As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

The Digital Content Creation Market is projected to grow at 15.6% CAGR, reaching $57.04 Billion by 2029. Where is the industry heading next? Get the sample report now!

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Explore the digital marketing market's growth trends, the market size was valued at about USD 778 billion in 2023 at a CAGR of 11%.

Explore the Digital Advertising Market trends! Covers key players, growth rate 14% CAGR, market size $1426.63 Billion, and forecasts to 2034. Get insights now!

Global Digital Marketing Software Market size is estimated to grow at a CAGR of around 15.2% during the forecast period 2024–30, expansion of E-commerce & online retailing is one of the growth opportunities driving the market through 2030.

The net income of Global Digital Solutions with headquarters in the United States amounted to -5.76 million U.S. dollars in 2022. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2015 this is a total decrease by approximately 3.07 million U.S. dollars. The trend from 2015 to 2022 shows, however, that this decrease did not happen continuously.

According to the 2024 report on internet freedom, 35 percent of internet users worldwide were not provided freedom on online platforms. The share of the global digital population with semi-free internet accounted for 35 percent, while only 17 percent of internet users enjoyed unrestricted access to the net.

Global Digital Out Of Home Market is anticipated to experience remarkable expansion, with a projected Compound Annual Growth Rate (CAGR) of 11.72% from 2025 to 2033. According to the market analysis, the market size is forecasted to reach USD 92.59 Billion by the end of 2033, up from USD 34.15 Billion in 2024.

DIGITAL OUT OF HOME MARKET SIZE AND FORECAST 2025 TO 2033

The Digital Out Of Home (DO

The Global Digital Immune System Market is projected to grow at a 13.5% CAGR (2024-30), with key players including Cisco, FireEye, and McAfee leading the industry.

As of 2024, the estimated number of internet users worldwide was 5.5 billion, up from 5.3 billion in the previous year. This share represents 68 percent of the global population. Internet access around the world Easier access to computers, the modernization of countries worldwide, and increased utilization of smartphones have allowed people to use the internet more frequently and conveniently. However, internet penetration often pertains to the current state of development regarding communications networks. As of January 2023, there were approximately 1.05 billion total internet users in China and 692 million total internet users in the United States. Online activities Social networking is one of the most popular online activities worldwide, and Facebook is the most popular online network based on active usage. As of the fourth quarter of 2023, there were over 3.07 billion monthly active Facebook users, accounting for well more than half of the internet users worldwide. Connecting with family and friends, expressing opinions, entertainment, and online shopping are amongst the most popular reasons for internet usage.

In 2024, spending on digital transformation (DX) is projected to reach 2.5 trillion U.S. dollars. By 2027, global digital transformation spending is forecast to reach 3.9 trillion U.S. dollars. What is digital transformation? Digital transformation refers to the adoption of digital technology to transform business processes and services from non-digital to digital. This encompasses, among others, moving data to the cloud, using technological devices and tools for communication and collaboration, as well as automating processes. What is driving digital transformation? Digital transformation growth is due to several contributing factors. Among these was COVID-19 pandemic, which has increased the digital transformation tempo in organizations around the globe in 2020 considerably. Although the pandemic is over, working from home among organizations globally has not only remained, but also increased, increasing the drive for digital transformation. Other contributing causes include customer demand and the need to be on par with competitors. Overall, utilizing technologies for digital transformation render organizations more agile in responding to changing markets and enhance innovation, thereby making them more resilient.

The Global Digital Experience Platform Market was valued at USD 16.65 Billion in 2024 and is projected to reach USD 41.79 Billion by 2031 growing at a CAGR of 13.44% from 2024 to 2031.

The digital experience platform (DXP) market is driven by the growing need for personalized customer experiences, especially as businesses focus on digital transformation and omnichannel engagement. Increasing smartphone and internet penetration, alongside a shift towards mobile and online channels, fuels demand for integrated platforms that manage content, analytics, and customer data. The rise of e-commerce, demand for real-time customer insights, and advancements in AI, machine learning, and cloud-based solutions also contribute significantly to DXP market growth. Moreover, enterprises are investing in DXPs to enhance brand loyalty, customer retention, and competitiveness in an increasingly digital-first world.

Global Digital Utility Market is anticipated to experience remarkable expansion, with a projected Compound Annual Growth Rate (CAGR) of 9.62% from 2025 to 2033. According to the market analysis, the market size is forecasted to reach USD 526.36 Billion by the end of 2033, up from USD 230.25 Billion in 2024.

DIGITAL UTILITY MARKET SIZE AND FORECAST 2025 TO 2033

A Digital Utility refers to the tr

Global Digital Level market size 2025 was XX Million. Digital Level Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

According to Cognitive Market Research, the global Digital Marketing Analytic market size will be USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.

Key Drivers of Digital Marketing Analytics Market

Various Strategies Adopted by Key Players to Provide Viable Market Output

The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.

For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.

(Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)

Rising Influence of Social Media to Propel Market Growth

The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.

For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.

(Source: https://www.afaqs.com/news/advertising/mcdonalds-india-north-east-strikes-a-chord-with-its-new-campaign-we-get-it)

Restraint Factors of Digital Marketing Analytics Market

Lack of Skilled Talent to Restrict Market Growth

The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive business growth in the digital landscape.

Impact of COVID-19 on t...

Global Digital Out Of Home In Depth market size 2025 was XX Million. Digital Out Of Home In Depth Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The Global Digital Signage Market, valued at USD 24.8 billion in 2024, is projected to grow at a CAGR of 8.2% from 2024 to 2030. Discover key drivers like the rising demand for custom signage solutions and opportunities in AI & data analytics integration.

Global Digital Business Services market size 2025 was XX Million. Digital Business Services Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Explore the Digital Transformation Market trends! Covers key players, growth rate 20.2% CAGR, market size $4416.39 Billion, and forecasts to 2034. Get insights now!