The global tea market was valued at around *** billion U.S. dollars in 2025, and is expected to rise to *** billion dollars by 2030. Tea has a long history of popularity worldwide. It is thought to have originated in China, with records of its use dating back to the 3rd century AD. Originally used as a medicinal beverage, the drink was popularized for recreational use during the Tang dynasty and spread to other Asian countries. After European traders brought the leaves back to Europe in the 16th century, its popularity spread in the West as well. Production Today, ***** is still the leader in tea production. The country produced over *** million metric tons of it in 2023. Other large producers are India and Kenya. These regions are hospitable to Camellia sinensis, the plant used to produce tea, which needs a tropical or subtropical climate. Consumption While Pakistan and the United States are the ******* importer of tea worldwide, buying over *** billion dollars’ worth in 2024, it is the citizens of Turkey who are most fond of the beverage. In 2016, the average Turkish person consumed nearly ***** pounds of tea during the year.

The Tea Market Report is Segmented by Form (Leaf Tea and CTC Leaf), Product Type (Black Tea, Green Tea, and More), Category (Conventional and Organic), Flavoring (Unflavored and Flavored), Packaging Type (Box, Bag, Pouch, and More), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Tea Market was valued at $70.83 billion in 2023, and is predicted to reach $104.21 billion by 2030, with a CAGR of 5.7% from 2024 to 2030.

• The global industry was valued at US$ 20.2 Bn in 2023
• It is estimated to grow at a CAGR of 5.9% from 2024 to 2032 and reach US$ 33.9 Bn by the end of 2032

Market Introduction

Attribute	Detail
Drivers	Increase in Awareness Regarding Health Benefits Associated with Tea Rise in Popularity of Herbal Tea

Regional Outlook

Attribute	Detail
Leading Region	Asia Pacific

Tea Market Snapshot

Attribute	Detail
Market Size in 2023	US$ 20.2 Bn
Market Forecast (Value) in 2032	US$ 33.9 Bn
Growth Rate (CAGR)	5.9%
Forecast Period	2024-2032
Historical Data Available for	2019-2023
Quantitative Units	US$ Bn for Value and Kilo Tons for Volume
Market Analysis	It includes segment analysis as well as regional-level analysis. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces Analysis, value chain analysis, and key trend analysis.
Competition Landscape	Market share analysis by company (2023) Company profiles section includes an overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy and recent developments, and key financials
Format	Electronic (PDF) + Excel
Market Segmentation	By Type Black Tea Green Tea Oolong Tea Herbal Tea Others (Flavored Tea, Iced Tea, etc.) By Distribution Channel Hypermarkets/Supermarkets Retail Stores Convenience Stores Online Stores
Regions Covered	North America Latin America Europe South Asia East Asia Middle East & Africa
Countries Covered	U.S. Canada Mexico Brazil Argentina Chile Germany Italy France U.K. Spain BENELUX Nordic Russia Hungary Poland India Thailand Indonesia Malaysia China Japan South Korea Australia New Zealand South Africa GCC Countries
Companies Profiled	Unilever Starbucks Corporation Wissotzky Tea Associated British Foods Nestle S.A. Akbar Brothers Ltd. Tata Consumer Products Limited The Republic of Tea DAVIDs TEA Assam Company India Ltd. LIPTON Teas and Infusion Caraway Tea Harris Tea Company
Customization Scope	Available upon request
Pricing	Available upon request

The global Tea Market size was worth around USD 63.49 Billion in 2023 and is predicted to grow to around USD 110.40 Billion by 2032

Snapshot img

Tea Market Size 2025-2029

The tea market size is valued to increase USD 19.9 billion, at a CAGR of 5.5% from 2024 to 2029. Functional benefits of tea increasing its growth will drive the tea market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 62% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 44.80 billion in 2023
By Product - Black tea segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 49.47 billion
Market Future Opportunities: USD 19.90 billion
CAGR : 5.5%
APAC: Largest market in 2023

Market Summary

The market encompasses a vast and dynamic industry, marked by continuous evolution and innovation. Core technologies and applications, such as tea processing automation and functional tea blends, are driving growth in this sector. According to recent reports, functional tea beverages account for over 50% of the market share, reflecting consumers' increasing preference for health benefits. However, challenges persist, including the negative impact of overconsumption and the need for stringent regulations. For instance, the European Union's Food Information Regulation mandates clear labeling for tea products.
In 2020, the market witnessed numerous new product launches, with companies focusing on organic and sustainable offerings to cater to growing consumer demand. Despite these challenges, the market continues to unfold, offering ample opportunities for stakeholders to capitalize on emerging trends and consumer preferences.

What will be the Size of the Tea Market during the forecast period?

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How is the Tea Market Segmented and what are the key trends of market segmentation?

The tea industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Black tea
  Green tea
  Others


Form

  Leaf Tea
  CTC Tea
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The offline segment of the market holds a substantial share, with distribution and sales of functional tea products occurring through physical retail channels. Brick-and-mortar stores, supermarkets, specialty tea shops, and health food stores serve as the primary avenues for offline tea sales. Consumers prefer visiting these locations to engage in a tactile experience, interact with knowledgeable staff, and receive personalized recommendations. Currently, organic tea production represents a growing trend, with 30% of consumers expressing a preference for organic teas. Aroma compound identification is crucial for tea manufacturers to cater to this segment, as consumers seek authentic and high-quality tea experiences.

Theaflavin concentration levels, soil health indicators, and microbial community analysis are essential factors in organic tea production. Chemical composition analysis, flavor profile characterization, and disease resistance breeding are essential aspects of tea cultivation. Sustainable farming practices, integrated pest management, and fermentation process control contribute to maintaining quality and ensuring consistent product offerings. Soil nutrient management, sensory evaluation methods, and packaging material selection are crucial for tea manufacturers to meet consumer demands and maintain product freshness. Drying technology advancements, antioxidant capacity measurement, climate change adaptation, and irrigation system design are ongoing areas of innovation in the tea industry.

Byproduct value addition, soil erosion prevention, tea waste utilization, plant stress physiology, catechin analysis methods, and polyphenol content determination are essential for tea manufacturers to optimize their processes and improve yields. Harvesting and processing techniques, yield improvement strategies, and supply chain optimization are ongoing priorities for tea businesses. The market is expected to expand by 25% in the upcoming years, driven by increasing consumer awareness of tea's health benefits and the growing popularity of functional teas. The market's continuous evolution is characterized by advancements in cultivation techniques, processing technologies, and product offerings.

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The Offline segment was valued at USD 44.80 billion in 2019 and showed a gradual increase during the forecast period.

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USD 26285 Million in 2024; projected USD 41691.19 Million by 2033; CAGR 5.2%.

According to Cognitive Market Research, the global High-End Tea market size was USD 126841.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 12.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 50736.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 38052.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 29173.5 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 6342.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2536.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031.
The Green Tea Type held the highest High-End Tea market revenue share in 2024.

Market Dynamics of High-End Tea Market

Key Drivers for High-End Tea Market

Growing Health Consciousness to Increase the Demand Globally: The tea market is experiencing a notable rise in demand due to increasing awareness of the health benefits associated with tea consumption, particularly green tea and herbal infusions. Consumers are increasingly choosing tea varieties known for their medicinal properties and antioxidants. In 2021, Americans consumed nearly 85 billion servings of tea, equivalent to over 3.9 billion gallons. Black tea accounted for 84% of total consumption, while green tea made up 15%, with oolong, white, and dark teas comprising the remainder. U.S. imports of black and green tea in 2021 are estimated at 240 million pounds, marking a 6% increase from 2020. According to the Tea Board of India, green tea production in India has steadily risen, reaching approximately 150 million kilograms in recent years. This growth is fueled by the perception of tea as a healthier option compared to carbonated beverages and other drinks.

Foodservice and Hospitality Sector to Propel Market Growth: The food service and hospitality industries offer a lucrative market for high-end teas, including premium blends and specialty beverages. According to a survey by Apicbase, restaurant sales in the US rose from $842.3 million in 2021 to $974.9 million in 2022, reaching $1,087 million in 2023. A significant 54% of restaurants plan to increase investment in technology in 2024. Despite a decline in consumer spending at full-service restaurants to Can$16,489.6 million in 2020 and Can$21,157.7 million in 2021 due to the pandemic, spending rebounded to Can$25,913.7 million in 2022, surpassing the pre-pandemic 2019 level of Can$25,812.1 million. Upscale restaurants, hotels, and cafes are increasingly integrating high-quality teas into their menus to satisfy discerning consumers seeking unique culinary experiences. This trend presents an opportunity for tea producers to collaborate with food service providers and hospitality establishments to enhance their market presence in this growing segment.

Restraint Factor for the High-End Tea Market

Challenges in Sustainability and Quality Maintenance to Limit the Sales: Despite its prominent position in the global tea market, tea production confronts challenges concerning sustainability and maintaining consistent quality standards. Issues like soil erosion, climate change, and pest outbreaks pose significant threats to tea cultivation. Moreover, ensuring fair labor practices and compliance with environmental regulations increases production costs, thereby impacting profit margins. The Indian Tea Association emphasizes that maintaining quality amid these challenges remains a critical issue for tea producers, influencing their competitiveness on the global stage.

Premium Pricing Restricts Widespread Adoption: High-quality teas, such as specialty blends, single-origin leaves, and artisanal infusions, are sold at prices that are considerably higher than those of standard teas. This premium strategy limits their availability to a specific consumer group, especially in developing markets where price sensitivity is prevalent and tea is primarily...

Tea market was valued at USD 17.24 Billion in 2024 and is expected to reach USD 24.18 Billion by 2030 with a CAGR of 5.8%.

Pages	188
Market Size	2024: USD 17.24 Billion
Forecast Market Size	2030: USD 24.18 Billion
CAGR	2025-2030: 5.8%
Fastest Growing Segment	Herbal Tea
Largest Market	Asia Pacific
Key Players	1 Ito En, Ltd. 2 Associated British Foods plc (Twinings) 3 The Republic of Tea, Inc. 4 Barry's Tea Limited 5 Hain Celestial Group, Inc. 6 Unilever plc 7 Tata Consumer Products Limited 8 Nestlé S.A. 9 Harney & Sons Tea Corp. 10 Bettys & Taylors of Harrogate Ltd

In 2025, the global annual consumption of tea worldwide amounted to about **** billion kilograms and is estimated to reach to **** billion kilograms by 2030.Tea consumption - additional informationTea is the second most consumed drink in the world, after water. There are many types of teas, depending on their oxidation levels: green, yellow, oolong and black. Well-known varieties of black tea include Darjeeling, Assam, Turkish and Ceylon teas. This fragrant beverage originated in China in 2737 BC. According to myth, a Chinese emperor was sitting under a Camellia sinensis tree while his servant boiled drinking water. The wind blew some leaves from the tree into the water, and the emperor decided to try the drink that his servant created accidentally. The tea culture had been established in China for several centuries before it came to the West. Tea drinking was introduced in Japan during the late eighth century and became an important part of Japanese culture. In the United Kingdom, tea is recognized as one of the country’s cultural beverages. Tea is also a popular beverage in Middle Eastern cultures. In 2016, Turkey was the largest tea-consuming country in the world, with a per capita tea consumption of approximately **** pounds per year. In contrast, China had an annual consumption of **** pounds per person. In 2024, China was the leading global tea producer, followed by India and Kenya. In the previous year, worldwide tea production amounted to around ***** billion metric tons.

Tea Market was valued at USD 60.7 Billion in 2024 and is projected to reach USD 91.28 Billion by 2031, growing at a CAGR of 5.77% during the forecast period 2024-2031.

Tea Market: Definition/ Overview The tea refers to the global industry that encompasses the production, distribution, and consumption of various types of tea, including black, green, oolong, white, herbal, and specialty teas. Tea is one of the most widely consumed beverages globally, valued for its versatility, health benefits, and cultural significance. It is available in multiple forms, including loose leaves, tea bags, instant powders, and ready-to-drink variants. Tea is consumed across households, hotels, cafes, and restaurants for its refreshing taste and energy-boosting properties. Traditional consumption, tea is increasingly used in cosmetic and skin care products for its antioxidant properties, health supplements, and confectionery and food products like iced teas, tea-flavored snacks, and beverages. The tea is expected to grow steadily, driven by rising health consciousness, consumer preferences for organic and herbal teas, and innovations such as ready-to-drink teas. Increasing demand for sustainable and eco-friendly packaging and expanding e-commerce channels will further shape the future of the market. With growing popularity in emerging markets like India and China, the tea industry is projected to evolve with new blends, functional teas, and health-focused products.

Learn about the projected growth of the global tea market over the next decade, driven by increasing demand worldwide. Market performance is expected to expand, reaching 37M tons in volume and $152.3B in value by 2035.

In 2024, Market Research Intellect valued the Tea Market Report at USD 60 billion, with expectations to reach USD 85 billion by 2033 at a CAGR of 6.0%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

In 2023, Global Tea Market was valued at USD 35 billion, driven by increasing consumer awareness of health benefits associated with tea consumption. The rising demand for premium and specialty teas, such as green and herbal teas, has significantly contributed to market growth.

This statistic shows the annual tea consumption worldwide from 2018 to 2029. In 2023, global consumption of tea amounted to about 7.3 billion kilograms and is estimated to reach to 8.3 billion kilograms by 2029. Tea consumption - additional informationTea is the second most consumed drink in the world, after water. There are many types of teas, depending on their oxidation levels: green, yellow, oolong and black. Well-known varieties of black tea include Darjeeling, Assam, Turkish and Ceylon teas. This fragrant beverage originated in China in 2737 BC. According to myth, a Chinese emperor was sitting under a Camellia sinensis tree while his servant boiled drinking water. The wind blew some leaves from the tree into the water, and the emperor decided to try the drink that his servant created accidentally. The tea culture had been established in China for several centuries before it came to the West. Tea drinking was introduced in Japan during the late eighth century and became an important part of Japanese culture. In the United Kingdom, tea is recognized as one of the country’s cultural beverages. Tea is also a popular beverage in Middle Eastern cultures. In 2016, Turkey was the largest tea-consuming country in the world, with a per capita tea consumption of approximately 6.96 pounds per year. In contrast, China had an annual consumption of 1.25 pounds per person. In 2018, China was the leading global tea producer, followed by India and Kenya. That year, worldwide tea production amounted to around 5.8 million metric tons.

The global herbal tea market size reached USD 4.58 Billion in 2025. The industry is further expected to grow at a growth rate of 7.5% over the forecast period.

Semi-Annual Industry Update

Particular	Value CAGR
H1 (2024 to 2034)	7.2%
H2 (2024 to 2034)	7.5%
H1 (2025 to 2035)	7.3%
H2 (2025 to 2035)	7.6%

Country-wise Insights

Countries	CAGR (2025 to 2035)
The USA	4.4%
China	7.3%
Japan	3.3%
Germany	5.67%
Australia	4.3%

Segment-wise Analysis

Segment	Value Share (2025)
Green Herbal Tea (By Raw Material)	35%

Segment	Value Share (2025)
Herbal Tea Bags (By Packaging Type )	45%

Competitive Outlook

Company Name	Estimated Market Share (%)
Hain Celestial Group (Celestial Seasonings)	15-20%
Tata Consumer Products (Tetley Herbal Teas)	12-16%
Unilever (Pukka Herbs)	10-14%
Associated British Foods (Twinings Herbal Range)	8-12%
Organic India	7-10%
Other Players	35-45%

Discover the $59 billion global tea market, its challenges, and major players. Learn about popular tea types, distribution channels, and the growing demand for healthy and natural beverages.

According to Cognitive Market Research, the global herbal tea market size is USD 3691.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.30% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1476.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1107.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 848.98 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 184.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 73.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.
The single blend held the highest Herbal Tea market revenue share in 2024.

Market Dynamics of Herbal Tea Market

Key Drivers for Herbal Tea Market

Increasing Health Consciousness to Increase the Demand Globally

Increasing health consciousness is driving a significant surge in demand for herbal teas globally. As consumers become more mindful of their well-being, they seek natural, plant-based alternatives to traditional beverages laden with artificial additives and excessive sugars. Herbal teas, with their diverse array of botanical ingredients and perceived health benefits, perfectly align with this trend. Consumers are drawn to herbal teas for their potential to support various aspects of health, including digestion, stress reduction, immunity boosting, and overall wellness. This heightened awareness of the connection between diet and health is prompting individuals to incorporate herbal teas into their daily routines, whether as a soothing ritual or a functional beverage. As a result, the global market for herbal teas is experiencing robust growth, with manufacturers innovating to meet the evolving preferences of health-conscious consumers and capitalize on this expanding market opportunity.

Growing Preference for Natural Products to Propel Market Growth

The growing preference for natural products is a driving force behind the accelerated market growth of herbal teas. In an era marked by heightened awareness of health and environmental sustainability, consumers are increasingly drawn to products that offer clean-label formulations and minimal processing. Herbal teas, derived from a variety of botanical sources without artificial additives or preservatives, perfectly cater to this demand. As individuals seek out alternatives to conventional beverages laden with artificial flavors and sweeteners, herbal teas stand out as refreshing, wholesome options. The inherent association of herbal teas with nature and wellness resonates strongly with consumers who prioritize authenticity and purity in their consumption choices. Consequently, the market for herbal teas is witnessing significant expansion, propelled by the surging demand for natural, plant-based beverages that not only tantalize the taste buds but also align with values of health, sustainability, and authenticity.

Restraint Factor for the Herbal Tea Market

Seasonal variability to Limit the Sales

Seasonal variability poses a challenge to the sales of herbal teas, influencing both production and consumer demand. Certain herbs and botanical ingredients used in herbal teas may exhibit fluctuations in availability and quality due to seasonal changes in climate and growing conditions. This variability can impact the consistency of product formulations and supply chain management for manufacturers. Moreover, consumer preferences for hot or cold beverages may shift with the seasons, affecting the demand for herbal teas accordingly. For instance, sales of hot herbal teas may peak during colder months for their warming and comforting properties, while demand for iced herbal teas may rise in warmer weather for their refreshing qualities. However, fluctuations in weather patterns and seasonal transitions can disrupt these patterns, leading to challenges in predicting and meeting consumer demand throughout the...

Tea Market valued at USD 22.78 Bn in 2025, is anticipated to reaching USD 34.96 Bn by 2032, with a steady annual growth rate of 6.3%.

Tea market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

ATTRIBUTES	DETAILS
STUDY PERIOD	2018-2031
BASE YEAR	2024
FORECAST PERIOD	2025-2031
HISTORICAL PERIOD	2018-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Lipton (Unilever), Tetley (Tata Global Beverages), Twinings (ABF), Taetea Group, Tieguanyin Group, Tazo (Unilever), The Republic of Tea, Yorkshire Tea, Dilmah, Bamatea, Chinatea
SEGMENTS COVERED	By Product Type - Green Tea, Black Tea, Oolong Tea, Dark Tea, Others By Application - Retailer, Food Service By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa