As of November 2019, there were just over 29 million monthly active users (MAU) of Gojek in Indonesia. Comparatively, the ride-hailing company had just under one million monthly active users in Singapore as of November 2019.

 Indonesia's first decacorn

Gojek was established in Indonesia in 2009. Focused initially on courier services and two-wheeled ride-hailing, the company now operates a super app available in Indonesia, the Philippines, Singapore, Thailand, and Vietnam. In 2019, Gojek reached a valuation of 10 billion U.S. dollars, becoming Indonesia's first decacorn and the second decacorn in Southeast Asia, following fellow ride-hailing giant and main competitor Grab. Southeast Asia boasts a variety of multinational and national ride-hailing apps. Grab and Gojek are the two most-used services across the countries they are available in. While Grab edges out Gojek regarding car-based ride-hailing in Indonesia, Gojek has the bigger market share of motorbike ride-hailing in the country.

Rise of the super apps

In May 2021, Gojek completed its merger with Indonesian e-commerce unicorn Tokopedia, resulting in both companies becoming subsidiaries of the new holding company GoTo. Tokpedia is one of Indonesia's leading e-commerce platforms, having attracted over 100 million monthly visitors in the past. In March 2022, GoTo launched on the Indonesia Stock Exchange with an initial public offering (IPO) of 1.1 billion U.S. dollars. Nowadays, the Gojek super app offers a multitude of services next to ride-hailing, such as shopping and food delivery as well as Go-Pay, a mobile payments service. The popularity of ride-hailing and grocery super apps in Southeast Asia was projected to lead to a doubling in market value until 2025.

In 2023, the number of transacting users (ATU) of GoTo Group's services reached 50.8 million users. GoTo Group was founded in 2021 as a merger company between Gojek and Tokopedia, two of Indonesia's biggest internet companies at that time.

In 2021, the revenue of Southeast Asian technology company Grab Holdings Inc. amounted to around 675 million U.S. dollars. This marked a year-over-year growth by 44 percent compared to 2020. Southeast Asia’s first decacorn Founded in Malaysia in 2012 under the name MyTeksi, Grab started out exclusively as a ride-hailing application. Now headquartered in Singapore and Indonesia, Grab operates a multipurpose app, also offering food delivery and digital payment in addition to its mobility services. Having raised over 10 billion U.S. dollars in funds in 2020, the company was named Southeast Asia’s first decacorn. Grab’s direct competitor, Indonesian ride-hailing provider Gojek, also has millions of monthly active users across several Southeast Asian countries and has since become the region’s second decacorn, further proving the potential of SEA’s technology-based multipurpose startups and its mobility service industry. Ridesharing in Asia-Pacific – the future of mobility? Modern mobility services in the Asia-Pacific region are on the rise in general, not only in Southeast Asia. Several countries have their own local providers, such as Didi in China or Ola in India. Users appreciate different perks of ride-hailing as opposed to using their own car or a taxi, including lower costs or not having to find a parking spot. An ever-increasing environmental awareness might also lead people to seek out alternatives to using their own car in the future.