According to Cognitive Market Research, The Global Nail Polish market size will be USD 15.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 7.20% from 2023 to 2030.

Nail polish is in high demand since nail art and extensions are becoming an important aspect of grooming for millennials.
Female demand is high in the Nail Polish market.
In 2023, the specialty store category had the biggest Nail Polish market revenue share.
Asia Pacific will continue to lead in Nail Polish, while the North American Nail Polish market will develop the most rapidly until 2030.

Growing Demand for Natural Nail Polish, Combined with Technical Advancements to Provide Viable Market Output

Natural cleansers and cleansing products are in high demand as the populace becomes more environmentally concerned. Companies are increasingly focusing on producing natural cleansers, including organic ingredients. For example, on November 10, 2021, Free Coat Nails launched its first range of branded, non-toxic, and vegan polish. The polishes are available with services or at free coat retail locations and come in a selection of colorful colors for everyday wear and special occasions. It also includes glossy and matte top coats and stimulating cuticle oil. The compositions of the product line are vegan, cruelty-free, non-toxic, and gluten-free, fully meeting the company's clean and green beauty criteria.

For instance, In May 2021, Clockwork, an AI-based robot manicurist, was commercially introduced by a San Francisco-based entrepreneur after several experiments and prototype testing. AI-enabled robotic nail technicians could paint nails of any size and form for clientele aged 13 and up. The AI is controlled via three-dimensional cameras. According to the business, Clockwork's AI-enabled robots can do all jobs in less than 10 minutes, saving time and increasing productivity.

Consumer Interaction on Social Media to Propel Market Growth

Social media platforms, particularly Instagram, have played a significant role in popularizing nail art and promoting unusual manicure paint patterns. On these channels, influencers and beauty bloggers continuously promote certain nail paint brands and products. To develop limited-edition collections or market their products, nail polish firms frequently cooperate with renowned influencers and social media personalities with millions of followers. Social media and influencers have altered how nail polish is sold and consumed, making nail art and nail polish trends more accessible, interactive, and influential, resulting in increased consumer demand and participation in the nail polish business.

Rising Focus on Personal Grooming

Market Dynamics of the Nail Polish

Rising Skin Problem to Restrict Market Growth

Manicurists and pedicurists pay a high price in terms of health. Toxic nail paints and other nail care products can cause many health problems, from minor ones like skin irritation, allergic reactions, and nausea to more significant ones like reproductive problems. Toluene, a solvent used to create a flawless finish and one of the primary components in nail polish, harms the reproductive organs and the central nervous system. Other side effects of this chemical include headaches, numbness, eye and throat irritation, and headaches. Formaldehyde is a well-known carcinogenic chemical that is found in nail hardeners. Although dibutyl phthalate offers nail paints flexibility, it can be harmful to the reproductive system. They prevent the polished nails from splitting or becoming brittle.

Impact of COVID–19 on the Nail Polish Market

COVID-19 impacts both the positive and negative aspects of the nail polish business. Initially, the market saw a downturn as nail salons and spas were closed, resulting in less professional nail services and a drop in sales. However, as customers adapted to at-home grooming and self-care routines, the sale of nail paint for DIY manicures increased. Many nail polish firms introduced new home-use products, such as long-lasting formulations and easy-to-apply alternatives. As the epidemic raged, nail art and self-expression through nail polish gained traction, propelling the market back to life. While the professional segment saw difficulty, the retail and DIY segments experienced higher demand, resulting in a mixed influence on the Nail Polish industry. Introduction...

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Nail Polish Market Size 2024-2028

The nail polish market size is forecast to increase by USD 3.98 billion at a CAGR of 4.67% between 2023 and 2028. The market is experiencing significant growth, driven by various trends and challenges. Consumer engagement on social media platforms is a major factor fueling market expansion, as individuals share their nail art creations and inspire others to try new looks. Additionally, the rise of e-commerce has led to an increase in online sales of nail polish, making it more convenient for consumers to purchase their favorite shades. However, the market also faces challenges, including the availability of counterfeit nail polish, which can negatively impact brand reputation and consumer trust. Furthermore, to stay competitive, companies must focus on product innovation, brand differentiation, and maintaining the quality and safety of their offerings. By addressing these trends and challenges, the market is poised for continued growth.

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The market is a significant segment of the global beauty industry, witnessing continuous growth and innovation. This market caters to consumers seeking to enhance their appearance and express their style through various nail art techniques and trends. One of the key demographics driving the market is millennials. This generation values self-expression and is willing to invest in high-quality, long-lasting nail products. They are drawn to on-trend shades, gel couture finishes, and unique textures. Gel couture and specialty finishes, such as matte, glitter, and holographic, are increasingly popular choices for consumers.

These alternatives to traditional nail polish cater to consumers who desire long-lasting, salon-quality nails at home. Walgreens and other specialty beauty stores remain key retailers in the market, offering a wide range of brands and product categories. Consumers can find both mainstream and niche brands, catering to various preferences and budgets.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Specialty stores
  Hypermarkets and supermarkets
  E-commerce


Product

  Regular nail polish
  Gel nail polish
  Others


Geography

  APAC

    China
    India


  Europe

    Germany
    UK


  North America

    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The specialty stores segment is estimated to witness significant growth during the forecast period. The market is primarily driven by sales through offline distribution channels, with specialty stores being the largest revenue contributor. Specialty stores' popularity continues to increase due to their focus on beauty and personal care products. To cater to this trend, manufacturers allocate substantial marketing, advertising, and promotion budgets to boost product and brand visibility. These retailers often host workshops, events, and demonstrations, attracting customers seeking new techniques and trends for both toenails and fingernails.

Furthermore, chemicals, solvents, and film formers are essential components of nail polish. Plant-based sugars are increasingly being used as alternatives to traditional chemicals, contributing to the market's growth. In recent years, the e-commerce sector has gained traction, influencing how consumers purchase nail polish. Despite this shift, offline retail channels remain the dominant sales platform for nail polish, accounting for a substantial volume (Million units) in sales. Manufacturers continue to invest in these channels to maintain their market presence and reach a broader customer base.

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The specialty stores segment was valued at USD 5.12 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market has witnessed significant growth over the past decade. Factors such as increasing disposable income, urbanization, and a growing appreciation for fashion and personal grooming have fueled the demand for nail polish products in the region. Gel and hybrid nail polish have gained popularity in the APAC market due to their long-lasting and chip-resistant properties. Consumers in the region prefer eco-friendly and non-toxic nail polish options, reflecting a broader trend towards clean color cosmetic products.

Furthermore, E-commerce platforms

Nail Drill Market Outlook

According to our latest research, the global nail drill market size in 2024 is valued at USD 1.14 billion, reflecting robust demand across both professional and home-use segments. The market is anticipated to expand at a CAGR of 7.6% during the forecast period from 2025 to 2033, reaching a projected value of USD 2.22 billion by 2033. This growth is primarily driven by the rising popularity of nail art, increasing consumer spending on personal grooming, and the proliferation of professional nail salons globally. The market's momentum is further fueled by technological advancements in nail drill products and the growing influence of beauty trends on social media platforms.

One of the primary growth factors for the nail drill market is the surge in demand for professional nail care services. The increasing number of nail salons and spas, particularly in urban areas, has significantly contributed to the expansion of the market. Consumers are seeking high-quality, efficient, and safe nail care solutions, which has led to the adoption of advanced electric and portable nail drills. Additionally, the rise in disposable income and a growing focus on personal grooming among millennials and Gen Z populations have accelerated the acceptance of nail drills as essential beauty tools. These demographic shifts, combined with the desire for unique and intricate nail art, are expected to continue driving the market forward over the next decade.

Another key factor propelling the nail drill market is the technological evolution of nail drill devices. Modern nail drills now feature enhanced ergonomics, variable speed controls, lightweight designs, and safety mechanisms, making them suitable for both professionals and home users. Manufacturers are increasingly investing in research and development to introduce innovative products that cater to the evolving needs of consumers. The integration of rechargeable batteries, noise reduction features, and customizable attachments has further elevated the user experience. These advancements not only improve efficiency and safety but also expand the application scope of nail drills beyond salons, encouraging their use in home settings and among DIY enthusiasts.

The growing influence of digital marketing and e-commerce platforms has also played a pivotal role in the expansion of the nail drill market. Online tutorials, influencer endorsements, and social media campaigns have heightened consumer awareness and interest in nail care products. E-commerce channels offer a wide range of nail drills, making it easier for consumers to compare features, read reviews, and make informed purchasing decisions. This shift towards online retail has democratized access to professional-grade tools, enabling a broader consumer base to embrace nail grooming trends. As a result, the market is witnessing a steady rise in sales through online stores, further contributing to overall growth.

Regionally, Asia Pacific leads the nail drill market, accounting for nearly 38% of the global revenue in 2024, followed by North America and Europe. The region's dominance is attributed to a large population base, rapid urbanization, and the increasing popularity of beauty and wellness services. The presence of a thriving beauty industry, coupled with rising disposable incomes in countries like China, Japan, and South Korea, has fostered a conducive environment for market growth. Meanwhile, North America continues to demonstrate significant potential due to the widespread adoption of advanced beauty technologies and a strong culture of personal grooming.

Product Type Analysis

The nail drill market is segmented by product type into electric nail drills, manual nail drills, portable nail drills, and desktop nail drills. Among these, electric nail drills have emerged as the dominant category, driven by their superior efficiency, precision, and versatility. These devices are widely favored by professional salons and experienced home users for thei

According to Cognitive Market Research, the global Dog Grooming Products Market size will be USD 2514.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2025 to 2033. North America held the major market share of 37% of the global revenue with a market size of USD 930.37 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2033. Europe accounted for a market share of 29% of the global revenue with a market size of USD 729.21 million. APAC held the market share of 24% of the global revenue with a market size of USD 603.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2025 to 2033. South America has a market share of more than 3.8% of the global revenue with a market size of USD 95.55 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2025 to 2033. Middle East had a market share of around 4.00% of the global revenue and was estimated at a market size of USD 100.58 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.3% from 2025 to 2033. Africa had a market share of around 2.20% of the global revenue and was estimated at a market size of USD 55.32 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2033. Toothbrushes and Toothpastes is the fastest growing segment of the Dog Grooming Products Market industry Market Dynamics of Dog Grooming Products Market Key Drivers for Dog Grooming Products Market Expansion of e-commerce channels enhancing product accessibility fuels the market demand The rapid proliferation of e-commerce platforms has significantly improved the accessibility of dog grooming products, contributing to substantial market growth. According to the International Trade Administration (ITA), global B2C e-commerce revenue is projected to reach USD 5.5 trillion by 2027, growing at a compound annual rate of 14.4 percent. The top-performing segments in this sector include consumer electronics, fashion, furniture, toys and hobbies, biopharmaceuticals, media and entertainment, beverages, and food, in that order. Online retail offers a broad assortment of brands, product types, and price ranges that cater to diverse consumer preferences. The convenience of home delivery, coupled with digital payment options and subscription services, appeals strongly to urban consumers and working pet owners. Furthermore, digital platforms provide educational content, product comparisons, and reviews, enhancing buyer confidence. Companies are also leveraging e-commerce to launch exclusive product lines and engage in direct-to-consumer sales, bypassing traditional retail intermediaries. This shift is particularly impactful in regions with limited access to specialty pet stores, thereby expanding the consumer base and driving overall industry growth. https://www.trade.gov/ecommerce-sales-size-forecast Growing pet ownership across urban and suburban regions boosts the industry The consistent rise in pet adoption rates, particularly in urban and suburban regions, has become a fundamental growth driver for the dog grooming products industry. With nuclear family structures, delayed parenthood, and emotional companionship needs, more individuals are turning to pet ownership. This demographic trend has spurred a heightened focus on canine hygiene and well-being. In rapidly urbanizing countries, rising disposable incomes and lifestyle evolution support routine grooming habits. Suburban areas, offering more space for pet rearing, are witnessing similar trends. Additionally, municipal pet registration programs and the growth of pet-friendly housing and public spaces are reinforcing pet adoption. The corresponding demand for grooming tools and care products grows proportionally, driving market expansion across key geographies. Restraint Factor for the Dog Grooming Products Market High cost of premium grooming products in developing economies limits market growth The elevated price points associated with premium dog grooming products pose a significant barrier in cost-sensitive, developing economies. While demand for quality pet care is rising, the affordability gap restricts widespread adoption of branded shampoos, conditioners, dental kits, and electronic grooming tools. Local consumers in emerging markets often prioritize essential pet needs such as food and vaccination, leaving grooming products as discretionary purchases....

Smart Nail Polish Dryer Market Outlook

According to our latest research, the global Smart Nail Polish Dryer market size reached USD 432 million in 2024, demonstrating robust growth driven by increasing consumer demand for advanced beauty technologies. The market is projected to expand at a CAGR of 7.8% from 2025 to 2033, reaching an estimated value of USD 880 million by the end of the forecast period. This growth is propelled by the rising adoption of smart beauty devices, evolving consumer lifestyles, and the proliferation of professional salons and at-home nail care solutions worldwide.

One of the primary growth drivers for the Smart Nail Polish Dryer market is the increasing consumer inclination towards convenience and time-saving solutions in personal grooming. Modern consumers, particularly urban professionals and millennials, are seeking efficient ways to achieve salon-quality manicures at home, fueling demand for innovative devices. The integration of smart features such as automatic timers, temperature controls, and compatibility with various nail polish types has significantly enhanced user experience, making these devices highly attractive. Additionally, the growing awareness regarding nail health and the advantages of using advanced drying technologies over traditional air-drying methods have contributed to the market’s expansion, as consumers look for safer and more effective nail care solutions.

Another significant factor driving the growth of the Smart Nail Polish Dryer market is the rapid expansion of the professional salon industry across both developed and emerging markets. Salons are increasingly investing in advanced equipment to offer superior services and attract a broader clientele. The trend towards nail art and intricate manicures has further necessitated the use of efficient drying devices to ensure quick turnaround times and flawless results. Moreover, the influence of social media, beauty influencers, and online tutorials has heightened consumer interest in nail care, prompting salons and individuals alike to adopt smart nail polish dryers. As a result, manufacturers are focusing on product innovations and technological advancements, such as hybrid dryers and eco-friendly designs, to cater to the evolving needs of both home users and professionals.

The proliferation of e-commerce platforms and specialty beauty retailers has also played a pivotal role in the growth of the Smart Nail Polish Dryer market. Online channels have made it easier for consumers to access a wide range of products, compare features, and read reviews before making purchasing decisions. The availability of detailed product information and attractive discounts has further boosted online sales. Additionally, the increasing penetration of smartphones and the internet, especially in emerging economies, has facilitated the growth of digital retail channels. This shift in consumer purchasing behavior has encouraged manufacturers to strengthen their online presence, invest in digital marketing, and offer personalized shopping experiences, thereby accelerating market growth.

From a regional perspective, Asia Pacific currently dominates the Smart Nail Polish Dryer market, accounting for the largest revenue share in 2024, followed by North America and Europe. The region’s growth is attributed to a large population base, rising disposable incomes, and a burgeoning beauty and personal care industry. North America, on the other hand, is witnessing steady growth due to high consumer awareness, technological advancements, and the presence of leading market players. Europe remains a key market, driven by a strong salon culture and increasing adoption of smart beauty devices. Latin America and the Middle East & Africa are emerging as lucrative markets, supported by improving economic conditions and growing urbanization. Each region presents unique opportunities and challenges, shaping the overall dynamics of the global market.

Product Type Analysis

The Product Type segment

Market Overview:

The global beauty tool market is expected to grow at a CAGR of 5.5% from 2022 to 2030. The growth in the market can be attributed to the increasing demand for professional and personal Beauty Tools. In terms of type, the makeup brushes segment is expected to lead the market during the forecast period, followed by manicure and pedicure tools, tweezers, and other types of beauty tools. In terms of application, professional applications are expected to dominate the market during the forecast period followed by personal applications.

Product Definition:

A beauty tool is a physical object used in grooming or beautification. Common examples include hairbrushes, combs, razors, scissors, clippers, and tweezers.

Makeup Brushes:

Makeup brushes are used for applying cosmetics such as eyeshadow, eyeliner, lipsticks, and foundation. The makeup brushes have different types of bristles depending upon the product to be applied. For instance, a Foundation Brush has stiffer bristles which help in distributing the foundation evenly on the skin. An Eye Shader Brush has softer bristles which are ideal for applying eyeliner and mascara.

Manicure:

Manicure is a procedure where a nail salon professional shapes and paints the nails of a client. The process usually includes filing, shaping, sanding, and painting. Manicures are mostly preferred by people who wear nail extensions or Artificial Nails on a regular basis as it helps them maintain the shape of their nails without damaging them. Manicure beauty tools are used to clean, shape and polish the nails. They may include files, buffers, clippers, and polishes.

Pedicure Tools:

Pedicure beauty tools are a line of professional-grade beauty tools made from high-quality materials. They are designed to help people achieve the perfect look for their skin type and feature unique tips and techniques that will leave them feeling confident and beautiful.

Tweezers:

Tweezers are a type of beauty tool that is used to remove hair from the skin. They can be used for both professional and personal applications. They are also used to remove other objects, such as eyelashes and eyebrows, from the skin.

Application Insights:

The professional application segment dominated the global beauty tool market, accounting for more than 60.0% share of the total revenue in 2019. Professional beauties apply various types of beauty tools to enhance their skills and give a finishing touch to their work. Professional beauties include makeup artists, hairdressers, and estheticians among others. The increasing number of events including fashion shows, photoshoots, and portfolio reviews is driving the demand for various kinds of beauty tools in the professional category as well as a personal one. For instance, according to Cosmetics Europe magazine's September issue 2017 edition, there are currently over 5500 Sephora stores across 17 countries which includes 70 permanent stores located outside the U.S., 3500 temporary store locations inside Germany only during the 2018 Christmas shopping season while 1000 additional temporary store locations will be opened by end 2018 across France including five new stores at Paris Airport Charles de Gaulle (CDG).

Regional Analysis:

The Asia Pacific dominated the global beauty tool sales market in terms of revenue share in 2019. The region is expected to continue its dominance over the forecast period. This can be attributed to increasing awareness regarding personal grooming and the growing demand for technologically advanced beauty tools, especially among millennials. China and Japan are some of the largest markets for these products, owing to a large number of manufacturers setting up their production facilities in these countries due to low labor costs coupled with easy availability of raw materials such as animal hair or synthetic fibers used for manufacturing brushes, combs & rollers, etc.

North America is expected to witness significant growth over the forecast period owing to rising consumer spending on cosmetic products including skincare and color cosmetics among millennials along with women aged 25 years & above groupings which will drive demand for various types of beauty tools including makeup brushes, manicure/pedicure sets, etc., th

Online Makeup Store Market Outlook

In 2023, the global online makeup store market size is valued at approximately USD 12 billion and is projected to grow to USD 25 billion by 2032, exhibiting a CAGR of 8.5% over the forecast period. This significant growth can be attributed to various factors, including the increasing penetration of the internet, the rising popularity of mobile shopping, and the growing influence of social media and beauty influencers.

One of the primary growth factors for the online makeup store market is the increasing internet penetration and smartphone adoption worldwide. With more people gaining access to the internet and owning smartphones, the convenience of online shopping has become more appealing. Consumers can now easily browse, compare, and purchase makeup products from the comfort of their homes. Moreover, the availability of high-speed internet has further facilitated seamless online shopping experiences, driving market growth.

Another significant growth driver is the influence of social media and beauty influencers. Platforms like Instagram, YouTube, and TikTok have become vital channels for marketing and promoting makeup products. Beauty influencers and makeup artists regularly share tutorials, reviews, and recommendations, which significantly impact consumer purchasing decisions. The direct link between social media engagement and online sales has prompted many brands to invest heavily in social media marketing, thereby boosting the online makeup store market.

The increasing trend of personalized beauty products is also contributing to market growth. Consumers are now more inclined towards products that cater to their unique skin types, tones, and preferences. Online makeup stores often provide customization options, virtual try-on features, and personalized recommendations based on AI algorithms. This level of personalization enhances the shopping experience and encourages repeat purchases, fueling the market's expansion.

Regionally, North America holds a significant share of the online makeup store market, driven by the high disposable income of consumers and the widespread use of the internet and smartphones. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, primarily due to increasing urbanization, rising disposable incomes, and the growing popularity of Western beauty trends. Europe also presents substantial opportunities, with a well-established e-commerce infrastructure and a strong focus on personal grooming and beauty.

Product Type Analysis

The online makeup store market is segmented by product type, including face makeup, eye makeup, lip makeup, nail makeup, and others. Face makeup products, which include foundation, concealer, blush, and powder, are among the most popular categories. These products are essential for creating a flawless base and are widely sought after by both individual consumers and professional makeup artists. The demand for face makeup is driven by the increasing prevalence of beauty bloggers and influencers who demonstrate various face makeup techniques and products.

Eye makeup is another significant segment, comprising products like eyeshadow, eyeliner, mascara, and eyebrow products. The rising trend of bold and creative eye looks, often showcased on social media platforms, has significantly boosted the sales of eye makeup products. Additionally, the introduction of innovative products, such as long-lasting and waterproof formulas, has further fueled the demand in this segment. Eye makeup products are not only popular among individuals but are also extensively used by professionals in the beauty industry.

Lip makeup includes lipsticks, lip glosses, lip liners, and lip balms. This segment has witnessed substantial growth due to the continuous launch of new and trendy shades, textures, and formulations. The increasing preference for long-wearing and transfer-proof lip products has also contributed to the growth of this segment. Lip makeup products are often considered a staple in makeup routines, making them a consistent revenue generator for online makeup stores.

Nail makeup, which includes nail polishes, nail art products, and nail care items, is a growing segment within the online makeup store market. The popularity of nail art and the increasing number of DIY nail enthusiasts have driven the demand for nail makeup products. Additionally, the trend of at-home manicure kits and the availability of a wide range of colors and finishes have further boosted this segm