In November 2025, mobile devices excluding tablets accounted for over ***** percent of web page views worldwide. Meanwhile, over ***** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections, with mobile only accounting for ***** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America, while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kinds of platforms for business and advertising purposes.

Internet traffic volume measures global IP traffic, or the amount of data being sent and received over the internet globally each month. Data and forecasts are sourced from Cisco Systems Inc.

In the first half of 2021, video accounted for over **** of global traffic. Social occupied the next largest share at **** percent, while web browsing accounted for around a *****. Audio accounted for only **** percent of traffic worldwide.

In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

The statistic shows a forecast for the worldwide data volume of internet video to TV from 2016 to 2021, in petabytes per month. In 2018, global traffic from internet videos viewed through television devices such as internet-ready set-top boxes is estimated to reach 23,387 petabytes per month.

Our Data Center Traffic web traffic dataset adds a critical layer of protection to your marketing stack by identifying and filtering web traffic generated from the IP addresses of suspicious data center sources. These signals often come from bots, scrapers, or emulators that disguise themselves as real users but deliver no value to your campaigns. Left unchecked, they can distort performance metrics, inflate engagement numbers, and drain your ad budget.

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Internet Traffic: Local: Edatel S.A data was reported at 0.000 GB in 27 Sep 2020. This stayed constant from the previous number of 0.000 GB for 26 Sep 2020. Internet Traffic: Local: Edatel S.A data is updated daily, averaging 0.000 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 0.000 GB in 27 Sep 2020 and a record low of 0.000 GB in 27 Sep 2020. Internet Traffic: Local: Edatel S.A data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

This dataset provides a comprehensive overview of global internet usage as of 2024. It includes the number of internet users in each country, the percentage of the population with internet access, and the total internet traffic generated. This dataset can be used to analyze trends in internet adoption, digital inequality, and the potential impact of the internet on various sectors of the global economy.

Colombia Internet Traffic: International: ETB SA ESP data was reported at 72,264.000 GB in 27 Sep 2020. This records an increase from the previous number of 68,084.000 GB for 26 Sep 2020. Colombia Internet Traffic: International: ETB SA ESP data is updated daily, averaging 67,677.500 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 85,061.000 GB in 24 Sep 2020 and a record low of 56,590.000 GB in 21 Jun 2020. Colombia Internet Traffic: International: ETB SA ESP data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

IP Transit Market Outlook

According to our latest research, the global IP Transit market size reached USD 6.7 billion in 2024, demonstrating robust growth driven by the surge in digital transformation, cloud adoption, and the proliferation of high-bandwidth applications. The market is expected to expand at a CAGR of 8.1% from 2025 to 2033, reaching a forecasted value of USD 12.5 billion by 2033. This strong growth trajectory is primarily fueled by increasing demand for reliable, high-capacity internet connectivity among enterprises, content providers, and data centers, as well as the continuous expansion of global internet infrastructure.

The primary growth factor for the IP Transit market is the exponential rise in global internet traffic, largely attributed to the widespread adoption of cloud computing, video streaming, online gaming, and other data-intensive applications. Enterprises are increasingly migrating mission-critical workloads to the cloud, necessitating robust and scalable IP Transit solutions to ensure seamless connectivity and minimal latency. Additionally, the rapid proliferation of IoT devices and the advent of 5G networks are driving the need for higher bandwidth and more reliable internet services, further boosting the demand for IP Transit. These trends are compelling service providers to enhance their infrastructure, invest in advanced networking technologies, and offer differentiated services to meet the evolving requirements of their customers.

Another significant growth driver is the expanding footprint of data centers and content delivery networks (CDNs) across the globe. As digital content consumption soars, content providers and OTT platforms are under pressure to deliver high-quality, uninterrupted streaming experiences. This has led to an increased reliance on IP Transit services to efficiently manage and route large volumes of data traffic across geographically dispersed locations. Enterprises and ISPs are also leveraging IP Transit to optimize network performance, reduce operational costs, and achieve greater flexibility in managing their internet traffic. The ongoing trend of network virtualization and software-defined networking (SDN) is further enabling service providers to offer more agile and scalable IP Transit solutions.

The competitive landscape of the IP Transit market is also being shaped by regulatory frameworks and government initiatives aimed at improving internet infrastructure and bridging the digital divide. In many regions, governments are investing in broadband expansion projects, fostering public-private partnerships, and incentivizing the deployment of high-speed internet services. These initiatives are opening up new growth avenues for IP Transit providers, particularly in emerging markets where internet penetration is still evolving. Furthermore, the increasing focus on cybersecurity and data privacy is prompting organizations to seek secure and resilient IP Transit solutions, driving innovation and differentiation among market players.

From a regional perspective, North America currently dominates the IP Transit market, accounting for the largest share in terms of revenue and infrastructure deployment. The region's advanced digital ecosystem, high internet penetration, and strong presence of leading technology companies are key contributors to its market leadership. However, Asia Pacific is emerging as the fastest-growing region, fueled by rapid urbanization, expanding internet user base, and significant investments in broadband infrastructure. Europe, Latin America, and the Middle East & Africa are also witnessing steady growth, supported by increasing digitalization and favorable regulatory environments. As market dynamics continue to evolve, regional players are focusing on strategic collaborations, capacity expansion, and technological innovation to capture new growth opportunities.

Service Type Analysis

The IP Transit market by service type is primarily segmented into Dedicated Internet Access (DIA) and Shared Internet Access (SIA), each catering to distinct customer requirements and network demands. Dedicated Internet Access offers exclusive, high-performance connectivity, ensuring consistent bandwidth and low latency, making it the preferred choice for large enterprises, data centers, and organizations with mission-critical operations. The demand for DIA is being driven by the increasing adoption of cloud-based applications, remote work

Internet Traffic: Network Access Point: DIRECTV data was reported at 2,234.420 GB in 27 Sep 2020. This records an increase from the previous number of 2,007.590 GB for 26 Sep 2020. Internet Traffic: Network Access Point: DIRECTV data is updated daily, averaging 1,380.975 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 2,368.170 GB in 25 Sep 2020 and a record low of 991.650 GB in 02 May 2020. Internet Traffic: Network Access Point: DIRECTV data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

The international internet bandwidth traffic between Indonesia and Singapore was ********* Mbps as of 30 June 2019. Singapore had the most international internet bandwidth traffic with other Asia Pacific countries, followed by China.

These are similarity matrices of countries based on dfferent modalities of web use. Alexa website traffic, trending vidoes on Youtube and Twitter trends. Each matrix is a month of data aggregated

Colombia Internet Traffic: Edatel S.A data was reported at 1,305,396.000 GB in 27 Sep 2020. This records an increase from the previous number of 1,279,692.000 GB for 26 Sep 2020. Colombia Internet Traffic: Edatel S.A data is updated daily, averaging 1,265,598.000 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,417,932.000 GB in 16 Aug 2020 and a record low of 859,140.000 GB in 22 Apr 2020. Colombia Internet Traffic: Edatel S.A data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Colombia Internet Traffic: International: DIRECTV data was reported at 12,446.490 GB in 27 Sep 2020. This records an increase from the previous number of 12,066.510 GB for 26 Sep 2020. Colombia Internet Traffic: International: DIRECTV data is updated daily, averaging 12,567.625 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 15,821.960 GB in 25 May 2020 and a record low of 9,964.600 GB in 24 Sep 2020. Colombia Internet Traffic: International: DIRECTV data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

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Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

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Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.

The global traffic control cabinet market, valued at $2.869 billion in 2025, is projected to experience steady growth, driven by increasing urbanization, rising investments in smart city infrastructure, and the growing need for efficient traffic management systems worldwide. The market's 3.8% CAGR indicates a consistent expansion through 2033, fueled by advancements in adaptive control cabinet technology offering improved traffic flow optimization and reduced congestion. Key application areas, such as urban transportation and public facilities, are experiencing significant growth, as cities worldwide prioritize improving road safety and traffic efficiency. The market is segmented by type, with timing control cabinets and adaptive control cabinets dominating the market share. Adaptive control cabinets are gaining traction due to their ability to dynamically adjust traffic signals based on real-time traffic conditions, thus optimizing traffic flow and reducing travel times. Major players in the market include SWARCO, Bison Profab, and others, competing on factors like technological innovation, product features, and geographical reach. While challenges remain, such as high initial investment costs for advanced systems and potential cybersecurity vulnerabilities, the long-term growth prospects remain positive due to ongoing government initiatives promoting smart city development and sustainable transportation solutions. The regional distribution of the market reflects global urbanization patterns, with North America and Europe holding substantial market shares due to advanced infrastructure and technological adoption. However, Asia-Pacific is expected to witness significant growth in the coming years driven by rapid urbanization and infrastructure development in countries like China and India. The competitive landscape is characterized by both established international players and regional manufacturers. The market is likely to see further consolidation through mergers and acquisitions as companies strive to expand their product portfolios and global reach. Technological advancements, such as the integration of artificial intelligence and the Internet of Things (IoT) in traffic management systems, are expected to drive innovation and shape the future of the traffic control cabinet market. The focus on sustainable and energy-efficient solutions is also a significant factor shaping the market's trajectory.

Satellite Internet Market size was valued at USD 6,134.22 Million in 2023 and is expected to USD 15,977.25 Million by 2031, growing at a CAGR of 12.73% from 2024 to 2031.Global Satellite Internet Market OverviewThe need for global connectivity stems from the modern world's reliance on communication and information exchange across vast geographical distances. In today's digital age, individuals, businesses, governments, and organizations are increasingly interconnected on a global scale. Whether it's for communication, commerce, education, healthcare, or entertainment, people expect seamless connectivity regardless of their location. This interconnectedness fosters collaboration, innovation, and economic growth on a global level. The International Telecommunication Union's (ITU) Facts and Figures 2023 report reveals that global internet connectivity is progressing steadily but unevenly, exacerbating the digital divide and leaving behind people in low-income countries. For the first time, the ITU's annual connectivity report includes an analysis of internet data usage, showing that fixed-broadband services accounted for over 80 percent of global internet traffic in 2022. Fixed-broadband networks, common in offices and homes, significantly exceed mobile-broadband networks in traffic volume.One significant restraint facing the global Satellite Internet Market is the comparatively high cost of satellite internet plans and associated equipment. In the United States, the average monthly cost for a satellite internet plan is around $121, which is higher than traditional options like cable, fiber, or DSL. While cable and fiber internet options may offer lower monthly fees, satellite internet provides wider availability, making it a preferred choice in remote or rural areas where terrestrial infrastructure is limited. Satellite Internet plans typically range from $49.99 to $149.99 per month, depending on factors such as the provider, download speed, and data allowance. Additionally, purchasing satellite internet equipment upfront, particularly for systems like Starlink, can be costly, with upfront costs reaching up to $2,500. While many satellite providers offer equipment leasing options for a more affordable monthly fee, this can still add to the overall cost of satellite internet service.