Case Study: How Does a Bike-Share Navigate Speedy Success?¶

Introduction

Welcome to the Cyclistic bike-share analysis case study! In this case study, you will perform many real-world tasks of a junior data analyst. You will work for a fictional company, Cyclistic, and meet different characters and team members. In order to answer the key business questions, you will follow the steps of the data analysis process: ask, prepare, process, analyze, share, and act. Along the way, the Case Study Roadmap tables — including guiding questions and key tasks — will help you stay on the right path. By the end of this lesson, you will have a portfolio-ready case study. Download the packet and reference the details of this case study anytime. Then, when you begin your job hunt, your case study will be a tangible way to demonstrate your knowledge and skills to potential employers.

Scenario

You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members. But first, Cyclistic executives must approve your recommendations, so they must be backed up with compelling data insights and professional data visualizations. Characters and teams ● Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day. ● Lily Moreno: The director of marketing and your manager. Moreno is responsible for the development of campaigns and initiatives to promote the bike-share program. These may include email, social media, and other channels. ● Cyclistic marketing analytics team: A team of data analysts who are responsible for collecting, analyzing, and reporting data that helps guide Cyclistic marketing strategy. You joined this team six months ago and have been busy learning about Cyclistic’s mission and business goals — as well as how you, as a junior data analyst, can help Cyclistic achieve them. ● Cyclistic executive team: The notoriously detail-oriented executive team will decide whether to approve the recommended marketing program.

About the company

In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned to any other station in the system anytime. Until now, Cyclistic’s marketing strategy relied on building general awareness and appealing to broad consumer segments. One approach that helped make these things possible was the flexibility of its pricing plans: single-ride passes, full-day passes, and annual memberships. Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members. Cyclistic’s finance analysts have concluded that annual members are much more profitable than casual riders. Although the pricing flexibility helps Cyclistic attract more customers, Moreno believes that maximizing the number of annual members will be key to future growth. Rather than creating a marketing campaign that targets all-new customers, Moreno believes there is a very good chance to convert casual riders into members. She notes that casual riders are already aware of the Cyclistic program and have chosen Cyclistic for their mobility needs. Moreno has set a clear goal: Design marketing strategies aimed at converting casual riders into annual members. In order to do that, however, the marketing analyst team needs to better understand how annual members and casual riders differ, why casual riders would buy a membership, and how digital media could affect their marketing tactics. Moreno and her team are interested in analyzing the Cyclistic historical bike trip data to identify trends

Three questions will guide the future marketing program:

How do annual members and casual riders use Cyclistic bikes differently? Why would casual riders buy Cyclistic annual memberships? How can Cyclistic use digital media to influence casual riders to become members? Moreno has assigned you the first question to answer: How do annual members and casual rid...

The data analytic market size is projected to grow from USD 69.40 billion in the current year to USD 877.12 billion by 2035, representing a CAGR of 25.93%, during the forecast period till 2035.

The complete dataset used in the analysis comprises 36 samples, each described by 11 numeric features and 1 target. The attributes considered were caspase 3/7 activity, Mitotracker red CMXRos area and intensity (3 h and 24 h incubations with both compounds), Mitosox oxidation (3 h incubation with the referred compounds) and oxidation rate, DCFDA fluorescence (3 h and 24 h incubations with either compound) and oxidation rate, and DQ BSA hydrolysis. The target of each instance corresponds to one of the 9 possible classes (4 samples per class): Control, 6.25, 12.5, 25 and 50 µM for 6-OHDA and 0.03, 0.06, 0.125 and 0.25 µM for rotenone. The dataset is balanced, it does not contain any missing values and data was standardized across features. The small number of samples prevented a full and strong statistical analysis of the results. Nevertheless, it allowed the identification of relevant hidden patterns and trends.

Exploratory data analysis, information gain, hierarchical clustering, and supervised predictive modeling were performed using Orange Data Mining version 3.25.1 [41]. Hierarchical clustering was performed using the Euclidean distance metric and weighted linkage. Cluster maps were plotted to relate the features with higher mutual information (in rows) with instances (in columns), with the color of each cell representing the normalized level of a particular feature in a specific instance. The information is grouped both in rows and in columns by a two-way hierarchical clustering method using the Euclidean distances and average linkage. Stratified cross-validation was used to train the supervised decision tree. A set of preliminary empirical experiments were performed to choose the best parameters for each algorithm, and we verified that, within moderate variations, there were no significant changes in the outcome. The following settings were adopted for the decision tree algorithm: minimum number of samples in leaves: 2; minimum number of samples required to split an internal node: 5; stop splitting when majority reaches: 95%; criterion: gain ratio. The performance of the supervised model was assessed using accuracy, precision, recall, F-measure and area under the ROC curve (AUC) metrics.

Dataset

This dataset was created by PriyankaJ7

Contents

The Data Analysis Application Solution market is booming, projected to reach $45 billion by 2033 with a 15% CAGR. Explore key drivers, trends, and challenges shaping this rapidly evolving sector, featuring leading companies like SAP, Microsoft, and BigID. Discover market segmentation, regional insights, and future growth forecasts.

Previous studies that used data from Stack Overflow to develop predictive models often employed limited benchmarks of 3-5 models or adopted arbitrary selection methods. Despite being insightful, such approaches may not provide optimal results given their limited scope, suggesting the need to benchmark more models to avoid overlooking untested algorithms. Our study evaluates 21 algorithms across three tasks: predicting the number of question a user is likely to answer, their code quality violations, and their dropout status. We employed normalisation, standardisation, as well as logarithmic and power transformations paired with Bayesian hyperparameter optimisation and genetic algorithms. CodeBERT, a pre-trained language model for both natural and programming languages, was fine-tuned to classify user dropout given their posts (questions and answers) and code snippets. This replication package is provided for those interested in further examining our research methodology.

Brazil data analytics market is expected to grow at a substantial rate during the forecast period 2026.

Question Paper Solutions of chapter Introduction to Data Analytics of Data Analytics Skills for Managers, 5th Semester , Bachelor in Business Administration 2020 - 2021

Explore the booming Exploratory Data Analysis (EDA) Tools market, projected to reach $10.5 billion by 2025 with a 12.5% CAGR. Discover key drivers, trends, and market share for large enterprises, SMEs, graphical & non-graphical tools across North America, Europe, APAC, and more.

The Supply Chain Big Data Analytics Market Report is Segmented by Component (Solution, Service), End User Industry (Retail, Transportation and Logistics, Manufacturing, Healthcare, Other End-User Industries), Deployment Model (On-Premise, Cloud), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global data science and predictive analytics market size was more than USD 25.24 billion in 2025 and is anticipated to grow at a CAGR of over 18.8%, reaching USD 141.34 billion revenue by 2035, driven by AI and IoT technology adoption.

Rocket Engine Test Data Analytics Market Outlook

According to our latest research, the global rocket engine test data analytics market size in 2024 stands at USD 1.42 billion. The market is experiencing robust expansion, with a compounded annual growth rate (CAGR) of 12.8% from 2025 to 2033. By 2033, the market is forecasted to reach a value of USD 4.19 billion. This growth is primarily fueled by the increasing demand for advanced data analytics to enhance the reliability, safety, and performance of rocket engines, as well as the rising frequency of space missions and test launches across both governmental and commercial sectors.

One of the key factors propelling the growth of the rocket engine test data analytics market is the rapid technological advancement in data acquisition and processing systems. Modern rocket engine tests generate colossal volumes of data, encompassing parameters such as thrust, temperature, vibration, and fuel flow. The integration of sophisticated analytics platforms enables stakeholders to derive actionable insights from this data, facilitating real-time monitoring, anomaly detection, and root-cause analysis. This technological leap not only shortens development cycles but also significantly reduces the risk of catastrophic failures, making it indispensable for organizations aiming to maintain a competitive edge in the aerospace and defense sector.

Another significant growth driver is the escalating investment in space exploration and commercial spaceflight activities. Both government agencies like NASA and ESA, as well as private players such as SpaceX and Blue Origin, are conducting more frequent and complex test campaigns. These organizations increasingly rely on data analytics to validate engine designs, optimize test procedures, and ensure compliance with stringent safety standards. The advent of reusable rocket technology further amplifies the need for predictive maintenance and performance analytics, as understanding wear and tear across multiple launches becomes critical to mission success and cost efficiency.

The convergence of artificial intelligence (AI) and machine learning (ML) with rocket engine test data analytics is also catalyzing market expansion. Advanced algorithms are now capable of identifying subtle patterns and correlations within vast datasets, enabling predictive maintenance and early fault detection with unprecedented accuracy. This capability is particularly valuable for commercial space companies and research institutes seeking to maximize engine uptime and minimize unplanned downtimes. Moreover, the growing adoption of cloud-based analytics platforms is democratizing access to high-performance computing resources, allowing smaller organizations and emerging space nations to participate in the market and drive further innovation.

From a regional perspective, North America continues to dominate the rocket engine test data analytics market, accounting for over 43% of the global revenue in 2024. This leadership is attributed to the presence of major aerospace companies, robust government funding, and a vibrant ecosystem of technology providers. However, Asia Pacific is emerging as the fastest-growing region, with countries like China and India ramping up their space programs and investing heavily in indigenous rocket engine development and testing infrastructure. Europe also remains a significant market, driven by collaborative initiatives and strong research capabilities. The Middle East & Africa and Latin America, while still nascent, are expected to witness steady growth as regional space ambitions intensify.

Component Analysis

The component segment of the rocket engine test data analytics market is categorized into software, hardware, and services. The software component is witnessing the highest growth, driven by the increasing demand for advanced analytics platforms capable of handling large-scale, high-velocity data streams generated during engine tests. These so

The Data Analytics in Retail Industry is segmented by Application (Merchandising and Supply Chain Analytics, Social Media Analytics, Customer Analytics, Operational Intelligence, Other Applications), by Business Type (Small and Medium Enterprises, Large-scale Organizations), and Geography. The market size and forecasts are provided in terms of value (USD billion) for all the above segments.

Explore the booming AI Data Analysis Tool market, driven by big data and advanced AI. Discover market size, CAGR, key drivers, trends, restraints, and leading companies for 2025-2033.

Dataset

This dataset was created by Nafe Muhtasim

Released under CC0: Public Domain

Contents

Hello! Welcome to the Capstone project I have completed to earn my Data Analytics certificate through Google. I chose to complete this case study through RStudio desktop. The reason I did this is that R is the primary new concept I learned throughout this course. I wanted to embrace my curiosity and learn more about R through this project. In the beginning of this report I will provide the scenario of the case study I was given. After this I will walk you through my Data Analysis process based on the steps I learned in this course:

1. Ask
2. Prepare
3. Process
4. Analyze
5. Share
6. Act

The data I used for this analysis comes from this FitBit data set: https://www.kaggle.com/datasets/arashnic/fitbit

" This dataset generated by respondents to a distributed survey via Amazon Mechanical Turk between 03.12.2016-05.12.2016. Thirty eligible Fitbit users consented to the submission of personal tracker data, including minute-level output for physical activity, heart rate, and sleep monitoring. "

Quantum Tunnel TweetsThe data set contains tweets sourced from @quantum_tunnel and @dt_science as a demo for classifying text using Naive Bayes. The demo is detailed in the book Data Science and Analytics with Python by Dr J Rogel-Salazar.Data contents:Train_QuantumTunnel_Tweets.csv: Labelled tweets for text related to "Data Science" with three features:DataScience: [0/1] indicating whether the text is about "Data Science" or not.Date: Date when the tweet was publishedTweet: Text of the tweetTest_QuantumTunnel_Tweets.csv: Testing data with twitter utterances withouth labels:id: A unique identifier for tweetsDate: Date when the tweet was publishedTweet: Text for the tweetFor further information, please get in touch with Dr J Rogel-Salazar.

The Full-Link Big Data Solution market is booming, projected to reach $15 billion in 2025 and grow at a 15% CAGR through 2033. Discover key drivers, trends, restraints, and regional breakdowns in this comprehensive market analysis. Explore applications across finance, healthcare, and retail.

The Big Data Analytics Market size is expected to reach USD 924.39 billion in 2023 growing at a CAGR of 10.2. In-depth segmentation with Big Data Analytics Market share, opportunities, trend analysis, and forecast to 2023.

The Data Analytics Market size was valued at USD 41.05 USD billion in 2023 and is projected to reach USD 222.39 USD billion by 2032, exhibiting a CAGR of 27.3 % during the forecast period. Key drivers for this market are: Rising Demand for Edge Computing Likely to Boost Market Growth. Potential restraints include: Data Security Concerns to Impede the Market Progress . Notable trends are: Metadata-Driven Data Fabric Solutions to Expand Market Growth.