The global soup market size was valued at USD 12.18 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 16.69 Billion by 2033, exhibiting a CAGR of 3.52% during 2025-2033. North America currently dominates the market, holding a significant market share of over 28.7% in 2024. The rising demand for soups with clean ingredients in reusable and sustainable packaging solutions, shifting consumer preferences toward ready-to-eat (RTE) food products, and increasing adoption of vegan and vegetarian dietary habits among individuals are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global soup market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, category, packaging, and distribution channel.

The soup market is projected to grow from USD 11.28 Billion in 2023 to USD 16.25 Billion by 2030, with a CAGR of 3.85% from 2025-2030, driven by rising demand.

The Global Soup market is anticipated to grow at over 2.5% CAGR from 2024 to 2030, showing resilience amid evolving consumer food preferences.

According to Cognitive Market Research, the global Instant Soups market size was USD 7851.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3140.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2355.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1805.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 392.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 157.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The conventional category is the fastest growing segment of the Instant Soups industry

Market Dynamics of Instant Soups Market

Key Drivers for Instant Soups Market

Popularity of instant food products to Boost Market Growth

One of the main factors driving the popularity of instant food products is the increase in demand for meals that are convenient. Instant soups have become very popular due to their ease of use as ready-to-eat solutions. Packaged goods, made to be consumed quickly and easily, are now the preferred option for customers looking for time-saving solutions. The wide variety of flavors is a major factor propelling the expansion of the instant soup business. Demand for healthier food options has increased as a result of growing knowledge of health issues. In response, producers of instant soups have launched healthier varieties such gluten-free, organic, and low-sodium varieties. This fits the tastes of consumers who are looking for wholesome food options and are health-conscious.

Numerous marketing and advertising campaigns to Drive Market Growth

Numerous marketing and advertising campaigns are a major factor in the growth of the instant soup market. With innovative advertising and new strategies, companies have increased their marketing efforts to increase consumer awareness of their goods. Businesses' marketing and advertising budgets, along with their promotional and marketing campaigns to promote consumer awareness of their products, have grown in parallel. In addition to MAGGI Soup, the company has been actively marketing its products all over the world. Campbell Soup is another well-known retailer that's actively involved in a lot of marketing and promotional activities. It is expected that these marketing and promotional efforts will boost the market over the forecast period.

Restraint Factor for the Instant Soups Market

Growing number of product recalls will Limit Market Growth

The growing number of product recalls will be a significant challenge for the instant soup sector during the forecast period. Product recalls are common in the food and beverage sector because improper management of supplies or raw materials can compromise the quality and safety of final products. Product recalls have an important impact on a company's operations, sales, and brand image. Customers are very particular about the brands they purchase because they believe that negligence may jeopardize their health and wellbeing. Recent years have seen a number of product recalls due to contaminated raw ingredients, allergies, or incorrect labeling. Thus, this is projected to impede the market growth.

Impact of Covid-19 on the Instant Soups Market

The market for instant soup has suffered from the COVID-19 epidemic in a number of ways. Global supply chain disruptions have made it difficult to get components, packaging, and distribution, which could lead to shortages and increased production costs for businesses. Consumer spending has been hampered by economic uncertainty and massive job losses. Furthermore, the market has been further impacted by the decline in demand for pre-packaged soups offered at foodservice facilities such cafés and restaurants due to their closure. Introduction of the Instant Soups Market

Instant soup i...

The Soup Market Report is Segmented by Product Type (Dry Soup, Shelf Stable Soup, and More); by Category (Vegetarian Soup and Non-Vegetarian Soup); by Packaging Format (Canned, Pouches, and More); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More); and by Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

The soup market size in US has the potential to grow by USD 514.13 million during 2021-2025, and the market's growth momentum will accelerate at a CAGR of 1.27%.

This report provides a detailed analysis of the market by product (wet soup, dry soup, broth and stock, and others), distribution channel (Offline and Online), and key vendors.

Market Competitive Analysis

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

Amys Kitchen Inc.
B and G Foods Inc.
Campbell Soup Co.
Conagra Brands Inc.
General Mills Inc.
KETTLE CUISINE LLC
Nestle SA
The Hain Celestial Group Inc.
The Kraft Heinz Co.
Unilever Food Solutions

The soup market in US is fragmented and the vendors are deploying growth strategies such as product differentiation to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

The market players also significantly leverage external market drivers such as rising awareness about and inclination toward healthy food products to achieve growth opportunities. However, factors such as decreasing demand for canned soup in the US will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the soup market forecast in US report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

This soup market analysis in US report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

Soup Market in US: Key Drivers and Trends

      The rising awareness and the inclination towards healthy food products will be one of the major factors driving the growth of the market in the coming years. 
      The consumption of soup helps in the reduction of calories and weight of an individual as it contains high water content.
      The addition of whole grains like barley and quinoa in soup increases the fiber content. 
      Organizations such as the Food and Drug Administration (FDA) are also focusing on increasing awareness among consumers by issuing dietary guidelines. Such initiatives will induce consumers to include healthy foods like soup in their regular diet, fueling market growth. 




      The rising demand for broth-based healthy soup recipes is one of the key soup market trends in the US gaining traction. 
      The demand for broths, especially premium broths, is increasing among the millennial population.
      Several broth bars offer broths containing vegetables and bones with added spices and seasonings to their consumers.
      Companies such as Cargill are focusing on reducing the sodium content in broth-based soups to make the products healthier.

Soup Market in US: Segmentation by Product

The wet soup segment includes several variants of soup such as canned soup, chilled soup, ready-to-serve soup, and artisanal soup. The rising focus on innovations in flavors and packaging is driving the purchase volume of wet soup at restaurants or soup bars. The popularity of chilled soup among consumers is growing since people perceive chilled soup to be more healthy than other variants. Therefore, the growth of the market segment is expected to be significant during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the soup market size in US. We also offer Global Soup Market report which covers varieties of soups available in the market such as vegetable, clear soup, chicken, fish, tomato, and mushroom.

Request for a FREE sample

Soup Market in US: Key Highlights of the Report for 2021-2025

CAGR of the market during the forecast period 2021-2025
Detailed information on factors that will drive soup market growth in US during the next five years
Precise estimation of the soup market size in US and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the soup industry across North America and APAC
A thorough analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of soup vendors in US

We can help! Our analysts can customize this report to meet your requirements. Get in touch

    Soup Market In US Scope




    Report Coverage


    Details




    Page number


    120




    Ba

Soup market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

The global soup market size attained a value of USD 19.18 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 3.00% to reach USD 25.78 Billion by 2034.

Get key insights on Market Research Intellect's Soup Market Report: valued at USD 20.5 billion in 2024, set to grow steadily to USD 27.8 billion by 2033, recording a CAGR of 4.2%.Examine opportunities driven by end-user demand, R&D progress, and competitive strategies.

According to Cognitive Market Research, the global Organic Soups market size will be USD 4,251.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 6.50% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 1573.17 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.3% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 1233.02 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 1020.43 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 161.57 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 170.07 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 93.54 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2025 to 2033.
Soup Pre-mixes is the fastest growing segment of the Organic Soups industry

Market Dynamics of Organic Soups Market

Key Drivers for Organic Soups Market

Increasing Preference for Convenient and Ready-to-Eat Meals Is Expected To Boost Market Growth

One of the major driving forces behind the growth of the organic soups market is the increasing consumer preference for convenient and ready-to-eat (RTE) meals. As lifestyles become more fast-paced, particularly in urban areas, consumers are seeking meal solutions that are quick to prepare without compromising on health and nutrition. Organic soups offer an ideal balance between convenience and wellness, catering to individuals who are health-conscious but have limited time for meal preparation. In February 2024, the Indian government approved amendments to the food safety and standards regulations, mandating that only certification from the Food Safety and Standards Authority of India (FSSAI) is required for food products. This initiative aims to simplify the certification process by eliminating the need for multiple certifications from bodies like the Bureau of Indian Standards (BIS) and AGMARK, thereby facilitating the 'One Nation, One Commodity, One Regulator' concept.

https://economictimes.indiatimes.com/news/india/govt-plans-to-do-away-with-multiple-certifications-for-food-products-only-fssai-nod-mandatory/articleshow/107437144.cms”/

Rising Vegan and Plant-Based Diet Trends To Boost Market Growth

The growing popularity of veganism and plant-based diets is significantly contributing to the expansion of the organic soups market. Consumers are increasingly shifting away from animal-based products due to concerns about health, environmental sustainability, and animal welfare. This shift has opened up new avenues for organic soup manufacturers to develop plant-based offerings that align with these evolving dietary preferences. Organic soups, particularly those made from vegetables, legumes, grains, and plant-based proteins, naturally align with vegan and vegetarian lifestyles. As a result, brands are innovating with a variety of plant-forward recipes that cater to this demographic such as lentil soups, tomato basil blends, and coconut curry-infused options all crafted without dairy, meat, or artificial additives. These products appeal not only to strict vegans but also to flexitarians and health-conscious consumers looking to reduce their meat consumption.

Restraint Factor for the Organic Soups Market

High Price of Organic Soups Compared to Conventional Alternatives, Will Limit Market Growth

One of the primary restraints hindering the growth of the organic soups market is their relatively high price compared to conventional soup products. Organic soups are made using certified organic ingredients, which are typically more expensive to grow and source due to the absence of synthetic fertilizers, pesticides, and genetically modified organisms (GMOs). Additionally, organic farming practices often require more labor-intensive processes and lower yields, which contribute to higher production co...

The global chilled soup market value in 2023 was USD 801.0 million. The demand for chilled soup is expected to increase, with a 5.0% year-on-year growth in 2024, and the global market would be USD 880.9 million in 2025.

Global sales are anticipated to show 5.0% CAGR during the projection period 2025 to 2035, valuing at USD 1,476.5 million by end of year 2035.

Semi-Annual Market Update

Country-wise Insights

Category-Wise Insights

Global Soup Market size was valued at USD 18.58 billion in 2021 and is poised to grow from USD 19.2 billion in 2022 to USD 24.6 billion by 2030, growing at a CAGR of 3.2% in the forecast period (2023-2030).

Global Soup Market is segmented by Application (Food & Beverage_ Convenience Food_ Retail_ Food Service_ Restaurants), Type (Canned Soup_ Dry Soup Mixes_ Fresh Soup_ Frozen Soup_ Ready-to-Eat Soup), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Discover the latest trends and insights into the booming global soup market. This comprehensive analysis covers market size, growth projections, key players (Campbell, Nestle, Unilever), regional performance, and segment analysis (wet vs. dry soup, retail vs. food service). Learn about the factors driving market expansion and the challenges faced by industry leaders.

The Canned Soup Market was valued at USD 4.78 billion in 2024 and is projected to reach USD 6.51 billion by 2033, growing at a CAGR of 4% between 2026 and 2033. This growth is driven by rising demand for convenient and ready-to-eat meals, increasing urbanization, and innovations in packaging and flavor varieties catering to health-conscious consumers worldwide.

Global Packaged Soup Market size valued at $11.57 Bn in 2022, and is projected to $18.75 Bn by 2030, growing at a CAGR of 7.14% from 2023 to 2030

The Canned Soup Market is estimated to be valued at USD 6.6 billion in 2025 and is projected to reach USD 116.3 billion by 2035, registering a compound annual growth rate (CAGR) of 33.2% over the forecast period.

Explore the booming Ready-to-Eat Wet Soup market trends, drivers, and growth forecasts (2025-2033). Discover opportunities in vegetarian and non-vegetarian soups across global regions.