a new peak in 2028. Notably, the ad spending share of the 'Digital Advertising Mobile' segment of the digital advertising market was continuously increasing over the past years.Find more information concerning Europe and the Netherlands. The Statista Market Insights cover a broad range of additional markets.

The global digital out-of-home advertising market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.26% during 2025-2033. The incorporation of cutting-edge technologies, the growing emphasize on personalization and data-driven decision-making, the shifting behavior and expectations of individuals, and the increasing use of digital technology are some of the major drivers of the market expansion.

IMARC Group provides an analysis of the key trends in each segment of the market, along with digital out-of-home advertising market forecast at the global and regional levels for 2025-2033. Our report has categorized the market based on format type, application, and end-user.

According to Cognitive Market Research, the global Online Advertising market size will be USD 236.90 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031. Market Dynamics of Online Advertising Market

Key Drivers for Online Advertising Market

Increasing Use of Mobile Devices - One of the main reasons the Online Advertising market is growing is the increasing use of mobile devices. As smartphones and tablets become more ubiquitous, consumers are spending more time on these devices, creating a prime opportunity for advertisers. Mobile advertising offers a range of formats, including display ads, video ads, and in-app ads, which are tailored to enhance user engagement and deliver personalized content. This shift is supported by advancements in mobile technology, improved internet connectivity, and the proliferation of social media platforms, which collectively enhance the reach and effectiveness of mobile ads. Additionally, the development of sophisticated targeting and analytics tools allows advertisers to deliver highly relevant ads to specific audiences, maximizing ROI.
Shift from Traditional to Digital to Drive the Online Advertising Market's Expansion in the Years Ahead.

Key Restraints for Online Advertising Market

Reducing ad visibility and effectiveness poses a serious threat to the Online Advertising industry.
The market also faces significant difficulties related to limiting profitability for businesses.

Introduction of the Online Advertising Market

The online advertising market has revolutionized businesses' connection with consumers in the digital age. It encompasses a wide array of strategies and platforms aimed at promoting products and services through the Internet. This market thrives on the principles of targeted advertising, leveraging user data to deliver personalized messages across many channels like social media, search engines, websites, and mobile apps. Key players in the online advertising ecosystem include advertisers seeking to reach specific audiences, publishers offering ad space, and ad networks facilitating placements. The rapid growth of e-commerce and digital consumption has fueled the expansion of this market globally, with robust competition driving innovation in ad formats and targeting capabilities.

In 2022, digital advertising accounted for 67 percent of total ad revenue worldwide. The share is expected to grow to 73 percent in 2028, reaching 70 percent in 2024.

The Digital Ad Spending Market is projected to grow at 9.7% CAGR, reaching $1030.75 Billion by 2029. Where is the industry heading next? Get the sample report now!

Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period 2024-30, fueled by the widespread adoption of e-mail and content marketing services by organizations

According to Cognitive Market Research, the global Programmatic Advertising Platform market size will be USD 8568.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 28.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3427.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2570.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1970.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 428.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 171.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.9% from 2024 to 2031.
The Demand-Side Platform (DSP) category is the fastest growing segment of the Programmatic Advertising Platform industry

Market Dynamics of Programmatic Advertising Platform Market

Key Drivers for Programmatic Advertising Platform Market

Increased Digital Ad Spending to Boost Market Growth

Increased digital ad spending is a key driver of the Programmatic Advertising Platform Market, as businesses recognize the growing importance of digital channels in reaching consumers. With the shift from traditional media to digital platforms, companies are allocating more budget towards online advertising to enhance visibility and engagement. Programmatic advertising offers efficient, automated solutions for targeting specific audiences, optimizing ad placements in real time, and maximizing return on investment. As more brands seek to leverage data-driven insights to tailor their campaigns, the demand for programmatic platforms rises. Additionally, the ability to track and measure campaign performance in real time provides advertisers with the necessary analytics to refine strategies, further contributing to the growth of the programmatic advertising market. This trend is expected to continue as digital ad spending expands globally. For instance, Hivestack, a leading independent programmatic digital out-of-home (DOOH) advertising technology company, has entered into a strategic global partnership with MediaMath. This collaboration will see the integration of MediaMath's Demand Side Platform (DSP) into Hivestack's Supply Side Platform (SSP), adhering to OpenRTB standards. This integration will enable MediaMath and its advertisers to access Hivestack's premium DOOH inventory globally through real-time bidding (RTB) transactions conducted via an open exchange.

Growing Demand for Real-Time Bidding (RTB) to Drive Market Growth

The growing demand for Real-Time Bidding (RTB) is significantly driving the Programmatic Advertising Platform Market as advertisers seek more efficient and effective ways to reach their target audiences. RTB enables advertisers to purchase ad inventory in real-time through automated auctions, allowing them to bid for impressions based on specific criteria such as user demographics and behavior. This technology not only enhances targeting precision but also optimizes ad spending by ensuring that advertisers pay only for the impressions that are most relevant to their campaigns. As businesses increasingly prioritize data-driven strategies and personalized marketing, the appeal of RTB continues to rise. This trend leads to improved campaign performance, higher engagement rates, and ultimately, a stronger return on investment, fueling the growth of the programmatic advertising market.

Restraint Factor for the Programmatic Advertising Platform Market

Growing Complexity of Programmatic Ecosystem will Limit Market Growth

The growing complexity of the programmatic advertising ecosystem poses a significant restraint on the Programmatic Advertising Platform Market. As the ecosystem expands, it incorporates various stakeholders, including advertisers, publishers, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). This intricate web of interactions can lead to chal...

Explore the Digital Video Advertising Market trends! Covers key players, growth rate 34.5% CAGR, market size $458.37 Billion, and forecasts to 2034. Get insights now!

The Report Covers Online Advertising Companies Statistics and is Segmented by Advertising Format (Social Media, Search Engine, Video, Email), By Platform (Mobile, Desktop and Laptop), By End-User Vertical (Automotive, Retail, Healthcare, Bfsi, Telecom), By Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Spain, Italy, Netherlands, Poland, Rest of Europe), Asia Pacific (China, Japan, South Korea, India, Rest of Asia Pacific), Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

As per Cognitive Market Research's latest published report, the Global Digital Video Advertising market size was USD 55.81 Billion in 2022 and it is forecasted to reach USD 424.96 Billion by 2030. Digital Video Advertising Industry's Compound Annual Growth Rate will be 29.1 % from 2023 to 2030. Factors Impacting on Digital Video Advertising Market

Increasing usage of social media and e-commerce sector adoption is the key factor boosting the demand in the digital video advertising market. In addition, increasing internet use and penetration of smartphones across the globe are likely to fuel the growth of the digital video advertising market.

Digital Video Advertising Market Opportunities:

Increasing innovation in the digital advertising sector and rising new technology adoption by the major player are expected to create growth opportunities for the digital video advertising market in the forecast period.

Digital Video Advertising Market Restraints:

Increasing safety incidents on networks and increasing the price of digital video advertising are hindering the digital video advertising market growth. In addition, digital video ads are banned, and various popular channels including Facebook, YouTube, and others require large investments expected to hinder the growth of the digital video advertising market. What is Digital Video Advertising?

Digital video advertising is known as online video advertising, which is an advertising strategy for a service and specific product in a video format. The video is programmed on several social media platforms including Instagram, games, news websites, Facebook, and mobile applications. In addition, digital video advertising includes online display advertisements on websites and applications this occurs during, after, and before the video stream on the internet.