In 2022, the global protein market was valued at over 27.5 billion U.S. dollars. The market is forecast to value around 47.4 billion U.S. dollars by 2030.

Plant based food market

Food items within the plant based food market are made of soy, wheat, and vegetables, and can be expressed in different ways. In the United States, the largest driver of plant based food sales are milk alternatives. In 2019, milk alternatives generated more in sales than all other plant based food categories (such as meat, cheese, and yogurt alternatives) combined. That year, the plant based food market within the United States was reported to value 5 billion U.S. dollars, and saw significantly higher growth that year compared to all other food retail. In Europe and Russia, the plant based food market was projected to double its value between 2013 and 2022 to almost 15 billion Euros.

Plant based food demand/consumption worldwide

In recent years, the plant based food market has seen a significant increase in global demand due to the changing dietary preferences amongst Western consumers. Reasons cited by American and European consumers seeking plant based food say that they want a healthier diet, less dependence on animal products, and a more sustainable lifestyle. In 2019, more than half of respondents in the United States had tried a plant-based „meat“. However, not all consumers are willing to replace meat entirely with plant based alternatives.

The Protein Market is segmented by Source (Animal, Microbial, Plant), by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The market value for plant protein is forecast to be 17.4 billion U.S. dollars in 2027. Compared to the 12.2 billion the market was estimated to be worth in 2022. This would constitute an increase of over seven billion U.S. dollars.

Plant Protein
Examples of plant-based products that are particularly protein-rich are nuts, soya, tofu, tempeh, seitan, peas, beans, and chickpeas. From 2013 to 2018, there was an increase in the production of plant protein products in Europe and Russia of approximately 500,000 thousand metric tons.

Reasons for choosing plant-based products Plant-based products are becoming increasingly popular for a variety of reasons. According to a survey in India, more than half of the respondents stated that they choose plant-based food products over animal-based products because they follow a vegetarian or vegan diet. In contrast, only roughly two percent of respondents in Japan stated the same. Japanese are mainly concerned with health reasons. Among people who prefer plant-based protein over animal protein in the United States, approximately half of the survey respondents stated that they do so because of the taste.

The global plant based protein market size reached USD 16.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.9 Billion by 2033, exhibiting a growth rate (CAGR) of 6.55% during 2025-2033. The rising popularity of sustainable food sources, along with the growing number of hotels, restaurants, cafes, etc., which are incorporating plant-based protein to curate various food items in their menus, is primarily driving the global market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on source, type, nature, and application.

The Whey Protein Market is segmented by Form (Concentrates, Hydrolyzed, Isolates), by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

Snapshot img

Protein Market Forecast 2024-2028

The global protein market size is estimated to grow by USD 86.75 billion at a CAGR of 3.48% between 2023 and 2028.

Moreover, the surge in global fitness awareness has spurred a proliferation of fitness facilities worldwide. Concurrently, the information and communication industry's evolution has magnified the viewership of major sports events, fostering a culture of physical activity akin to athletes. Advocacy groups like the National Association for Health and Fitness, US, further promote physical well-being. Professional athletes utilize protein supplements to enhance muscle mass and energy levels, vital for intense workouts. Social media amplifies inspiring success stories, motivating individuals to embrace sports and fitness. This heightened interest in physical activities fuels the demand for protein supplements, fostering market growth.

What will be the size of the Market During the Forecast Period?

To learn more about this report, Download Report Sample

Segmentation by Source, End-user, and Geography Analysis

In the dynamic world of Protein Market Segmentation, a diverse array of sources contributes to the production of this essential nutrient. From plant-based sources like soy and pea to animal-derived options such as gelatin and collagen, and even insect and microbial sources, the possibilities are vast. These proteins find applications not only in food & beverages but also in cosmetics & personal care, pharma industries, and feed products. However, considerations such as religious or dietary restrictions, especially prevalent in Middle Eastern and Muslim communities, drive the demand for halal-certified and vegan-friendly options. As consumers gravitate towards healthy diets and clean-label ingredients, the market responds with alternative protein sources and Sustainable alternatives, catering to evolving preferences and lifestyles.

Source Analysis

The market share growth by the plant segment will be significant during the forecast period. Plant-based proteins are derived from different plants, fruits, grains, and vegetables, and they are used for processing food products such as ready meals, meat products, sports nutrition products, and infant formulas. Plant-based proteins are gaining popularity over animal protein in the global market. One of the major reasons for this is the cost-effectiveness since plant-based protein is more inexpensive to produce than animal-based protein.

Get a glance at the market contribution of various segments Download PDF Sample

The plant segment was the largest and was valued at USD 201.68 billion in 2018. Plant proteins are environmentally friendlier, requiring fewer resources than animal-based counterparts, thus prompting a shift towards their production. However, the slow uptake of emerging plant protein types like soy and wheat poses a challenge. Soy protein, notably in its isolate, concentrate, and textured forms, finds extensive use in diverse food applications, especially as a gluten-free alternative. Wheat protein, derived from wheat starch, is witnessing increased demand among health-conscious consumers, albeit with limited innovation. Pea protein, derived from yellow peas, is gradually penetrating dairy products, though soy remains dominant. Other plant proteins sourced from rice, potatoes, and canola show promise despite their nascent stage, poised for growth driven by heightened consumer awareness. Thus, the segment is projected to propel the market's expansion during the forecast period.

End-user Analysis

Proteins are essential components in the food and beverage industry, contributing to a diverse range of products that cater to the evolving tastes and preferences of consumers. In the realm of dairy alternatives, plant-based proteins are instrumental in creating products like soy milk, almond milk, and oat milk. Moreover, the surge in demand for plant-based diets has led to the development of meat alternatives where plant proteins shine. These products not only offer a meat-like taste but also provide the protein content that consumers seek. For instance, in June 2020, Cargill, one of the key vendors, announced that the company was launching PlantEver, a consumer brand of plant-based protein, in China after a successful consumer test of plant-based nuggets with KFC in April 2020. Thus, the growing demand for nutritional foods is expected to drive the growth of the food and beverages segment of the market during the forecast period.

Regional Analysis

For more insights about the market share of various regions Download PDF Sample now!

APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and drivers that will shape the market during the forecast period. Another region offering significant growth opportunities to compa

The global protein ingredients market size reached USD 44.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 65.3 Billion by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. The market is rapidly growing due to increasing demand for plant-based and animal-derived proteins in food and beverages, driven by health-conscious consumers and rising awareness of the nutritional benefits, with significant contributions from sectors like sports nutrition, functional foods, and dietary supplements.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on product type and application.

The Soy Protein Market is segmented by Form (Concentrates, Isolates, Textured/Hydrolyzed), by End User (Animal Feed, Food and Beverages, Supplements) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

This statistic shows the value of the algae protein market worldwide in 2016, and provides a forecast for 2023. In 2016, the global algae protein market was valued at approximately 616 million U.S. dollars.

The global food alternative protein market size reached USD 22.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 56.7 Billion by 2033, exhibiting a growth rate (CAGR) of 10.55% during 2025-2033. The growing awareness of health and wellness, the increasing environmental sustainability concerns, the rising demand for ethical treatment of animals, the rapid advances in food technology, and the escalating availability of alternative protein products are some of the factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on source and application.

The report covers Global Microbial - Based Proteins Market and is segmented by Protein Type (Algae Protein, Mycoprotein) , by End User (Food and Beverages, Supplements) and by Region (Asia-Pacific, Europe, North America)

Protein Supplements Market size was valued at USD 23.74 Billion in 2024 and is projected to reach USD 45.26 Billion by 2031, growing at a CAGR of 8.40% from 2024 to 2031.

Protein Supplements Market Drivers

Growing Fitness and Health Consciousness: The increasing awareness of the importance of protein for muscle growth, weight management, and overall health is driving the demand for protein supplements.
Rising Popularity of Fitness Activities: The surge in popularity of fitness activities like weightlifting, bodybuilding, and yoga is fueling the demand for protein supplements.
Aging Population: As the population ages, the need for protein to maintain muscle mass and bone health increases, driving demand for protein supplements.

Protein Supplements Market Restraints

High Cost: High-quality protein supplements can be expensive, limiting their accessibility to certain consumer segments.
Potential Side Effects: Excessive consumption of protein supplements can lead to digestive issues and other health problems.
Regulatory Challenges: Strict regulatory standards for food supplements can impact the market, especially for products with novel ingredients or claims.

Protein Expression Market is Segmented by Product (Reagent And Kits, Service, and Other Products), Application (Therapeutic, Industrial, and Research), End User (Academia, Biotechnology and Pharmaceuticals Companies, and Contract Research Organizations (CROs)), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The Industry Report Provides Value (in USD Billion) for the Above Segments.

The size and share of the market is categorized based on Application (Functional Food, Nutrition) and Product (Soy Protein, Pea Protein, Wheat Protein, Rice Protein) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global recombinant proteins market was valued at USD 1.74 billion in 2021 and is expected to grow at a CAGR of 12.0% during the forecast period.

This statistic shows the market size of the whey protein market from 2022 to 2032. In 2022, the global whey protein market was valued at approximately 19.6 billion U.S. dollars and is forecast to reach 40.3 billion U.S. dollars by 2032.

According to Cognitive Market Research, the global Whey protein market size will be USD 5569.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2227.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1670.76 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1280.92 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 278.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 111.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
The concentrates held the highest Whey protein market revenue share in 2024.

Market Dynamics of Whey protein Market

Key Drivers for Whey protein Market

Advancements in protein processing to increase the demand globally

Advancements in protein processing have significantly boosted global demand for whey protein. Innovations such as advanced filtration techniques, including microfiltration and ultrafiltration, enhance the purity and quality of whey protein, producing higher protein content with fewer impurities. Improvements in hydrolysis technology create more digestible and bioavailable whey protein hydrolysates, catering to individuals with specific dietary needs. Additionally, the development of novel processing methods that preserve the functional and nutritional properties of whey protein drives consumer preference. These technological strides not only ensure superior product quality but also expand application versatility, fueling increased global adoption and market growth.

Growing fitness and health awareness to propel market growth

Growing fitness and health awareness is a major driver of market growth for whey protein. As more individuals prioritize health and wellness, there is increased demand for supplements that support muscle recovery, enhance performance, and aid in weight management. Fitness enthusiasts and athletes are turning to whey protein for its high-quality protein content and beneficial amino acid profile. This shift towards healthier lifestyles and preventive health measures is prompting greater consumption of whey protein products. Furthermore, increased awareness about the benefits of protein in maintaining overall health and achieving fitness goals is propelling the global market for whey protein.

Restraint Factor for the Whey protein Market

High cost of premium products to limit the sales

The high cost of premium whey protein products can significantly limit sales, particularly in price-sensitive markets. Premium whey protein isolates and hydrolysates, while offering superior purity and effectiveness, come at a higher price point compared to concentrates and lower-grade options. This elevated cost can deter budget-conscious consumers and limit product accessibility. In regions with lower disposable incomes, the price disparity between premium and economy options can restrict market penetration and growth. Consequently, the high cost of premium products creates a barrier for widespread adoption, potentially hindering overall sales and limiting the market reach of high-end whey protein offerings.

Impact of Covid-19 on the Whey protein Market

The COVID-19 pandemic had a negative impact on the whey protein market, disrupting supply chains and causing shortages of key raw materials. Lockdowns and restrictions led to factory closures and delays in production, affecting product availability and distribution. Consumer spending shifted towards essential items, reducing demand for non-essential supplements like whey protein. Additionally, the economic uncertainty and job losses during the pandemic resulted in tighter budgets, leading many to cut back on premium health products. These factors collectively dampened market growth and created challenges for both manufacturers and consumers in the whey protein sector....

The size and share of the market is categorized based on Product (Whey Protein, Casein Protein, Egg Protein, Soy Protein, Pea Protein) and Application (Sports Nutrition, Health Supplements, Infant Nutrition, Animal Feed, Personal Care) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global protein engineering market size reached USD 3.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.2 Billion by 2033, exhibiting a growth rate (CAGR) of 9.5% during 2025-2033.

The Alternative Protein Market is projected to grow at 16.5% CAGR, reaching $187.95 Billion by 2029. Where is the industry heading next? Get the sample report now!