In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Global retail market to reach $46.78T by 2029 at 7.6% CAGR, driven by growth in auto, food, fuel, cosmetics, personal care, and miscellaneous retail sectors.

Global retail sales were projected to amount to around **** trillion U.S. dollars by 2026, up from approximately **** trillion U.S. dollars in 2021. The retail industry encompasses the journey of a good or service. This typically starts with the manufacturing of a product and ends with said product being purchased by a consumer from a retailer. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. American retailers worldwide As a result of globalization and various trade agreements between markets and countries, many retailers are capable of doing business on a global scale. Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of such American retailers. The success of U.S. retailers can also be seen through their performance in online retail. Retail in the U.S. The domestic retail market in the United States is a lucrative market, in which many companies compete. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

The Retail Industry Market is Segments by Product Type (Food, Beverage, and Grocery, Personal and Household Care, Apparel, Footwear and Accessories, and More), by Distribution Channel (Supermarkets/Hypermarkets, Convenience and Discount Stores, Specialty Stores, and More), and by Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global retail market size reached USD 30,092.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 48,867.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.26% during 2025-2033. There are various factors that are driving the market, which include the rising focus on personalized user experience, technological innovations, and various collaborations and partnerships among key players to expand their market reach and increase user engagement.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

The global retail market reached approximately USD 23.00 Trillion in 2024 and is expected to grow at a CAGR of 5.80% during the forecast period of 2025-2034, to reach a value of USD 40.42 Trillion in 2034. The demand is being driven by factors like rising disposable incomes, rapid digital transformation, and investments in cutting-edge technologies.

Key Market Insights:

• The Asia Pacific retail market has demonstrated significant growth and is projected to grow at a 6.9% CAGR during the forecast period.
• By country, the United States commands 18.7% of the North America retail market share in 2024.
• Product-wise, the food, beverage, and grocery segment held the dominant share and is projected to exhibit a 6.6% CAGR over the forecast period.
• Based on end use, the online channel exhibits a CAGR of 10.9% during the forecast period.

Market Size & Forecast

• Current Market Size: USD 23.00 Trillion
• Projected Market Size: USD 40.42 Trillion
• CAGR from 2025 to 2034: 5.80%
• Dominant Market: Asia Pacific

The statistic depicts the sales value of the global retail market from 2011 to 2021. In 2016, the global retail market was valued at approximately **** trillion U.S. dollars.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

This statistic depicts the retail sales of the direct selling market worldwide from 2020 to 2023. In 2023, retail sales of the direct selling market worldwide amounted to about *** billion U.S. dollars.

The Global Digital Transformation in Retail Market Growth is Segmented by Accessibility (Mobile Application, Website), Products (Consumer Electronics, Media and Entertainment, Apparel), Technology (Cloud Computing, Big Data, AI, IoT, AR/VR), and Geography. The Market Sizes and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

Global Fashion Retail Market Size Was Worth USD 91.25 Billion in 2023 and Is Expected To Reach USD 157.88 Billion by 2032, CAGR of 7.09%.

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Digital Retailing Market Size 2024-2028

The digital retailing market size is forecast to increase by USD 1879.8 billion, at a CAGR of 36.5% between 2023 and 2028.

The market is experiencing exponential growth, driven by the increasing preference for social media as a retail advertising channel. This trend is reshaping consumer behavior, as more individuals turn to digital platforms for e-shopping and brand engagement. Another key factor fueling market expansion is the shift from traditional to digital retailing, as businesses recognize the benefits of reaching customers through online channels. However, this dynamic market presents challenges for retailers. The requirement for a skilled workforce, capable of managing digital marketing campaigns and providing excellent customer service, poses a significant hurdle. Retailers must invest in training and recruitment to stay competitive and meet evolving consumer expectations.
In summary, the market is characterized by robust growth, driven by consumer preferences for social media and digital channels. However, the need for a skilled workforce presents a significant challenge that retailers must address to capitalize on market opportunities and navigate this competitive landscape.

What will be the Size of the Digital Retailing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, with dynamic market activities shaping the industry's landscape. Online marketplaces are no longer just platforms for buying and selling; they have become integral components of omnichannel strategies, offering seamless user experiences (UX) and conversational commerce through live chat support and AI-driven recommendation engines. Last-mile delivery and inventory management are being optimized through advanced data analytics and real-time tracking, ensuring efficient order fulfillment and timely delivery. Mobile shopping apps and user interfaces (UI) are prioritized, enabling a mobile-first approach and catering to the growing preference for on-the-go shopping. Content marketing, data privacy, and e-commerce security are crucial aspects, with businesses employing various promotional strategies to engage customers and build brand loyalty through loyalty programs, influencer marketing, and customer reviews.

International shipping and cross-border e-commerce are expanding, fueled by global logistics and supply chain management solutions. E-commerce platforms are integrating advanced technologies like big data, machine learning (ML), and cloud computing to improve demand planning, sales forecasting, and pricing strategies. Mobile payments, voice commerce, and virtual and augmented reality (VR) are transforming the shopping experience, offering new opportunities for businesses to engage customers. Fraud prevention, payment gateways, and subscription models are essential components, ensuring secure and convenient transactions. Omnichannel retailing, pricing strategies, and blockchain technology are shaping the future of digital retailing, offering endless possibilities for businesses to adapt and thrive in this ever-evolving market.

How is this Digital Retailing Industry segmented?

The digital retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Platform

  Mobile devices
  Desktops


End-User

  Retail
  E-Commerce
  Consumer Goods


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Type Insights

The search ads segment is estimated to witness significant growth during the forecast period.

The digital retail market is experiencing significant growth, with search ads emerging as a popular marketing segment. This form of marketing targets consumers based on their search queries and browsing history, resulting in higher conversion rates. The e-commerce sector's expansion, reaching beyond metropolitan areas to include tier-two and tier-three cities, is a primary driver for search ads. E-commerce's increasing penetration into various sectors, such as groceries and electronics, has made it an indispensable part of consumers' online shopping experiences. User interfaces, digital storefronts, and omnichannel strategies are essential components of digital retailing. Conversational commerce, augmented reality, and virtual reality are transforming the shopping experience, while e-commerce security, price optimization, and data privacy are critical concerns.

Cloud computing, big data, and machine l

In 2020, global retail sales fell by 2.9 percent as a result of the COVID-19 pandemic, bouncing back in 2021 with a growth of 9.7 percent Global retail sales were projected to amount to around 27.3 trillion U.S. dollars by 2022, up from approximately 23.7 trillion U.S. dollars in 2020.

American retailers worldwide
As a result of globalization and various trade agreements between markets and countries, many retailers are capable of doing business on a global scale. Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of such American retailers. The success of U.S. retailers can also be seen through their performance in online retail.

Retail in the U.S.
The domestic retail market in the United States is a lucrative market, in which many companies compete. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

Retail Sales in the United States increased 3.90 percent in June of 2025 over the same month in the previous year. This dataset provides - United States Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The rapid ascent of e-commerce and omnichannel strategies is reshaping consumer engagement and purchasing patterns, driving a wave of transformation across the retail trade sector. As of 2025, the sector is expected to log $7.4 trillion in revenue, although its growth is anticipated to decelerate slightly to 0.4% in the current year. Gen Z and millennials have championed the digital shopping revolution, pushing retailers to prioritize online sales and customer engagement platforms. However, brick-and-mortar stores retain a pivotal role in supporting ongoing customer engagement alongside the online momentum as retailers blend physical and digital experiences. As automation has augmented efficiency across operations, retailers have also strategically diversified product lines and incorporated sustainability into their brands to meet changing consumer expectations. Over the past five years, the retail sector has seen a compound annual growth rate of 2.2%, which underscores the impact of diversified strategies in maintaining momentum. The adoption of automation has produced mixed results. Self-checkout systems, for example, have reduced payroll expenses for businesses while streamlining the customer experience, though several studies have reported that some customer segments dislike self-checkout due to technological glitches and some retailers have struggled with implementation and reported a rise in theft. Major chains like Target have honed their product diversification strategies, transforming their stores into one-stop shops that blend essential goods with discretionary items and healthcare, driving up revenue in multiple categories. Sustainability is another theme of the current period, with the sector’s commitment marked by increased budgets for eco-friendly practices and a growing market for pre-owned goods. Despite high inflation during the period giving way to high interest rates that stayed stagnant for a year before beginning to fall again in September 2024, retailers managed to navigate the challenges of economic fluctuations and keep consumer interest high through diversification. A projected compound annual growth rate of 0.9% for the next five years would set revenue on a steady path toward an expected $7.7 trillion through the end of 2030. Artificial intelligence is set to further revolutionize retail operations, enhancing stock management, logistics and consumer personalization. Augmented and virtual reality technologies will prove integral to engaging the tech-savvy younger generations by offering novel ways to interact with products before purchase. However, global trade tensions and tariffs could challenge profitability as retailers manage higher import costs. Reverse logistics will thrive as consumers’ eco-consciousness continues to grow, turning returns into revenue opportunities and aligning with trends toward sustainable consumption. The sector’s profit is expected to remain steady over the next five years, bolstered by consumers’ willingness to trade up to items that mix luxury and affordability.

The global artificial intelligence in retail market is forecast to reach US$ 10.76 billion in 2023. The adoption of artificial intelligence in retail is expected to surpass US$ 127.09 billion by 2033. Future Market Insights forecasts the demand for artificial intelligence in retail to grow by 28% CAGR between 2023 and 2033.

Travel Retail and Duty-Free Market size is predicted to reach USD 64.79 billion by 2030 with a CAGR of 10.7%

In 2024, the global in-store or brick-and-mortar retail channel generated an estimated **** trillion U.S. dollars in sales. Total retail sales (online and offline retail) worldwide amounted to around ** trillion U.S. dollars that year. By 2028, it is estimated that the value of e-commerce retail sales will reach **** trillion U.S. dollars on a global scale.

Global Artificial Intelligence (AI) in Retail Market is valued at USD 5.59 Billion in 2022 and is expected to grow from USD 7.42 Billion in 2023 to reach USD 71.23 Billion by 2031, at a CAGR of 32.68% during the forecast period (2024-2031).

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.