In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

Global Marketing Research And Analysis Services market size is expected to reach $99.44 billion by 2029 at 4.2%, segmented as by type, quantitative research, qualitative research

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

In 2023, the region with the highest share of global market research revenue was the ************* with over **** of the global turnover. Europe, on the other hand, was responsible for *********** of the global revenue.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

Global Data Catalog market size is expected to reach $3.33 billion by 2029 at 24.7%, segmented as by solutions, data discovery and classification solutions, data governance and compliance solutions, metadata management solutions

Global QR Code Channel For Mobile Marketing market size is expected to reach $207.99 billion by 2029 at 33.9%, segmented as by services, qr code generation services, qr code scanning services, analytics and reporting services

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Makeup market research is crucial for cosmetics companies to stay ahead of competition by understanding trends, preferences, and behaviours of consumers. By analysing data on sales trends, purchase history, and consumer behaviour, companies can develop a marketing strategy that caters to the needs of their target market. This article explains how makeup market research is essential for companies to stay competitive and meet the needs of their consumers in the ever-changing cosmetics industry.

Executive Search (Headhunting) Market size was valued at USD 1.24 Billion in 2024 and is projected to reach USD 2.03 Billion by 2031, growing at a CAGR of 6.28% during the forecast period 2024-2031.Global Executive Search (Headhunting) Market Drivers1. Globalisation and Economic GrowthGlobalisation and economic growth are the main forces behind the executive search industry. Talent for leadership positions is in greater demand as economies and enterprises grow. Due to the ability of globalisation to work across boundaries, businesses now require leaders who are adept at navigating intricate international markets. This makes headhunters who are adept at locating and luring top-tier talent throughout the globe necessary.2. Skill Shortages Particular to the IndustryThere is a severe talent shortage in several businesses, especially in those that are seeing rapid technological improvements. Industries such as technology, healthcare, and finance frequently have challenges in locating competent executives possessing the requisite knowledge and experience. By using their networks and specialised knowledge to discover candidates who satisfy these high expectations, executive search firms play a critical role in filling these gaps in the workforce.3. Complexity and Transformation of OrganisationsBecause of their increasing complexity, modern organisations need leaders who can oversee diverse activities and spearhead strategic change. The frequency of mergers, acquisitions, and digital changes necessitates the need for CEOs with the ability to lead through change. In order to find people with the strategic vision and change management abilities required to lead organisations through such transformations, headhunters are essential.4. The Need for Inclusion and DiversityDiversity and inclusion are becoming increasingly important to corporate leadership. In an effort to promote inclusion and innovation, businesses are looking for CEOs with a variety of experiences and backgrounds. The responsibility of executive search firms is to locate and draw in a wide talent pool so that leadership teams are representative of the global marketplace.5. The Increase in Executive MobilityMobility among executives is another important factor. Because of greater global connection and changing cultural norms, high-level executives are more willing than ever to migrate for the right opportunity. Because of this greater mobility, corporations have access to a wider choice of candidates from more diversified geographic areas, increasing the value of executive search firms' services.6. Technology Developments in HiringThe recruitment process has changed as a result of technological improvements, especially in data analytics and artificial intelligence. Executive search businesses use advanced technologies to more precisely and quickly find qualified candidates. Headhunters can now more effectively match applicants with the exact skills and cultural fit that their client organisations are looking for thanks to these technologies.7. Needs for Discreet and Confidential SearchesConfidentiality is often needed for high-level executive searches to prevent disturbances in the market or internal discord. Executive search companies provide a discrete and expert method of locating individuals without disclosing the hiring procedure. This is particularly important when hiring people for high-profile roles like as CFOs or CEOs.The Growing Significance of Employer BrandingTop talent is increasingly drawn to companies based in large part on their reputation as employers. Executive search firms help businesses improve their employer brands so that prospective employees will find them more appealing. They aid in developing tactics to raise the employer brand's overall appeal and offer insights into how the market perceives certain topics.

According to Cognitive Market Research, the Global Professional Services market size was USD 6,103.24 billion in 2022 and is projected to boost at a compound annual growth rate (CAGR) of 5.17% from 2023 to 2030. How are the Major Factors Impacting the Professional Services Market Growth?

Rising Focus On Digitizing Business Processes to Provide Viable Market Output

The professional services market is anticipated to be driven by an increasing focus on digitizing business processes. The term 'digital transformation' represents the expanding trend of businesses executing digital technologies to improve general business operations and customer experience. It's the action that officially shows in the digital era in business, and it has the possibility to impact markets in different industries significantly.

For instance, as per Zippia, a US-based developer of online recruitment and job insights media, the global price of digital transformation was $1.5 trillion in 2021 and by 2023, it is expected that global spending on digital modification will total $6.8 trillion. Hence, the rising digitization of business operations will enhance the professional services market.

(Source:www.zippia.com/advice/digital-transformation-statistics/)

The expansion of automation to eliminate ordinary tasks and radical changes in consumer demand, such as customized pricing and improved customer experience, are pushing companies to implement IT services globally and the increasing demand for operational efficiency in the professional service enterprise.

Technological Advancements to Fuel Market Growth

The professional services market has revolutionized because of increased competition, and digitalization is pushing companies to entertain with professional service providers. IT professional service providers deliver a streamlined and standardized process to the organization's administrative processes, helping in the digital transformation of the institution's operations.

For instance, Amazon Web Services, Inc., in February 2022, declared AWS local zones and infrastructure deployment global development in 16 U.S. cities with approximately 30 new local zones. These infrastructure deployments will help AWS extend its computing, database, storage, and other services to a large population from numerous industries. These developments would also drive the industry's growth.

Professional service companies can deliver various services, including audit and accounting, consultation, implementation support, and financial risk protection. They deliver analytic capabilities as well as a foundation for operating business information.

Increasing Cyber Threats Propels the Professional Services Market Growth

Increasing demand for business support services (Access Detailed Analysis in the Full Report Version)

The Factors Hindering the Growth of the Professional Services Market

Lack of Knowledge and Expertise to Hinder Market Growth

Lack of knowledge and expertise to affect the utilization of professional services among companies Due to the complicated nature and the high demand for research, operating with the cloud is often a highly tedious task. It needs immense knowledge and comprehensive expertise on the topic.

According to the PwC CEO Survey 2020, 77% of CEOs were concerned regarding the availability of a skilled workforce. The survey also discovered that those firms that focused on developing their employees' skills were ahead of their peers in multiple ways and were more secure in their future.

(Source:www.pwc.com/gx/en/ceo-survey/2020/trends/pwc-talent-trends-2020.pdf)

Therefore, upskilling is required so that these professionals can easily handle cloud-based applications with fewer problems and ensure improved performance and reliability.

Impact of COVID-19 on the Professional Services Market

The COVID-19 pandemic tried the professional services industry by pushing them to execute remote work at a large scale and adjust their business processes to rapidly changing market conditions. COVID-19 accelerated numerous technological changes across industries, companies countered the pandemic with the use of technology by concentrating on resource management and talent acquisition. The rising focus of businesses on security, cost efficiency, and compliance created a demand for professional services. What is...

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

Plasma Fractionation Market size is valued at USD 31.18 billion in 2024 and is projected to reach USD 42.39 billion by 2030 with a CAGR of 5.51%.

Brand Licensing Market size was valued at USD 313,103.12 Million in 2023 and is projected to reach USD 432,098.91 Million by 2031, growing at a CAGR of 4.12% from 2024 to 2031.

Global Brand Licensing Market Overview

Brand licensing is a business arrangement where one company (the licensor) permits another company (the licensee) to use its brand name, trademarks, logos, or other intellectual property for a specified period and within defined parameters. This agreement allows the licensee to leverage the established brand equity and recognition of the licensor to market and sell products or services under that brand. In return, the licensor receives royalties or other forms of compensation based on the licensee's sales or usage of the licensed brand. Brand licensing is commonly used by companies seeking to expand their market presence without substantial investments in manufacturing or marketing. It enables licensors to capitalize on their brand's reputation and consumer loyalty in new product categories or geographic regions where they may not have a presence. For licensees, brand licensing offers a quicker route to market with established brand credibility, potentially reducing the time and cost involved in building brand recognition from scratch. Effective brand licensing agreements require clear terms outlining the scope of use, quality standards, royalty payments, and legal protections for both parties involved.

Brand licensing has become increasingly popular due to several key factors driving its demand in today's market. First and foremost, it offers brands a strategic avenue to expand their reach and presence without significant capital investment. By licensing their brand, companies can enter new markets and product categories swiftly, leveraging the expertise and infrastructure of established partners. This approach not only accelerates market entry but also mitigates risks associated with unfamiliar markets or products. Moreover, brand licensing enhances brand visibility and relevance in diverse consumer segments. Through partnerships with reputable licensees, brands can tap into niche markets or demographics that may be difficult to reach independently. This broadens their consumer base and strengthens brand equity by associating with products that resonate with specific consumer preferences or lifestyles.

ESG Certification Market size was valued at USD 105.2 Billion in 2023 and is projected to reach USD 168.40 Billion by 2031, growing at a CAGR of 7.6% during the forecast period 2024-2031.

Global ESG Certification Market Drivers

The ESG (Environmental, Social, and Governance) Certification Market is driven by several key factors:

Regulatory Requirements and Compliance: Increasingly stringent environmental regulations and reporting requirements are compelling companies to adopt ESG practices. Governments and regulatory bodies worldwide are mandating more transparency and accountability in corporate ESG performance, driving the demand for ESG certifications. Investor Pressure and Financial Performance: Investors are increasingly considering ESG factors when making investment decisions. ESG-certified companies are often perceived as lower-risk investments with better long-term prospects. This investor pressure encourages companies to seek ESG certification to attract and retain investment. Consumer Demand and Brand Reputation: Consumers are becoming more environmentally and socially conscious, preferring to support companies that demonstrate strong ESG commitments. ESG certification helps companies enhance their brand reputation and appeal to a broader customer base, thereby driving demand for certification. Corporate Sustainability Goals: Many companies have set ambitious sustainability goals to reduce their environmental footprint, improve social equity, and strengthen governance practices. ESG certification provides a framework for achieving these goals and demonstrating progress to stakeholders. Risk Management: ESG certification helps companies identify and mitigate environmental, social, and governance risks. By adhering to ESG standards, companies can reduce potential liabilities, improve operational efficiency, and enhance resilience against future challenges. Competitive Advantage: ESG certification can differentiate companies in the marketplace. Companies with robust ESG practices can gain a competitive edge over those that do not, attracting customers, investors, and partners who prioritize sustainability and ethical practices. Technological Advancements: Advances in technology, such as data analytics and reporting tools, have made it easier for companies to track, measure, and report their ESG performance. These technological solutions facilitate the certification process and enhance the accuracy and credibility of ESG reporting. Global Initiatives and Standards: International initiatives and standards, such as the United Nations Sustainable Development Goals (SDGs) and the Global Reporting Initiative (GRI), promote ESG practices and encourage companies to align their operations with global sustainability benchmarks. Compliance with these standards often requires ESG certification. Employee and Talent Attraction: Companies with strong ESG credentials are more attractive to employees, particularly younger generations who prioritize working for organizations that align with their values. ESG certification can help companies attract and retain top talent. Supply Chain Requirements: Companies are increasingly requiring their suppliers and partners to adhere to ESG standards. This cascading effect throughout the supply chain drives demand for ESG certification among smaller companies and suppliers seeking to do business with larger, ESG-focused organizations.

Global oil and gas production companies have gone through significant turbulence for most of the period. The pandemic and its accompanying lockdowns severely disrupted producers as revenue fell double digits and the industry's largest market, the transportation sector, was limited. This was quickly reversed as the economy opened and supply outpaced demand, causing prices to skyrocket. High prices, accompanied by swelling production, led to surging revenue. While prices eventually came back down late in the period, they remained high. Overall revenue has pushed up at a CAGR of 6.0% to $4.2 trillion through the end of 2024, including a slight 1.9% uptick in 2024 alone. Profit also surged as purchase costs came down. Emerging markets in BRIC nations, Southeast Asia and Africa continue to drive growth because of rapid industrialization and population increases, heightening the need for crude oil, natural gas and related downstream products. Even so, the gradual shift toward renewable energy poses challenges for producers, as many countries have implemented regulations and incentives to promote clean energy use. Geopolitical tensions and the uncertainties stemming from the global pandemic underscore the importance of diversifying supply sources to ensure energy security. Overall, industry revenue is set to push down at a CAGR of 3.6% to $3.5 trillion through the end of 2029. The bulk of this period will be highlighted by more efforts in oil and gas exploration and production in emerging markets, potentially transforming these regions into major global producers. Even so, the excess supply of oil and gas, combined with the push for sustainability, will drive prices down, leading to revenue contractions.

The global fintech market size reached approximately USD 226.71 Billion in 2024. The market is projected to grow at a CAGR of 16.80% between 2025-2034, reaching a value of around USD 1071.27 Billion by 2034. The global fintech market is growing at a brisk pace, driven by technology progress and the expanding demand from customers for digital finance solutions. As the market continues to grow with a forecast CAGR of more than 15% in the forecast period, it is largely growing in North America. Prominent factors propelling this growth are regulatory policies, better security measures, and the emergence of digital banking. As financial companies adopt innovation, the international fintech market will continue its trend of growth.

Product Management Market size was valued at USD 28.27Billion in 2023 and is projected to reach USD 49.3 Billion by 2030, growing at a CAGR of 7.2% during the forecast period 2024-2030.

Key Market Drivers: • Rising Focus on Innovation: Businesses prioritize innovation by leveraging product management solutions to gather user insights and translate them into actionable features, enhancing customer experiences and competitiveness. • Increased Need for Agility: Agile product management software accelerates development cycles, enabling companies to swiftly adapt to market changes and capitalize on emerging opportunities, crucial for maintaining leadership in dynamic industries. • Proliferation of SaaS-Based Solutions: The proliferation of SaaS-based product management tools democratizes access across businesses, aligning with digital transformation strategies to optimize product development and enhance operational efficiencies. • Growing Importance of Data-Driven Decision Making: Data-driven product management software empowers decision-making through comprehensive data collection, analysis, and visualization, driving strategic product development and increasing success rates in competitive markets.