In August 2025, Google.com was the most visited website worldwide, with an average of 98.2 billion monthly visits. The platform has maintained its leading position since June 2010, when it surpassed Yahoo to take first place. YouTube ranked second during the same period, recording over 48 billion monthly visits. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Google.com continues to dominate the digital landscape, ranking as the most linked-to website worldwide with 468,745 referring subnets as of December 2024. Facebook.com follows closely in second place with 470,479 referring subnets, while YouTube.com ranked third with 417,827.

In August 2025, Google.com was the most visited website worldwide, attracting approximately 5.66 billion unique monthly visitors. YouTube.com ranked second, with an estimated 2.98 billion unique visitors. Both platforms also held the top positions globally in terms of total website visits.

Context

This dataset includes some of the basic information of the websites we daily use. While scrapping this info, I learned quite a lot in R programming, system speed, memory usage etc. and developed my niche in Web Scrapping. It took about 4-5 hrs for scrapping this data through my system (4GB RAM) and nearly about 4-5 days working out my idea through this project.

Content

The dataset contains Top 50 ranked sites from each 191 countries along with their traffic (global) rank. Here, country_rank represent the traffic rank of that site within the country, and traffic_rank represent the global traffic rank of that site.

Since most of the columns meaning can be derived from their name itself, its pretty much straight forward to understand this dataset. However, there are some instances of confusion which I would like to explain in here:

1) most of the numeric values are in character format, hence, contain spaces which you might need to clean on.

2) There are multiple instances of same website. for.e.g. Yahoo. com is present in 179 rows within this dataset. This is due to their different country rank in each country.

3)The information provided in this dataset is for the top 50 websites in 191 countries as on 25th May 2017 and is subjected to change in future time due to the dynamic structure of ranking.

4) The dataset inactual contains 9540 rows instead of 9550(50*191 rows). This was due to the unavailability of information for 10 websites.

PS: in case if there are anymore queries, comment on this, I'll add an answer to that in above list.

Acknowledgements

I wouldn't have done this without the help of others. I've scrapped this information from publicly available (open to all) websites namely: 1) http://data.danetsoft.com/ 2) http://www.alexa.com/topsites , of which i'm highly grateful. I truly appreciate and thanks the owner of these sites for providing us with the information that I included today in this dataset.

Inspiration

I feel that there this a lot of scope for exploring & visualization this dataset to find out the trends in the attributes of these websites across countries. Also, one could try predicting the traffic(global) rank being a dependent factor on the other attributes of the website. In any case, this dataset will help you find out the popular sites in your area.

The Top Websites in the World

How They Change Over Time

About this dataset

This dataset consists of the top 50 most visited websites in the world, as well as the category and principal country/territory for each site. The data provides insights into which sites are most popular globally, and what type of content is most popular in different parts of the world

How to use the dataset

This dataset can be used to track the most popular websites in the world over time. It can also be used to compare website popularity between different countries and categories

Research Ideas

• To track the most popular websites in the world over time
• To see how website popularity changes by region
• To find out which website categories are most popular

Acknowledgements

Dataset by Alexa Internet, Inc. (2019), released on Kaggle under the Open Data Commons Public Domain Dedication and License (ODC-PDDL)

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: df_1.csv | Column name | Description | |:--------------------------------|:---------------------------------------------------------------------| | Site | The name of the website. (String) | | Domain Name | The domain name of the website. (String) | | Category | The category of the website. (String) | | Principal country/territory | The principal country/territory where the website is based. (String) |

triple.global is ranked #7765 in KR with 588.17K Traffic. Categories: . Learn more about website traffic, market share, and more!

track.global is ranked #13467 in RU with 360.25K Traffic. Categories: . Learn more about website traffic, market share, and more!

A complete list of live websites using the Wp Google Ranking technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the Simple Category Ranking technology, compiled through global website indexing conducted by WebTechSurvey.

nature.global is ranked #16115 in JP with 158.83K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

trt.global is ranked #83081 in US with 552.81K Traffic. Categories: . Learn more about website traffic, market share, and more!

rojadirectatv.global is ranked #802427 in ES with 339 Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

Explore the Times Higher Education World University Rankings 2026 below. Trusted worldwide by students, academics, governments and industry experts, the list of the best universities in the world includes 2,191 institutions from 115 countries and territories.

Context

A listing of the top 1-million websites according to Alexa.com.

Content

Rank and Site name

Acknowledgements

Fork from: https://github.com/mozilla/cipherscan/tree/master/top1m

A complete list of live websites using the Ranks technology, compiled through global website indexing conducted by WebTechSurvey.

machine.global is ranked #6953 in BR with 306.46K Traffic. Categories: Information Technology, Transportation and Logistics. Learn more about website traffic, market share, and more!

A complete list of live websites using the Sports Rankings Lists technology, compiled through global website indexing conducted by WebTechSurvey.

gamescom.global is ranked #33173 in DE with 203.5K Traffic. Categories: Computer and Video Games. Learn more about website traffic, market share, and more!

In August 2025, WhatsApp.com was the most engaging website worldwide, with users spending an average of 36 minutes and 51 seconds per visit. YouTube.com ranked second in user engagement, with an average visit duration of 24 minutes and 1 second. The platform also ranked among the top ten most visited websites globally, both in total visits and unique users.

A complete list of live websites using the Picture Perfect Ranking Leaderboard technology, compiled through global website indexing conducted by WebTechSurvey.