Advertising Market Outlook

The global advertising market size was valued at approximately $700 billion in 2023 and is projected to reach around $1.2 trillion by 2032, growing at a CAGR of about 6.2% during the forecast period. The primary growth factor driving this market is the rapid expansion of digital platforms and the increasing importance of targeted advertising. The proliferation of smartphones and the internet has significantly transformed the advertising landscape, enabling advertisers to reach their audience more efficiently and effectively.

A major growth factor for the advertising market is the ever-increasing penetration of digital devices and internet connectivity. With more than half of the global population now having access to the internet, advertisers have an unprecedented opportunity to reach a vast audience. The rise of social media platforms, search engines, and video-sharing sites has further enabled highly targeted and measurable advertising campaigns, which have proven to be more efficient and cost-effective compared to traditional advertising methods.

Another significant driver is the advancements in data analytics and artificial intelligence. These technologies allow advertisers to analyze vast amounts of consumer data to understand behavior patterns and preferences, enabling them to create highly personalized and relevant advertisements. AI-driven programmatic advertising is gaining traction, as it automates the buying process of ads and optimizes them in real-time based on performance metrics, thus ensuring higher engagement rates and better ROI.

The shift towards mobile advertising also contributes significantly to market growth. With the increasing use of smartphones and mobile applications, advertisers are focusing more on mobile platforms to reach consumers. Mobile advertising offers unique advantages such as location-based targeting and the use of interactive content, which can enhance user engagement. Additionally, the development of 5G technology is expected to further boost mobile advertising by providing faster data speeds and more reliable connections, creating new opportunities for innovative ad formats.

In the evolving landscape of advertising, Experiential Advertising Agency Services have become increasingly vital. These services focus on creating immersive and interactive experiences that engage consumers on a deeper emotional level. By leveraging experiential marketing, brands can foster stronger connections with their audience, leading to enhanced brand loyalty and advocacy. This approach allows consumers to experience a brand's message firsthand, often through events, pop-up installations, or interactive digital experiences. As the advertising market continues to grow, the demand for experiential services is likely to rise, offering unique opportunities for brands to differentiate themselves in a crowded marketplace.

Regionally, the Asia Pacific region is emerging as a significant market for advertising, driven by the expanding middle-class population, increasing urbanization, and growing internet penetration. Countries like China and India are experiencing rapid growth in digital advertising, fueled by their large populations and thriving e-commerce sectors. North America and Europe continue to be mature markets with substantial advertising spending, particularly in digital formats. The Middle East & Africa and Latin America are also witnessing growth, albeit at a slower pace, as they gradually adopt digital advertising technologies.

Type Analysis

The advertising market is segmented by type, which includes Digital Advertising, Traditional Advertising, Out-of-Home Advertising, and Others. Digital advertising has seen the most rapid growth and is expected to continue dominating the market. It encompasses various formats such as display ads, video ads, social media ads, search engine marketing, and more. The key advantage of digital advertising is its ability to target specific demographics and measure campaign performance in real-time, providing valuable insights for advertisers. This segment's growth is further fueled by increasing internet usage and the proliferation of digital content platforms.

Traditional advertising, which includes print media, television, and radio, still holds a significant share of the market. Television remains a powerful medium for reaching a broad audience, especially for brand-building campai

In today's digital landscape, data transparency and compliance are paramount. Organizations across industries are striving to maintain trust and adhere to regulations governing data privacy and security. To support these efforts, we present our comprehensive Ads.txt and App-Ads.txt dataset.

Key Benefits of Our Dataset:

• Coverage: Our dataset offers a comprehensive view of the Ads.txt and App-Ads.txt files, providing valuable information about publishers, advertisers, and the relationships between them. You gain a holistic understanding of the digital advertising ecosystem.
• Multiple Data Formats: We understand that flexibility is essential. Our dataset is available in multiple formats, including .CSV, .JSON, and more. Choose the format that best suits your data processing needs.
• Global Scope: Whether your business operates in a single country or spans multiple continents, our dataset is tailored to meet your needs. It provides data from various countries, allowing you to analyze regional trends and compliance.
  • Top-Quality Data: Quality matters. Our dataset is meticulously curated and continuously updated to deliver the most accurate and reliable information. Trust in the integrity of your data for critical decision-making.
  • Seamless Integration: We've designed our dataset to seamlessly integrate with your existing systems and workflows. No disruptions—just enhanced compliance and efficiency.

The Power of Ads.txt & App-Ads.txt: Ads.txt (Authorized Digital Sellers) and App-Ads.txt (Authorized Sellers for Apps) are industry standards developed by the Interactive Advertising Bureau (IAB) to increase transparency and combat ad fraud. These files specify which companies are authorized to sell digital advertising inventory on a publisher's website or app. Understanding and maintaining these files is essential for data compliance and the prevention of unauthorized ad sales.

How Can You Benefit? - Data Compliance: Ensure that your organization adheres to industry standards and regulations by monitoring Ads.txt and App-Ads.txt files effectively. - Ad Fraud Prevention: Identify unauthorized sellers and take action to prevent ad fraud, ultimately protecting your revenue and brand reputation. - Strategic Insights: Leverage the data in these files to gain insights into your competitors, partners, and the broader digital advertising landscape. - Enhanced Decision-Making: Make data-driven decisions with confidence, armed with accurate and up-to-date information about your advertising partners. - Global Reach: If your operations span the globe, our dataset provides insights into the Ads.txt and App-Ads.txt files of publishers worldwide.

Multiple Data Formats for Your Convenience: - CSV (Comma-Separated Values): A widely used format for easy data manipulation and analysis in spreadsheets and databases. - JSON (JavaScript Object Notation): Ideal for structured data and compatibility with web applications and APIs. - Other Formats: We understand that different organizations have different preferences and requirements. Please inquire about additional format options tailored to your needs.

Data That You Can Trust:

We take data quality seriously. Our team of experts curates and updates the dataset regularly to ensure that you receive the most accurate and reliable information available. Your confidence in the data is our top priority.

Seamless Integration:

Integrate our Ads.txt and App-Ads.txt dataset effortlessly into your existing systems and processes. Our goal is to enhance your compliance efforts without causing disruptions to your workflow.

In Conclusion:

Transparency and compliance are non-negotiable in today's data-driven world. Our Ads.txt and App-Ads.txt dataset empowers you with the knowledge and tools to navigate the complexities of the digital advertising ecosystem while ensuring data compliance and integrity. Whether you're a Data Protection Officer, a data compliance professional, or a business leader, our dataset is your trusted resource for maintaining data transparency and safeguarding your organization's reputation and revenue.

Get Started Today:

Don't miss out on the opportunity to unlock the power of data transparency and compliance. Contact us today to learn more about our Ads.txt and App-Ads.txt dataset, available in multiple formats and tailored to your specific needs. Join the ranks of organizations worldwide that trust our dataset for a compliant and transparent future.

A comprehensive dataset providing insights into the advertising industry for 2025, highlighting global advertising spending, digital and traditional marketing trends, the influence of social media advertising, mobile ad growth, advertising impact on consumer behavior, and the rise of programmatic advertising.

Global B2B Mobile Phone Number Database | 100M+ Verified Contacts | 95% Accuracy Forager.ai provides the world’s most reliable mobile phone number data for businesses that refuse to compromise on quality. With 100 million+ professionally verified mobile numbers refreshed every 3 weeks, our database ensures 95% accuracy – so your teams never waste time on dead-end leads.

Why Our Data Wins ✅ Accuracy You Can Trust 95% of mobile numbers are verified against live carrier records and tied to current job roles. Say goodbye to “disconnected number” voicemails.

✅ Depth Beyond Digits Each contact includes 150+ data points:

Direct mobile numbers

Current job title, company, and department

Full career history + education background

Location data + LinkedIn profiles

Company size, industry, and revenue

✅ Freshness Guaranteed Bi-weekly updates combat job-hopping and role changes – critical for sales teams targeting decision-makers.

✅ Ethically Sourced & Compliant First-party collected data with full GDPR/CCPA compliance.

Who Uses This Data?

Sales Teams: Cold-call C-suite prospects with verified mobile numbers.

Marketers: Run hyper-personalized SMS/WhatsApp campaigns.

Recruiters: Source passive candidates with up-to-date contact intel.

Data Vendors: License premium datasets to enhance your product.

Tech Platforms: Power your SaaS tools via API with enterprise-grade B2B data.

Flexible Delivery, Instant Results

API (REST): Real-time integration for CRMs, dialers, or marketing stacks

CSV/JSON: Campaign-ready files.

PostgreSQL: Custom databases for large-scale enrichment

Compliance: Full audit trails + opt-out management

Why Forager.ai? → Proven ROI: Clients see 62% higher connect rates vs. industry averages (request case studies). → No Guesswork: Test-drive free samples before committing. → Scalable Pricing: Pay per record, license datasets, or get unlimited API access.

B2B Mobile Phone Data | Verified Contact Database | Sales Prospecting Lists | CRM Enrichment | Recruitment Phone Numbers | Marketing Automation | Phone Number Datasets | GDPR-Compliant Leads | Direct Dial Contacts | Decision-Maker Data

Need Proof? Contact us to see why Fortune 500 companies and startups alike trust Forager.ai for mission-critical outreach.

Unlock the power of direct engagement with our comprehensive dataset of 34 million verified global phone numbers. This dataset is curated for businesses and data-driven teams looking to enhance customer acquisition, power targeted outreach, enrich CRM records, and fuel B2C growth at scale.

Whether you're running SMS marketing campaigns, telemarketing, building a mobile app user base, or performing identity validation, this dataset offers a scalable, compliant foundation to reach real users worldwide.

🔍 What’s Included: ✅ 34,000,000+ mobile and landline numbers

🌍 Global coverage, including high volumes from the US, UK, Canada, Europe, and emerging markets

🧹 Clean, structured format (CSV/JSON/SQL) for easy integration

📱 Includes carrier, country code, line type, and location data (where available)

🧠 Ideal Use Cases: B2C & D2C marketing campaigns

SMS and voice call outreach

Lead generation & prospecting

Mobile app user acquisition

Identity verification & enrichment

Market analysis and segmentation

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

The Canadian contribution and data set prepared as part of the Global Media and Internet Concentration (GMIC) project offers an independent academic, empirical and data-driven analysis of a deceptively simple yet profoundly important question: have telecom, media and internet markets become more concentrated over time, or less? Media Ownership and Concentration is presented from more than a dozen sectors of the telecom-media-internet industries, including film, music and book industries. Note: The Master GMICP Workbook was revised to remove instances where App Store and advertising revenue for Advertising-based Video-on-Demand (AVOD) services delivered over the Internet had been double counted in the original data set released through Dataverse. The text of the report was also revised to reflect these corrections.

In this study, 403 Chinese consumers generalizable to the broader population were surveyed on their motivations to shop for fashion apparel in both high street and e-commerce environments. Statistical analysis was undertaken through multiple T-Tests and MANOVA with the assistance of SPSS and G*Power.

To increase the profits of international brands, this paper presents the motivations of Chinese consumers to engage in fashion retail, building upon established theory in hedonic and utilitarian motivations. With China set to capture over 24% of the $212 billion fashion market, international brands need to understand the unique motivations of Chinese consumers in order to capitalise on the market. However, the motivations of Chinese people to engage in fashion retail are as yet undefined, limiting the ability for international fashion retailers to operate with prosperity in the Chinese market.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Leverage the most reliable and compliant global mobility and foot traffic dataset on the market. Veraset Movement (Mobile Device GPS Mobility Data) offers unparalleled real-time insights into footfall traffic patterns globally.

Covering 200+ countries, Veraset's Mobile Location Data draws on raw GPS data from tier-1 apps, SDKs, and aggregators of mobile devices to provide customers with accurate, up-to-the-minute information on human movement.

Ideal for ad tech, planning, retail analysis, and transportation logistics, Veraset's mobile location data helps in shaping strategy and making data-driven decisions.

Veraset Global Movement panel (mobile location) includes: - 1.8+ Billion Devices Monthly - 200 Billion Pings Monthly Device and Ping counts by Country are available upon request

Common Use Cases of Veraset's Mobile Location Data: - Advertising - Ad Placement, Attribution, and Segmentation - Audience Creation/Building - Dynamic Ad Targeting - Infrastructure Plans - Route Optimization - Public Transit Optimization - Credit Card Loyalty - Competitive Analysis - Risk assessment, Underwriting, and Policy Personalization - Enrichment of Existing Datasets - Trade Area Analysis - Predictive Analytics and Trend Forecasting

Please visit: https://www.veraset.com/docs/movement for more information and schemas

This dataset provides all Brands, Online Advertisers, Web Publishers including CTV & all Social platforms. Digital visibility into competitors' cross-channel advertising strategies. Comprehensive competitor ad tracking across display, video, social, mobile app, and eCommerce channels to inform smarter media planning. Inspires creative ideation with real-world ad examples. Providing a clear view of what’s running across formats, channels, and markets. Monitor competitor campaigns, optimize media mix, and uncover trends across channels and creatives. Providing a unified view of adspend, strategy, and performance.

Find IT professionals across the globe with Success.ai’s App Developer Data and B2B Contact Data. Includes verified work emails, phone numbers, and continuously updated datasets. Perfect for outreach and marketing. Best price guaranteed.

FAS’s PSD (Production, Supply and Distribution) Online data for those commodities published in the WASDE Report are reviewed and updated monthly by an interagency committee chaired by USDA’s World Agricultural Outlook Board (WAOB), and consisting of: the Foreign Agricultural Service (FAS), the Economic Research Service (ERS), the Farm Service Agency (FSA), and the Agricultural Marketing Service (AMS). The international portion of the data is updated with input from agricultural attachés stationed at U.S. embassies around the world, FAS commodity analysts, and country and commodity analysts with ERS. The U.S. domestic component is updated with input from analysts in FAS, ERS, the National Agricultural Statistical Service, and FSA. Interagency work on the database is carried out under the aegis of the WAOB. The official USDA supply and use data is published monthly in: WAOB, World Agricultural Supply and Demand Estimates (WASDE); in the foreign agricultural commodity circular series issued by FAS; and in the regional situation and outlook reports and monthly commodity newsletters of ERS (see keywords Crops and Animal Products) data for horticultural products are usually published twice a year. Resources in this dataset:Resource Title: Market and Trade Data. File Name: Web Page, url: https://apps.fas.usda.gov/psdonline/app/index.html#/app/home

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

Success.ai’s B2B Contact Data and App Developer Data for Engineering Professionals Worldwide is a trusted resource for connecting with engineers and technical managers across industries and regions. This dataset draws from over 170 million verified professional profiles, ensuring you have access to high-quality contact data tailored to your business needs. From sales outreach to recruitment, Success.ai enables you to build meaningful relationships with engineering professionals at every level.

Why Choose Success.ai’s Engineering Professionals Data?

1. Accurate and Comprehensive Contact Information:
2. Access work emails, direct phone numbers, and LinkedIn profiles of engineers and technical managers globally.

3. Data is AI-validated, ensuring 99% accuracy for your campaigns.

4. Global Engineering Coverage:

5. Includes engineers and technical managers from sectors like manufacturing, IT, construction, aerospace, automotive, and more.

6. Regions covered include North America, Europe, Asia-Pacific, South America, and the Middle East.

7. Real-Time Updates:

8. Continuous updates ensure you stay connected to current roles and decision-makers in engineering.

9. Compliance and Security:

10. Fully adheres to GDPR, CCPA, and other global data privacy standards, ensuring legal and ethical use.

Data Highlights: - 170M+ Verified Professional Profiles: Comprehensive data from various industries, including engineering. - 50M Work Emails: Accurate and AI-validated for reliable communication. - 30M Company Profiles: Detailed insights to support targeted outreach. - 700M Global Professional Profiles: A rich dataset designed to meet diverse business needs.

Key Features of the Dataset: - Extensive Engineer Profiles: Covers various roles, including mechanical, software, civil, and electrical engineers, as well as engineering managers and directors. - Customizable Filters: Segment profiles by location, industry, job title, and company size for precise targeting. - AI-Powered Insights: Enriches profiles with contextual details to support personalization.

Strategic Use Cases:

1. Sales and Business Development:
2. Engage directly with engineering professionals to present tailored solutions.

3. Reach technical decision-makers to accelerate your sales cycles.

4. Recruitment and Talent Acquisition:

5. Source skilled engineers and managers for specialized roles.

6. Use updated profiles to connect with potential candidates effectively.

7. Targeted Marketing Campaigns:

8. Launch precision-driven marketing campaigns aimed at engineers and engineering teams.

9. Personalize outreach with accurate and detailed contact data.

10. Engineering Services and Solutions:

11. Pitch your engineering tools, software, or consulting services to professionals who can benefit the most.

12. Establish connections with managers who influence procurement decisions.

Why Success.ai Stands Out:

1. Best Price Guarantee: Gain access to high-quality datasets at competitive prices.

2. Flexible Integration Options: Choose between API access or downloadable formats for seamless integration into your systems.

3. High Accuracy and Coverage: Benefit from AI-validated contact data for impactful results.

4. Customizable Datasets: Filter and refine datasets to focus on specific engineering roles, industries, or regions.

APIs for Enhanced Functionality:

1. Data Enrichment API: Enhance your CRM with verified engineering contact details.
2. Lead Generation API: Seamlessly integrate new engineering leads into your existing workflow.

Empower your business with B2B Contact Data for Engineering Professionals Worldwide from Success.ai. With verified work emails, phone numbers, and decision-maker profiles, you can confidently target engineers and managers in any sector.

Experience the Best Price Guarantee and unlock the potential of precise, AI-validated datasets. Contact us today and start connecting with engineering leaders worldwide!

No one beats us on price. Period.

OAN helps you reach gamers across the world. Our gaming audience data offers categorized audience segments into gamer behavior and gaming trends. This powerful dataset provides a deep understanding of the gaming industry by delivering unique categories such as: demography, interest, hardware, spenders, genres and titles, e-sports fans and players.

By understanding this data, businesses can make data-driven decisions to optimize their marketing strategies, game development, and monetization efforts.

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through the last 30 days. There are also gamer audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Furthermore, we offer segments for: - Virtual Reality - Interest in Gaming Subscriptions - Payments - Micropayments - Devices and Platforms.

We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Themes (e.g. Historical), which are definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers.

Gaming audience data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl

How you can use our data?

There are two main areas where you can use our data: - Marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. - Ad tech companies Enriching 1st party data or using our raw data by your own data science team.

Solution Publishing by Allforce unlocks the full potential of consumer marketing engineered to enhance your consumer marketing efforts, providing a robust foundation for personalized and effective campaigns.

Key Features of the Product:

Extensive B2C Contact Information: Access comprehensive contact details for over 230 million US consumers. This extensive database covers a wide demographic, offering numerous opportunities for targeted outreach.

Multifaceted Contact Options: Equipped with data fields including Email, Postal Addresses, Phone Numbers, and Mobile Phones.

Demographic Insights: Detailed demographic data including Age, Income, Gender, Household Income, Net Worth, Marital Status, Children, Homeowner, Job Details and more allows for precision targeting, ensuring your marketing messages resonate with the right audience.

Mobile Advertising IDs (MAIDs): With MAIDs available, engage in precise mobile device targeting, enhancing your mobile marketing strategies and connecting with consumers on their most personal devices.

Benefits: Precision Targeting: Leverage detailed demographic information to tailor your marketing strategies, ensuring high relevance and engagement.

Enhanced Consumer Reach: With a plethora of contact options at your disposal, reach consumers across multiple touch points, increasing the effectiveness of your outreach efforts.

Tailored Messaging: Use detailed consumer insights to craft messages that speak directly to the interests and needs of your target audience, boosting conversion rates.

Strategic Marketing Campaigns: Empower your marketing teams with data that supports strategic planning and execution, enabling campaigns that are both impactful and efficient.

Data-Driven Consumer Insights: Harness the power of a comprehensive B2C database to inform your marketing decisions, driving strategies that are informed by real-world consumer data.

Solution Publishing by Allforce is more than just a data product—it's a vital tool that transforms the landscape of consumer engagement, allowing businesses to connect with their audience more effectively and personally.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...