In 2018, the global sports market was valued at approximately *** billion U.S. dollars. In contrast, the market was valued at *** billion U.S. dollars in 2011. The United States held a **** percent share of the global sports market in 2018.

This statistic shows data on the projected development of the global sports apparel market revenue from 2019 to 2025. The global sports apparel market is expected to increase from ****** billion U.S. dollars in 2019 to a projected ****** billion U.S. dollars in 2025. Sports apparel is clothing which is especially designed for sports and physical exercise. Garments may include T-shirts, shorts, running tights, swimsuits, wet suits and trainers. An increasing number of individuals are beginning to wear sports apparel and sports shoes as part of everyday life, not only as part of a work out. In a survey conducted in the United States in 2016, the largest share of respondents said Nike was their favourite brand for sports apparel. Respondents also cited Under Armour, adidas, New Balance and Sketchers in the top five brands for sports apparel. In 2017, Nike generated a revenue of **** billion U.S. dollars.

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Sporting Events Market Size 2025-2029

The sporting events market size is forecast to increase by USD 138.6 billion, at a CAGR of 9.9% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 31% growth during the forecast period.
By the Revenue Stream - Sponsorships segment was valued at USD 63.10 billion in 2023
By the Event Type - Soccer segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 90.47 billion
Market Future Opportunities: USD 138.60 billion 
CAGR : 9.9%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving industry, with significant investments being made in various areas. According to recent studies, global sports sponsorship spending reached an estimated USD62.7 billion in 2020, marking a notable increase compared to previous years. This trend is driven by the high utilization of sports events for branding and collaboration purposes. Social media plays a crucial role in the sports industry, with 75% of teams and leagues reporting an increase in their social media usage in 2021. This digital transformation has led to new opportunities for engagement, partnerships, and revenue generation. However, it also presents challenges, such as the rising concerns in ticket counterfeiting for sporting events. Despite these challenges, the market continues to grow and adapt, with innovative technologies and strategies being employed to address these issues. Overall, the market is a vibrant and continuously evolving sector, offering numerous opportunities for businesses and organizations across various industries.

What will be the Size of the Sporting Events Market during the forecast period?

Explore market size, adoption trends, and growth potential for sporting events market Request Free SampleThe market is a dynamic and complex industry, characterized by its significant size and continuous evolution. According to internal estimates, global revenue from ticket sales, merchandise, and media rights reached an all-time high of USD140 billion in 2020. In contrast, just a decade ago, the market was valued at approximately USD70 billion. This growth can be attributed to various factors, including the increasing popularity of sports and advancements in technology. For instance, digital marketing strategies have become essential for teams and event organizers to reach wider audiences and optimize seating charts. Additionally, resource allocation models, budget control mechanisms, and data visualization tools have streamlined operations and improved performance reporting metrics. Despite these advancements, challenges persist, such as compliance regulations, revenue diversification strategies, and risk assessment methodologies. Nonetheless, the market's potential for growth remains substantial, with ongoing innovations in areas like fan loyalty programs, media rights negotiations, and accessibility standards.

How is this Sporting Events Industry segmented?

The sporting events industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Revenue StreamSponsorshipsTicketsBroadcasting and media rightsMerchandisingEvent TypeSoccerCricketTennisOthersTypeDigital ticketOnline Printable TicketsPaper TicketsSponsorshipBrand PartnershipsMedia RightsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Revenue Stream Insights

The sponsorships segment is estimated to witness significant growth during the forecast period.

The market is a dynamic and evolving industry, with various sectors intertwined to deliver immersive experiences for athletes, spectators, and sponsors. Sponsorship plays a crucial role, enabling sports organizations to fund their events while athletes and organizers focus on training and preparation. According to recent data, sponsorship revenue in the market has risen by 18.7% in the past year, with an anticipated increase of 21.6% in the upcoming period. Integration of weather forecasting, audio-visual production, and real-time score updates enhances fan engagement, while environmental impact assessments and game day operations ensure sustainability. Broadcast rights management, brand activation campaigns, and digital signage displays provide extensive reach for sponsors. Moreover, emerging technologies like live streaming, mobile payment processing, and accommodation booking systems cater to the growing demand for convenience and accessibility. Risk management plans, crowd management strategies, and emergency response protocols prioritize spectator safety, while event registration p

The revenue in the 'Sports Equipment' segment of the toys & hobby market worldwide was modeled to amount to ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Sports Equipment.

Global Sports Bras Market is segmented by Application (Running_ Fitness_ Yoga_ Team Sports_ Daily Wear), Type (High-Impact_ Medium-Impact_ Low-Impact_ Compression_ Encapsulation), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

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Sports Technology Market Size 2025-2029

The sports technology market size is valued to increase USD 25.69 billion, at a CAGR of 19.8% from 2024 to 2029. Rising number of sports technology events will drive the sports technology market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 38% growth during the forecast period.
By End-user - Sports association segment was valued at USD 6.12 billion in 2023
By Technology - Artificial intelligence/machine learning segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 344.14 million
Market Future Opportunities: USD 25687.30 million
CAGR : 19.8%
Europe: Largest market in 2023

Market Summary

The market is a dynamic and evolving industry, driven by advancements in core technologies and applications. With the increasing number of sports technology events and the rising adoption of smart stadiums and venue technologies, the market is experiencing significant growth. According to recent reports, the global market for sports technology is projected to reach a 30% share in the overall sports industry by 2025. This growth is fueled by the increasing popularity of wearable devices, which are expected to reach a market size of USD87 billion by 2023. However, the market also faces challenges, such as data privacy concerns and the high cost of implementing these technologies. Despite these challenges, the opportunities for innovation and growth are vast, with emerging applications in areas such as virtual and augmented reality, artificial intelligence, and biometric tracking.

What will be the Size of the Sports Technology Market during the forecast period?

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How is the Sports Technology Market Segmented and what are the key trends of market segmentation?

The sports technology industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userSports associationClubs and leaguesAthletesCoachesFans/SpectatorsTechnologyArtificial intelligence/machine learningInternet of Things (IoT)Augmented reality/virtual realitySolutionAR basedConventionalApplicationSports AssociationsSports LeaguesSports ClubsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By End-user Insights

The sports association segment is estimated to witness significant growth during the forecast period.

The market expansion is fueled by the integration of advanced tools and solutions in various sectors, including sports associations. These organizations leverage technologies such as skill assessment tools, machine learning algorithms, and training programs to optimize athlete development, performance, and injury prevention. The market's continuous evolution is marked by the adoption of data visualization tools, motion capture systems, rehabilitation technology, predictive modeling, AI-powered coaching, and performance analytics. Fatigue management, virtual reality training, video analysis software, connected fitness, 3D printed equipment, GPS tracking devices, activity trackers, player monitoring systems, and strength and conditioning are other key applications. Recovery protocols, prosthetics and orthotics, biometric data, sleep trackers, sports medicine devices, ergonomic equipment, sports analytics platforms, sports nutrition technology, fitness trackers, augmented reality coaching, and smart apparel are additional areas where sports technology is making a significant impact. The market's growth is driven by the increasing demand for data-driven insights to enhance athlete performance and improve overall team management. According to recent studies, the market for sports technology is currently experiencing a 25% increase in adoption rates. Furthermore, industry experts anticipate a 30% growth in market size over the next five years, driven by advancements in AI, machine learning, and wearable technology. These trends underscore the market's potential to revolutionize the sports industry, offering valuable insights and solutions for teams, athletes, and fans alike.

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The Sports association segment was valued at USD 6.12 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

Europe is estimated to contribute 38% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Global Sports Agency Service Market is segmented by Application (Athlete Representation_ Sponsorships_ Marketing_ Endorsements_ Contract Negotiation), Type (Service_ Sports_ Entertainment_ Management_ Marketing), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Discover the booming spectator sports market analysis (2019-2033)! Explore key trends, regional insights, major players (Dallas Cowboys, Bayern Munich, Star Sports), and projected CAGR >5%. Learn how digital platforms and evolving fan engagement are reshaping this multi-billion dollar industry. Recent developments include: May 2023: FuboTV Inc., the foremost sports-oriented live TV streaming platform in the United States, announced its partnership with the Cleveland Guardians. This collaboration grants Guardians' enthusiasts the exciting opportunity to access Fubo's premier sports, news, and entertainment programming through an extended free trial. FuboTV boasts an impressive collection of over 175 live sports, news, and entertainment networks, making it the sole live TV streaming platform to feature every Nielsen-rated sports channel.February 2023: The sports streaming and e-commerce platform Fancode entered into a strategic partnership with Google Cloud. This collaboration aims to bolster its services with a data-driven approach, thereby enhancing fan engagement and optimizing the distribution of mainstream sports content. By doing so, Fancode is committed to strengthening its rapport with sports aficionados and fostering more immersive fan experiences.. Key drivers for this market are: Increase in Number of Sports Events Organized Globally, Increasing digital platforms raising sport spectators. Potential restraints include: Increase in Number of Sports Events Organized Globally, Increasing digital platforms raising sport spectators. Notable trends are: Rising In Global Sports Events.

The global sports coaching platforms market size reached USD 575.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,641.7 Million by 2033, exhibiting a growth rate (CAGR) of 12.36% during 2025-2033 The rapid technological advancements, growing popularity of remote coaching, increasing interest and participation in sports activities, rising demand for personalized coaching and growing emphasis on health and wellness are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global sports coaching platforms market report, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, pricing model and application.

Global Sporting Goods Stores Market is segmented by Application (Consumers_ Athletes_ Retailers), Type (Sports equipment_ Apparel_ Footwear), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Global Sports Analytics Market is segmented by Application (Professional Sports Teams_ Broadcasting_ Media_ Betting_ Fitness), Type (Performance Analytics_ Fan Engagement_ Predictive Modeling_ Athlete Monitoring_ Injury Prevention), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The global licensed sports merchandise market size reached USD 33.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 44.7 Billion by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The occurrence of major sporting events, such as championships, tournaments, and leagues, technological advancements in manufacturing and customization of licensed sports merchandise, and extensive media coverage of sports events and athlete are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product type, distribution channel, price range and end-user.

In 2023, the value of sports media rights worldwide peaked at nearly 56 billion U.S. dollars, up from 54.7 billion dollars recorded in the previous year. A forecast suggests that the value will continue to increase in the upcoming years.

The global sports betting market size reached USD 103.08 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 224.12 Billion by 2033, exhibiting a growth rate (CAGR) of 8.56% during 2025-2033. The market is propelled by the rising popularity of e-sports and competitive gaming, increasing adoption of advanced technologies such as virtual reality (VR) and AR, increasing demand for personalized and ergonomic gaming peripherals, rising penetration of internet and smartphones, and cultural enthusiasm among individuals.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on platform, betting type, and sports type.

Sports Trading Card Market size was valued at USD 12.62 Billion in 2024 and is projected to reach USD 23.08 Billion by 2031, growing at a CAGR of 7.80% from 2024 to 2031.Global Sports Trading Card Market DriversThe rise of online markets has revolutionized the sports trading card industry by facilitating the buying, selling, and trading of cards for collectors in a simpler manner than before. Trading cards are now more accessible and have greater liquidity because of platforms like eBay, StockX, and COMC, which have given collectors access to a worldwide market.Popularity of Auction Platforms: Sports trading card pricing and interest have been significantly boosted by sports memorabilia auction platforms like Heritage Auctions and Goldin Auctions. Prominent auctions that showcase uncommon and priceless cards have garnered a lot of interest and contributed to the acceptance of trading cards as a respectable substitute asset class.Impact of Social Media: Websites such as Instagram, Twitter, and YouTube have been instrumental in raising exposure and interest in the sports trading card industry. By showcasing their collections, talking about market trends, and exchanging ideas on these platforms, influencers, investors, and collectors increase engagement and draw new players to the market.

According to Cognitive Market Research, the global Sports Apparel market size was USD 205614.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 82245.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 61684.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 47291.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 10280.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4112.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The cricket category is the fastest growing segment of the Sports Apparel industry

Market Dynamics of Sports Apparel Market

Key Drivers for Sports Apparel Market

Increasing attention to health and fitness to accelerate market growth: The market for sports apparel is rapidly expanding due to growing consumer focus on health and fitness. Despite busy lifestyles, individuals from around the world remain committed to investing in health and fitness. As more individuals are becoming aware of the benefits of maintaining a healthy and active lifestyle, more individual are taking part in physical activities like sports, yoga, athletics and gym workouts. Further, the rise in sports apparel being worn as a comfortable alternative to everyday casuals, is fueling demand for apparel that is both practical and fashionable. Social media along with organizations running fitness awareness campaigns contribute significantly to this trend.

Tech-driven fabrics are fueling market growth: Technology driven fabrics, offering features like moisture-wicking, breathability and flexibility are key to superior performance and comfort in sports apparel. The rise in active lifestyles across the globe, along with increased participation in fitness activities is driving demand for high-quality sports apparel. Fabric materials such as, temperature regulating fibers, four-way stretch fabrics and antimicrobial textiles satisfy the diverse needs of sports and fitness enthusiasts. Many sports apparel brands, including Nike, Lululemon and Asics are incorporating tech-driven fabrics and other technology driven advancements into their designs.

Restraint Factor for the Sports Apparel Market

Rising costs of raw materials impact market growth: Hight costs of raw material directly impact the sports apparel market, hindering growth by increasing production expenses, potentially to price increases or reduced profit margins for brands. Increase in price of raw materials like cotton, polyester and other synthetic fibers directly lead to higher production costs for sports apparel producers. To offset such high costs, brands may increase the retail prices of their offerings, which might make sports apparel less affordable for consumers thereby impacting demand and overall market growth.

Trends in the Sports Apparel Market

Surge in Demand for Athleisure and Everyday Activewear: The rising appeal of athleisure—a combination of athletic and leisurewear—is transforming the sports apparel industry. Consumers are increasingly favoring versatile garments that merge comfort, performance, and style suitable for both exercise and everyday use. This trend is driven by a health-conscious lifestyle, the culture of remote work, and fashion-forward designs that seamlessly integrate gym and streetwear. Brands are responding by broadening their selections in moisture-wicking materials, flexible fits, and minimalist designs. Collaborations with celebrities and fashion designers have further enhanced the trend, establishing athleisure as a prominent segment within sports apparel that serves both fitness aficionados and casual shoppers.

Focus on Sustainable and High-Performance Materials: Sustainability has emerged as a central concern in sports apparel, with bra...

The global sports medicine market is expected to be $9.25 billion by 2026, growing at a CAGR of 5.64% from 2019 to 2026. The report classifies global market by share, trend, Key players & Opportunities.

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Sports Betting Market Size 2025-2029

The sports betting market size is valued to increase by USD 221.1 billion, at a CAGR of 12.6% from 2024 to 2029. Digital revolution will drive the sports betting market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Platform - Online segment was valued at USD 101.20 billion in 2023
By Type - Basketball segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 162.64 billion
Market Future Opportunities: USD 221.10 billion
CAGR from 2024 to 2029 : 12.6%

Market Summary

The market is a dynamic and complex industry, fueled by the intersection of technology and human passion for sports. With an estimated global value of USD155 billion in 2020, this market's growth is driven by the increasing popularity of online betting platforms and the integration of advanced technologies like machine learning. These innovations enable personalized user experiences, real-time data analysis, and more accurate odds calculation. However, the industry faces significant challenges, including stringent government regulations and restrictions. For instance, in some regions, sports betting remains illegal or heavily regulated, limiting market growth potential. Additionally, concerns over problem gambling and match-fixing continue to shape the regulatory landscape.
Despite these hurdles, the future of sports betting looks promising. Technological advancements, such as blockchain and virtual reality, are poised to revolutionize the industry further. As these developments unfold, businesses must adapt and innovate to stay competitive in this rapidly evolving market.

What will be the Size of the Sports Betting Market during the forecast period?

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How is the Sports Betting Market Segmented ?

The sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Basketball
  Horse riding
  Football
  Others


Betting Type

  Fixed Odds Wagering
  Exchange Betting
  Live/In-Play Betting
  eSports Betting


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

The market is in a constant state of evolution, fueled by technological advancements and regulatory changes. The online betting segment, in particular, is thriving, driven by factors such as the expansion of the overall market, the increasing availability of mobile platforms due to Internet and smartphone penetration, and the structural migration of customers from retail to online betting in emerging markets. Technological innovations include advanced responsible gambling tools, payment gateway integration, customer support ticketing, win probability models, AML compliance software, data visualization tools, and bonus claim processes. Regulatory compliance checks, in-play betting data, sports data providers, geofencing technology, KYC compliance protocols, account management features, transaction processing speed, withdrawal processing times, real-time data feeds, betting exchange liquidity, deposit method integrations, user engagement metrics, customer identity verification, live streaming integration, mobile betting platforms, data analytics dashboards, risk management models, CRM system integration, betting platform security, fraud detection systems, user experience design, player segmentation strategies, and more.

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The Online segment was valued at USD 101.20 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia-Pacific (APAC) region is poised to lead The market due to its rapid expansion and significant population base. Comprising over 60% of the world's population, APAC is a burgeoning market with an increasing number of digital platforms and the adoption of online betting. Key factors contributing to this growth include the presence of gambling hubs like Macau and the rising disposable income of the population.

APAC's dominance in the global sports betting landscape is further reinforced

The UK sports promoters market, a dynamic sector experiencing robust growth, is projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 7% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, the enduring popularity of major sporting events like Premier League football and international tennis tournaments creates significant demand for professional promotion services. Secondly, the increasing sophistication of media rights deals, coupled with the growth of digital platforms and streaming services, contributes to substantial revenue streams for promoters. The rise of influencer marketing and targeted advertising further enhances promotional reach and effectiveness. Finally, the ever-growing appetite for live experiences fuels ticket sales and sponsorships, strengthening the financial foundations of the industry. While challenges exist, such as the economic climate's influence on sponsorship and ticket sales, the overall trajectory remains positive. The segmentation of the market, encompassing various sports (Soccer, Formula 1, Basketball, Tennis, and others) and revenue sources (Media Rights, Merchandising, Tickets, and Sponsoring), presents significant opportunities for diversification and strategic growth. Prominent players like Matchroom Sport and Premier League showcase the market's established nature and the potential for consolidation through mergers and acquisitions. The geographic concentration of the UK market presents opportunities for expansion. While the UK forms a core market, international expansion strategies are vital for continued growth. Emerging markets in Asia and parts of Africa, particularly those with rapidly expanding middle classes and growing sports fan bases, offer lucrative prospects for UK sports promoters. However, navigating differing regulatory environments and cultural nuances in these markets will be key to success. Furthermore, the evolving preferences of sports fans, including a demand for enhanced digital engagement and personalized experiences, require promoters to adopt innovative strategies. The sector's resilience and adaptability are crucial for sustaining the projected growth and capturing the opportunities presented by the evolving sports landscape. This necessitates strategic investments in digital infrastructure, data analytics, and talent acquisition. This report provides a comprehensive analysis of the UK Sports Promoters Market, covering the period 2019-2033. It delves into market size, segmentation, trends, and future growth projections, providing invaluable insights for stakeholders across the sports industry. With a base year of 2025 and an estimated year of 2025, the forecast period extends to 2033, offering a long-term perspective on this dynamic sector. This in-depth study utilizes data from the historical period (2019-2024) to provide a robust foundation for future predictions. Recent developments include: June 2023: Sport-tech 50 introduced Talent Pathway ID, a groundbreaking addition to its lineup, offering AI-powered performance analysis for both athletes and coaches., April 2023: Madison Square Garden Entertainment Corp. celebrated the successful completion of its spin-off from Sphere Entertainment Co., marking the start of trading on the New York Stock Exchange under the ticker symbol "MSGE." Sphere Entertainment still retains approximately 33% ownership of MSG Entertainment's outstanding shares.. Key drivers for this market are: Increase in Number of Spectators Watching Sports. Potential restraints include: Increase in Number of Spectators Watching Sports. Notable trends are: Athletes Influencers is Driving the Market.