Google.com continues to dominate the digital landscape, ranking as the most linked-to website worldwide with 468,745 referring subnets as of December 2024. Facebook.com follows closely in second place with 470,479 referring subnets, while YouTube.com ranked third with 417,827.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

A complete list of live websites using the SE Ranking technology, compiled through global website indexing conducted by WebTechSurvey.

Using four metrics—**Authority Score, Referring Domains, Citation Flow, and Trust Flow**—with an equal weight of 25%, SCImago constructs an overall indicator that reflects media websites’ digital reputation. The results define their relative position in the ranking and permit a comparison of digital development and leadership.

☢️❓The entire dataset is obtained from public and open-access data of SCImago Media Rankings

Analysis of ‘QS World University Rankings 2017 - 2022’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/padhmam/qs-world-university-rankings-2017-2022 on 13 February 2022.

--- Dataset description provided by original source is as follows ---

Context

QS World University Rankings is an annual publication of global university rankings by Quacquarelli Symonds. The QS ranking receives approval from the International Ranking Expert Group (IREG), and is viewed as one of the three most-widely read university rankings in the world. QS publishes its university rankings in partnership with Elsevier.

Content

This dataset contains university data from the year 2017 to 2022. It has a total of 15 features. - university - name of the university - year - year of ranking - rank_display - rank given to the university - score - score of the university based on the six key metrics mentioned above - link - link to the university profile page on QS website - country - country in which the university is located - city - city in which the university is located - region - continent in which the university is located - logo - link to the logo of the university - type - type of university (public or private) - research_output - quality of research at the university - student_faculty_ratio - number of students assigned to per faculty - international_students - number of international students enrolled at the university - size - size of the university in terms of area - faculty_count - number of faculty or academic staff at the university

Acknowledgements

This dataset was acquired by scraping the QS World University Rankings website with Python and Selenium. Cover Image: Source

Inspiration

Some of the questions that can be answered with this dataset, 1. What makes a best ranked university? 2. Does the location of a university play a role in its ranking? 3. What do the best universities have in common? 4. How important is academic research for a university? 5. Which country is preferred by international students?

--- Original source retains full ownership of the source dataset ---

Context

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat. The company's name was chosen in homage to the Library of Alexandria of Ptolemaic Egypt, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge. (from Wikipedia)

The categories list was going out by September, 17h, 2020. So I would like to save it. https://support.alexa.com/hc/en-us/articles/360051913314

This dataset was elaborated by this python script (V2.0): https://github.com/natanael127/dump-alexa-ranking

Content

The sites are grouped in 17 macro categories and this tree ends having more than 360.000 nodes. Subjects are very organized and each of them has its own rank of most accessed domains. So, even the keys of a sub-dictionary may be a good small dataset to use.

Acknowledgements

Thank you my friend André (https://github.com/andrerclaudio) by helping me with tips of Google Colaboratory and computational power to get the data until our deadline.

Inspiration

Alexa ranking was inspired by Library of Alexandria. In the modern world, it may be a good start for AI know more about many, many subjects of the world.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Online retail websites have made strong traffic gains due to the global coronavirus pandemic as large parts of the population are staying at home and ordering items online which they usually would purchase in-store. Amazon.com had a monthly traffic of almost 3.2 billion visitors in 2022, followed by eBay.com with nearly 590 million visits on each month.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

Top websites ranking: See the full list of most visited websites in every category and country in the world for free - Click here

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Content

The Times Higher Education (by subject) rankings have been retrieved from the official THE website. While the THE by subject rankings vary w.r.t. the periods they cover, the overall THE rankings comprise the respective data from 2011-2020. Also the data by the Center for World University Rankings have been retrieved from the center's website and they cover the period from 2012-2020.

Individual THE by subject rankings can be accessed via the columnsubject:

• Arts & Humanities
• Business & Economics
• Clinical, pre-clinical & health
• Computer science
• Education
• Engineering & Technology
• Law
• Life sciences
• Physical sciences
• Psychology
• Social sciences

Inspiration

These data may contribute to answer the following questions: - How do university rankings change over time? - Which characteristics of universities contribute most to good rankings, or to large changes in the ranking position? - How do these characteristics correlate with characteristics of cities or countries in which the university is located? - Are there predictors for increases or decreases in the rankings? - etc.

Auction.co.kr was the most visited auction website worldwide in August 2024, at over 30 million visits. Ecount.com received over 24 million website visits ranking second. Mercadolibre.com ranked third, with approximately 24.16 million site visits.

The complete Social Media Networks websites ranking list: Click here for free access to the top Social Media Networks websites in the world, ranked by traffic and engagement

For the analysis, the websites of libraries of the world's leading universities (TOP-15 world and 15 Russian universities) included in the Leiden Ranking in 2024 were selected. The libraries were selected based on the degree of scientific influence of the university in the global community, and the ranking was carried out based on the number and share of the university's publications that are in the top 10% of the most frequently cited.

Website Optimization Tools Market Outlook

The global website optimization tools market is set to witness significant growth, with the market size projected to expand from USD 1.5 billion in 2023 to an estimated USD 2.9 billion by 2032, registering a compound annual growth rate (CAGR) of 7.5% during the forecast period. This robust growth is primarily driven by the increasing digitalization across industries, the critical need for enhanced online presence, and the growing importance of user experience in driving business success. As businesses continue to prioritize digital transformation, the demand for sophisticated tools that help optimize website performance, enhance user engagement, and boost conversion rates is expected to rise steadily.

One of the primary growth factors driving the website optimization tools market is the rapid proliferation of internet users worldwide and the consequent boom in online business activities. With more consumers relying on digital platforms for their purchasing decisions, businesses are compelled to establish an effective online presence to stay competitive. This has fueled the demand for website optimization tools that enable businesses to enhance website speed, improve search engine rankings, and optimize user interfaces to ensure seamless user experiences. Additionally, the surge in mobile internet usage necessitates tools that can optimize websites for mobile responsiveness, further propelling market growth.

Another significant factor contributing to the market's expansion is the increasing emphasis on data-driven decision-making. Businesses are leveraging website optimization tools to derive actionable insights from user data, enabling them to refine their marketing strategies and enhance customer engagement. Tools like A/B testing and heatmaps provide valuable data on user behavior, helping businesses identify areas of improvement on their websites. This data-centric approach not only improves website performance but also enhances the overall customer journey, leading to higher conversion rates and increased revenue.

The growing trend of personalization in digital marketing also plays a crucial role in driving the market. Consumers today expect personalized experiences tailored to their preferences and needs. Website optimization tools enable businesses to deliver such personalized content by analyzing user data and preferences, allowing for customized marketing strategies and improved user engagement. As personalization becomes a cornerstone of successful digital marketing, the demand for advanced optimization tools that can support this trend is expected to escalate, further boosting market growth.

AB Testing Tools have become indispensable for businesses aiming to fine-tune their digital strategies and maximize user engagement. By allowing companies to experiment with different website elements, these tools provide insights into what resonates best with users, leading to more effective design and content decisions. As the digital landscape becomes increasingly competitive, the ability to test and iterate on website features is crucial for maintaining a competitive edge. Businesses can leverage these tools to optimize user experiences, ultimately driving higher conversion rates and improving overall website performance. The growing reliance on data-driven decision-making further underscores the importance of AB Testing Tools in the website optimization toolkit.

Regionally, the market for website optimization tools is expected to see varied growth patterns. North America and Europe are anticipated to remain key markets due to the early adoption of digital technologies and the presence of numerous enterprises focusing on enhancing their digital footprint. However, the Asia Pacific region is poised for the fastest growth, driven by the rapid digitalization of economies like China and India, increasing internet penetration, and the burgeoning e-commerce sector. The Latin America and Middle East & Africa markets are also expected to witness moderate growth, supported by improving digital infrastructure and growing awareness of the benefits of website optimization.

Type Analysis

In the realm of website optimization, the market is segmented into several types of tools, each catering to different aspects of website enhancement. SEO tools are particularly crucial as they assist businesses in improving their search engine visibility, which is vital for attracting organic traffic. These tools aid in keyword

In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.