The global tea market was valued at around *** billion U.S. dollars in 2025, and is expected to rise to *** billion dollars by 2030. Tea has a long history of popularity worldwide. It is thought to have originated in China, with records of its use dating back to the 3rd century AD. Originally used as a medicinal beverage, the drink was popularized for recreational use during the Tang dynasty and spread to other Asian countries. After European traders brought the leaves back to Europe in the 16th century, its popularity spread in the West as well. Production Today, ***** is still the leader in tea production. The country produced over *** million metric tons of it in 2023. Other large producers are India and Kenya. These regions are hospitable to Camellia sinensis, the plant used to produce tea, which needs a tropical or subtropical climate. Consumption While Pakistan and the United States are the ******* importer of tea worldwide, buying over *** billion dollars’ worth in 2024, it is the citizens of Turkey who are most fond of the beverage. In 2016, the average Turkish person consumed nearly ***** pounds of tea during the year.

In 2025, the global annual consumption of tea worldwide amounted to about **** billion kilograms and is estimated to reach to **** billion kilograms by 2030.Tea consumption - additional informationTea is the second most consumed drink in the world, after water. There are many types of teas, depending on their oxidation levels: green, yellow, oolong and black. Well-known varieties of black tea include Darjeeling, Assam, Turkish and Ceylon teas. This fragrant beverage originated in China in 2737 BC. According to myth, a Chinese emperor was sitting under a Camellia sinensis tree while his servant boiled drinking water. The wind blew some leaves from the tree into the water, and the emperor decided to try the drink that his servant created accidentally. The tea culture had been established in China for several centuries before it came to the West. Tea drinking was introduced in Japan during the late eighth century and became an important part of Japanese culture. In the United Kingdom, tea is recognized as one of the country’s cultural beverages. Tea is also a popular beverage in Middle Eastern cultures. In 2016, Turkey was the largest tea-consuming country in the world, with a per capita tea consumption of approximately **** pounds per year. In contrast, China had an annual consumption of **** pounds per person. In 2024, China was the leading global tea producer, followed by India and Kenya. In the previous year, worldwide tea production amounted to around ***** billion metric tons.

This statistic shows the annual tea consumption worldwide from 2018 to 2029. In 2023, global consumption of tea amounted to about 7.3 billion kilograms and is estimated to reach to 8.3 billion kilograms by 2029. Tea consumption - additional informationTea is the second most consumed drink in the world, after water. There are many types of teas, depending on their oxidation levels: green, yellow, oolong and black. Well-known varieties of black tea include Darjeeling, Assam, Turkish and Ceylon teas. This fragrant beverage originated in China in 2737 BC. According to myth, a Chinese emperor was sitting under a Camellia sinensis tree while his servant boiled drinking water. The wind blew some leaves from the tree into the water, and the emperor decided to try the drink that his servant created accidentally. The tea culture had been established in China for several centuries before it came to the West. Tea drinking was introduced in Japan during the late eighth century and became an important part of Japanese culture. In the United Kingdom, tea is recognized as one of the country’s cultural beverages. Tea is also a popular beverage in Middle Eastern cultures. In 2016, Turkey was the largest tea-consuming country in the world, with a per capita tea consumption of approximately 6.96 pounds per year. In contrast, China had an annual consumption of 1.25 pounds per person. In 2018, China was the leading global tea producer, followed by India and Kenya. That year, worldwide tea production amounted to around 5.8 million metric tons.

This statistic shows production and exports of tea leaves worldwide from 2013 to 2023. In 2023, the global tea exports amounted to approximately 2.03 billion metric tons of tea. China, Kenya, Sri Lanka, Poland, and Germany were rated as the world’s largest tea-exporting countries.

The global tea market revenue amounted to $25.9B in 2018, picking up by 7.7% against the previous year. Overall, the total market indicated a strong growth from 2007 to 2018: its value increased at an average annual rate of 4.3% over that period. Global tea consumption peaked in 2018 and is likely to continue its growth in the immediate term.

Tea market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

The graph shows the production of tea from 2010 to 2024 worldwide, broken down by major producing countries. China produced approximately **** million metric tons of tea in 2024, up from about **** million metric tons in 2023. India, China, Sri Lanka and Kenya were rated as the world’s ******* tea-exporting countries. TeaTea is one of the most popular drinks in the world, second only to water. There are over a thousand different varieties, the most common of which can be classified as white, green, oolong, and black. These classifications differ in their degree of oxidation, with black tea being the most oxidized. Green tea and white tea are not oxidized, while oolong tea is partially oxidized. Oxidation, which occurs when the tea leaves are crushed and muddled together, produces a bright and tangy taste and higher caffeine content. Scientists and tea drinkers are very interested in the health benefits of drinking tea. The purported benefits are numerous and include a reduced risk of cancer, increased brain health, lower weight and waist circumference, and increased muscle endurance. Teas that have experienced less oxidation are said to have the greatest health benefits. Every culture has its own customs surrounding the consumption of tea. In Turkey, for example, very hot black tea is served in small, clear glasses accompanied by cubes of sugar. Customarily, a host offers this tea to guests as a sign of hospitality. In the United Kingdom, tea is often taken with milk. In the United States, iced tea is particularly popular.

China rose 6.4% of Tea Production in 2019, from a year earlier. Need to compare country statistics and get a global overview? Find all data easily.

Sri Lanka Production: Quarterly: Tea data was reported at 64.510 kg mn in Sep 2018. This records a decrease from the previous number of 83.760 kg mn for Jun 2018. Sri Lanka Production: Quarterly: Tea data is updated quarterly, averaging 70.000 kg mn from Mar 1981 (Median) to Sep 2018, with 151 observations. The data reached an all-time high of 99.800 kg mn in Jun 2014 and a record low of 36.200 kg mn in Mar 1982. Sri Lanka Production: Quarterly: Tea data remains active status in CEIC and is reported by Central Bank of Sri Lanka. The data is categorized under Global Database’s Sri Lanka – Table LK.B008: Production by Commodity.

Tea Bags market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

Agricultural Production: Tea: North India: Assam data was reported at 0.020 kg mn in Jan 2025. This records a decrease from the previous number of 6.330 kg mn for Dec 2024. Agricultural Production: Tea: North India: Assam data is updated monthly, averaging 60.120 kg mn from Jan 2012 (Median) to Jan 2025, with 157 observations. The data reached an all-time high of 115.490 kg mn in Aug 2018 and a record low of 0.000 kg mn in Jan 2023. Agricultural Production: Tea: North India: Assam data remains active status in CEIC and is reported by Tea Board India. The data is categorized under India Premium Database’s Agriculture Sector – Table IN.RIB027: Production of Non Foodgrains in Major States: Tea.

The global Tea Market size was worth around USD 63.49 Billion in 2023 and is predicted to grow to around USD 110.40 Billion by 2032

Snapshot img

White Tea Market Size 2024-2028

The white tea market size is forecast to increase by USD 163.2 million at a CAGR of 5.15% between 2023 and 2028.

The market is witnessing significant growth due to the increasing demand for natural and organic products. Consumers are increasingly preferring white tea over other types of tea due to its health and wellness benefits and unique taste profile. Novel techniques for product development, such as the use of flavored infusions and the exploration of new processing methods, are also driving market growth. Additionally, the availability of low-cost synthetic alternatives is posing a challenge to the market, as some consumers may opt for these options despite their potential health risks. Moreover, in the cosmetics and baby toiletries industry, white tea extracts are used, but synthetic substitutes may also be present. To stay competitive, market players are focusing on innovation, sustainability, and transparency in their production and marketing strategies. Overall, the market is expected to continue its growth trajectory in the coming years, driven by consumer preferences, product development, and market dynamics.

What will the size of the market be during the forecast period?

Request Free Sample

White tea is a lesser-known type of tea that has gained popularity in recent years due to its unique health benefits. Unlike black tea, oolong tea, green tea, herbal tea, and fermented tea, white tea undergoes the least processing, preserving its natural antioxidant and antimicrobial properties. These properties make white tea an ideal beverage for boosting the immune system and preventing cardiovascular diseases. The antioxidant and antimicrobial compounds in white tea, primarily flavonoids, have been linked to fighting obesity and oral bacteria.
The pharmaceutical industry has shown significant interest in white tea due to its potential health benefits. Botaniex, a key supplier of natural ingredients, has announced development plans to extract and purify these compounds for use in pharmaceuticals. Moreover, technological advancements in tea processing and analysis have made it possible to produce higher-quality white tea, ensuring consistent supply and demand. The market for white tea is expected to grow steadily due to its health benefits and increasing consumer awareness.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Conventional
  Organic


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan


  Europe

    UK


  North America

    US


  Middle East and Africa



  South America

By Type Insights

The conventional segment is estimated to witness significant growth during the forecast period.

White tea, recognized for its subtle and delicate flavors, holds a significant share in the global market. Traditional white tea production and sales, free from synthetic chemicals and artificial additives, make up the largest segment of this market. This segment distinguishes itself from other white tea categories, such as organic and fair-trade, which follow specific agricultural and processing methods certified by regulatory bodies. White tea's accessibility and affordability, along with its authentic tea-drinking experience, make it an attractive choice for consumers. As a result, the conventional white tea segment is projected to fuel the expansion of The market throughout the forecast period.

White tea is cherished for its light, natural flavors, which can range from fruity and floral to grassy and nutty. Some popular white tea varieties include those with melon, peach, apricot, vanilla, and honey undertones. These nuanced flavors contribute to the tea's allure and make it a versatile beverage option for various occasions and preferences. In summary, the conventional white tea segment, characterized by its traditional production methods and natural flavors, dominates the global market. Its affordability and authenticity make it an appealing choice for consumers seeking a straightforward tea-drinking experience. The diverse range of flavors, from fruity and floral to grassy and nutty, further adds to white tea's popularity and market growth potential.

Get a glance at the market report of share of various segments Request Free Sample

The conventional segment was valued at USD 411.90 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 60% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market

Green Tea market was valued at USD 15.85 Billion in 2024 and is expected to reach USD 22.23 Billion by 2030 with a CAGR of 5.8%.

Bubble Tea Market research report covers detailed information on Bubble Tea Market Value, Growth, application, competition and growth opportunities till 2026

Sri Lanka Production: Tea: High Grown data was reported at 3.700 kg mn in Aug 2018. This records a decrease from the previous number of 3.800 kg mn for Jul 2018. Sri Lanka Production: Tea: High Grown data is updated monthly, averaging 6.200 kg mn from Jan 1996 (Median) to Aug 2018, with 272 observations. The data reached an all-time high of 10.500 kg mn in May 2002 and a record low of 3.300 kg mn in Jul 2013. Sri Lanka Production: Tea: High Grown data remains active status in CEIC and is reported by Central Bank of Sri Lanka. The data is categorized under Global Database’s Sri Lanka – Table LK.B008: Production by Commodity.

Agricultural Production: Calendar Year: Tea: South India data was reported at 224.870 kg mn in 2018. This records a decrease from the previous number of 234.650 kg mn for 2017. Agricultural Production: Calendar Year: Tea: South India data is updated yearly, averaging 229.852 kg mn from Dec 2000 (Median) to 2018, with 19 observations. The data reached an all-time high of 246.898 kg mn in 2008 and a record low of 203.116 kg mn in 2001. Agricultural Production: Calendar Year: Tea: South India data remains active status in CEIC and is reported by Tea Board India. The data is categorized under India Premium Database’s Agriculture Sector – Table IN.RIB027: Production of Non Foodgrains in Major States: Tea.

Snapshot img

Herbal Tea Market Size 2024-2028

The herbal tea market size is forecast to increase by USD 848.1 million at a CAGR of 4.6% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Widely available alternatives to traditional tea, such as fruit and herbal infusions, are gaining popularity due to their unique flavors and health benefits. Consumers are increasingly seeking out products that cater to their health concerns, leading to a surge in demand for herbal teas. Additionally, the rapid growth of e-commerce platforms has made it easier for consumers to access these products from the comfort of their homes. These trends are expected to continue, making the market an attractive investment opportunity for businesses. However, challenges such as increasing competition and the need for product differentiation remain, requiring companies to innovate and adapt to stay competitive.Overall, the market is poised for continued growth, driven by consumer demand for healthier alternatives and the convenience of online shopping.

What will be the Size of the Herbal Tea Market During the Forecast Period?

Request Free SampleThe market encompasses a diverse range of tea blends, derived from various plants and herbs, excluding the Camellia sinensis plant used for traditional black, green, and oolong teas. This sector is driven by a growing consumer preference for natural, clean label foods and alcohol-free beverages. Ecological processes and biodiversity are essential considerations in herbal tea farming, ensuring the soil maintains its health and fertility. Sustainable agricultural practices are increasingly adopted to cater to this market, ensuring a working population involved in ethical and eco-friendly production. Retail markets are thriving due to the popularity of herbal teas, with key ingredients including licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, and turmeric.Consumers prioritize food safety, quality, taste, and the absence of pesticides when purchasing herbal teas, making it a competitive yet rewarding industry.

How is this Herbal Tea Industry segmented and which is the largest segment?

The herbal tea industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeGreenBlackYellowDistribution ChannelOfflineOnlineGeographyAPACChinaIndiaEuropeGermanyUKNorth AmericaUSSouth AmericaMiddle East and Africa

By Type Insights

The green segment is estimated to witness significant growth during the forecast period.

The herbal tea industry has experienced significant growth due to increasing consumer preference for natural, clean label foods and pesticide-free commodities. Tea farming, adhering to ecological processes and sustainable agricultural practices, is essential to maintain plant biodiversity and soil health. Herbal tea offerings, including licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, turmeric, and various blends, cater to diverse consumer needs. Key flavors like Tulsi Detox, Peppermint Refresh, Moringa hibiscus, and Simply Chamomile address cognitive health and wellness concerns. Herbal tea is available in tea bags and loose leaves, and retail markets cater to obesity and overweight issues, offering products free from synthetic chemicals.Brands like Sea Berry Tea and Gut Goodness Tea emphasize food safety and quality, ensuring a natural and authentic taste. Online stores provide easy access to these alcohol-free beverages, appealing to consumers seeking health, weight loss, and wellness benefits. Keywords: the market, tea farming, ecological processes, biodiversity, sustainable agricultural practices, natural ingredient, clean label foods, pesticide-free commodities, food safety, quality, taste, alcohol-free, licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, turmeric, blends, Tulsi Detox, Peppermint Refresh, Moringa hibiscus, Simply Chamomile, cognitive health, tea bags, loose leaves, obesity, overweight issues, synthetic chemicals, Soothing Sleep, Sea Berry Tea, Gut Goodness Tea, online store, health, weight loss, wellness, dietary supplements, cherry, hibiscus, orange detox, tropical turmeric, chamomile lavender.

Get a glance at the Herbal Tea Industry report of share of various segments Request Free Sample

The Green segment was valued at USD 1530.20 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The herbal tea industry

Tea tree oil market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

Agricultural Production: Tea: South India data was reported at 18.390 kg mn in Sep 2018. This records an increase from the previous number of 11.710 kg mn for Aug 2018. Agricultural Production: Tea: South India data is updated monthly, averaging 18.460 kg mn from Jan 2012 (Median) to Sep 2018, with 81 observations. The data reached an all-time high of 31.130 kg mn in May 2018 and a record low of 11.560 kg mn in Feb 2017. Agricultural Production: Tea: South India data remains active status in CEIC and is reported by Tea Board India. The data is categorized under India Premium Database’s Agriculture Sector – Table IN.RIB027: Production of Non Foodgrains in Major States: Tea.