Global retail sales were projected to amount to around **** trillion U.S. dollars by 2026, up from approximately **** trillion U.S. dollars in 2021. The retail industry encompasses the journey of a good or service. This typically starts with the manufacturing of a product and ends with said product being purchased by a consumer from a retailer. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. American retailers worldwide As a result of globalization and various trade agreements between markets and countries, many retailers are capable of doing business on a global scale. Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of such American retailers. The success of U.S. retailers can also be seen through their performance in online retail. Retail in the U.S. The domestic retail market in the United States is a lucrative market, in which many companies compete. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

The statistic depicts the sales value of the global retail market from 2011 to 2021. In 2016, the global retail market was valued at approximately **** trillion U.S. dollars.

The Retail Market is Segments by Product Type (Food, Beverage, and Grocery, Personal and Household Care, Apparel, Footwear and Accessories, and More), by Distribution Channel (Supermarkets/Hypermarkets, Convenience and Discount Stores, Specialty Stores, and More), and by Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

In 2020, global retail sales fell by 2.9 percent as a result of the COVID-19 pandemic, bouncing back in 2021 with a growth of 9.7 percent Global retail sales were projected to amount to around 27.3 trillion U.S. dollars by 2022, up from approximately 23.7 trillion U.S. dollars in 2020.

American retailers worldwide
As a result of globalization and various trade agreements between markets and countries, many retailers are capable of doing business on a global scale. Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of such American retailers. The success of U.S. retailers can also be seen through their performance in online retail.

Retail in the U.S.
The domestic retail market in the United States is a lucrative market, in which many companies compete. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

The global market for internet of things in retail should grow from $21.7 billion million in 2018 to reach nearly $50.0 billion by 2023 at a compound annual growth rate (CAGR) of 18.0% for the period of 2018-2023.

Duty-Free and Travel Retail Market to cross $112 billion by 2023, growing at a CAGR of more than 8% during 2018-2023.

The global big data analytics in retail market size is projected to reach USD 40.88 billion by 2030, growing at a CAGR of 23.2% and North America is the most significant shareholder in the global market.
Report Scope:

The timeline presents the compound annual growth rate of retail sales in selected industries worldwide from 2012 to 2017 and provides a forecast from 2018 to 2021. Between 2018 and 2021, global duty-free retail sales were forecast to grow at a CAGR of *** percent.

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Digital Retailing Market Size 2024-2028

The digital retailing market size is forecast to increase by USD 1879.8 billion, at a CAGR of 36.5% between 2023 and 2028.

The market is experiencing exponential growth, driven by the increasing preference for social media as a retail advertising channel. This trend is reshaping consumer behavior, as more individuals turn to digital platforms for e-shopping and brand engagement. Another key factor fueling market expansion is the shift from traditional to digital retailing, as businesses recognize the benefits of reaching customers through online channels. However, this dynamic market presents challenges for retailers. The requirement for a skilled workforce, capable of managing digital marketing campaigns and providing excellent customer service, poses a significant hurdle. Retailers must invest in training and recruitment to stay competitive and meet evolving consumer expectations.
In summary, the market is characterized by robust growth, driven by consumer preferences for social media and digital channels. However, the need for a skilled workforce presents a significant challenge that retailers must address to capitalize on market opportunities and navigate this competitive landscape.

What will be the Size of the Digital Retailing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, with dynamic market activities shaping the industry's landscape. Online marketplaces are no longer just platforms for buying and selling; they have become integral components of omnichannel strategies, offering seamless user experiences (UX) and conversational commerce through live chat support and AI-driven recommendation engines. Last-mile delivery and inventory management are being optimized through advanced data analytics and real-time tracking, ensuring efficient order fulfillment and timely delivery. Mobile shopping apps and user interfaces (UI) are prioritized, enabling a mobile-first approach and catering to the growing preference for on-the-go shopping. Content marketing, data privacy, and e-commerce security are crucial aspects, with businesses employing various promotional strategies to engage customers and build brand loyalty through loyalty programs, influencer marketing, and customer reviews.

International shipping and cross-border e-commerce are expanding, fueled by global logistics and supply chain management solutions. E-commerce platforms are integrating advanced technologies like big data, machine learning (ML), and cloud computing to improve demand planning, sales forecasting, and pricing strategies. Mobile payments, voice commerce, and virtual and augmented reality (VR) are transforming the shopping experience, offering new opportunities for businesses to engage customers. Fraud prevention, payment gateways, and subscription models are essential components, ensuring secure and convenient transactions. Omnichannel retailing, pricing strategies, and blockchain technology are shaping the future of digital retailing, offering endless possibilities for businesses to adapt and thrive in this ever-evolving market.

How is this Digital Retailing Industry segmented?

The digital retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Platform

  Mobile devices
  Desktops


End-User

  Retail
  E-Commerce
  Consumer Goods


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Type Insights

The search ads segment is estimated to witness significant growth during the forecast period.

The digital retail market is experiencing significant growth, with search ads emerging as a popular marketing segment. This form of marketing targets consumers based on their search queries and browsing history, resulting in higher conversion rates. The e-commerce sector's expansion, reaching beyond metropolitan areas to include tier-two and tier-three cities, is a primary driver for search ads. E-commerce's increasing penetration into various sectors, such as groceries and electronics, has made it an indispensable part of consumers' online shopping experiences. User interfaces, digital storefronts, and omnichannel strategies are essential components of digital retailing. Conversational commerce, augmented reality, and virtual reality are transforming the shopping experience, while e-commerce security, price optimization, and data privacy are critical concerns.

Cloud computing, big data, and machine learning

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Augmented Reality In Retail Market Size 2024-2028

The augmented reality in retail market size is forecast to increase by USD 19.51 billion at a CAGR of 57.74% between 2023 and 2028. Augmented Reality (AR) is revolutionizing the retail industry by offering great shopping experiences. AR technology is increasingly being used for planning and designing, with applications ranging from information systems in jewelry and beauty and cosmetics to apparel fitting and footwear segments. AR is transforming furniture and lighting shopping by enabling customers to visualize products in their homes before purchasing. In the grocery shopping sector, AR is used for inventory management and product information. The footwear segment, particularly the Jewelry segment, is witnessing significant growth due to AR's ability to provide accurate measurements and customized designs. However, challenges such as privacy and security concerns, the need for LiDAR technology, and language translation for international markets may hinder market growth.

The growing use of smartphones and tablets is fueling the adoption of AR in online shopping, making it an essential tool for retailers to stay competitive.

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Augmented Reality (AR) is revolutionizing the retail sector by merging digital objects with the real world, offering a great shopping experience. Customers can use viewing devices like phones, tablets, or AR glasses to interact with virtual elements in real-time. Digital technology is transforming physical stores into interactive spaces, allowing retailers to provide customers with visual and auditory information. The retail industry, including furniture retailers, is embracing AR to cater to younger customers who prefer online shopping. With smartphone penetration and internet penetration on the rise, connected devices are becoming the new norm. AR is being used for advertising, virtual fitting rooms, and visualizing software, enhancing the customer experience and reducing returns rates.

IoT spending on AR is expected to increase, offering opportunities for retailers to create unique shopping experiences. Online conversion rates are also expected to improve as AR provides a more engaging and interactive shopping experience.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Apparel
  Furniture lighting and decor
  Footwear
  Grocery
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The apparel segment is estimated to witness significant growth during the forecast period. The market has witnessed significant growth, particularly in the apparel segment, due to the increasing adoption of advanced technology applications among consumers and the trend towards fashion clothing with intricate designs. AR technology is transforming retail by enabling interactive branding and marketing experiences for consumers, whether at home on their smartphones or in-store using handheld devices or smart AR mirrors. This technology allows for virtual try-on solutions, enhancing the shopping experience and driving sales. The use of AR is not limited to mobile devices, as head-mounted displays are also gaining popularity in certain applications. While the benefits of AR in retail are numerous, privacy and security concerns remain, necessitating the development of hardware and software solutions and services to address these issues.

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The apparel segment was valued at USD 321.70 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The use of AR technology to make advertising more effective is the key driver of the market. Augmented Reality (AR) technology is revolutionizing the retail sector by merging digital objects with the real world. Utilizing a viewing device such as a phone or tablet, or AR glasses, consumers can interact with digital content overlaid on physical items in real-time. This innovative technology offers a more engaging shopping experi

Global food and grocery retail sales are forecast to reach US$11trillion by 2018, largely driven by the growth of modern retailing formats in developing economies China is set to continue as the largest food and grocery market globally in 2018, with 32% of the global share of food and grocery retailing Convenience stores (including independents) and gas stations are set to remain the largest channel for food and grocery sales; however, online retailers are growing at a faster pace The dominance of local and smaller retailers in the world’s most populous countries of India and China, and other emerging markets, primarily influences the large size of convenience stores in the global food and grocery market. Read More

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Retail Logistics Market Size 2024-2028

The retail logistics market size is forecast to increase by USD 265.5 billion at a CAGR of 14.37% between 2023 and 2028.

The rise in international retailing is the key driver of the retail logistics market, as global retail expansion increases the demand for efficient, reliable logistics solutions such as rail logistics. The upcoming trend is the use of sustainable logistics. Retailers are increasingly adopting eco-friendly practices, such as reducing carbon emissions, optimizing supply chains, and using green packaging, to meet sustainability goals and appeal to environmentally conscious consumers.
Additionally, the use of data analytics and predictive modeling is becoming increasingly important for retailers to gain insights into consumer behavior and optimize their inventory management and delivery strategies. By staying abreast of these trends and implementing innovative logistics solutions, retailers can enhance their competitiveness and meet the evolving demands of their customers.

What will be the Size of the Retail Logistics Market During the Forecast Period?

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The market encompasses the efficient movement and delivery of goods from manufacturers to wholesalers, retailers, and ultimately, consumers. This market is driven by the demand for timely and cost-effective fulfillment of both durable and non-durable goods. Global commodity prices and international commerce operations significantly impact retail logistics, necessitating the use of multimodal transportation, including trains, trucks, ships, and airplanes. 
Big data analytics and artificial intelligence are transforming retail logistics, optimizing delivery times, reducing fulfillment expenses, and improving inventory management. Urbanization and e-commerce have increased the importance of last-mile delivery and after-sales logistics. Logistical infrastructure, including logistics parks and warehouse productivity, plays a crucial role in ensuring fast delivery and efficient operations.
International competition and tax money contribute to the continuous evolution of retail logistics, with a focus on optimizing inventory management, railcar utilization, and aircraft fleet size.

How is this Retail Logistics Industry segmented and which is the largest segment?

The retail logistics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Mode Of Transportation

  Roadways
  Railways
  Waterways
  Airways


Type

  Conventional retail logistics
  E-commerce retail logistics


Solution

  Commerce Enablement
  Supply Chain Solutions
  Reverse Logistics and Liquidation
  Transportation Management
  Others


Geography

  APAC

    China
    India
    Japan


  North America

    US


  Europe

    UK


  South America



  Middle East and Africa

By Mode Of Transportation Insights

The roadways segment is estimated to witness significant growth during the forecast period. The segment is anticipated to witness substantial growth during the forecast period owing to rapid urbanization and population growth coupled with the e-commerce industry expanding across the globe. The thriving global online retail industry has demonstrated the need for fast parcel delivery. The growth of the e-commerce industry has given rise to new service requirements, such as express delivery and a new class of logistics companies.

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The Roadways segment was valued at USD 58.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is projected to experience the fastest growth due to the expansion of the e-commerce business and the presence of a substantial consumer base for retail goods. With large, populated countries like China and India having high Internet penetration rates, online businesses are thriving, positively influencing the e-commerce the market. In 2023, the e-commerce industries in India and China generated significant revenue of over USD63 billion and USD2.2 trillion, respectively. The increasing Internet penetration enables efficient movement of goods, reduces delivery times, and lowers fulfillment expenses. Advanced technologies such as big data analytics, artificial intelligence, and machine learning algorithms are being employed to optimize supply chain operations, improve demand forecasting, an

In 2018, the United States and Canada accounted for ** percent of the world's retail sales of licensed merchandise and services. The global licensed merchandise industry encompasses toys and games, apparel and fashion accessories, stationery and paper products, sporting goods, and children's products, among many others.

United States RS: ARTS: E-Commerce: Total data was reported at 519.635 USD bn in 2018. This records an increase from the previous number of 458.916 USD bn for 2017. United States RS: ARTS: E-Commerce: Total data is updated yearly, averaging 141.592 USD bn from Dec 1998 (Median) to 2018, with 21 observations. The data reached an all-time high of 519.635 USD bn in 2018 and a record low of 4.984 USD bn in 1998. United States RS: ARTS: E-Commerce: Total data remains active status in CEIC and is reported by US Census Bureau. The data is categorized under Global Database’s United States – Table US.H003: Retail Sales: Annual Retail Trade Survey: NAICS.

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Retail Colocation Market Size 2024-2028

The retail colocation market size is forecast to increase by USD 45.86 billion at a CAGR of 18.5% between 2023 and 2028.

The market is experiencing significant growth due to increasing demand for retail colocation facilities. This trend is driven by the rising adoption of software-defined data centers and the deployment of mini data centers to support the growing digital transformation in various industries. 
Retailers are recognizing the benefits of colocating their managed IT infrastructure in third-party data centers, which provides them with cost savings, improved operational efficiency, and enhanced security. Additionally, the use of edge computing and the increasing importance of data privacy are also fueling the growth of the market. Overall, these factors are expected to continue driving market growth In the coming years.

What will be the Size of the Retail Colocation Market During the Forecast Period?

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The market refers to the provision of data center space and computing resources to businesses and IT startups, allowing them to house and manage their own servers and IT infrastructure alongside those of other organizations. This model contrasts with wholesale colocation, where an entire data center is leased out to a single tenant. 
Retail colocation enables businesses to reduce capital expenditures on building and maintaining their own data centers, while benefiting from enhanced security, reliable connectivity, and uptime service-level agreements (SLAs). Key trends In the market include the increasing adoption of cloud services, the proliferation of the Internet of Things (IoT) and advanced technologies such as autonomous vehicles and 5G technology, and the growing demand for energy-efficient, high-density processing and green data center solutions.
Retail colocation data centers offer global interconnection and advanced cooling solutions, ensuring optimal performance and reliability for business applications and IT infrastructure. With a focus on intelligent power management and 24/7 support, these facilities enable businesses to effectively manage their colocation budget while maintaining the highest levels of network connectivity and SLAs.

How is this Retail Colocation Industry segmented and which is the largest segment?

The retail colocation industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  SMEs
  Large enterprises


Industry Application

  IT and telecom
  Healthcare
  Retail and e-commerce
  Energy and utility
  Others


Geography

  North America

    Canada
    US


  APAC

    China


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By End-user Insights

The smes segment is estimated to witness significant growth during the forecast period.

Retail colocation services in small and medium-sized data centers have gained significant traction due to their reliability and flexibility. Unlike large data centers, which rely on extensive redundant configurations, small and medium-sized data centers prioritize device reliability. This demand for dependable infrastructure necessitates continuous upgrades and advancements, driving the need for retail colocation services. These services enable small and medium-sized data centers to improve operational efficiency, enhance productivity, and ensure energy savings through redundancy and flexibility. Additionally, retail colocation provides access to advanced computing resources, cloud technologies, and IoT integration, making it an essential component of digital transformation for businesses.

Security, connectivity, and uptime service-level agreements (SLAs) are crucial considerations for retail colocation, ensuring data protection and seamless network operations. Global interconnection and edge computing applications further expand the reach and capabilities of small and medium-sized data centers. Cost-effective and energy-efficient solutions are also essential for start-ups and IT ecosystems, making retail colocation an attractive option for businesses seeking scalable and reliable IT infrastructure solutions.

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The SMEs segment was valued at USD 9.44 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 32% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The ma

Chile Real Retail Trade Activity Index: Commerce: Others data was reported at 136.382 2018=100 in Oct 2025. This records an increase from the previous number of 110.624 2018=100 for Sep 2025. Chile Real Retail Trade Activity Index: Commerce: Others data is updated monthly, averaging 134.007 2018=100 from Jan 2018 (Median) to Oct 2025, with 94 observations. The data reached an all-time high of 156.071 2018=100 in Dec 2021 and a record low of 68.231 2018=100 in Apr 2020. Chile Real Retail Trade Activity Index: Commerce: Others data remains active status in CEIC and is reported by National Institute of Statistics. The data is categorized under Global Database’s Chile – Table CL.H: Real Retail Trade Activity Index: Commerce: 2018=100.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

The electrical and electronics category group is the most popular category group sold online. It is largely driven by the deals and discounts offered by online retailers, and the “showrooming” trend M-commerce is gaining popularity, with a rise in smartphone and tablet penetration. By 2018, M-commerce will account for a nearly half of B2C E-commerce spending. Online retailers are adopting an omni-channel strategy to provide the essential seamless shopping experience to the customer Social commerce is growing, driven by the greater integration of social media and e-commerce platforms After cards, E-wallets is the fastest growing mode of payments across the world Read More

This statistic shows the market share of the global travel retail industry worldwide in 2018, by region. In 2018, the Asia Pacific region had a ***** percent share of global duty free and travel retail sales.