It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.

Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.

In 2022, global internet advertising revenue stood at 484 billion U.S. dollars. The source projected the revenue would increase to 663 billion by 2027.

Internet advertising in the U.S. – additional information

Internet or online advertising encompasses a range of formats including email, search engine, social media, display and mobile advertising. Display advertising uses pictures, videos, text and graphics to target consumers and ads are usually matched with potential consumers through the use of cookies.

The leading internet display advertisers in the United States in 2014, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on digital display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent 215.9 million U.S. dollars on online display advertising in 2014. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of 168 million U.S. dollars.

The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the fourth quarter of 2015. In the first quarter of 2007, online spending revenue amounted to 4.9 billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to 12.11 billion U.S. dollars, growing further to 17.38 billion dollars in the fourth quarter of 2015.

A breakdown of the online advertising revenue in the U.S. in 2015, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with 34 percent. Banner and mobile advertising rounded off the top three.

Explore the Digital Advertising Market trends! Covers key players, growth rate 14% CAGR, market size $1426.63 Billion, and forecasts to 2034. Get insights now!

Snapshot img

Online Ad Spending Market Size 2024-2028

The online ad spending market size is forecast to increase by USD 244.5 billion at a CAGR of 11.1% between 2023 and 2028.

The market has experienced significant growth due to the increasing usage of the internet and the shift of consumers towards digital platforms. One of the key trends driving this market is the rise of video ads on search engines and social media sites. As more consumers engage with digital content, advertisers have recognized the potential of artificial intelligence and video advertising to capture their attention. However, this growth comes with challenges, such as the issue of click fraud and the need for brands to navigate the complex digital advertising landscape. Despite these challenges, the market is expected to continue its expansion, with digital ad spending projected to surpass traditional ad spending in the coming years. As consumers become more engaged with digital content, it is essential for businesses to adapt and invest in effective digital advertising strategies to reach their audience.

What will be the Size of the Market During the Forecast Period?

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The market has witnessed significant growth over the past few years, driven by the increasing popularity of smartphone and digital channels for reaching consumers. According to recent studies, digital ad expenditure is projected to continue its upward trend, surpassing traditional advertising methods. Digital marketing strategies have become essential for businesses aiming to engage customers effectively. Marketers are increasingly focusing on digital ad campaigns to reach their target audience, with mobile advertising leading the charge. In fact, mobile advertising is expected to account for a significant portion of digital ad expenditure due to the widespread use of smartphones and tablets. Measuring the return on investment (ROI) of digital ad campaigns is a critical aspect of digital marketing. Marketers use various metrics, such as click-through rates, cost per click, and conversion rates, to evaluate the success of their campaigns. By analyzing these metrics, marketers can optimize their ad spend to maximize ROI. Ethical considerations are also essential in the digital advertising market. Marketers must ensure that their digital ad campaigns are transparent, respect user privacy, and comply with relevant regulations.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile devices
  Desktops


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe



  South America



  Middle East and Africa

By Platform Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

The digital advertising market, particularly online spending, is experiencing significant growth due to the increasing usage of the internet and the popularity of digital platforms among consumers. Video ads on these platforms have gained considerable traction, with search engines continuing to dominate as the primary avenue for online advertising. According to recent studies, mobile devices, specifically smartphones, are driving this growth. In 2023, over 1.17 billion smartphone units were shipped worldwide, leading to a wave in mobile internet usage and, consequently, mobile advertising.

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The mobile devices segment was valued at USD 164.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the global digital marketplace, North America holds a substantial share in online ad spending. The region's growth can be attributed to the widespread adoption of smartphones and advanced broadband infrastructure. Traditional advertising mediums, such as print newspapers and radio, are becoming saturated, leading companies to shift their focus towards digital channels. Mobile advertising is a significant driver of the regional market, as more individuals spend an increased amount of time using mobile devices for daily activities and content consumption. As a result, marketing efforts will continue to integrate into mobile devices throughout the forecast period.

Market Dynamics

Our researchers analyzed the data wi

From the selected regions, the ranking by digital ad spending in the 'Digital Advertising' segment of the advertising market is led by the United States with 316.9 billion U.S. dollars and is followed by China (200.39 billion U.S. dollars). In contrast, the ranking is trailed by Norway with 2.67 billion U.S. dollars, recording a difference of 314.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market. The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, the global Digital Ad Spending market size will be USD 621451.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 248580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 186435.48 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 142933.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 31072.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 12429.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Display Ads category is the fastest growing segment of the Digital Ad Spending industry

Market Dynamics of Digital Ad Spending Market

Key Drivers for Digital Ad Spending Market

Increasing Consumer Attention on Digital Channels to Boost Market Growth

As more people spend considerable time online across various digital platforms—such as social media, search engines, streaming services, and e-commerce sites—advertisers adapt to this change in consumer behavior. Currently, there are 4.76 billion social media users worldwide, representing nearly 60 percent of the global population. However, the growth of social media users has slowed recently, with this year's addition of 137 million new users reflecting an annual growth rate of just 3 percent. The shift away from traditional media like TV, print, and radio toward digital platforms has fueled significant growth in digital ad spending.

Growing Penetration of the Smartphones to Drive Market Growth

With the widespread adoption of smartphones and high-speed mobile internet globally, advertisers are increasingly prioritizing mobile-first campaigns. In 2022, 73 percent of the global population aged 10 and above owned a mobile phone, seven percentage points higher than the proportion of internet users. Recent data shows that 70 percent of the world’s population now owns a mobile phone, with the number of unique mobile users reaching 5.68 billion by July 2024. Smartphone usage continues to grow, with over 7 billion smartphones in use, making up approximately 87 percent of all mobile phones worldwide. Mobile advertising, especially through in-app ads, social media, and video ads, has become a major driver of digital ad spending growth. Additionally, increased internet access in developing regions like Asia Pacific, Latin America, and Africa has expanded the audience for advertisers, significantly enhancing the global reach and potential of digital marketing campaigns.

Restraint Factor for the Digital Ad Spending Market

Ad Fraud and Brand Safety Concerns Will Limit Market Growth

One of the biggest challenges in the digital ad space is ad fraud, which involves deceptive practices like fake clicks, fake impressions, or fake installs, often driven by bots or malicious actors. This can result in advertisers paying for non-human traffic, diminishing the return on investment (ROI) for digital ad campaigns. The prevalence of click fraud and invalid traffic is a major concern for brands, leading to a cautious approach when it comes to increasing digital ad budgets. Advertisers are concerned about their ads appearing alongside inappropriate or controversial content, which could harm their brand reputation. Issues like ads being placed on websites with offensive or harmful content, or being associated with fake news, can erode trust in digital platforms. As a result, many advertisers might limit their spending on platforms that cannot guarantee brand safety.

Impact of Covid-19 on the Digital Ad Spending Market

At the onset of the pandemic, many businesses across industries reduced their advertising budgets as they faced economic uncertainty, supply chain disruptions, and changing consumer behavior. This resulted in a temporary decline in digital ad spending, particu...

According to Cognitive Market Research, the global Online Advertising market size will be USD 236.90 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031. Market Dynamics of Online Advertising Market

Key Drivers for Online Advertising Market

Increasing Use of Mobile Devices - One of the main reasons the Online Advertising market is growing is the increasing use of mobile devices. As smartphones and tablets become more ubiquitous, consumers are spending more time on these devices, creating a prime opportunity for advertisers. Mobile advertising offers a range of formats, including display ads, video ads, and in-app ads, which are tailored to enhance user engagement and deliver personalized content. This shift is supported by advancements in mobile technology, improved internet connectivity, and the proliferation of social media platforms, which collectively enhance the reach and effectiveness of mobile ads. Additionally, the development of sophisticated targeting and analytics tools allows advertisers to deliver highly relevant ads to specific audiences, maximizing ROI.
Shift from Traditional to Digital to Drive the Online Advertising Market's Expansion in the Years Ahead.

Key Restraints for Online Advertising Market

Reducing ad visibility and effectiveness poses a serious threat to the Online Advertising industry.
The market also faces significant difficulties related to limiting profitability for businesses.

Introduction of the Online Advertising Market

The online advertising market has revolutionized businesses' connection with consumers in the digital age. It encompasses a wide array of strategies and platforms aimed at promoting products and services through the Internet. This market thrives on the principles of targeted advertising, leveraging user data to deliver personalized messages across many channels like social media, search engines, websites, and mobile apps. Key players in the online advertising ecosystem include advertisers seeking to reach specific audiences, publishers offering ad space, and ad networks facilitating placements. The rapid growth of e-commerce and digital consumption has fueled the expansion of this market globally, with robust competition driving innovation in ad formats and targeting capabilities.

In 2022, digital advertising accounted for 67 percent of total ad revenue worldwide. The share is expected to grow to 73 percent in 2028, reaching 70 percent in 2024.

The size and share of the market is categorized based on Type (Product Type I, Product Type II, Product Type III) and Application (Application I, Application II, Application III) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global advertising market size was valued at USD 676.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 995.0 Billion by 2033, exhibiting a CAGR of 4.4% from 2025-2033. North America currently dominates the advertising market share by holding over 32.6% in 2024. The market in the region is driven by high digital ad spending, advanced programmatic advertising technologies, strong consumer engagement on social media, growing video and streaming ads, data-driven targeting, and rising mobile ad consumption.

IMARC Group provides an analysis of the key trends in each segment of the global advertising market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type.

Global digital advertising market size is expected at $2,024,704.0 million by 2032 at a growth rate of 12.38%.

The Report Covers Online Advertising Companies Statistics and is Segmented by Advertising Format (Social Media, Search Engine, Video, Email), By Platform (Mobile, Desktop and Laptop), By End-User Vertical (Automotive, Retail, Healthcare, Bfsi, Telecom), By Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Spain, Italy, Netherlands, Poland, Rest of Europe), Asia Pacific (China, Japan, South Korea, India, Rest of Asia Pacific), Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

According to Cognitive Market Research, the global Programmatic Advertising Platform market size will be USD 8568.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 28.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3427.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2570.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1970.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 428.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 171.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.9% from 2024 to 2031.
The Demand-Side Platform (DSP) category is the fastest growing segment of the Programmatic Advertising Platform industry

Market Dynamics of Programmatic Advertising Platform Market

Key Drivers for Programmatic Advertising Platform Market

Increased Digital Ad Spending to Boost Market Growth

Increased digital ad spending is a key driver of the Programmatic Advertising Platform Market, as businesses recognize the growing importance of digital channels in reaching consumers. With the shift from traditional media to digital platforms, companies are allocating more budget towards online advertising to enhance visibility and engagement. Programmatic advertising offers efficient, automated solutions for targeting specific audiences, optimizing ad placements in real time, and maximizing return on investment. As more brands seek to leverage data-driven insights to tailor their campaigns, the demand for programmatic platforms rises. Additionally, the ability to track and measure campaign performance in real time provides advertisers with the necessary analytics to refine strategies, further contributing to the growth of the programmatic advertising market. This trend is expected to continue as digital ad spending expands globally. For instance, Hivestack, a leading independent programmatic digital out-of-home (DOOH) advertising technology company, has entered into a strategic global partnership with MediaMath. This collaboration will see the integration of MediaMath's Demand Side Platform (DSP) into Hivestack's Supply Side Platform (SSP), adhering to OpenRTB standards. This integration will enable MediaMath and its advertisers to access Hivestack's premium DOOH inventory globally through real-time bidding (RTB) transactions conducted via an open exchange.

Growing Demand for Real-Time Bidding (RTB) to Drive Market Growth

The growing demand for Real-Time Bidding (RTB) is significantly driving the Programmatic Advertising Platform Market as advertisers seek more efficient and effective ways to reach their target audiences. RTB enables advertisers to purchase ad inventory in real-time through automated auctions, allowing them to bid for impressions based on specific criteria such as user demographics and behavior. This technology not only enhances targeting precision but also optimizes ad spending by ensuring that advertisers pay only for the impressions that are most relevant to their campaigns. As businesses increasingly prioritize data-driven strategies and personalized marketing, the appeal of RTB continues to rise. This trend leads to improved campaign performance, higher engagement rates, and ultimately, a stronger return on investment, fueling the growth of the programmatic advertising market.

Restraint Factor for the Programmatic Advertising Platform Market

Growing Complexity of Programmatic Ecosystem will Limit Market Growth

The growing complexity of the programmatic advertising ecosystem poses a significant restraint on the Programmatic Advertising Platform Market. As the ecosystem expands, it incorporates various stakeholders, including advertisers, publishers, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). This intricate web of interactions can lead to chal...

Explore the Digital Video Advertising Market trends! Covers key players, growth rate 34.5% CAGR, market size $458.37 Billion, and forecasts to 2034. Get insights now!

Internet advertising spending has been increasing worldwide for the past two decades, albeit at vastly different speeds. While North America maintains the top digital ad market globally, with spending set to surpass 223 billion U.S. dollars in 2022, other regions such as Latin America, the Middle East, and North Africa are trailing behind.

The North American digital advertising landscape North America is known as the trailblazer of the global advertising scene, thanks to the strong performance and ongoing industry innovations in the United States. For many years, the U.S. has maintained its top spot as among the world’s largest ad markets, with spending exceeding 285 billion U.S. dollars in 2021 alone. Even though the industry saw investments and revenues plummet in the first year of the pandemic, digital advertising activities were not impacted nearly as much as their offline counterparts thanks to the unprecedented boost in digital consumption.

What are digital advertisers spending their money on?

In 2022, digital advertising spending worldwide is forecast to amount to an estimated 602 billion U.S. dollars, up from around 521 billion in 2021. Advertisers are digging deeper into their pockets than ever to catch the attention of their digitally savvy customers, but on which channels and technologies are they placing their bets? In 2021, search and social media were among the most invested-in digital ad formats globally, drawing between 152.8 billion and 152.5 billion U.S. dollars in digital ad budgets respectively. Meanwhile, mobile ad expenditures are also reaching new heights as millions of online users access and browse the web on their mobile devices every day.

The Digital Ad Spending Market is projected to grow at 9.7% CAGR, reaching $1030.75 Billion by 2029. Where is the industry heading next? Get the sample report now!

According to Cognitive Market Research, the global Kids Digital Advertising market size will be USD 8240 million in 2025. It will expand at a compound annual growth rate (CAGR) of 23.40% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3048.80 million in 2025 and will grow at a compound annual growth rate (CAGR) of 21.6% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 2389.60million.
APAC held a market share of around 24% of the global revenue with a market size of USD 1977.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 26.5% from 2025 to 2033.
South America has a market share of more than 4% of the global revenue with a market size of USD 313.12 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.2% from 2025 to 2033.
Middle East had a market share of around 4.00% of the global revenue and was estimated at a market size of USD 329.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.9% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 181.28 million in 2025 and will grow at a compound annual growth rate (CAGR) of 23.7% from 2025 to 2033.
Desktop & Laptops category is the fastest growing segment of the Kids Digital Advertising industry

Market Dynamics of Kids Digital Advertising Market

Key Drivers for Kids Digital Advertising Market

Growing Utilization of Cutting-Edge Digital Marketing Tools to Boost Market Growth

businesses are investing a lot of money in digital marketing since it strengthens their brand, expands their customer base, and increases return on investment (ROI). These days, kids use social media sites like Facebook, Instagram, Snapchat, and educational apps. As a result, targeting children is simple for digital advertising companies. Digital marketing firms employ a range of advertising formats, including broadcast, sponsored search, social media, and display advertising. For instance, According to a parent study conducted in October 2021 by C.S. Mott Children's Hospital, 49% of parents of children aged 10 to 12 reported using social media apps in the previous six months, followed by educational apps (28%), and miscellaneous apps (23%). 32% of parents reported using social media applications, 50% said they used educational apps, and 18% said they used other apps for children ages 7 to 9.

https://mottpoll.org/reports/sharing-too-soon-children-and-social-media-apps

Increasing in Children's Smartphone Adoption and Internet Penetration Boosts The Need For Advanced kids Digital Advertising To Boost Market Growth

In addition to the channels and choices they make, children's extensive usage of technology is having a significant impact on families. The market for digital advertising for children is anticipated to grow as more children acquire smartphones. Additionally, the internet has transformed the world, helping businesses, sectors, and consumers alike. One major factor contributing to the sharp rise in mobile applications is the rise in mobile Internet usage, which is expected to drive the children's digital advertising market over the course of the projected period.

Restraint Factor for the Kids Digital Advertising Market

Parental Concerns About the Effect on Health Of kids Digital Advertising Limit Market Growth, Will Limit Market Growth

The possible harm that digital advertisements may do to children's development, behavior, and mental health is making parents more conscious. Increased scrutiny and opposition to digital advertising aimed at youngsters are the results of this expanding awareness. In order to allay these worries, advertisers need to develop moral and responsible advertising strategies that put the welfare of kids first. Regulations have been put in place by governments and trade associations to guarantee that advertisements are age-appropriate, truthful, and do not take advantage of children's inexperience. These rules restrict the kinds of products and presentational styles that can be promoted to youngsters. These rules must be followed by advertisers, which may limit their marketing tactics and creative freedom.

Market Trends in Kids Digital Advertising Market

Growing Digital Platforms to Lead Global ...

Snapshot img

Digital Advertisement Spending Market Size 2024-2028

The digital advertisement spending market size is forecast to increase by USD 570.7 billion at a CAGR of 18.51% between 2023 and 2028. The digital advertising spending market is experiencing significant growth, driven by several key trends and factors. One major factor is the decline in offline ad spending as businesses increasingly shift their budgets toward digital channels. Another trend is the evolution of programmatic advertisement buying, which allows for more targeted and efficient ad placements. However, the market also faces challenges, particularly in the area of OTT (over-the-top) advertising. Video advertising, including photo and video ads, has gained immense popularity due to the rise of streaming platforms and smartphone devices. With the proliferation of streaming services and cord-cutting, advertisers are seeking effective strategies to reach audiences in this new media landscape. Overall, the digital advertising market is poised for continued growth, but advertisers must navigate these trends and challenges to maximize their impact and ROI.

Market Analysis

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The digital advertising spending market is a significant segment of the digital media industry, driven by the increasing usage of social media, video, search engines, mobile devices, laptops, and desktops. The market encompasses various sectors such as health care, media and entertainment, ecommerce websites, and technology infrastructure. In the digital world, advertisers invest heavily in online advertising, digital media, online portals, and digital marketplaces to reach their target audience. Social media platforms have also emerged as a major advertising channel, enabling businesses to engage with their customers in real-time.

The online population's growth and the shift from traditional television advertisement to digital video marketing are key factors driving the market's expansion. The digital advertising market is also influenced by technology advancements such as multifactor authentication, crypto currency, and digital creative services. These technologies provide enhanced security, convenience, and creativity, making digital advertising more effective and engaging for consumers. Overall, the digital advertising market is expected to continue growing, offering ample opportunities for businesses to reach their audience and thrive in the digital marketplace.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Display ad
  Search ad
  Others


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The display ad segment is estimated to witness significant growth during the forecast period. In the digital world, various forms of advertisement such as display, email, social media, video, and search engine advertising, are increasingly gaining popularity among businesses looking to reach their target audience online. According to recent studies, The market is projected to expand significantly over the next few years, driven by the widespread use of internet-connected devices like laptops, desktops, smartphones, and tablets. This growth can be attributed to the ability of digital media to provide targeted advertising through IP targeting, reaching both business-to-business (B2B) and business-to-consumer (B2C) customers directly. Digital ads come in various formats, including visual ads, photo video ads, and multifactor authentication ads, and can be found on online portals, ecommerce websites, streaming platforms, and technology and infrastructure websites.

The media and entertainment, health care, transport and tourism, IT and telecom industries are major contributors to the digital advertising market. Traditional television advertisement continues to coexist with digital video marketing, offering advertisers the flexibility to reach a mass audience through both channels. Moreover, the coronavirus pandemic has accelerated the shift toward digital advertising as businesses look for new ways to engage with their customers and adapt to changing consumer behavior. Digital creative services and strategic campaign development have become essential components of successful digital ad spending, ensuring that ads are tailored to the audience and delivered through the most effective channels.

Overall, the digital advertising market offers advertisers a cost-effective and measurable way to reach their target audience and drive conversions in the ever-evolving digital landscape.

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The display a

As per Cognitive Market Research's latest published report, the Global Digital Video Advertising market size was USD 55.81 Billion in 2022 and it is forecasted to reach USD 424.96 Billion by 2030. Digital Video Advertising Industry's Compound Annual Growth Rate will be 29.1 % from 2023 to 2030. Factors Impacting on Digital Video Advertising Market

Increasing usage of social media and e-commerce sector adoption is the key factor boosting the demand in the digital video advertising market. In addition, increasing internet use and penetration of smartphones across the globe are likely to fuel the growth of the digital video advertising market.

Digital Video Advertising Market Opportunities:

Increasing innovation in the digital advertising sector and rising new technology adoption by the major player are expected to create growth opportunities for the digital video advertising market in the forecast period.

Digital Video Advertising Market Restraints:

Increasing safety incidents on networks and increasing the price of digital video advertising are hindering the digital video advertising market growth. In addition, digital video ads are banned, and various popular channels including Facebook, YouTube, and others require large investments expected to hinder the growth of the digital video advertising market. What is Digital Video Advertising?

Digital video advertising is known as online video advertising, which is an advertising strategy for a service and specific product in a video format. The video is programmed on several social media platforms including Instagram, games, news websites, Facebook, and mobile applications. In addition, digital video advertising includes online display advertisements on websites and applications this occurs during, after, and before the video stream on the internet.

According to Cognitive Market Research, the global Digital Marketing Analytic market size will be USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.

Key Drivers of Digital Marketing Analytics Market

Various Strategies Adopted by Key Players to Provide Viable Market Output

The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.

For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.

(Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)

Rising Influence of Social Media to Propel Market Growth

The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.

For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.

(Source: https://www.afaqs.com/news/advertising/mcdonalds-india-north-east-strikes-a-chord-with-its-new-campaign-we-get-it)

Restraint Factors of Digital Marketing Analytics Market

Lack of Skilled Talent to Restrict Market Growth

The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive business growth in the digital landscape.

Impact of COVID-19 on t...