The global soup market size was valued at USD 12.18 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 16.69 Billion by 2033, exhibiting a CAGR of 3.52% during 2025-2033. North America currently dominates the market, holding a significant market share of over 28.7% in 2024. The rising demand for soups with clean ingredients in reusable and sustainable packaging solutions, shifting consumer preferences toward ready-to-eat (RTE) food products, and increasing adoption of vegan and vegetarian dietary habits among individuals are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global soup market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, category, packaging, and distribution channel.

The soup market is projected to grow from USD 11.28 Billion in 2023 to USD 16.25 Billion by 2030, with a CAGR of 3.85% from 2025-2030, driven by rising demand.

Global Soup Market size was valued at USD 18.58 billion in 2021 and is poised to grow from USD 19.2 billion in 2022 to USD 24.6 billion by 2030, growing at a CAGR of 3.2% in the forecast period (2023-2030).

The Soup Market Report is Segmented by Product Type (Dry Soup, Shelf Stable Soup, and More); by Category (Vegetarian Soup and Non-Vegetarian Soup); by Packaging Format (Canned, Pouches, and More); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More); and by Geography (North America, Europe, Asia, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global soup market size attained a value of USD 19.18 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 3.00% to reach USD 25.78 Billion by 2034.

The Global Soup market is anticipated to grow at over 2.5% CAGR from 2024 to 2030, showing resilience amid evolving consumer food preferences.

Global Canned Soup Market was valued at USD 8,190.11 million in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 4.18% through 2029.

According to Cognitive Market Research, the global Instant Soups market size will be USD 7851.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3140.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2355.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1805.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 392.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 157.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The conventional category is the fastest growing segment of the Instant Soups industry

Market Dynamics of Instant Soups Market

Key Drivers for Instant Soups Market

Popularity of instant food products to Boost Market Growth

One of the main factors driving the popularity of instant food products is the increase in demand for meals that are convenient. Instant soups have become very popular due to their ease of use as ready-to-eat solutions. Packaged goods, made to be consumed quickly and easily, are now the preferred option for customers looking for time-saving solutions. The wide variety of flavors is a major factor propelling the expansion of the instant soup business. Demand for healthier food options has increased as a result of growing knowledge of health issues. In response, producers of instant soups have launched healthier varieties such gluten-free, organic, and low-sodium varieties. This fits the tastes of consumers who are looking for wholesome food options and are health-conscious.

Numerous marketing and advertising campaigns to Drive Market Growth

Numerous marketing and advertising campaigns are a major factor in the growth of the instant soup market. With innovative advertising and new strategies, companies have increased their marketing efforts to increase consumer awareness of their goods. Businesses' marketing and advertising budgets, along with their promotional and marketing campaigns to promote consumer awareness of their products, have grown in parallel. In addition to MAGGI Soup, the company has been actively marketing its products all over the world. Campbell Soup is another well-known retailer that's actively involved in a lot of marketing and promotional activities. It is expected that these marketing and promotional efforts will boost the market over the forecast period.

Restraint Factor for the Instant Soups Market

Growing number of product recalls will Limit Market Growth

The growing number of product recalls will be a significant challenge for the instant soup sector during the forecast period. Product recalls are common in the food and beverage sector because improper management of supplies or raw materials can compromise the quality and safety of final products. Product recalls have an important impact on a company's operations, sales, and brand image. Customers are very particular about the brands they purchase because they believe that negligence may jeopardize their health and wellbeing. Recent years have seen a number of product recalls due to contaminated raw ingredients, allergies, or incorrect labeling. Thus, this is projected to impede the market growth.

Impact of Covid-19 on the Instant Soups Market

The market for instant soup has suffered from the COVID-19 epidemic in a number of ways. Global supply chain disruptions have made it difficult to get components, packaging, and distribution, which could lead to shortages and increased production costs for businesses. Consumer spending has been hampered by economic uncertainty and massive job losses. Furthermore, the market has been further impacted by the decline in demand for pre-packaged soups offered at foodservice facilities such cafés and restaurants due to their closure. Introduction of the Instant Soups Market

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The global instant soup market is estimated to be valued at US$ 7.64 billion in 2024 and climb to US$ 12.94 billion by the end of 2034, expanding at a CAGR of 5.4% between 2024 and 2034.

Country-wise Analysis

Category-wise Insights

The global chilled soup market value in 2023 was USD 801.0 million. The demand for chilled soup is expected to increase, with a 5.0% year-on-year growth in 2024, and the global market would be USD 880.9 million in 2025.

Global sales are anticipated to show 5.0% CAGR during the projection period 2025 to 2035, valuing at USD 1,476.5 million by end of year 2035.

Semi-Annual Market Update

Country-wise Insights

Category-Wise Insights

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Soup Market Size 2024-2028

The soup market size is forecast to increase by USD 4.6 billion at a CAGR of 4.36% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing consumer preference for convenient, nutritious, and flavorful meal options. New product launches continue to shape the market landscape, with companies introducing innovative flavors, organic and natural ingredients, and sustainable packaging solutions to cater to evolving consumer demands. Additionally, the rising number of promotional and marketing activities, particularly online, is boosting market visibility and consumer engagement. However, the market faces challenges such as product recalls due to contamination incidents, which can negatively impact brand reputation and consumer trust. To capitalize on opportunities and navigate challenges effectively, companies must prioritize food safety and quality, invest in digital marketing strategies, and offer customized product offerings to cater to diverse consumer preferences. Overall, the market presents a compelling growth opportunity for businesses seeking to meet the increasing demand for convenient, healthy, and flavorful meal solutions.

What will be the Size of the Soup Market during the forecast period?

Request Free SampleThe market caters to the working population's demand for convenient, nutritious meals, with an increasing focus on women consumers adapting to fast-paced lifestyles. Per capita spending on soup has been on the rise, driven by the popularity of instant food products. Product varieties in the market include instant soups, dehydrated soups, UHT soups, organic soups, and those with free-from claims, catering to diverse consumer preferences. Health and wellness trends have influenced the market, with an emphasis on soups' nutritional value. Cultural influences and culinary creation continue to shape the market, leading to seasonal sales s. Packaging formats have evolved to accommodate various consumer needs, from single-serve containers to larger family-sized options. Overall, the market is a significant and growing sector in the food industry, offering a wide range of options for consumers seeking convenient, nutritious, and culturally diverse meals.

How is this Soup Industry segmented?

The soup industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlineProductDriedCannedUTHOthersGeographyEuropeGermanyItalyNorth AmericaUSAPACChinaIndiaMiddle East and AfricaSouth America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses various segments, including ready-to-eat soups, canned soups, fresh soups, and frozen soups. Market growth is driven by factors such as the increasing working population, particularly working women, and fast-paced lifestyles. Consumers seek convenience, nutritious options, and flavor diversity. Trends include plant-based, organic, gluten-free, low-fat, and vegan soups. Innovations in packaging, such as microwavable cups and ready-to-go meals, cater to hectic lifestyles. Soup flavors range from gourmet to traditional, with ethnic influences and seasonal sales s. companies include Sonoma Brands, Upton Naturals, and various brands offering functional, ethnic, and traditional soups. Retail sales channels include convenience stores, online stores, and retail stores, with promotional deals and bundle offers used to attract customers. The market is segmented into canned soups, instant soups, and soup bases. Nutritional content, production lines, and consumer preferences influence market demand. Ingredient sourcing is a critical consideration for companies. The market is expected to grow due to health and wellness trends, dietary choices, and the convenience offered by various soup formats.

Get a glance at the market report of share of various segments Request Free Sample

The Offline segment was valued at USD 10.53 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 37% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market size of various regions, Request Free Sample

The European the market is experiencing significant growth due to the presence of major companies introducing innovative soup varieties and the increasing popularity of ethnic cuisines. Consumers in Europe, particularly in developed countries such as Italy, Germany, France, the UK, Spain, and Russia, are witnessing rising disposa

Global Packaged Soup Market size valued at $11.57 Bn in 2022, and is projected to $18.75 Bn by 2030, growing at a CAGR of 7.14% from 2023 to 2030

Global Soup market size is expected to reach $20.6 billion by 2029 at 4.4%, consumer demand for convenience foods drives soup market growth

Gain in-depth insights into Soup Market Report from Market Research Intellect, valued at USD 20.5 billion in 2024, and projected to grow to USD 27.8 billion by 2033 with a CAGR of 4.2% from 2026 to 2033.

The global soup market, valued at approximately $XX million in 2025, is projected to experience steady growth, driven by several key factors. Increasing consumer demand for convenient and healthy meal options fuels the market's expansion. The rising popularity of ready-to-eat and ready-to-heat soups, particularly among busy professionals and young adults, significantly contributes to this trend. Furthermore, the growing awareness of the nutritional benefits of soup, including its high fiber and vitamin content, further propels market growth. The market is segmented by type (canned/preserved, chilled, dehydrated, frozen, instant, UHT), category (vegetarian, non-vegetarian), packaging (canned, pouched, other), and distribution channel (supermarkets/hypermarkets, convenience stores, online retail). The canned/preserved segment currently dominates, but the chilled and ready-to-eat segments are exhibiting faster growth rates. Major players like Campbell Soup Company, Unilever, and Nestlé are investing heavily in product innovation and expanding their distribution networks to cater to evolving consumer preferences and capture larger market shares. Geographic variations exist, with North America and Europe currently holding significant market shares, though Asia Pacific is expected to witness substantial growth in the coming years fueled by rising disposable incomes and changing dietary habits. However, factors like fluctuating raw material prices and intense competition among established and emerging players pose challenges to market growth. The 2.90% CAGR projected for the forecast period (2025-2033) suggests a consistent, albeit moderate, expansion of the soup market. This growth is anticipated to be propelled by innovative product launches featuring unique flavors and healthier ingredients, as well as increased penetration into emerging markets. The focus on sustainable and ethically sourced ingredients is also expected to gain traction, driving growth in specific segments like organic and vegetarian soups. The shift towards online retail channels presents opportunities for companies to expand their reach and target new customer segments. Strategic collaborations and acquisitions among market players will continue to reshape the competitive landscape, driving further innovation and consolidation. Companies are focusing on adapting their product offerings and marketing strategies to address the needs of a diverse consumer base with varying dietary preferences and lifestyles. This includes catering to specific dietary needs such as vegan, gluten-free, and low-sodium options. Recent developments include: In September 2022, Tideford Organics, the UK's plant-based, vegan, and gluten-free soup brand, launched a range of new soup flavors and improved recipes and doubled its retail distribution from last year. Its Inspired line launched Indian Cauliflower Masala, Lebanese Lentil + Kale, and Malaysian Coconut + Noodle soups. As well as Butternut + Sage from its Favourites collection., In July 2022, Upton's Naturals introduced three new recipes to its assortment of vegan soups. With 8-11g of plant-based protein per serving, these new products are Non-GMO Certified (NSF), Plant-Based Certified, and allergen-free., In June 2022, the Campbell Soup Company announced plans to introduce new flavors of its soup products beginning with the first quarter of the fiscal year 2023.. Notable trends are: Increasing Demand for Convenience Food.

According to Cognitive Market Research, the global Soups market size will be USD 21,547.9 million in 2025. It will expand at a compound annual growth rate (CAGR) of 5.10% from 2025 to 2033.

North America held the major market share for more than 29% of the global revenue with a market size of USD 6248.89 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.9% from 2025 to 2033.
Europe accounted for a market share of over 24% of the global revenue with a market size of USD 5171.50 million.
APAC held a market share of around 37% of the global revenue with a market size of USD 7972.72 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.1% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 818.82 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.1% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 861.92 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 474.05 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.8% from 2025 to 2033.
Vegetarian Soup is the fastest growing segment of the Soups industry

Market Dynamics of Soups Market

Key Drivers for Soups Market

Rising Demand for Convenient and Ready-to-Eat Meals Is Expected To Boost Market Growth

The rising demand for convenient and ready-to-eat meals is one of the primary drivers of growth in the global soups market. As modern lifestyles become increasingly fast-paced, especially in urban areas, consumers are seeking food options that require minimal preparation time without compromising on taste or nutrition. Soups perfectly fit this demand, offering a quick, nutritious, and often low-calorie meal solution that aligns with the needs of busy professionals, students, and families. In May 2022, the Agricultural & Processed Food Products Export Development Authority (APEDA) introduced 'Millet in Minutes' RTE products, such as upma and khichadi, promoting millets as healthy and quick meal options. This initiative aligns with the government's focus on incorporating traditional grains into modern diets including soups. The growing workforce participation of women, increasing number of single-person households, and a general decline in home-cooked meals have further propelled the shift toward convenience foods. Soups, particularly canned, frozen, and instant varieties, offer the dual advantage of being both easy to prepare and widely available across retail and online channels.

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Rising Demand for Organic and Clean-label Products To Boost Market Growth

The growing consumer preference for organic and clean-label products is significantly influencing the soups market. Increasing health awareness and concerns about synthetic additives, preservatives, and genetically modified ingredients have prompted consumers to seek out products that are perceived as more natural and safer for long-term consumption. Soups made with organic vegetables, antibiotic-free meats, and free from artificial colors or flavors are gaining traction, particularly among health-conscious individuals and families. Clean-label soups—those with transparent ingredient lists, minimal processing, and no artificial enhancers—are especially appealing to millennials and Gen Z consumers, who prioritize wellness and sustainability in their food choices. This demand has led brands to reformulate existing products and introduce new lines that prominently highlight their organic certification and clean-label attributes. Labels like “no preservatives,” “non-GMO,” “gluten-free,” and “100% natural” are now key differentiators in a crowded market.

Restraint Factor for the Soups Market

Availability of Substitutes Like Salads and Fast Foods, Will Limit Market Growth

The availability of substitutes such as salads and fast foods poses a considerable challenge to the growth of the soups market. With a wide array of convenient food options available, consumers often choose alternatives that better align w...

Get key insights from Market Research Intellect's Dry Instant Soup Market Report, valued at USD 3.5 billion in 2024, and forecast to grow to USD 5.2 billion by 2033, with a CAGR of 5.2% (2026-2033).

Instant Soups Market Outlook

The global instant soups market size was valued at USD 15.2 billion in 2023 and is projected to reach USD 25.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.8% during the forecast period 2024-2032. The growth of the instant soups market can be attributed to the increasing consumer demand for convenient and quick meal options, coupled with a rising trend towards healthy eating habits.

One of the primary growth factors for the instant soups market is the busy lifestyle of modern consumers. With increasingly hectic schedules, many individuals are looking for quick and easy meal solutions that do not compromise on taste or nutritional value. Instant soups offer a convenient option for lunch or dinner, especially for working professionals and students. Additionally, the ease of preparation and minimal cooking time make instant soups an attractive choice for many households.

Another significant driver of market growth is the innovation in product offerings. Manufacturers are continually developing new flavors and variants to cater to evolving consumer preferences. Health-conscious consumers are particularly drawn to options that offer lower sodium levels, organic ingredients, and added nutrients like vitamins and minerals. The incorporation of superfoods and exotic ingredients into instant soups is also creating new opportunities for market growth.

The increasing penetration of online retail channels is also contributing to the growth of the instant soups market. The convenience of online shopping, along with the ability to compare different products and read customer reviews, is encouraging more consumers to purchase instant soups online. Additionally, the rise of e-commerce platforms has enabled manufacturers to reach a broader audience, including those in remote or underserved areas.

Soup has been a staple in many cultures for centuries, offering warmth and nourishment in a single bowl. The versatility of soup allows it to be tailored to various tastes and dietary needs, making it a beloved dish worldwide. In the context of instant soups, this traditional comfort food has been transformed to meet modern demands for convenience and speed. Whether it's a hearty chicken noodle or a spicy tom yum, instant soups bring the essence of traditional soup-making into the fast-paced lives of today's consumers. As the market continues to expand, the enduring appeal of soup remains a driving force behind its success.

Regionally, North America and Europe are the leading markets for instant soups, driven by high consumer awareness and demand for convenient meal solutions. In contrast, the Asia Pacific region is expected to witness the highest growth rate, driven by the increasing urbanization, changing dietary habits, and rising disposable incomes. Countries like China and India are particularly significant due to their large populations and growing middle-class segment.

Product Type Analysis

The instant soups market is segmented into three primary product types: cup/bowl soups, packet soups, and ready-to-drink soups. Each of these segments caters to different consumer preferences and convenience levels. Cup/bowl soups are popular due to their ease of use; they typically require only hot water for preparation, making them ideal for on-the-go consumption. These products are particularly popular in office settings and among students who need a quick meal solution without any hassle.

Packet soups are another significant segment, offering a variety of flavors and ingredient combinations. These soups are often considered more economical compared to cup/bowl soups and are favored by budget-conscious consumers. Packet soups require slightly more preparation, usually involving boiling water and sometimes additional ingredients, but they offer a more home-cooked feel. This segment is also seeing innovation with the introduction of premium and organic options to cater to health-conscious individuals.

Ready-to-drink soups represent a smaller but growing segment in the instant soups market. These soups are pre-cooked and packaged in a way that they can be consumed directly from the container. The convenience of ready-to-drink soups makes them ideal for busy consumers who need a nutritious meal without any preparation. This segment is particularly popular in North America and Europe, where the demand for convenient and healthy meal options is

[350 Pages Report] The global canned soup market is expected to reach a market valuation of US$ 2.8 Billion by 2022, exhibiting growth at a CAGR of 6.6% during the forecast period (2022 to 2032)

Scope of Report