As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

In January 2020, Google accounted for 87.17 percent of single-word search queries worldwide. Yahoo generated 3.73 percent of single-word search during the same period. When looking at search queries with two words and more, Google absolutely dominated the market with over 94 percent market share in every query length.

The global market size of Next Generation Search Engines is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.

Global Next Generation Search Engines Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Next Generation Search Engines industry. The key insights of the report:

1.The report provides key statistics on the market status of the Next Generation Search Engines manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.

2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.

3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.

4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.

5.The report estimates 2019-2024 market development trends of Next Generation Search Engines industry.

6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out

7.The report makes some important proposals for a new project of Next Generation Search Engines Industry before evaluating its feasibility.

There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.

For competitor segment, the report includes global key players of Next Generation Search Engines as well as some small players. At least 7 companies are included:

* Microsoft

* Facebook

* Ask

* Quora

* YouTube

* DuckDuckGo

For complete companies list, please ask for sample pages.

The information for each competitor includes:

* Company Profile

* Main Business Information

* SWOT Analysis

* Sales, Revenue, Price and Gross Margin

* Market Share



For product type segment, this report listed main product type of Next Generation Search Engines market

* Product Type I

* Product Type II

* Product Type III



For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.

* Enterprise

* Individual

* Other



For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:

* North America

* South America

* Asia & Pacific

* Europe

* MEA (Middle East and Africa)

The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.



Reasons to Purchase this Report:

* Analyzing the outlook of the market with the recent trends and SWOT analysis

* Market dynamics scenario, along with growth opportunities of the market in the years to come

* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects

* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.

* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment

* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years

* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
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In March 2025, the Google Chrome browser was the leader in the mobile internet browser market, with a share of 66.75 percent. As the runner-up, Apple’s Safari had a market share of around 23 percent. Other contenders in the field include Samsung Internet and Opera. Browser market Around half of the world’s population uses the internet regularly, and web browsers serve as the channel through which users from across the globe access the internet each day. As in the mobile browser market, Chrome is also the dominant figure in the overall web browser market. In December 2024, Chrome for Android and Chrome occupied the top two spots in the global web browser market. Chrome’s dominance is the most prominent in the desktop browser market: in 2024, Google’s popular browser accounted for nearly 67 percent of the market, miles ahead of its competitors. Google Chrome Released in 2008 by Google, Chrome has become one of the tech giant's most successful products over the years, together with their search engine Google Search, mobile operating system Android, e-mail service Gmail, etc. The success of Chrome has led to the expansion of the brand name into the company's other products such as Chrome OS, Chromecast, and Chromebook.

In January 2024, Yahoo! Search had a worldwide market share of **** percent. The search engine is powered by Microsoft's Bing. Neither of these web search providers comes close to the dominance of market leader Google.

The growth of the Internet since its inception has fueled strong demand and profitability for web design services, as both businesses and households increasingly conduct activities online. The pandemic accelerated this trend, forcing businesses to upgrade their digital presence amid lockdowns and remote work, which resulted in significant revenue gains for web designers in 2020. This trend continued in 2021 as the strong economic recovery boosted corporate profit and gave businesses greater funds to invest in the industry’s services. More recently, high inflation and rising interest rates have raised costs and curtailed demand, with some businesses opting for cheaper alternatives like templates rather than custom web design, contributing to a drop in revenue in 2022. Despite these challenges, rising stock prices linked to AI advancements pushed business income substantially upward, enabling further investment in web design through 2023 and 2024 and benefiting revenue. However, high inflation and rising interest rates have recently raised costs and curtailed demand, with some businesses opting for cheaper alternatives like templates rather than custom web design. In response to shifting client expectations, web designers now prioritize mobile-first design, rapid performance, personalization and interactive content. These adaptations, along with investments in new technologies, have allowed web designers—especially smaller ones—to differentiate themselves and sustain long-term growth. Overall, revenue for web design services companies has swelled at a CAGR of 2.3% over the past five years, reaching $47.4 billion in 2025. This includes a 1.5% rise in revenue in that year. Market saturation will limit revenue growth for website designers moving forward. With nearly all US adults now using the Internet, opportunities for finding new customers are dwindling as internet usage approaches universality. As a result, major providers may turn to mergers and acquisitions to maintain market share, while smaller companies will likely focus on niche markets or specific geographies to secure stable income. Additionally, tariffs imposed by the Trump administration could further restrain demand by increasing consumer prices, reducing disposable income and pushing the economy toward recession. In response, web designers may expand geographically to find new clients. Amid these headwinds, AI and automation technologies are transforming design workflows, increasing efficiency while fostering a greater need for skilled workers and enabling more tailored services. Companies are also adapting by prioritizing inclusivity and sustainability, attracting broader demographics and eco-conscious clients. Overall, revenue for web design services providers is forecast to inch upward at a CAGR of 1.1% over the next five years, reaching $49.9 billion in 2030.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

The Digital Advertising Agencies industry in the US has been driven by the shift from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising from the retail, financial services, automotive and telecommunication sectors has sustained industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. To the industry's benefit, the rise in remote arrangements stemming from the COVID-19 pandemic caused more people to surf the internet while at home and reduced exposure to other forms of advertising. This motivated many companies to change their platforms and switch to digital advertising. Consequently, industry revenue is forecast to grow at a CAGR of 17.1%, including an expected 10.3% jump in 2024 to reach $52.4 billion. Many businesses sought advertising agencies to spread ads in digital formats, namely online, for streamed video content. Additionally, some industry clients have moved away from business models that require research and tangible results before the launch of an advertisement in favor of a testing environment that has evaluated the commercial viability of new ideas. For example, clients have obtained digital advertising services that measure online traffic demographics related to their social media websites before launching a product, greatly benefiting the industry. Still, the sharp rise in demand has eclipsed strong price-based competition, driving industry profitability upwards.Digital advertising agencies that can develop innovative tools, such as data mining, with applications for analyzing customer purchasing behavior will experience strong demand moving forward. As online media streaming services and social media continue to generate substantial internet traffic, many businesses will strengthen their investments in digital advertising. And as more product manufacturers sell their products directly online, retailers will fuel demand for activities like search engine visibility services to help them compete. As a result, industry revenue is expected to increase at a CAGR of 10.6% to $86.6 billion by the end of 2029.

According to Cognitive Market Research, the global Cash Management Systems market size was USD 17581.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 12.80% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 7032.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.00% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 5274.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4043.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.8% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 879.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 351.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.5% from 2024 to 2031.
The Solution category is the fastest-growing segment of the Cash Management Systems industry

Market Dynamics of Cash Management Systems Market

Key Drivers for Cash Management Systems Market

Increased Demand for Process Automation to Boost Market Growth

Retailers, particularly those dealing with high cash volumes, require advanced systems to effectively track and manage cash inflows and outflows. Over the past decade, global B2B e-commerce sales have been growing steadily, with the market projected to reach USD $36 trillion by 2026. Since 2020, more than 90% of B2B companies have transitioned to a virtual sales model, driven by enhanced process efficiencies and improved management software. Additionally, a survey reveals that about 30% of online shoppers use e-commerce platforms to search for products, with in-store browsing ranking second at 18%, followed by search engines and brand websites at 14% each. This surge in online shopping has significantly increased the need for streamlined cash reconciliation and management systems capable of handling digital transactions efficiently. As B2B e-commerce continues to expand, businesses require robust cash management systems to reconcile and track digital transactions efficiently. The increasing reliance on online sales channels demands seamless integration between cash inflows, payments, and collections.

Increase in Global Meat Consumption to Drive Market Growth

The growing popularity of contactless payments and mobile wallets has prompted businesses to adopt cash management systems that can integrate both digital and traditional payment methods. As of 2021, 76% of adults globally had an account with a bank, financial institution, or mobile money provider, up from 68% in 2017 and 51% in 2011. Additionally, two-thirds of adults worldwide now engage in digital payments, with the share in developing economies rising from 35% in 2014 to 57% in 2021. In developing nations, 71% of adults now have an account with a bank or mobile money provider, up from 63% in 2017 and 42% in 2011. For example, in India, over 80 million adults made their first digital merchant payment following the onset of the pandemic, and in China, more than 100 million adults did the same. Modern cash management systems now offer real-time tracking and analysis of cash transactions, meeting the growing demand for transparency and agility in managing payments. The widespread adoption of digital payments, especially in developing economies, will drive demand for systems that can seamlessly handle a variety of payment methods.

Restraint Factor for the Cash Management Systems Market

High Costs of Harmless Feed Additives and Stringent Testing and Approval Requirements Will Limit Market Growth

Natural and harmless feed additives, such as probiotics, essential oils, and organic minerals, often require specialized production processes and higher-quality raw materials, driving up costs compared to synthetic alternatives. Harmless feed additives can significantly increase the overall cost of Deployment feed. Producers working with tight profit margins, especially small to medium-scale farmers, may find it difficult to justify the additional expense, impacting adoption rates. Gaining approval for feed additives, especially in region...

The advertising industry is a highly fragmented but highly competitive sector that includes many owner-managed agencies alongside various global players. Although consumers' propensity to spend has been dampened by crises such as the coronavirus pandemic, the outbreak of war in Ukraine and high inflation rates, the industry nevertheless recorded sales growth of 5.8% in the last five-year period. The willingness of companies to invest in and advertise new products and brands decreased to such an extent, particularly in 2020 and 2024, that industry sales declined. A slight economic recovery is expected in the current year, which should increase the industry's turnover by 2.6% to €26.5 billion.New technological developments and advancing digitalisation have led to rising demand in the area of online marketing. Government and private spending on development and research also indirectly favours the order situation for advertising agencies, as new developments in products and services also increase the demand for advertising, which has a positive effect on advertising agency sales. Rising consumer spending can also increase the turnover of industry players, as companies are more willing to invest in advertising campaigns as a result.The intense competition facing the advertising industry is likely to continue in the coming years. In response to companies' increasing desire to obtain services from a single source, the number of agency networks is rising, which will also further intensify competition. However, the improvement in the economic situation and the expected further increase in consumers' willingness to spend harbours growth potential for the advertising industry. Diversification in the area of online marketing and the recruitment of highly qualified employees with expertise in programming, generative AI, web analysis and search engine optimisation will become increasingly important. Investing in the development of AI to increase efficiency and expand the range of services can increase agencies' overall turnover and profit margins. Industry turnover is expected to increase at an average annual rate of 2.1% over the next five years, reaching 29.3 billion euros by 2030.

In 2025, China reported adding 14 million new users to its massive 1.12 billion internet population. The first half-year data in 2024 revealed that nearly half of the new internet users were between 10 and 18 years old, while a third were older adults aged above 50 years. The largest online community In 2024, China accounted for about one-fifth of the 5.5 billion internet users worldwide. However, compared to its total population, China’s internet penetration rate is lower than in other Asian countries. Penetration rates in both South Korea and Japan were significantly higher. The market potential Internet usage in China is further characterized by a large regional discrepancy. In rural regions, the internet access rate is much lower than the national level. On the other side, the Chinese market is a mobile-first nation. Since 2014, more Chinese people have accessed the internet via mobile devices than computers. The number of mobile internet users in China increased steadily over the previous decade.

There continues to be a growing trend of people caring more about their health and well-being, benefitting the Health and Wellness Spas industry. Wellness tourism has provided the industry with an expansive market of inbound clients attracted by spa towns and cities that have invested in contemporary and luxury spa businesses. However, over the five years through 2024-25, industry revenue is anticipated to decline at a compound annual rate of 1.6% to £7.9 billion. Spas suffered a sharp downturn in revenue in 2020-21 following the COVID-19 outbreak, which led to temporary closures of spas and social distancing restrictions. Following a strong resurgence in spa attendance in the two years through 2022-23 owing to the easing of lockdown restrictions and pent-up demand, revenue has continued to grow and is expected to climb by 4% in 2024-25, supported by an almost complete recovery in international tourist numbers. Spas fluctuate with consumer trends. Disposable incomes and consumer confidence are still struggling in 2024-25 because of high inflation and the cost of living that's been weighing on individuals since 2022-23. The cost-of-living crisis is a heaby burden on consumer confidence and on revenue growth, as individuals are more frugal. Spas are increasingly competing against each other by marketing all-inclusive packages, couple retreats and group sessions to attract younger demographics. However, the most profitable markets remain in the highest income quintiles who are less afflicted. Over the five years through 2029-30, industry revenue is anticipated to grow at a compound annual rate of 3.2% to reach £9.3 billion. Rising living costs will persist in the short term, limiting industry growth. Spas will have to keep contending with a skills shortage due to the introduction of a points-based immigration system in January 2021, which is likely to drive wage growth. Nonetheless, consumers are expected to become increasingly concerned about their physical and psychological wellbeing, relying on spas to relieve stress and anxiety.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

As of May 2025, Amazon was the biggest internet company worldwide with a market cap of over ************ U.S. dollars Second-ranked Alphabet had a market capitalization of **** trillion U.S. dollars. The end of the 1990s in the United States saw the rise of a great number of internet companies, also called online companies or a variety of the name “dot com,” where the “.com” domain is derived from the word commercial. At the time, such startups were merely riding the wave of early internet business, but had little capital and perhaps one good idea. Few companies have survived the burst of the dot com bubble and even fewer have managed to become internationally successful. A few notable exceptions are American companies such as Google (founded in 1998), Amazon (founded in 1994) or eBay Inc. (founded in 1995), and the Chinese online giant Alibaba (founded in 1998), which have come to be some of the largest internet companies in the world. One of the largest internet companies worldwide is currently Alphabet, the parent company of Google, with a market capitalization of **** trillion U.S. dollars as of May 2025. Having started as a PhD project at Stanford University, the Google project slowly gained traction and is now the number one search engine in the world, with a market share of ** percent on the search engine market. Due to a number of high profile acquisitions, Google has expanded its portfolio beyond search, to include the video content sharing site YouTube, the digital app platform Google Play Store, the webmail service Gmail and the web browser Google Chrome, to only name a few. In October 2015, Google reorganized itself into a newly created parent company, the multinational conglomerate Alphabet Inc. The biggest internet companies in terms of their workforce are currently Amazon, Alphabet and Meta.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

The statistic depicts the number of tablet users in China from 2013 to 2018. For 2016 the number of tablet users in China is forecasted to rise to more than *** million.

Tablet users in China - additional information

The number of tablet users in China is projected to double from *** million in 2013 to over *** million in 2018. Around ** percent of the country’s population owned a tablet device in 2013, a figure that will rise to over ** percent by 2018. Some of the most popular activities undertaken on tablets in China in 2014 include using search engines and watching online videos. The growth of the technological industry in China can also be seen by the increase in popularity of smartphones, with over half of the population forecast to own a smart device by 2018.

In 2013, Apple’s iOS was the most dominant tablet operating system in China based on its share of internet traffic, with over ** percent of internet visits made on iPads. However, Apple saw its market share in China fall dramatically in 2014 as Android became the most used tablet operating system for surfing the internet. The Google-backed company held a share of **** percent in the country in 2014 whilst iOS’s share more than halved to **** percent.

The forecasted growth in tablet users in China reflects the global trend. In 2014, there were over *** million tablet users worldwide, equating to just over 20 percent of the world’s population and this figure is projected to reach **** billion users by 2018.

In 2022, global internet advertising revenue stood at *** billion U.S. dollars. The source projected the revenue would increase to *** billion by 2027. Internet advertising in the U.S. – additional informationInternet or online advertising encompasses a range of formats including email, search engine, social media, display and mobile advertising. Display advertising uses pictures, videos, text and graphics to target consumers and ads are usually matched with potential consumers through the use of cookies.The leading internet display advertisers in the United States in 2014, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on digital display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent ***** million U.S. dollars on online display advertising in 2014. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of *** million U.S. dollars.The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the fourth quarter of 2015. In the first quarter of 2007, online spending revenue amounted to *** billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to ***** billion U.S. dollars, growing further to ***** billion dollars in the fourth quarter of 2015.A breakdown of the online advertising revenue in the U.S. in 2015, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with ** percent. Banner and mobile advertising rounded off the top three.