The global combined revenue in the 'Spirits' segment of the alcoholic drinks market was forecast to continuously increase between 2024 and 2029 by in total 89.6 billion U.S. dollars (+16.32 percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach 638.63 billion U.S. dollars and therefore a new peak in 2029. Find more information concerning Mexico and Poland. The Statista Market Insights cover a broad range of additional markets.

The Report Covers Global Spirits Market Trends and is Segmented by Product Type (Whisky, Brandy, Rum, Tequila and Mezcal, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

As per the Future Market Insights (FMI) estimates, the globalspirits marketis estimated at US$ 59,408 million in 2023. During the forecast period, the market is anticipated by FMI to expand at a CAGR of nearly 4%. By 2033, the sales of spirits on a global scale are estimated to be worth around US$ 90,288.9 million.

Country-wise Analysis

Category-wise Insights

Scope of the Market Report

Global Spirits Market to hit USD 202.63B by 2029 growing at 5.9% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

The global combined volume in the 'Spirits' segment of the alcoholic drinks market was forecast to continuously increase between 2024 and 2029 by in total 324.1 million litres (+0.89 percent). After the fifth consecutive increasing year, the combined volume is estimated to reach 36.9 billion litres and therefore a new peak in 2029. Find more information concerning China and Italy. The Statista Market Insights cover a broad range of additional markets.

The global alcoholic beverages market size reached USD 1,616.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,996.8 Billion by 2033, exhibiting a growth rate (CAGR) of 2.30% during 2025-2033. The changing consumer preferences for premium and craft beverages, increasing disposable incomes, stringent government regulations, significant growth in the e-commerce industry, the rising demand for low-alcohol alternatives, emerging social and cultural influences, etc., are major factors propelling the market growth. At present, Europe holds the largest market share, driven by shifting consumer preferences towards premium and craft alcoholic products.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on category, alcoholic content, flavor, packaging type, and distribution channel.

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Spirits Market Size 2025-2029

The spirits market size is forecast to increase by USD 158.1 billion at a CAGR of 4.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for high-quality, premium spirits. Consumers are willing to pay a premium for authentic and superior tasting spirits, leading to a shift in market dynamics towards niche and super-premium offerings. Additionally, the rise in popularity of low-alcohol or alcohol-free spirits, caters to health-conscious consumers, expanding the market's reach. However, this burgeoning market faces challenges, including the increase in the availability of counterfeit spirit products. These counterfeits not only affect the brand reputation of market companies but also pose a threat to consumer safety. Companies seeking to capitalize on market opportunities must focus on product innovation, quality assurance, and brand protection strategies.
Effective supply chain management and collaboration with regulatory bodies can help mitigate the risks associated with counterfeit products and maintain consumer trust. In summary, the market presents both challenges and opportunities, with increasing demand for premium and low-alcohol spirits driving growth, while the proliferation of counterfeit products necessitates a focus on brand protection and quality assurance. Companies that navigate these challenges effectively will be well-positioned to capitalize on the market's potential.

What will be the Size of the Spirits Market during the forecast period?

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The market encompasses the production and sale of distilled beverages, including hard liquor and flavored spirits, within the broader alcoholic drinks industry. This market exhibits growth, driven by consumer preferences for premiumization and innovation. Alcoholic fermentation and distillation processes are used to create a wide range of alcoholic beverages, with varying alcohol contents and flavors. The Distilled Spirits Council reports that spirits account for a significant portion of global alcohol consumption. Key trends include the rise of premium spirits and the introduction of new, unique flavors to cater to evolving consumer tastes.
Beverage firms continue to invest in research and development to meet these demands and expand their offerings. The market's size and direction reflect the industry's ongoing evolution and adaptability to consumer preferences.

How is this Spirits Industry segmented?

The spirits industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Whisky
  Brandy
  Rum
  Gin
  Others


Distribution Channel

  Off-trade
  On-trade


Product Type

  Mass
  Premium
  Super premium
  Luxury


Geography

  Europe

    France
    Germany
    Spain
    UK


  APAC

    China
    India
    Japan


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Type Insights

The whisky segment is estimated to witness significant growth during the forecast period. Whisky, a category of distilled beverages, showcases a diverse range of types, each with unique flavors and characteristics. Notably, Scotch whisky, originating from Scotland, is celebrated for its tradition and craftsmanship. This spirit can be classified as single malt, produced from malted barley in a single distillery, or blended, combining malt and grain whiskies from various distilleries. Flavors vary from smoky and peaty in Islay malts to the more delicate and fruity notes in Highland and Speyside whiskies. Glenfiddich, a subsidiary of William Grant and Sons Ltd, is a prominent player in the global spirits industry. They offer a wide range of expressions, highlighting the rich heritage and craftsmanship of the Scottish tradition.

The alcoholic beverages sector encompasses various categories, including spirits, beer, and probiotic drinks. Premium spirits, such as whisky, are gaining popularity due to the premiumization trend in the beverage industry. Alcoholic drinks are produced through alcoholic fermentation, with an alcohol content ranging from 14% to 60%. Hard liquors, like whisky, are distinct from beer and probiotic drinks, which undergo different production processes. Alcohol retailers play a crucial role in the distribution of these beverages, while alcohol advertising influences consumer preferences.

Craft Whiskey, Craft Vodka, Premium Spirits, and Specialty Spirits are popular segments in the market. Craft Distilleries, Artisanal Blends, and Handcrafted Spirits are also gaining traction, offering consumers unique and authentic experiences. Flavored Spirits, such as flavored whiskies, add to the diversity of the market. The market is a dynamic and di

The global spirits market size was valued USD 450.21 Billion in 2022 and is expected to expand to USD 590.22 Billion by 2030 at a CAGR of 3.44%.

This statistic presents the sales volume growth among different spirits categories worldwide in 2013 compared to the previous year. Vodka increased their volume sales by 2,259 thousand 9-liter cases from 2012 to 2013.

The combined revenue ranking in the 'Spirits' segment of the alcoholic drinks market is led by China with 161.4 billion U.S. dollars, while the United States is following with 95.2 billion U.S. dollars. In contrast, Sweden is at the bottom of the ranking with 1.4 billion U.S. dollars, showing a difference of 160 billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the beer segment of the alcoholic drinks market and a ranking by country regarding per capita sales volume in the wine segment of the alcoholic drinks market. The Statista Market Insights cover a broad range of additional markets.

The global alcoholic drinks market was forecast to continuously increase between 2024 and 2028, by in total 384.4 billion U.S. dollars (+22.4 percent). After the eighth consecutive increasing year, the indicator is estimated to reach 2.1 trillion U.S. dollars and therefore a new peak in 2028. Find other key market indicators concerning the volume and revenue growth. The Statista Market Insights cover a broad range of additional markets.

The global market for alcoholic beverages

China is the country with the largest market for alcoholic drinks worldwide. The East Asian country’s market for alcoholic drinks generates more than 335 billion U.S. dollars worth of revenue annually. The United States follows in second place with approximately 286 billion U.S. dollars' worth of revenue. The global market for spirits, such as whisky, vodka, rum, gin, tequila, and others, amounts to approximately 531 billion U.S. dollars. In comparison, the revenue of the global wine market amounts to about 265 billion U.S. dollars. The United States has by far the largest market share with revenues of approximately 58 billion U.S. dollars. France follows in second place, with about 26.7 billion U.S. dollars worth of revenue, slightly edging China’s wine market revenues of 26.4 billion U.S. dollars.

Wine in the United States

The United States is the leading wine importer worldwide. The United States' imports of wine amount to approximately six billion euros annually. Furthermore, the United States also produces about 752 million gallons annually. The vast majority of wine produced in the United States is made in the state of California. Californian wine production makes up almost 80 percent of the total wine production in the United States. Wine consumption in the United States has increased continuously during the last 17 years. About 40 percent more wine is now consumed in the United States as compared to 2005.

The Global Alcoholic Beverages Market is Segmented by Product Type (Beer, Wines, Spirits, and Other Product Types), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Sizes and Forecast of Alcoholic Beverages in Value (USD Million) for the Above Segments.

Global Alcoholic Beverages Market Size Volume by Country, 2023 Discover more data with ReportLinker!

Global spirits market size is expected at $246,462.9 million by 2033 at a growth rate of 5.8%

The global specialty spirits market size reached USD 32.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 47.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.15% during 2025-2033. The rising preference for healthy alcoholic drinks across the globe, the increasing expenditure capacities of consumers, and the introduction of low alcohol by volume (ABV) specialty spirits represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the global specialty spirits market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product type and distribution channel.

As per Cognitive Market Research's latest published report, the Global Craft Spirits market size was USD 8,990.45 Million in 2016 and it is forecasted to reach USD 45,689.13 Million by the end of 2028. Craft Spirits Industry's Compound Annual Growth Rate will be 18.23% from 2023 to 2030.

North America Craft Spirits market size is anticipated to reach USD 16,482.35 Million by 2028.

What is Driving Craft Spirits Market?

Increase in the number of restaurants and bars across the globe

The food and beverage industry is growing at a significant growth rate. Beverages are a big part of people's lives. Growing spending capacity in population has changed the food and beverage business. People are increasingly choosing restaurants that offer more than just good food. There has to be a fine balance of taste, authenticity, health, and transparency.

Moreover, according to the National Restaurant Association, many consumers order deliveries or prefer takeaways. A booming food and beverage industry has also attracted foreign direct investments to the region. Restaurants and bars that serve liquor have a lot of scope for raking in profits since alcohol is a high-profit margin item. Further, restaurants and bars are focusing on retaining their customers by bringing new-age techniques like mixologists, using happy hour strategies, controlling liquor costs, pricing liquor right, using proper upselling methods. This has further enhanced traffic into restaurants and bars.

Happy Hours have become the most used marketing strategy for increasing restaurant and bar profits. In addition to this, many restaurants started offering numerous other services, including take-out, drive-thru, and home delivery, which are well suited to the modern lifestyle. This has gradually increased the traffic of individuals visiting hotels.

Eating out has become a fashionable lifestyle among consumers in the several developed and developing countries. Some hotels have been particularly perceptive to consumer drinking trends, and they have successfully aligned their resources to enhance drink quality.

The rise in business travellers contributes major rise in the craft spirit market as they are the most common visitors to the hotel bar and restaurant, attending during 67% of the trips they take, and they drink nearly three drinks per visit. Thus, an increase in the number of restaurants and bars across the globe drives the growth of the craft spirit market.

Restraints for Craft Spirits Market

Health risk associated with high consumption of craft spirit (Access Detailed Analysis in the Full Report Version)

Opportunities for Craft Spirits Market

The rise in alcohol e-commerce market: (Access Detailed Analysis in the Full Report Version)

What are Craft Spirits?

Craft spirits, according to the American Craft Spirits Association, are a product made by a distillery that prioritizes transparency in distillation and is open about the spirit's components, distilling location, and aging and bottling process.

Craft spirits are handcrafted and usually manufactured by a small distillery that uses ingredients and resources found locally. Craft spirits are made in tiny batches, and some of the most well-known examples are gin, vodka, and rum.

The manufacturers produce no more than 750,000 gallons each year. They must declare themselves to be craftsmen. Craft distilled spirits are made utilizing a combination of traditional and new procedures such as fermenting, distilling, re-distilling, blending, infusing, and warehousing to reflect the vision of its chief distillers.

The producer needs a distiller's license, to make craft spirit that specifies the production capacity and allows for independent operation under the supervision of an alcoholic beverage industry player.

A spirit made by a distillery that is independently owned and operated, having more than 75% equity ownership and operational control. They agree to obey the association's code of ethics and are not controlled by a large distillery.

Craft spirits include whiskey, vodka, gin, rum, brandy, liqueur, and many others. These can be found in bottle shops, pubs, the internet, restaurants, and other establishments. These handmade spirits are sold both on and off the market.

Whiskies were estimated as the largest single category of the global spirits market in 2023. Worldwide, nearly 470 million 9-liter cases of whiskies were sold.

The size and share of the market is categorized based on Type (Natural, Flavored) and Application (Online Sales, Offline Sales) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Global Alcoholic Beverages Market Size Volume Share by Country (Thousand Metric Tons), 2023 Discover more data with ReportLinker!

This statistic depicts the total sales volume of the distilled spirits market worldwide from 2009 to 2010, by sector. In 2010, the total sales volume of the white spirits sector worldwide was about 4.33 billion liters.