In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

In 2023, the region with the highest share of global market research revenue was the ************* with over **** of the global turnover. Europe, on the other hand, was responsible for *********** of the global revenue.

Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

According to Cognitive Market Research, the global Marketing Technology market size was USD 414518.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 20.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 165807.44 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 124355.58 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 95339.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 20725.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8290.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
The Digital Marketing Type held the highest Marketing Technology market revenue share in 2024.

Market Dynamics of Marketing Technology Market

Key Drivers for Marketing Technology Market

Increased Digital Transformation to Increase the Demand Globally

Increased digital transformation is driving the Marketing Technology Market as organizations embrace advanced technologies to enhance their marketing strategies and operations. Digital transformation involves integrating digital tools and technologies to improve efficiency, customer engagement, and decision-making processes. As companies adopt digital platforms, there is a growing need for marketing technologies that enable data-driven insights, automate marketing activities, and provide personalized customer experiences. This shift to digital requires sophisticated tools for managing and analyzing data, executing targeted campaigns, and optimizing marketing performance across multiple channels. The pursuit of digital innovation to stay competitive and meet evolving consumer expectations accelerates the adoption of marketing technologies, fueling market growth and driving investment in advanced solutions.

Growing emphasis on data analytics and insights to Propel Market Growth

The growing emphasis on data analytics and insights is driving the Marketing Technology Market as businesses increasingly rely on data to inform their marketing strategies. Data analytics allows companies to understand consumer behavior, identify trends, and measure campaign effectiveness with precision. This reliance on data enables more personalized and targeted marketing efforts, improving customer engagement and optimizing return on investment. The need for advanced analytics tools to process and interpret vast amounts of data fuels demand for marketing technologies that provide actionable insights. As organizations strive to leverage data for competitive advantage and enhance decision-making, investment in marketing technologies that offer robust analytics and reporting capabilities continues to grow, driving market expansion.

Restraint Factor for the Marketing Technology Market

High Implementation Costs to Limit the Sales

High implementation costs are restraining the Marketing Technology Market as the initial investment required for advanced solutions can be substantial. For many businesses, especially small and medium-sized enterprises (SMEs), the financial burden of purchasing, integrating, and maintaining sophisticated marketing technologies is a significant barrier. These costs include not only the price of the technology itself but also expenses related to training staff, customizing solutions, and ongoing support. Additionally, the return on investment may not be immediately apparent, making it challenging for businesses to justify the expense. This financial constraint limits the adoption of marketing technologies, particularly among organizations with limited budgets, slowing the overall growth of the market.

Key Trends for Marketing Technology Market

The Emergence of AI-Driven Personalization and Automation

A significant trend influencing the Marketing Technology sector is the growing incorporation of artificial intelligence (AI) to enhance personalization and automate ma...

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

The global market for business communication solutions is projected to be valued at $200 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 6.2%, reaching approximately $360 billion by 2034.

Makeup market research is crucial for cosmetics companies to stay ahead of competition by understanding trends, preferences, and behaviours of consumers. By analysing data on sales trends, purchase history, and consumer behaviour, companies can develop a marketing strategy that caters to the needs of their target market. This article explains how makeup market research is essential for companies to stay competitive and meet the needs of their consumers in the ever-changing cosmetics industry.

Supply Chain Training Market Outlook

According to our latest research, the global supply chain training market size in 2024 reached USD 4.3 billion, reflecting robust and sustained demand across industries seeking to enhance supply chain competencies. The market is expected to grow at a CAGR of 8.6% from 2025 to 2033, with the forecasted market size reaching USD 8.7 billion by 2033. This impressive growth trajectory is primarily driven by increasing supply chain complexities, digital transformation initiatives, and the urgent need for agile, resilient operations in a post-pandemic business environment. As per the latest research, organizations worldwide are prioritizing supply chain training to mitigate risks, improve efficiency, and stay competitive in a rapidly evolving global market.

A primary growth factor for the supply chain training market is the accelerating pace of digitalization across supply chain functions. The proliferation of advanced technologies such as artificial intelligence, machine learning, blockchain, and Internet of Things (IoT) is fundamentally reshaping supply chain management. Organizations are compelled to upskill their workforce to effectively leverage these innovations, driving demand for specialized training programs. Furthermore, the shift towards data-driven decision-making and the adoption of integrated supply chain platforms necessitate comprehensive training to ensure seamless technology integration and operational excellence. As companies embrace automation and advanced analytics, the need for continuous learning and upskilling in supply chain processes becomes a strategic imperative, fueling market growth.

Another significant driver is the heightened focus on supply chain resilience and risk management. The disruptions caused by global events such as the COVID-19 pandemic, geopolitical tensions, and natural disasters have underscored the vulnerabilities in traditional supply chain models. Organizations are investing heavily in training programs that emphasize risk assessment, scenario planning, and crisis management to build resilient supply chains. This trend is particularly pronounced in sectors like healthcare, food & beverage, and logistics, where uninterrupted supply and regulatory compliance are mission-critical. As regulatory requirements become more stringent and customer expectations for transparency and sustainability rise, supply chain professionals must stay abreast of best practices through ongoing training, further propelling the market.

The evolving nature of global trade and the increasing complexity of supply chain networks also contribute to the growth of the supply chain training market. As companies expand into new markets and manage multi-tier supplier relationships, they face challenges related to cross-border logistics, compliance, and cultural nuances. Training solutions tailored to global supply chain management, international trade regulations, and cross-cultural communication are gaining traction. Additionally, the rise of e-commerce and omnichannel retailing has introduced new logistical challenges, prompting retailers and manufacturers to invest in specialized training for last-mile delivery, inventory optimization, and customer service excellence. These factors collectively create a fertile environment for the expansion of the supply chain training market.

Regionally, North America leads the global supply chain training market, accounting for the largest share due to the presence of advanced manufacturing, a mature logistics sector, and a strong emphasis on workforce development. Europe follows closely, driven by stringent regulatory standards and a focus on sustainability. The Asia Pacific region is witnessing the fastest growth, propelled by rapid industrialization, expanding e-commerce, and increasing investments in supply chain infrastructure. Latin America and the Middle East & Africa are also emerging as promising markets, supported by economic diversification efforts and government initiatives to enhance supply chain capabilities. This regional diversification underscores the global significance of supply chain training as a strategic enabler of business success.

The global marketing agencies market, valued at $432.38 million in 2025, is projected to experience robust growth, driven by the increasing adoption of digital marketing strategies across diverse industries and the rising demand for integrated marketing solutions. The market's Compound Annual Growth Rate (CAGR) of 4.76% from 2025 to 2033 indicates a steady expansion, fueled by factors such as the increasing need for data-driven marketing campaigns, the proliferation of digital channels, and the growing importance of brand building in a competitive landscape. The segment encompassing digital marketing services is anticipated to dominate the market share, reflecting the ongoing shift towards online marketing and the effectiveness of digital channels in reaching target audiences. Large enterprises are likely to remain the largest consumer segment, due to their greater budgets and need for comprehensive marketing solutions. However, the SME segment is expected to show significant growth, driven by increasing digital adoption and the availability of affordable marketing services. Geographically, North America and Europe are expected to hold substantial market share, owing to their advanced marketing infrastructure and high adoption of innovative marketing techniques. However, rapid economic growth and increasing internet penetration in Asia-Pacific suggest significant future growth potential in this region. The competitive landscape is characterized by a mix of large multinational agencies like Accenture Interactive, Deloitte Digital, and WPP PLC, alongside smaller, specialized firms. These agencies are continually adapting their service offerings to meet evolving client needs and leverage emerging technologies such as artificial intelligence and machine learning. The continued growth of the marketing agencies market hinges on several factors. Sustained economic growth across various sectors will drive marketing expenditure. The increasing sophistication of marketing analytics will allow agencies to provide more targeted and effective campaigns, fostering client trust. Technological advancements in areas like programmatic advertising and influencer marketing will create new avenues for growth. However, challenges remain, including the increasing pressure on marketing budgets due to economic uncertainty and the need for agencies to adapt to rapid technological advancements to maintain a competitive edge. The ability to demonstrate clear ROI and a strong track record of success will be crucial for agencies to thrive in this dynamic market. The shift towards data privacy regulations will also require agencies to adapt their data handling practices to ensure compliance and maintain client trust. Recent developments include: May 2024: Deloitte Digital introduced CreativEdge, a generative AI-powered, omnichannel content creation tool that can revolutionize marketing. CreativEdge offers a seamless solution for marketers, enabling them to launch integrated campaigns across various channels like digital displays, emails, social media, and video storyboards at the click of a button. This advanced platform not only simplifies the production of marketing and sales content but also supports text, image, and translation needs in more than 20 languages., December 2023: Accenture, a global professional services company, made its inaugural acquisition in Thailand by purchasing Rabbit's Tale, a creative and digital experience agency based in Bangkok. This move is part of Accenture's strategy to enhance the creative, brand, and data competencies of its creative arm, Accenture Song, specifically targeting the Thai market. The goal is to assist clients in crafting and refining digital experiences that span the entire customer journey, ultimately driving growth in Thailand.. Key drivers for this market are: Digital Transformation in the Marketing Landscape, Use of Data Analytics and AI in Marketing. Potential restraints include: Digital Transformation in the Marketing Landscape, Use of Data Analytics and AI in Marketing. Notable trends are: Focus on Digital Marketing to Drive Growth.

Brand Licensing Market size was valued at USD 313,103.12 Million in 2023 and is projected to reach USD 432,098.91 Million by 2031, growing at a CAGR of 4.12% from 2024 to 2031.

Global Brand Licensing Market Overview

Brand licensing is a business arrangement where one company (the licensor) permits another company (the licensee) to use its brand name, trademarks, logos, or other intellectual property for a specified period and within defined parameters. This agreement allows the licensee to leverage the established brand equity and recognition of the licensor to market and sell products or services under that brand. In return, the licensor receives royalties or other forms of compensation based on the licensee's sales or usage of the licensed brand. Brand licensing is commonly used by companies seeking to expand their market presence without substantial investments in manufacturing or marketing. It enables licensors to capitalize on their brand's reputation and consumer loyalty in new product categories or geographic regions where they may not have a presence. For licensees, brand licensing offers a quicker route to market with established brand credibility, potentially reducing the time and cost involved in building brand recognition from scratch. Effective brand licensing agreements require clear terms outlining the scope of use, quality standards, royalty payments, and legal protections for both parties involved.

Brand licensing has become increasingly popular due to several key factors driving its demand in today's market. First and foremost, it offers brands a strategic avenue to expand their reach and presence without significant capital investment. By licensing their brand, companies can enter new markets and product categories swiftly, leveraging the expertise and infrastructure of established partners. This approach not only accelerates market entry but also mitigates risks associated with unfamiliar markets or products. Moreover, brand licensing enhances brand visibility and relevance in diverse consumer segments. Through partnerships with reputable licensees, brands can tap into niche markets or demographics that may be difficult to reach independently. This broadens their consumer base and strengthens brand equity by associating with products that resonate with specific consumer preferences or lifestyles.

Hybrid Dental Vacuum Pumps Market, By Type (1-workstation, 2-workstation, 3-workstation, and 4-workstation), By Application (Dental Laboratories and Dental Clinics), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

The global fintech market size reached approximately USD 226.71 Billion in 2024. The market is projected to grow at a CAGR of 16.80% between 2025-2034, reaching a value of around USD 1071.27 Billion by 2034.

The global fintech market is growing at a brisk pace, driven by technology progress and the expanding demand from customers for digital finance solutions. As the market continues to grow with a forecast CAGR of more than 15% in the forecast period, it is largely growing in North America. Prominent factors propelling this growth are regulatory policies, better security measures, and the emergence of digital banking. As financial companies adopt innovation, the international fintech market will continue its trend of growth.

Understanding the best company cycle is crucial for investors, business owners, and professionals seeking success in the corporate world. Learn about the stages from inception to maturity, with unique challenges and opportunities in each phase.

The Global Candy & Chocolate Manufacturing industry has seen considerable changes in recent years, driven by overarching consumer trends and shifting market dynamics. As a multi-billion-dollar industry, it has adeptly responded to evolving tastes, health concerns and sustainability demands. Recent indicators show strong growth, propelled by innovation and a sharper focus on consumer preferences. Despite economic uncertainties and supply chain disruptions, the industry has maintained momentum, with significant companies quickly adapting to changing market conditions. Industry-wide revenue has shrunk at a CAGR of 3.9% to $368.4 billion over the five years to 2025, including an estimated 7.5% jump in 2025 alone, when profit is set to climb to 8.3%. Over the past five years, several key trends have shaped the industry. Sustainability has emerged as a crucial focus, with manufacturers heavily investing in eco-friendly practices and ethical sourcing to meet the growing consumer demand for products that benefit personal health and the planet. Health consciousness has led to a significant rise in the production of low-sugar, organic and functional chocolates. The growth of e-commerce and direct-to-consumer sales, accelerated by the COVID-19 pandemic, has revolutionized how these products are marketed and distributed. Also, pursuing novel flavors has introduced bold and exotic options, appealing to adventurous consumers and driving excitement in the market. Looking forward, the next five years promise continued dynamism in the Global Candy & Chocolate Manufacturing industry. Sustainability efforts are expected to intensify, with more brands committing to zero-waste production and transparent supply chains. Health trends spur innovation, resulting in a broader range of guilt-free indulgences catering to various dietary needs. Digital sales channels will continue to expand, offering enhanced customer engagement through personalized and interactive online experiences. Flavor innovation will remain a key driver, with artisanal and craft chocolates taking the spotlight. As the industry evolves, businesses that can seamlessly integrate these trends into their operations will thrive in an increasingly competitive landscape. Overall, industry revenue is forecast to dip at a CAGR of 1.7% to $338.8 billion over the five years to 2030.

Small Business Market size was valued at USD 1901 Billion in 2023 and is projected to reach USD 3305 Billion by 2031, growing at a CAGR of 8.6% during the forecast period 2024-2031.Global Small Business Market DriversThe market drivers for the Small Business Market can be influenced by various factors. These may include:Digital Transformation: Small businesses are increasingly adopting digital tools and technologies to streamline operations, enhance customer engagement, and gain a competitive edge. Cloud computing, e-commerce platforms, CRM systems, and digital marketing are among the key technologies that small businesses are leveraging to scale and improve efficiency. This digital shift has been accelerated by the COVID-19 pandemic, which underscored the necessity of having an online presence and digital infrastructure.Access to Capital: Small business financing is becoming more accessible, with the rise of alternative lending platforms, microloans, and crowdfunding. Traditional banks are also adapting by offering more flexible loan products tailored to small businesses. Government initiatives and grants aimed at stimulating economic recovery post-pandemic have provided additional sources of funds, empowering small business growth and expansion.Remote Work and Flexibility: The trend toward remote work has opened new possibilities for small businesses to tap into talent pools beyond their geographic confines. This flexibility not only helps in cutting operational costs related to office space but also attracts a diverse workforce. Hybrid and remote working models have forced small businesses to adopt agile practices and invest in collaboration tools and cybersecurity measures.Consumer Preference for Local and Niche Products: There is a growing consumer trend favoring local, unique, and ethically sourced products. Small businesses have capitalized on this by offering personalized and authentic customer experiences that big corporations can’t easily replicate. Emphasizing local origins and sustainability often resonates well, driving customer loyalty and repeat business.Regulatory Changes: Changes in regulatory landscapes, including tax reforms, labor laws, and trade policies, can significantly impact small businesses. For instance, the recent shifts towards more favorable tax regulations for small and medium enterprises (SMEs) can ease financial burdens and encourage entrepreneurship. Compliance with new standards also drives innovation as small businesses adapt and optimize their operations.Technological Integration and Automation: The integration of AI and automation in small business operations is on the rise. These technologies help in optimizing supply chains, enhancing customer service with chatbots, and driving data-driven decision-making processes. Automation tools that manage inventory, customer relationships, and financial transactions reduce manual workloads and improve efficiency.Economic Recovery and Consumer Spending: The post-pandemic economic recovery has generally boosted consumer confidence and spending, which in turn benefits small businesses. Government stimulus packages and economic incentives have further stimulated spending and investment in the SME sector, leading to growth opportunities and market expansion.E-commerce Growth: The massive shift towards online shopping has opened up new sales channels for small businesses. E-commerce platforms like Shopify, Etsy, and Amazon make it easier for small businesses to reach a global audience. Additionally, advancements in payment gateways, logistics, and delivery services support small businesses in managing and fulfilling online orders seamlessly.Business Support Ecosystems: There is an expanding ecosystem of incubators, accelerators, mentoring programs, and business networks that offer crucial support to small businesses. These platforms provide funding, advocacy, mentorship, and educational resources, creating a robust support system that helps small businesses thrive and scale.Sustainability and Green Practices: Growing awareness and concern for the environment have led small businesses to adopt sustainable and eco-friendly practices. Whether it’s reducing carbon footprints, utilizing renewable energy, or offering green products and services, these practices appeal to environmentally conscious consumers and can lead to cost savings and enhanced brand reputation.

Discover the latest trends and insights in the global 4K TV market. Explore growth forecasts, technology advancements, and consumer preferences shaping the industry.