"*******" was the most frequently searched keyword on Google worldwide, with over ***** million monthly online searches during the analyzed period of January to March in 2025. Furthermore, the search resulted in more than ***** million website visits, or more than **** percent of all traffic. With *** million monthly searches, "***" was the second most popular keyword, and "***********" came in third place with about ****** million searches per month.

With an average of 1.3 billion monthly searches, "youtube" was the most popular online search query in 2024. The social platform Facebook and messenger app WhatsApp were the next most searched queries on Google, 755 million and 562 million. The most popular question on Google search was "what to watch".

Between ************ and **********, "youtube" was the leading keyword by far on YouTube.com, maintaining an average monthly volume search between *** and *** million searches. The second-ranking "youtube to mp3" collected a maximum of **** million average searches per month in the examined period, while "youtube tv" surpassed the **** million searches at the end of 2020, settling around **** million searches in **********.

Between January and March 2021, the most searched Google keyword on YouTube.com was "youtube," with close to *** million average monthly searches. The second leading keyword was "youtube to mp3," which is usually used by people to look for software to download music as mp3 files from videos hosted on the platform. Users also tried to reach YouTube TV, a live and on-demand video streaming service available in the United States, with the query "youtube tv" amassing almost *** million average monthly searches in the examined period.

Between November 2020 and April 2021, the United States registered by far the highest traffic volume for the keyword "pride month", with an average of 108.7 thousand monthly searches during the measured period. The United Kingdom followed, with a volume of traffic of 15.7 thousand searches per month. Brazil and the Netherlands registered lower volumes, with searches for the keywords around 3.3 thousand. In the United States, Pride month is celebrated in June of every year to honor LGBTQ+ communities.

"Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month. The second most trending keyword based on its peak search volume was "Christian Eriksen." Eriksen is a Danish football player who experienced cardiac arrest during the Euro 2020 Denmark against Finland match, on June 12, 2021. Another popular keyword search on Google was Queen Elisabeth's late husband "Prince Phillip," with a peak of 37.2 million searches. Another popular topic related to the British royal family was Prince Harry and Meghan Markle's interview with Oprah Winfrey in March 2021. This was the first big interview after the couple decided to step back as senior royals, and queries on the topic went up to 1.2 million searches on Google in 2021.

Between January and December, 2020, the number of searches for the keyword "youtube" on search engines remained around *** million per month. By comparison, the search volume for the keyword "facebook" experienced a sudden increase between April and May 2020, with users looking to stay updated during the global outbreak of COVID-19 outbreak.

Between June 2022 and March 2023, the traffic volume for the keyword "AI" has tripled, going from around 7.9 million monthly searches to more than 30.4 million during the last month of the measured period. General interest in artificial intelligence (AI) has exploded in markets like the United States by the end of 2022. Likewise, interest for the application programming interfaces (API's) and plugins of artificial intelligence solutions, especially those of ChatGPT, has also seen a major increase since the release of the tool in November of 2022.

The artificial intelligence market

Valued at around 142.3 billion U.S. dollars in 2022, the artificial intelligence market is one the most promising tech segments for the rest of the decade, with more than five billion U.S. dollars invested in startups - the most notable being the Californian company OpenAI and its flagship application ChatGPT. Disruptive as it is, the adoption of AI has already sparked an alert for several industries, likely to affect job markets and thus raising concerns about cybercrime and other online misdeeds.

The future of online search?

Of most industries, the impact of the new tool developed by OpenAI may be felt by the online search market like a global earthquake. With chatbots providing search results in a dialogue format, the trend of AI-powered search engines unleashed by ChatGPT threw giant companies like Google and Microsoft into a race with startups and other competitors to present the best candidate for this disruptive (and experimental) online solution.

Between January 2020 and March 2021, "how to download youtube videos" was the leading question keyword in the examined period, despite passing from *** thousand searches in January 2020 to ** thousand in March 2021. User interest for YouTube TV also appeared to decrease, with monthly search volumes passing from *** thousand at the beginning of 2020 to roughly ** thousand in March 2021.

Between January and March 2021, the most searched questions or "how-to" Google keywords on YouTube.com concerned products offered by the platform, or different ways to interact with the platform content. The question "how to download youtube videos" had an average number of monthly searches close to 127 thousand times. Users were also interested in receiving more information on YouTube's own television service, with 38.5 thousand searches of a specific question on the cost of YouTube TV.

Between October 2022 and **********, the traffic volume for the keyword "AI" has tripled , going from around *** million monthly searches to more than **** million during the last month of the measured period. Interest in artificial intelligence has skyrocketed with the release of ChatGPT in *************. Quick adoption of AI-powered tools has already started shaking industries like the online search market with the trend of chatbots providing search results in a dialogue format, known as AI-powered search engines.

In 2021, Netflix was the streaming service that had the highest average monthly search volume worldwide, with an average of 129.4 million monthly searches. Amazon Prime Video, which is not only a streaming service, was the second, with an average monthly search volume of 50.5 million.

In 2021, the world's most searched music album was Kanye West's Donda. The American rapper's album generated an average of 500,000 online search queries a month. Two of the ten most searched albums in 2021 belong to Taylor Swift. Her Red and Fearless albums had 257,000 monthly searches combined. Abba's Voyage, released after 40 years since their last album, had 133,000 average monthly searches worldwide in 2021.

In 2020, many brand new trends were searched online for the first time. The most popular new search term worldwide typed to the Google search bar for the first time ever in 2020 was "my2020census gov". During the measured period, the search query generated a maximum monthly search volume of 13.6 million searches.

In 2021, Britney Spears had a year-on-year search growth of 117 percent, making her the most trending celebrity on Google search worldwide in 2021 by average monthly searches. The second-most trending celebrity on Google was Cristiano Ronaldo, who had an average monthly search growth increase of 75 percent. Celebrities on social media

Internet users worldwide like following the everyday life of celebrities, especially via social media. The Instagram accounts with the highest number of followers belong to famous personalities in the mainstream media. The most followed celebrity on Instagram is football player Cristiano Ronaldo. The Manchester United forward had over 440 million followers on the social media platform. The American personality and reality show star Kylie Jenner followed with around 336 million followers. Unlike Instagram, a large number of TikTok’s most famous users acquired their followers by posting fun and engaging content on the popular short video platform. TikTok’s most popular content creators like Charli D'Amelio and Khaby Lame acquired their internet fame performing comedy sketches and lip-synching challenges. What else do people search on Google?

According to the latest data, “Google” was the most searched keyword worldwide on the search engine. Overall, social media platforms, news, as well as weather were among the leading search queries on Google. When it comes to politicians, Joe Biden seemed to catch the interest of many users worldwide, as the 46th president of the United States became the most searched statesperson on Google in 2021, averaging around seven million monthly searches on average. “Squid game”, the popular Netflix show that was released in September 2021, was the most searched TV series worldwide by far, with a monthly search volume of over 100 million online searches.

From January 2020 to March 2023, the World Health Organization (WHO) was by far the most popular mental health-related organization online, accumulating a search volume of 41.93 million average monthly searches to its who.int web address worldwide. The American Psychological Association (APA) with around 11.48 million monthly searches worldwide to its apa.org web address during the same period.

Due to the global coronavirus outbreak, consumers have been more interested in online shopping than ever before. In October 2019, the keyword "buy online" generated 18,100 monthly online searches worldwide. The search volume for this keyword increased to 22.2 thousand average searches per month as consumers pivot to buying daily necessities and larger items online.

The TV show with the highest search volume worldwide during 2021 was Squid Game, with a maximum monthly search volume of 101 million. The Korean TV show was also the most trending keyword by the maximum monthly search volume in 2021. The second most searched television show by users worldwide was Loki, peaking at a maximum monthly volume of 16.6 million online searches.

In April 2022, American actress Amber Heard was the celebrity with the highest monthly searches on average, with 55.6 million Google searches. The celebrity with the second-highest average monthly search volume was actor Johnny Depp, with 45.5 million monthly searches on average. In addition, tech billionaire Elon Musk totaled an average of 30.4 million Google searches. South Korean boy band BTS had 16.6 million searches in April 2022, roughly the same amount that the group totaled in April 2021, when at that point they were the most searched for celebrities on the search engine.

The year-over-year change in the monthly number of online hotel searches worldwide ********* across all regions during March and April 2020. The sharp decrease in hotel searches was due to the impact of the coronavirus (COVID-19) pandemic on international travel and the hotel industry.