In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

Global Marketing Research And Analysis Services market size is expected to reach $99.44 billion by 2029 at 4.2%, segmented as by type, quantitative research, qualitative research

In 2023, the region with the highest share of global market research revenue was the ************* with over **** of the global turnover. Europe, on the other hand, was responsible for *********** of the global revenue.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

Global QR Code Channel For Mobile Marketing market size is expected to reach $207.99 billion by 2029 at 33.9%, segmented as by services, qr code generation services, qr code scanning services, analytics and reporting services

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

Global Data Catalog market size is expected to reach $3.33 billion by 2029 at 24.7%, segmented as by solutions, data discovery and classification solutions, data governance and compliance solutions, metadata management solutions

Makeup market research is crucial for cosmetics companies to stay ahead of competition by understanding trends, preferences, and behaviours of consumers. By analysing data on sales trends, purchase history, and consumer behaviour, companies can develop a marketing strategy that caters to the needs of their target market. This article explains how makeup market research is essential for companies to stay competitive and meet the needs of their consumers in the ever-changing cosmetics industry.

t CompanyData.com (BoldData), we provide trusted, verified company data sourced directly from official trade registers around the world. Our global list of 22 million manufacturing companies offers unmatched access to the industrial backbone of the global economy—spanning small-scale producers to large multinational manufacturers. This comprehensive dataset is built to support everything from outreach to automation.

Each record contains rich, up-to-date firmographics, company hierarchies, and contact information, including names of key decision-makers, direct emails, mobile phone numbers, turnover estimates, and employee ranges. Our data is collected and maintained with precision to ensure the highest standards of accuracy and compliance. Whether you’re navigating the automotive, food processing, electronics, or machinery sectors, we help you connect to the right manufacturing companies across global markets.

Our manufacturing dataset powers a broad range of use cases: from KYC verification and due diligence to sales prospecting, marketing campaigns, CRM data enrichment, and AI model training. Whether you need to verify business legitimacy, expand your market reach, or automate intelligence pipelines, our data gives you the edge.

We deliver our data in the format that fits your business best: tailored bulk files, access through our self-service platform, real-time API integration, or data enrichment services that complete and refine your existing databases. Backed by a global database of 380 million verified companies and deep domain expertise, CompanyData.com helps you reach manufacturers worldwide with confidence, compliance, and strategic precision.

This statistic shows the global market research revenue generated by Westat Inc. from 2010 to 2019. In 2019, the U.S.-based market research company generated around *** million U.S. dollars in revenue worldwide.

Business Analytics Market was valued at USD 84.42 Billion in 2024 and is projected to reach USD 176.14 Billion by 2031, growing at a CAGR of 9.63% from 2024 to 2031.

Global Business Analytics Market Drivers

The market drivers for the Business Analytics Market can be influenced by various factors. These may include:

Growing Adoption of Big Data Analytics: In order to extract meaningful insights from their data, organizations are progressively using big data analytics in response to the exponential expansion of data. Making educated decisions through data analysis is facilitated by business analytics. Growing Need for Data-driven Decision Making: In order to obtain a competitive edge, businesses are realizing the significance of data-driven decision making. The methods and instruments for data analysis and significant insights extraction for improved decision-making are offered by business analytics. Growing Need for Predictive and Prescriptive Analytics: Predictive and prescriptive analytics are becoming more and more in demand as a means of projecting future trends and results. Businesses can use business analytics to prescribe activities to achieve desired outcomes and forecast future outcomes based on previous data. Growing Emphasis on Customer Analytics: As e-commerce and digital marketing gain traction, companies are putting more of an emphasis on comprehending the behavior and preferences of their customers. In order to increase consumer engagement and personalize marketing efforts, business analytics is used to analyze customer data. Emergence of Advanced Technologies: The use of advanced analytics solutions is being propelled by developments in fields like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Businesses may now analyze data more effectively and gain deeper insights thanks to these technologies. Operational Efficiency and Cost Optimization Are Necessary: Companies are always under pressure to increase operational efficiency and reduce costs. Business analytics promotes market expansion by assisting in the identification of opportunities for process and cost-cutting enhancements. Compliance and Regulatory Requirements: The use of business analytics solutions for risk management and compliance reporting is being fueled by the growing regulatory requirements in a number of industries, including healthcare, banking, and retail.

Global Public Relations market size is expected to reach $143.19 billion by 2029 at 6.1%, segmented as by medium, events, social media, influencer marketing, company websites, tv, print, other mediums

According to Cognitive Market Research, the Global Professional Services market size was USD 6,103.24 billion in 2022 and is projected to boost at a compound annual growth rate (CAGR) of 5.17% from 2023 to 2030. How are the Major Factors Impacting the Professional Services Market Growth?

Rising Focus On Digitizing Business Processes to Provide Viable Market Output

The professional services market is anticipated to be driven by an increasing focus on digitizing business processes. The term 'digital transformation' represents the expanding trend of businesses executing digital technologies to improve general business operations and customer experience. It's the action that officially shows in the digital era in business, and it has the possibility to impact markets in different industries significantly.

For instance, as per Zippia, a US-based developer of online recruitment and job insights media, the global price of digital transformation was $1.5 trillion in 2021 and by 2023, it is expected that global spending on digital modification will total $6.8 trillion. Hence, the rising digitization of business operations will enhance the professional services market.

(Source:www.zippia.com/advice/digital-transformation-statistics/)

The expansion of automation to eliminate ordinary tasks and radical changes in consumer demand, such as customized pricing and improved customer experience, are pushing companies to implement IT services globally and the increasing demand for operational efficiency in the professional service enterprise.

Technological Advancements to Fuel Market Growth

The professional services market has revolutionized because of increased competition, and digitalization is pushing companies to entertain with professional service providers. IT professional service providers deliver a streamlined and standardized process to the organization's administrative processes, helping in the digital transformation of the institution's operations.

For instance, Amazon Web Services, Inc., in February 2022, declared AWS local zones and infrastructure deployment global development in 16 U.S. cities with approximately 30 new local zones. These infrastructure deployments will help AWS extend its computing, database, storage, and other services to a large population from numerous industries. These developments would also drive the industry's growth.

Professional service companies can deliver various services, including audit and accounting, consultation, implementation support, and financial risk protection. They deliver analytic capabilities as well as a foundation for operating business information.

Increasing Cyber Threats Propels the Professional Services Market Growth

Increasing demand for business support services (Access Detailed Analysis in the Full Report Version)

The Factors Hindering the Growth of the Professional Services Market

Lack of Knowledge and Expertise to Hinder Market Growth

Lack of knowledge and expertise to affect the utilization of professional services among companies Due to the complicated nature and the high demand for research, operating with the cloud is often a highly tedious task. It needs immense knowledge and comprehensive expertise on the topic.

According to the PwC CEO Survey 2020, 77% of CEOs were concerned regarding the availability of a skilled workforce. The survey also discovered that those firms that focused on developing their employees' skills were ahead of their peers in multiple ways and were more secure in their future.

(Source:www.pwc.com/gx/en/ceo-survey/2020/trends/pwc-talent-trends-2020.pdf)

Therefore, upskilling is required so that these professionals can easily handle cloud-based applications with fewer problems and ensure improved performance and reliability.

Impact of COVID-19 on the Professional Services Market

The COVID-19 pandemic tried the professional services industry by pushing them to execute remote work at a large scale and adjust their business processes to rapidly changing market conditions. COVID-19 accelerated numerous technological changes across industries, companies countered the pandemic with the use of technology by concentrating on resource management and talent acquisition. The rising focus of businesses on security, cost efficiency, and compliance created a demand for professional services. What is...

Company branded water is a marketing strategy where businesses create customized water bottles or packaging with their own branding on it. Learn about the benefits of using company branded water as a marketing tool and how it can increase brand visibility, create a positive brand image, and generate customer loyalty.

Understanding the best company cycle is crucial for investors, business owners, and professionals seeking success in the corporate world. Learn about the stages from inception to maturity, with unique challenges and opportunities in each phase.

The neuromarketing market, valued at $1.57 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.89% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing need for brands to understand consumer behavior beyond traditional survey methods fuels demand for neuromarketing techniques. These techniques offer a deeper understanding of subconscious consumer responses to marketing stimuli, enabling more effective and targeted campaigns. Secondly, technological advancements in neuroimaging and data analytics are making neuromarketing more accessible and cost-effective, lowering the barrier to entry for businesses of all sizes. The BFSI sector, leveraging neuromarketing to optimize product design and customer experiences, represents a significant market segment. Retail and consumer brands also heavily utilize these techniques for product development, advertising, and branding. While data privacy concerns and the relatively high cost compared to traditional market research methods represent challenges, the overall market trend indicates substantial growth potential. The market segmentation reveals a diverse landscape of end-users, with Banking, Financial Services, and Insurance (BFSI) leading the way, followed by retail and consumer brands. Market research firms and scientific institutions are also active adopters, demonstrating a broad appeal across industries. The geographic distribution mirrors global business trends, with North America and Europe currently holding significant market share, but rapid growth is anticipated in the Asia-Pacific region driven by increasing consumer spending and technological adoption. Key players such as Neural Sense, Mindspeller, and Nielsen Consumer Neuroscience are driving innovation and market expansion through the development of advanced technologies and services. The competitive landscape is dynamic, with both established companies and emerging startups contributing to the market's evolution. This growth is further fueled by the continuous refinement of methodologies and the integration of artificial intelligence and machine learning to enhance data analysis and interpretation. Recent developments include: Apr 2023: Cadwell Industries Inc. announced the US launch of Voyager for remote wireless access to in-home EEG monitoring with video. Now that Arc Apollo+ has EEG data collection with automatic data backfill, doctors and technologists can remotely access real-time EEG data and video from patients operating in-home. This feature is designed to enable thorough real-time analysis with a complete data set for daily reporting., Jul 2022: Tobii was selected by Sony Interactive Entertainment to be the eye-tracking technology provider for PlayStation VR2. The partnership with Sony Interactive Entertainment (SIE) is further evidence of Tobii's ability to provide cutting-edge solutions at a mass market scale using its world-leading technology. PlayStation VR2 sets a new standard for immersive virtual reality (VR) entertainment and will allow millions of users to experience the power of eye tracking globally.. Key drivers for this market are: Increasing Need for Advanced Marketing Tools, Increasing Penetration of Smartphones and High-speed Internet. Potential restraints include: Design complexity and distractions caused by earbuds. Notable trends are: BFSI End-User Vertical to Grow at a Significant Rate.

Cream companies are organizations that specialize in the production and distribution of various types of cream products. They play a crucial role in the dairy industry by ensuring the quality, safety, and availability of cream products for consumers. Learn more about the functions of cream companies and their contribution to the culinary world.

Learn how to start a lucrative honey selling business with this comprehensive guide. Find out about sourcing honey, establishing a sales network, marketing strategies, customer service, product diversification, compliance, and more.

Global Marketing Resource Management market size is expected to reach $12.72 billion by 2029 at 15.4%, segmented as by marketing reporting and analytics, performance reporting tools, campaign analytics solutions, customer insights and data analytics