It was estimated in 2017, that the apparel market grew by approximately **** percent compared to the previous year. Further growth was forecast for the following years, with a peak growth rate of around *** percent expected in 2020. The United States and China have the largest apparel markets in the world in terms of revenue. Apparel & footwear market H&M is one of the largest and most recognizable apparel brands worldwide. In 2017, H&M held the third largest market share within the global apparel and footwear market, with a share of *** percent. The apparel and footwear market is quite a fragmented market due to its highly competitive and saturated nature, meaning that no one company holds a large portion of the whole market. The global apparel and footwear market had retail sales of around *** trillion U.S. dollars in 2017. Leading apparel companies Adidas was the third most valuable apparel brand in the world, valued at approximately ***billion U.S. dollars in 2019. Nike, ZARA, and H&M are some of the other most valuable apparel brands worldwide. When it comes to retail sales, the picture is slightly different as many of the biggest apparel brands design and manufacture clothing as opposed to focusing on the retail side of the industry. TJX Companies, Inditex, and H&M were the leading apparel retailers in the world in 2017. Inditex, whose brands include ZARA and Bershka, had sales of around **** billion U.S. dollars that year.

This statistic shows the size of the apparel market worldwide from 2011 to 2017, and provides a forecast till 2020. In 2017, the global apparel market was valued at about **** trillion U.S. dollars and is forecast to generate approximately **** trillion dollars by 2020.

The Global Fast Fashion Market Size Was Worth USD 148.40 Billion in 2024 and Is Expected To Reach USD 179.50 Billion by 2034, CAGR of 14.56%.

The size of the global apparel and footwear market in 2019 was *** trillion U.S. dollars, and this was forecast to reach *** trillion U.S. dollars by 2030. Apparel market in Asia to grow Further forecasts suggest that the global apparel market could alone be valued at around **** trillion U.S. dollars in 2020, with the largest demand share set to come from the Asia Pacific region. As of 2018, the United States generated the highest revenue from the apparel market, followed by China, India, and Japan – highlighting the emerging markets in Asia. Sportswear brands pushing apparel market The sportswear market is one of the key apparel markets worldwide: it was valued at *** billion U.S. dollars in 2019 and was predicted to increase by around ** percent by 2025. Sportswear is made from materials that improve agility and offer comfort, specifically designed to aid performance during physical activities. Nike was the leading sportswear company worldwide in 2019, with sales generating more than ** billion U.S. dollars.

This statistic shows the demand share of the apparel market worldwide from 2005 to 2015, with a forecast until 2020, by region. In 2018, Asia Pacific was forecast to have a ** percent share of global apparel demand by 2020.

As per Cognitive Market Research's latest published report, the Global Online Fashion Retail market size was $771.90 Billion in 2022 and it is forecasted to reach $2,755.17 Billion by 2030. Online Fashion Retail Industry's Compound Annual Growth Rate will be 17.37% from 2023 to 2030. Market Dynamics of the Online Fashion Retail Market:

Evolution in online shopping along with the emergence of technologies:

Technological advancement has become the center of life. Most devices such as smartwatches, and mobile phones with multiple accessibilities merge with digital networks. Technologies such as blockchain, and artificial intelligence have pushed online fashion businesses to be more user-friendly which can help customer to fulfill their needs. E-commerce retail platforms which are using several technologies would be able to surge their competitive advantage towards better customer experiences and customizing the products as per their requirements. Artificial Intelligence (AI) is becoming the most popular technology in the online fashion retail industry. AI has the ability to change vast and diverse data into valuable data which helps to exceed cost, speed, and time. Furthermore, Augmented Reality (AR) technology also plays a vital role which provides a real-time view and also magnified computer-generated information.

Restraining Factor:

Lack of close examination and frauds in online shopping:

Many customers want to feel and touch the product in order to identify product quality. Thus, most of the customers prefer to purchase from window shops to touch-feel-try the products which may lead to hinder the market growth to some extent. In addition, the products shown in the pictures are sometimes misleading. The size, colour, and appearance are not images with electronic images. In addition, many people prefer to visit physical stores for examining the product though it consumes time. Further, the online payment mode is not much safe while doing payment transactions. Therefore, retailers and e-marketers are paying attention to finding out a solution to this issue.

However, the emergence of new technologies, good discounts, availability of different brands, time-saving processes, a wide range of products, and safer payment transactions are expected to surge the market growth during the forecast period.

Current Trends on Online Fashion Retail:

Development of new applications in online fashion retail platforms:

Increasing penetration of smartphones and the emergence of new technologies followed by the development of different applications have gained traction in the online fashion retail market. Solutions like Mobile body scanning technology are having a lucrative impact on the online fashion retail market size and shape. In addition, a solution like Mobile Tailor which allows customers to take body measurements remotely and contactless by using just two photos of them enables businesses to expand their reach. Furthermore, YourFit solution also helps shoppers to find out matching online shoppers in order to overcome size issues. Thus, the development of new applications in the fashion world is projected to expand the market growth in the future.

Impact of the COVID-19 pandemic on the Online Fashion Retail Market:

The outbreak of Covid-19 has significant impact on the global fashion retail market. As governments of several nations announced lockdown and social distancing regulations, the market has faced several damages during the Covid-19 pandemic. However, there are some positive impacts such as the emergence of new technologies i.e. ewallet, 360-degree videos, three-dimensional product view, and trying on clothes with augmented reality has gained traction during a pandemic. The online fashion market has gained traction among young consumers during the outbreak of COVID-19. UK-based eCommerce company BooHoo has reported that during the lockdown their sales has increased by 45% in May 2020.

As the online fashion retail industry is growing, fashion businesses need to adapt to changing circumstances. Due to the high competition in the sector, online fashion businesses have to implement new intelligent solutions which are going to recommend the right product to the right customer in real time. Introduction of Online Fashion Retail:

In the past decade, increasing usage of the internet has given new momentum to the online fashion retail market. Rising demand for designer dress...

The Apparel Market Report is Segmented by Product Type (Formal Wear, Casual Wear, Sportswear, and More), End-User (Men, Women, and Children), by Fabric Material (Cotton, Polyester, Nylon, Denim, and Other Fabric Types), by Category (Mass and Premium), Distribution Channel (Offline and Online), and Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Recent economic fluctuations have bolstered revenue volatility for fashion designers. COVID-19 lockdowns in 2020 sharply reduced in-person retail demand, causing revenue to plummet. As restrictions eased and incomes rose with mass vaccination, spending on fashion designers rebounded, fueling substantial revenue growth in 2021 and 2022 and contributing to the modest climb in providers’ profit from 2020 to 2025. However, sky-high inflation in 2022 led the Federal Reserve to hike interest rates, dampening consumer confidence and discretionary spending, resulting in slower revenue growth in 2023 and 2024. With future interest rates uncertain, partly because of new tariffs, designers face continued market unpredictability and are likely to invest more in marketing to build customer loyalty. Meanwhile, sustainability has become crucial, with designers responding to rising consumer expectations for eco-friendly, ethical practices and gaining loyalty and revenue from these strategies. Digital tools and AI now drive efficiency and personalization, bolstering designers’ popularity. Overall, revenue for fashion designers in the US has soared at a CAGR of 8.6% over the past five years, reaching $4.4 billion in 2025. This includes a 2.1% gain in revenue in that year. Moving forward, fashion designers are expected to see positive but slower revenue growth. While rising disposable incomes and steady consumer spending will support demand, providers won’t enjoy pandemic-era surges, limiting companies’ expansion. The aging population will also constrain revenue, as fewer people will need professional attire because of a lower percentage of the population in the workforce. Recent tariff increases by the US on all countries’ imports, starting in April 2025, have stirred economic uncertainty, escalated manufacturing and retail costs and reduced disposable income. This has heightened the risk of recession and would likely dampen demand for designers’ services in 2025 and 2026. Regardless, collaborations with luxury designers and growing inclusivity, such as adaptive and size-inclusive lines, will expand designers’ market reach, with designers who prioritize accessibility benefiting most from evolving consumer expectations. Overall, revenue for fashion designers in the US is forecast to expand at a CAGR of 2.3% over the next five years, reaching $4.9 billion in 2025.

This statistic from a report published by McKinsey displays the forecasted sales growth in the fashion industry worldwide for 2020, by value segment. For 2020, the expected sales growth in value segment was between * and * percent. Mid-market fashion was expected to grow between *** and *** percent, the lowest sales growth of all the fashion segments in this statistic.

Europe's clothing manufacturing industry is largely driven by its reputation for upscale brands and high-end fashion. Countries like Italy and France have a renowned reputation for manufacturing high-quality apparel, which is in demand globally. As a result, industry revenue largely follows trends in disposable income and consumer spending. Clothing manufacturers have faced challenges brought on by the COVID-19 pandemic, severe inflation and foreign competition. Despite these challenges, the digital revolution has inspired new avenues for growth with the rise of e-commerce, which has become an increasingly central consumer shopping practice. Revenue is expected to hike at a compound annual rate of 0.5% to just over €100 billion over the five years through 2025, including a 3.2% drop in 2025. In 2020, like numerous sectors, the clothing industry took a heavy hit from the COVID-19 outbreak. Temporary restrictions curbed manufacturing activities and closed down physical retail markets, reducing consumer demand for clothes. The industry noticed some recovery as these restrictions eased, and consumers, who'd accumulated savings during lockdown periods, indulged in retail therapy – spending on clothing to bring personal joy. However, soaring inflation in 2022 dampened enthusiasm again. Raw material and energy costs soared, reducing manufacturers' profitability. Inflation has been subsiding since late 2023, though geopolitical tensions, including the ongoing Red Sea crisis and trade wars started by US President Donald Trump in early 2025, are renewing concerns of supply chain disruptions and heightened production costs. Looking forward, Europe’s clothing manufacturers will have to take the rough with the smooth. The growth of online shopping is not likely to slow down. Internationally, Europe maintains a strong reputation for quality, ensuring solid demand for its products. Revenue is forecast to grow at a compound annual rate of 0.6% to €102.8 billion over the five years through 2030. The challenge of sustainability is also stimulating innovation. The industry will continue to develop green solutions to production and use more eco-friendly materials. Technological advances in AI, 3D printing and automation are another cause for optimism, as these help to increase production efficiency. Personalisation of products is another trend that will drive customer satisfaction and build brand loyalty, supporting demand.

Global Fashion E-Commerce Market is segmented by Application (B2C_B2B_Cross-border_Flash Sales_Subscription-based), Type (Apparels_Footwear_Accessories_Luxury_Second-Hand), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The global Clothing Fibers Market was valued at USD 206.8 billion in 2021 and is expected to reach USD 289.28 billion by 2030, Asia-Pacific dominated the global market.
Report Scope:

China Women's Apparel, Women Accessory: Tmall Online Sales: Market Share data was reported at 5.210 % in Aug 2020. This records an increase from the previous number of 5.190 % for Jul 2020. China Women's Apparel, Women Accessory: Tmall Online Sales: Market Share data is updated monthly, averaging 5.870 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 8.530 % in Dec 2019 and a record low of 3.640 % in Feb 2020. China Women's Apparel, Women Accessory: Tmall Online Sales: Market Share data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Textile, Clothes and Footwear.

China Fashion Men Footwear: Taobao and Tmall Online Sales: Volume data was reported at 28.430 Unit mn in Aug 2020. This records a decrease from the previous number of 30.463 Unit mn for Jul 2020. China Fashion Men Footwear: Taobao and Tmall Online Sales: Volume data is updated monthly, averaging 30.463 Unit mn from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 42.000 Unit mn in May 2020 and a record low of 6.050 Unit mn in Feb 2020. China Fashion Men Footwear: Taobao and Tmall Online Sales: Volume data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Textile, Clothes and Footwear.

Russia Retail Sales Shares: Outer Clothing data was reported at 4.400 % in Jun 2020. This records a decrease from the previous number of 4.800 % for Mar 2020. Russia Retail Sales Shares: Outer Clothing data is updated quarterly, averaging 6.050 % from Mar 2010 (Median) to Jun 2020, with 42 observations. The data reached an all-time high of 7.200 % in Dec 2010 and a record low of 4.400 % in Jun 2020. Russia Retail Sales Shares: Outer Clothing data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Wholesale, Retail and Catering Sector – Table RU.RJB033: Retail Sales Shares.

In the fashion market worldwide in 2024, the apparel segment generated the highest revenue, reaching approximately 457.23 billion U.S. dollars. The accessories segment ranked second with around 185.6 billion U.S. dollars, while footwear followed with about 128.06 billion U.S. dollars.

The global decorated apparel market was valued at USD 29.4 billion in 2023. It is estimated to reach USD 87.61 billion by 2032, growing at a CAGR of 12.9% during the forecast period (2024–2032).
Report Scope:

Europe's clothing manufacturing industry is largely driven by its reputation for upscale brands and high-end fashion. Countries like Italy and France have a renowned reputation for manufacturing high-quality apparel, which is in demand globally. As a result, industry revenue largely follows trends in disposable income and consumer spending. Clothing manufacturers have faced challenges brought on by the COVID-19 pandemic, severe inflation and foreign competition. Despite these challenges, the digital revolution has inspired new avenues for growth with the rise of e-commerce, which has become an increasingly central consumer shopping practice. Revenue is expected to hike at a compound annual rate of 0.5% to just over €100 billion over the five years through 2025, including a 3.2% drop in 2025. In 2020, like numerous sectors, the clothing industry took a heavy hit from the COVID-19 outbreak. Temporary restrictions curbed manufacturing activities and closed down physical retail markets, reducing consumer demand for clothes. The industry noticed some recovery as these restrictions eased, and consumers, who'd accumulated savings during lockdown periods, indulged in retail therapy – spending on clothing to bring personal joy. However, soaring inflation in 2022 dampened enthusiasm again. Raw material and energy costs soared, reducing manufacturers' profitability. Inflation has been subsiding since late 2023, though geopolitical tensions, including the ongoing Red Sea crisis and trade wars started by US President Donald Trump in early 2025, are renewing concerns of supply chain disruptions and heightened production costs. Looking forward, Europe’s clothing manufacturers will have to take the rough with the smooth. The growth of online shopping is not likely to slow down. Internationally, Europe maintains a strong reputation for quality, ensuring solid demand for its products. Revenue is forecast to grow at a compound annual rate of 0.6% to €102.8 billion over the five years through 2030. The challenge of sustainability is also stimulating innovation. The industry will continue to develop green solutions to production and use more eco-friendly materials. Technological advances in AI, 3D printing and automation are another cause for optimism, as these help to increase production efficiency. Personalisation of products is another trend that will drive customer satisfaction and build brand loyalty, supporting demand.

China Sportswear, Casual Wear: Tmall Online Sales: YoY: Volume data was reported at 27.350 % in Aug 2020. This records an increase from the previous number of 20.740 % for Jul 2020. China Sportswear, Casual Wear: Tmall Online Sales: YoY: Volume data is updated monthly, averaging 24.190 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 60.190 % in May 2020 and a record low of -10.540 % in Feb 2020. China Sportswear, Casual Wear: Tmall Online Sales: YoY: Volume data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: YoY: Textile, Clothes and Footwear.

The haute couture market, a realm of unparalleled craftsmanship and exclusivity, is projected to experience steady growth, driven by an enduring demand for bespoke luxury and unique artistic expression. Valued at approximately $12020 million in 2020, the market is anticipated to expand at a Compound Annual Growth Rate (CAGR) of 2.3%, indicating a robust and sustained upward trajectory. This growth is fueled by several key drivers, including the increasing affluence of high-net-worth individuals globally who seek distinctively personalized fashion experiences that transcend mass production. The allure of haute couture lies not only in its exquisite materials and meticulous hand-sewing techniques but also in the narrative and heritage embedded within each creation. The application spectrum is predominantly dominated by 'Catwalk' for its role in setting trends and brand showcasing, alongside a significant and growing segment for 'Daily Wearing' by a select clientele who incorporate these pieces into their personal style for elevated everyday luxury. The market segments of 'Female Couture' and 'Male Couture' both contribute to this expansion, with male couture witnessing a notable surge in demand as men increasingly embrace personalized and statement fashion. The haute couture landscape is characterized by a dynamic interplay of established luxury houses and emerging ateliers, each contributing to the sector's evolving trends. Giants like Chanel, Dior, and Armani, alongside more avant-garde designers such as Iris Van Herpen and Guo Pei, define the market's creative output. Recent trends indicate a growing emphasis on sustainable practices and ethical sourcing, reflecting a broader shift in consumer consciousness within the luxury sector. Furthermore, the integration of technology, particularly in design and digital showcasing, is subtly reshaping how haute couture is experienced and consumed, albeit without compromising its core artisanal values. While the market benefits from a wealthy global consumer base, it faces certain restraints. The exceptionally high cost of production, limited scalability, and the inherent exclusivity that defines haute couture can pose challenges to wider market penetration. However, these very characteristics also preserve its unique appeal, ensuring its continued relevance as the pinnacle of fashion artistry. The market's geographical distribution sees significant contributions from established luxury markets in Europe and North America, with a burgeoning presence and potential in the Asia Pacific region, particularly China and India, driven by their rapidly expanding base of affluent consumers. This report provides an in-depth analysis of the global Haute Couture market, meticulously examining its evolution, current landscape, and future trajectory. Spanning the Historical Period (2019-2024), Base Year (2025), and Forecast Period (2025-2033), this research offers invaluable insights for stakeholders seeking to understand and capitalize on this exclusive segment of the fashion industry. The estimated market value in 2025 is projected to reach $10.5 billion, with an anticipated Compound Annual Growth Rate (CAGR) of 7.2% during the forecast period, reaching an impressive $18.7 billion by 2033.