In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

The Global Commercial Travel Agency Market is anticipated to grow at more than 11.3% CAGR from 2024 to 2030 due to rising global tourism and business travel.

In 2023, the region with the highest share of global market research revenue was the ************* with over **** of the global turnover. Europe, on the other hand, was responsible for *********** of the global revenue.

Branding Agencies Market size was valued at USD 13.6 Billion in 2023 and is projected to reach USD 16.5 Billion by 2031, growing at a CAGR of 4.5% during the forecast period 2024-2031.

Global Branding Agencies Market Drivers

The market drivers for the Branding Agencies Market can be influenced by various factors. These may include:

The market for biodegradable bone graft polymers is influenced by several key drivers. These include:

Aging Population and Osteoporosis: The increasing global population of elderly individuals results in a higher incidence of bone-related disorders such as osteoporosis and fractures, which drives the demand for bone grafts. Advancements in Medical Technology: Innovations in biomedical materials and technologies enhance the effectiveness and application range of biodegradable bone graft polymers, encouraging their adoption. Rising Awareness and Adoption of Biodegradable Materials: Growing awareness about the benefits of biodegradable materials in reducing long-term complications and avoiding the need for secondary surgeries drives market adoption. Orthopedic and Dental Surgical Growth: The rise in the number of orthopedic and dental surgical procedures, alongside an increasing focus on minimally invasive techniques, supports the market growth. Regulatory Support and Approvals: Regulatory bodies' approval of biodegradable bone graft polymers and supportive policies for innovative medical treatments encourage market expansion. Economic Factors and Healthcare Spending: Increasing healthcare expenditure in developing countries and improved access to advanced healthcare services bolster the market. Environmental Concerns: Global environmental sustainability trends promote the use of biodegradable materials over traditional, non-degradable options. Research and Development Activities: Ongoing R&D activities aimed at developing new and effective biodegradable polymers for bone grafting attract investments, accelerating industry growth. Patient Preferences for Improved Quality of Life: Patient preference for materials that offer better integration with the natural bone, lower infection risks, and reduced post-surgical complications drives the demand. Insurance and Reimbursement Policies: Favorable insurance and reimbursement policies for advanced surgical procedures can facilitate the adoption of biodegradable bone graft polymers. These drivers collectively push the market towards growth, compelling companies to innovate and cater to the evolving demands of the healthcare sector.

Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

E-Commerce Market size was valued at USD 15.93 Trillion in 2024 and is projected to reach USD 88.63 Trillion by 2031, growing at a CAGR of 26.40% from 2024 to 2031.The e-commerce market is driven by the growing penetration of the internet and smartphones, enabling greater access to online platforms. Shifting consumer preferences towards convenient and contactless shopping experiences have accelerated digital adoption, particularly following the COVID-19 pandemic.Technological advancements such as secure payment gateways, artificial intelligence, and personalized shopping experiences are enhancing user engagement. The expansion of logistics and last-mile delivery services ensures faster and more reliable product delivery. Additionally, the proliferation of social media and influencer marketing has amplified consumer reach and brand visibility, while increasing cross-border trade and globalization are further fueling market growth.

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

Multi-Agency Fusion Data Governance Market Outlook

According to our latest research, the Global Multi-Agency Fusion Data Governance market size was valued at $3.9 billion in 2024 and is projected to reach $11.7 billion by 2033, expanding at a CAGR of 13.2% during 2024–2033. One of the major factors propelling the growth of this market globally is the increasing need for real-time data sharing and collaborative intelligence among government, defense, and public safety agencies. As threats and emergencies become more complex and cross-jurisdictional, agencies are under pressure to break down data silos and implement robust governance frameworks that ensure secure, compliant, and efficient information exchange. The proliferation of digital transformation initiatives and the integration of advanced analytics and artificial intelligence into public sector operations further amplify the necessity for comprehensive data governance solutions that can manage, secure, and harmonize massive volumes of sensitive information across multiple entities.

Regional Outlook

North America currently holds the largest share of the Multi-Agency Fusion Data Governance market, accounting for over 38% of the global market value in 2024. This dominance is attributed to the region’s mature public safety infrastructure, early adoption of advanced data management technologies, and strong regulatory frameworks that mandate secure data sharing among federal, state, and local agencies. The United States, in particular, has made significant investments in fusion centers and inter-agency intelligence platforms, driven by national security imperatives and a well-established ecosystem of technology vendors. Furthermore, frequent collaboration between government agencies and private sector technology partners accelerates innovation and ensures cutting-edge solutions are rapidly deployed to address evolving threats and operational needs. The presence of major market players, robust funding for homeland security, and a culture of innovation continue to reinforce North America’s leadership position in this sector.

The Asia Pacific region is poised to be the fastest-growing market for Multi-Agency Fusion Data Governance, with a projected CAGR exceeding 15.5% from 2024 to 2033. This rapid expansion is driven by increased government investments in digital transformation, public safety modernization, and cross-border security collaborations. Countries such as China, India, and Australia are at the forefront, launching large-scale smart city initiatives and enhancing their emergency management capabilities through integrated data governance platforms. The rising frequency of natural disasters, urbanization, and geopolitical tensions in the region have underscored the importance of seamless data sharing and coordinated responses among various agencies. As a result, regional governments are prioritizing the deployment of cloud-based and AI-enabled fusion data governance solutions to improve situational awareness, decision-making, and resource allocation in real-time.

Emerging economies in Latin America, the Middle East, and Africa are gradually adopting Multi-Agency Fusion Data Governance solutions, although they face unique challenges such as limited digital infrastructure, budget constraints, and varying regulatory environments. In these regions, adoption is often driven by localized demand for improved law enforcement, border security, and disaster response capabilities. However, issues such as data privacy concerns, lack of standardized protocols, and insufficient skilled personnel can impede the rollout of sophisticated governance frameworks. Despite these challenges, international development aid, public-private partnerships, and the increasing threat landscape are prompting governments to invest in scalable and customizable data governance platforms tailored to their specific needs. As digital literacy and infrastructure improve, these regions are expected to witness steady growth, contributing to the global expansion of the market.

Report Scope

The global marketing agencies market is booming, projected to reach $432.38 million in 2025 with a 4.76% CAGR. Discover key trends, leading players (Accenture, Deloitte, WPP), and regional insights shaping this dynamic industry. Explore the future of marketing agency services and their impact on digital transformation. Key drivers for this market are: Digital Transformation in the Marketing Landscape, Use of Data Analytics and AI in Marketing. Potential restraints include: Digital Transformation in the Marketing Landscape, Use of Data Analytics and AI in Marketing. Notable trends are: Focus on Digital Marketing to Drive Growth.

The global marketing agencies market, valued at $432.38 million in 2025, is projected to experience robust growth, driven by the increasing adoption of digital marketing strategies across diverse industries and the rising demand for integrated marketing solutions. The market's Compound Annual Growth Rate (CAGR) of 4.76% from 2025 to 2033 indicates a steady expansion, fueled by factors such as the increasing need for data-driven marketing campaigns, the proliferation of digital channels, and the growing importance of brand building in a competitive landscape. The segment encompassing digital marketing services is anticipated to dominate the market share, reflecting the ongoing shift towards online marketing and the effectiveness of digital channels in reaching target audiences. Large enterprises are likely to remain the largest consumer segment, due to their greater budgets and need for comprehensive marketing solutions. However, the SME segment is expected to show significant growth, driven by increasing digital adoption and the availability of affordable marketing services. Geographically, North America and Europe are expected to hold substantial market share, owing to their advanced marketing infrastructure and high adoption of innovative marketing techniques. However, rapid economic growth and increasing internet penetration in Asia-Pacific suggest significant future growth potential in this region. The competitive landscape is characterized by a mix of large multinational agencies like Accenture Interactive, Deloitte Digital, and WPP PLC, alongside smaller, specialized firms. These agencies are continually adapting their service offerings to meet evolving client needs and leverage emerging technologies such as artificial intelligence and machine learning. The continued growth of the marketing agencies market hinges on several factors. Sustained economic growth across various sectors will drive marketing expenditure. The increasing sophistication of marketing analytics will allow agencies to provide more targeted and effective campaigns, fostering client trust. Technological advancements in areas like programmatic advertising and influencer marketing will create new avenues for growth. However, challenges remain, including the increasing pressure on marketing budgets due to economic uncertainty and the need for agencies to adapt to rapid technological advancements to maintain a competitive edge. The ability to demonstrate clear ROI and a strong track record of success will be crucial for agencies to thrive in this dynamic market. The shift towards data privacy regulations will also require agencies to adapt their data handling practices to ensure compliance and maintain client trust. Recent developments include: May 2024: Deloitte Digital introduced CreativEdge, a generative AI-powered, omnichannel content creation tool that can revolutionize marketing. CreativEdge offers a seamless solution for marketers, enabling them to launch integrated campaigns across various channels like digital displays, emails, social media, and video storyboards at the click of a button. This advanced platform not only simplifies the production of marketing and sales content but also supports text, image, and translation needs in more than 20 languages., December 2023: Accenture, a global professional services company, made its inaugural acquisition in Thailand by purchasing Rabbit's Tale, a creative and digital experience agency based in Bangkok. This move is part of Accenture's strategy to enhance the creative, brand, and data competencies of its creative arm, Accenture Song, specifically targeting the Thai market. The goal is to assist clients in crafting and refining digital experiences that span the entire customer journey, ultimately driving growth in Thailand.. Key drivers for this market are: Digital Transformation in the Marketing Landscape, Use of Data Analytics and AI in Marketing. Potential restraints include: Digital Transformation in the Marketing Landscape, Use of Data Analytics and AI in Marketing. Notable trends are: Focus on Digital Marketing to Drive Growth.

The Marketing and Advertising Agency Software market has become an integral part of the modern advertising ecosystem, providing essential tools that streamline operations, enhance creativity, and optimize client campaigns. This sector encompasses a wide range of solutions, including project management tools, creativ

Real-World Data Market Outlook

According to our latest research, the global Real-World Data (RWD) market size in 2024 stands at USD 2.85 billion, reflecting robust expansion driven by the increasing integration of data analytics in healthcare and life sciences. The RWD market is projected to achieve a CAGR of 14.7% over the forecast period, reaching a forecasted market size of USD 8.13 billion by 2033. This remarkable growth is primarily attributed to the rising demand for evidence-based medicine, regulatory support for RWD in clinical trials, and the proliferation of digital health technologies that facilitate real-time patient data capture and analysis.

One of the primary growth factors fueling the Real-World Data market is the escalating adoption of electronic health records (EHRs) and other digital health solutions across healthcare systems worldwide. As healthcare providers, payers, and pharmaceutical organizations strive to improve patient outcomes and streamline operations, they increasingly rely on RWD to inform decision-making and optimize resource allocation. The integration of advanced analytics and artificial intelligence with RWD platforms has further enhanced the ability to derive actionable insights from complex datasets, supporting the development of personalized treatment strategies and accelerating drug discovery processes. In addition, the COVID-19 pandemic underscored the importance of real-time data in monitoring disease progression, vaccine efficacy, and healthcare resource utilization, further catalyzing market growth.

Another significant driver is the evolving regulatory landscape, which increasingly recognizes the value of real-world evidence (RWE) in supporting drug and medical device approvals. Regulatory authorities such as the US Food and Drug Administration (FDA) and the European Medicines Agency (EMA) have issued guidelines encouraging the use of RWD to supplement clinical trial data, particularly for rare diseases and post-market surveillance. This shift has incentivized pharmaceutical and biotechnology companies to invest in robust RWD infrastructure, fostering partnerships with data aggregators, healthcare providers, and technology vendors. The growing emphasis on health economics and outcomes research (HEOR) has also contributed to the demand for RWD, as stakeholders seek to demonstrate the value and cost-effectiveness of new therapies in real-world settings.

The proliferation of wearable devices, mobile health applications, and patient registries has significantly expanded the sources and volume of real-world data available for analysis. These technologies enable continuous, longitudinal monitoring of patient health metrics, providing granular insights into treatment adherence, disease progression, and quality of life. As interoperability standards improve and data privacy regulations evolve, the integration of diverse RWD sources is becoming increasingly feasible, unlocking new opportunities for precision medicine and population health management. However, challenges related to data standardization, quality, and governance remain, necessitating ongoing investment in data management solutions and cross-sector collaboration.

From a regional perspective, North America currently dominates the Real-World Data market, driven by the presence of leading pharmaceutical companies, advanced healthcare infrastructure, and favorable regulatory policies. Europe follows closely, supported by significant investments in digital health and collaborative research initiatives. The Asia Pacific region is poised for the fastest growth, propelled by expanding healthcare digitization, increasing clinical trial activity, and rising awareness of the benefits of RWD among stakeholders. Latin America and the Middle East & Africa are also witnessing gradual adoption, albeit at a slower pace due to infrastructural and regulatory challenges. Overall, the global RWD market is characterized by dynamic growth, technological innovation, and evolving stakeholder needs.

Component Analysis

The Real-World Data market by component is segmented into Data Sets, Software, and Services. Data sets form the foundational layer of the RWD ecosystem, encompassing structured and unstructured data collected from various sources such as electronic health records, claims databases, and patient registries. The demand for high-quality, comprehensive data sets has surged as stakeholders seek to generat

Context-Aware Agent Planner Market Outlook

According to our latest research, the Global Context-Aware Agent Planner market size was valued at $2.1 billion in 2024 and is projected to reach $12.6 billion by 2033, expanding at a robust CAGR of 21.7% during the forecast period of 2025–2033. The pivotal growth driver for this market is the rapid integration of artificial intelligence and machine learning technologies into automation systems, which has significantly enhanced the ability of context-aware agent planners to make real-time, intelligent decisions across diverse applications. As organizations increasingly prioritize operational efficiency and adaptive automation, the demand for sophisticated context-aware solutions is expected to surge, fueling market expansion globally.

Regional Outlook

North America currently dominates the Context-Aware Agent Planner market, holding the largest market share, estimated at approximately 38% of the global revenue in 2024. The region’s leadership is attributed to its mature technology landscape, significant investments in AI-driven automation, and a well-established ecosystem of technology providers and end-users. Regulatory support for innovation and a high concentration of enterprises in sectors such as healthcare, BFSI, and IT & telecommunications further bolster market growth. Additionally, North America’s proactive adoption of context-aware technologies in robotics and autonomous vehicles, coupled with the presence of leading market players, positions it at the forefront of the global market. The region’s advanced infrastructure and strong R&D capabilities are expected to maintain its dominance throughout the forecast period.

The Asia Pacific region is projected to be the fastest-growing market for Context-Aware Agent Planners, with an anticipated CAGR exceeding 24% from 2025 to 2033. This rapid growth is driven by the accelerating digital transformation across emerging economies such as China, India, and Southeast Asian countries. Increased investments in smart manufacturing, industrial automation, and smart home technologies are key contributors to this surge. Moreover, government initiatives supporting Industry 4.0, coupled with rising demand for intelligent healthcare and mobility solutions, are fueling adoption. The burgeoning startup ecosystem and strategic partnerships between local and global technology firms are further catalyzing market expansion, positioning Asia Pacific as a critical growth engine for the industry.

Emerging economies in Latin America and the Middle East & Africa are gradually adopting Context-Aware Agent Planner solutions, although market penetration remains limited due to infrastructural and regulatory challenges. In these regions, localized demand is primarily observed in sectors such as manufacturing, retail, and healthcare, where automation can address workforce shortages and improve service delivery. However, factors such as inconsistent regulatory frameworks, limited access to advanced technologies, and skills gaps continue to impede widespread adoption. Despite these challenges, increasing awareness of the benefits of context-aware systems and targeted government initiatives are expected to create new growth avenues, particularly as global players expand their footprint and invest in local partnerships.

Report Scope

➡️ You can choose from multiple data formats, delivery frequency options, and delivery methods;

➡️ You can select raw or clean and AI-enriched datasets;

➡️ Multiple APIs designed for effortless search and enrichment (accessible using a user-friendly self-service tool);

➡️ Fresh data: daily updates, easy change tracking with dedicated data fields, and a constant flow of new data;

➡️ You get all necessary resources for evaluating our data: a free consultation, a data sample, or free credits for testing our APIs.

Coresignal's employee and company data enables you to create and improve innovative data-driven solutions and extract actionable business insights. These datasets are popular among companies from different industries, including investment, sales, and HR technology.

✅ For investors

Gain strategic business insights, enhance decision-making, and maintain algorithms that signal investment opportunities with Coresignal's global Employee Data and Company Data.

Use cases

1. Screen startups and industries showing early signs of growth
2. Identify companies hungry for the next investment
3. Check if a startup is about to reach the next maturity phase

✅ For HR tech

Coresignal's global Employee Data and Company Data enable you to build and improve AI-based talent-sourcing and other HR technology solutions.

Use cases

1. Build AI-based tools
2. Find qualified candidates
3. Enrich existing hiring data

✅ For sales tech

Companies use our large-scale datasets to improve their lead generation engines and power sales technology platforms.

Use cases

1. Extract targeted lead lists
2. Fill in the gaps in your lead data
3. Enable data-driven sales strategies

➡️ Why 400+ data-powered businesses choose Coresignal:

1. Experienced data provider (in the market since 2016);
2. Exceptional client service;
3. Responsible and secure data collection.

The global fintech market size reached approximately USD 226.71 Billion in 2024. The market is projected to grow at a CAGR of 16.80% between 2025-2034, reaching a value of around USD 1071.27 Billion by 2034.

The global fintech market is growing at a brisk pace, driven by technology progress and the expanding demand from customers for digital finance solutions. As the market continues to grow with a forecast CAGR of more than 15% in the forecast period, it is largely growing in North America. Prominent factors propelling this growth are regulatory policies, better security measures, and the emergence of digital banking. As financial companies adopt innovation, the international fintech market will continue its trend of growth.

Supply Chain Training Market Outlook

According to our latest research, the global supply chain training market size in 2024 reached USD 4.3 billion, reflecting robust and sustained demand across industries seeking to enhance supply chain competencies. The market is expected to grow at a CAGR of 8.6% from 2025 to 2033, with the forecasted market size reaching USD 8.7 billion by 2033. This impressive growth trajectory is primarily driven by increasing supply chain complexities, digital transformation initiatives, and the urgent need for agile, resilient operations in a post-pandemic business environment. As per the latest research, organizations worldwide are prioritizing supply chain training to mitigate risks, improve efficiency, and stay competitive in a rapidly evolving global market.

A primary growth factor for the supply chain training market is the accelerating pace of digitalization across supply chain functions. The proliferation of advanced technologies such as artificial intelligence, machine learning, blockchain, and Internet of Things (IoT) is fundamentally reshaping supply chain management. Organizations are compelled to upskill their workforce to effectively leverage these innovations, driving demand for specialized training programs. Furthermore, the shift towards data-driven decision-making and the adoption of integrated supply chain platforms necessitate comprehensive training to ensure seamless technology integration and operational excellence. As companies embrace automation and advanced analytics, the need for continuous learning and upskilling in supply chain processes becomes a strategic imperative, fueling market growth.

Another significant driver is the heightened focus on supply chain resilience and risk management. The disruptions caused by global events such as the COVID-19 pandemic, geopolitical tensions, and natural disasters have underscored the vulnerabilities in traditional supply chain models. Organizations are investing heavily in training programs that emphasize risk assessment, scenario planning, and crisis management to build resilient supply chains. This trend is particularly pronounced in sectors like healthcare, food & beverage, and logistics, where uninterrupted supply and regulatory compliance are mission-critical. As regulatory requirements become more stringent and customer expectations for transparency and sustainability rise, supply chain professionals must stay abreast of best practices through ongoing training, further propelling the market.

The evolving nature of global trade and the increasing complexity of supply chain networks also contribute to the growth of the supply chain training market. As companies expand into new markets and manage multi-tier supplier relationships, they face challenges related to cross-border logistics, compliance, and cultural nuances. Training solutions tailored to global supply chain management, international trade regulations, and cross-cultural communication are gaining traction. Additionally, the rise of e-commerce and omnichannel retailing has introduced new logistical challenges, prompting retailers and manufacturers to invest in specialized training for last-mile delivery, inventory optimization, and customer service excellence. These factors collectively create a fertile environment for the expansion of the supply chain training market.

Regionally, North America leads the global supply chain training market, accounting for the largest share due to the presence of advanced manufacturing, a mature logistics sector, and a strong emphasis on workforce development. Europe follows closely, driven by stringent regulatory standards and a focus on sustainability. The Asia Pacific region is witnessing the fastest growth, propelled by rapid industrialization, expanding e-commerce, and increasing investments in supply chain infrastructure. Latin America and the Middle East & Africa are also emerging as promising markets, supported by economic diversification efforts and government initiatives to enhance supply chain capabilities. This regional diversification underscores the global significance of supply chain training as a strategic enabler of business success.