Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the first quarter of 2025, Google's revenue amounted to over 89.52 billion U.S. dollars, up from the 79.97 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2024, Alphabet's revenue from Google websites (including YouTube advertising) amounted to around 234.23 billion U.S. dollars, up from 206.5 billion U.S. dollars in the previous year. Google Search is by far the biggest revenue segment of Alphabet. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In 2024, 49 percent of Alphabet's revenue was generated in the United States and 29 percent in Europe, the Middle East, and Africa. Among all the presented regions, the least share of revenue company's revenue came from Latin America. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

🇺🇸 Alphabet Inc. (GOOGL) Comprehensive Financial Dataset

📌 Overview

Welcome to the GOOGL Financial Dataset! This dataset provides clear and easy-to-use quarterly financial statements (income statement, balance sheet, and cash flow) along with daily historical stock prices.

As a data engineer double majored with economics, I'll personally analyze and provide constructive feedback on all your work using this dataset. Let's dive in and explore Google's financial journey together!

🗃 Files Included

• googl_daily_prices.csv: Historical daily stock prices.
• googl_income_statement.csv: Quarterly income statements.
• googl_balance_sheet.csv: Quarterly balance sheets.
• googl_cash_flow_statement.csv: Quarterly cash flow statements.

📘 About This Dataset

This dataset offers a unique blend of long-term market performance and detailed financial metrics:

• Time Series of Daily Prices: Track the historical performance of GOOGL stock from its early days up until now.
• Quarterly Financial Statements: Dive into the income statements, balance sheets, and cash flow statements that reflect the company’s financial evolution.
• Integrated Insights: Ideal for comprehensive financial analyses, forecasting, model building, and exploring the dynamic interplay between market performance and underlying business operations.

Whether you're building predictive models, performing deep-dive financial analysis, or exploring the evolution of one of the world's most innovative tech giants, this dataset is your go-to resource for clean, well-organized, and rich financial data.

💡 Tips for Using the Dataset

• Visualize Stock Trends: Plot daily prices to quickly understand stock movements.
• Financial Analysis: Compare income, balance sheet, and cash flow data to spot financial trends and health.
• Predictive Modeling: Use this dataset to build forecasting models and predict future performance.
• Combine Data: Merge price data with financial statements to analyze relationships and uncover deeper insights.

🔗 Works Great with My GOOGL News Dataset!

For a more comprehensive financial analysis, pair this dataset with my other Kaggle dataset:
👉 Google (Alphabet Inc.) Daily News — 2000 to 2025

That dataset includes:

• Daily news articles from Finnhub
• Headlines, summaries, sources, and timestamps
• Covering GOOGL from 2000 to 2025

Combining both datasets unlocks powerful analysis such as:

• Correlating news sentiment with stock price movements
• Studying the impact of earnings reports and product launches
• Developing event-driven forecasting models

Together, they give you everything you need for news + financial signal modeling.

📝 Column Descriptions

📈 googl_daily_prices.csv

• date: Trading date.
• 1. open: Opening stock price on the trading day.
• 2. high: Highest stock price on the trading day.
• 3. low: Lowest stock price on the trading day.
• 4. close: Closing stock price on the trading day.
• 5. volume: Number of shares traded on the day.

📊 googl_income_statement.csv

• fiscalDateEnding: Date marking the end of fiscal quarter.
• reportedCurrency: Currency used in reporting (USD).
• grossProfit: Revenue minus the cost of goods sold.
• totalRevenue: Total income generated from operations.
• costOfRevenue: Direct costs attributable to the production of goods.
• costofGoodsAndServicesSold: Costs directly associated with goods sold.
• operatingIncome: Earnings after operating expenses deducted.
• sellingGeneralAndAdministrative: Administrative and general sales costs.
• researchAndDevelopment: Expenses related to research and innovation.
• operatingExpenses: Total operational costs.
• investmentIncomeNet: Net income from investments.
• netInterestIncome: Income earned from interest after deducting interest paid.
• interestIncome: Income generated from interest-bearing investments.
• interestExpense: Expenses from interest payments.
• nonInterestIncome: Income from non-interest-bearing activities.
• otherNonOperatingIncome: Additional income outside regular operations.
• depreciation: Reduction in value of assets over time.
• depreciationAndAmortization: Combined depreciation and amortization costs.
• incomeBeforeTax: Income before taxation.
• incomeTaxExpense: Taxes paid on earnings.
• interestAndDebtExpense: Interest paid on debts.
• netIncomeFromContinuingOperations: Profit from ongoing operations.
• comprehensiveIncomeNetOfTax: Income after comprehensive expenses.
• ebit: Earnings before interest and taxes.
• ebitda: Earnings before interest, taxes, depreciation, and...

As of the most recent fiscal quarter ending March 2025, **** percent of Meta's revenue was generated through advertising. Approximately **** percent of Apple's revenue came from a single device, the iPhone. Amazon had the relatively speaking more diverse product portfolio, as only **** percent of revenue came from it's strongest performing segment, Online Store Sales.

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

According to Cognitive Market Research, the global Doorbell Camera market size will be USD 1854.2 million in 2023 and will expand at a compound annual growth rate (CAGR) of 10.80% from 2023 to 2030.

The demand for Doorbell Cameras is rising due to rising concerns about contactless and convenient package delivery.
Demand for residential remains higher in the Doorbell Camera market.
The wired category held the highest Doorbell Camera market revenue share in 2023.
North American Doorbell Camera will continue to lead, whereas the European Doorbell Camera market will experience the most substantial growth until 2030.

Increased Emphasis on Home Security and the Rising Demand for Smart Home Solutions to Provide Viable Market Output

The focus on home security and the rising demand for smart home solutions drive the doorbell camera market as consumers look for advanced and convenient ways to monitor and secure their residences. Doorbell cameras, equipped with features such as motion detection, video surveillance, and remote access via mobile apps, align with the modern homeowner's desire for integrated and accessible security solutions. The surging awareness of the benefits of smart home technologies further fuels the adoption of doorbell cameras, leading to market growth.

For instance, in October 2023, Google Nest partnered with Yale, a renowned lock manufacturer, in order to launch the Nest x Yale Lock. This integration helps users control their Nest doorbell camera and Yale lock via a single app, offering a seamless smart home experience.

Source-nest.com/blog/2019/05/07/introducing-google-nest/

Rising Concern for Contactless and Convenient Package Delivery to Propel Market Growth

The increasing concern for contactless and convenient package delivery is a primary driver for the doorbell camera market, as consumers look for technology solutions to improve the security of their delivered packages. Doorbell cameras allow homeowners to remotely monitor deliveries in real-time and communicate with delivery personnel, ensuring a secure and efficient process. This added layer of security addresses concerns about package theft and also aligns with the rising demand for smart home solutions that provide convenience and peace of mind.

For instance, in 2021, Ring partnered with ADT, the home security giant, to provide ADT monitoring services to Ring doorbell camera owners, allowing homeowners to receive professional monitoring and dispatch of emergency services directly via their Ring doorbell, improving security and package protection.

Source-www.adt.com/about-adt

Market Dynamics for the Doorbell Camera Market

Potential for Cybersecurity Threats and Vulnerabilities to Restrict Market Growth

As doorbell cameras become an integral part of smart home ecosystems, they may be vulnerable to hacking attempts, resulting in privacy breaches and unauthorized access to sensitive information. The rising interconnectivity of smart home devices raises concerns about the overall security of these systems, discouraging some consumers from adopting doorbell cameras. Furthermore, the complexity of managing and securing huge connected devices in a smart home environment can be a barrier, mainly for those who are not tech-savvy, impacting the growth potential of the market.

Impact of the COVID–19 on the Doorbell Camera Market

The COVID-19 pandemic impacted the doorbell camera market as lockdowns and social distancing measures fuelled a heightened focus on home security and remote monitoring. The pandemic influenced consumer behavior, increasing the shift towards online shopping for such products. There was an increase in the adoption of smart home technologies, including doorbell cameras, to improve residential security, with more people staying at home. However, disruptions in supply chain and manufacturing processes initially posed challenges for the industry, impacting production and distribution capabilities. What is Doorbell camera?

A doorbell camera is a smart home security device that compiles a traditional doorbell with a camera, helping users to remotely monitor their front door, receive notifications, and engage in two-way communication with visitors through a mobile app. Key participants in the Doorbell Camera market employ several strategies to maintain and improve their market presence. The doorbell camera market is witness...

In the most recently reported fiscal year, Alphabet's revenue amounted to 350 billion U.S. dollars, up from 307.3 billion U.S. dollars in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google, along with several other companies previously owned by or tied to Google. Alphabet business segments Alphabet has several operating segments, including Google and Other Bets. Google is the only reportable segment, as none of the other segments meet the quantitative revenue thresholds to qualify as reportable segments. In 2024, Google segment revenue amounted to 348.1 billion U.S. dollars. During the same fiscal period, the Other Bets segment revenue amounted to 1.64 billion U.S. dollars in total. According to the company, the Google product segment includes “revenues from the company’s main products Ads, Android, Chrome, Google Cloud, Google Maps, digital content distribution platform Google Play, Hardware, Search and YouTube. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings.” Alphabet’s Other Bets segment mainly generates revenues through the sales of TV and internet services through Access, in addition to R&D services and licensing through Verily. Alphabet businesses Calico, CapitalG, GV, Waymo and X are also included in this segment.

According to Cognitive Market Research, Global Luxury Beauty Tools Market is Growing at Compound Annual Growth Rate (CAGR) of 5.00% from 2023 to 2030.

The demand for luxury beauty tools marketis rising with the escalating demand for halal cosmetics.
Demand for make-up brushes remains higher in the luxury beauty tools market. 
The online sales category held the highest luxury beauty tools market revenue share in 2023.
The North American luxury beauty tools market will continue to lead, whereas the Asia Pacific luxury tools market will experience the most substantial growth until 2030.

Certified Growth of Organic and Natural Beauty Products Drives the Market Growth

The rise in certified organic and natural beauty products is driving the market CAGR for beauty tools. As consumers grow into more aware of negative effects of certain chemicals, such as paraben and aluminum compounds, present in skin care, hair care, and deodorants, demand for natural and organic goods has increased in the beauty industry and personal care items globally. Many customers favor one brand over others because it uses solely natural ingredients. This has recently increased customer demand for safe, all-natural, and organic deodorant products. When making purchases, effectiveness, therapeutic advantages, and longer-lasting protection are all taken into account.

For instance, in December 2020, Google partnered with ModiFace and Perfect Corp. to launch an augmented reality platform that allows consumers to try cosmetics through the Google application.

(Source:www.retaildive.com/news/google-launches-ar-beauty-try-on-tools-in-app/592482/)

Increasing Purchasing Power of Consumers and Changing Lifestyle to Propel Market Growth

The growth of consumers' purchasing power has significantly impacted the luxury beauty tools market. Factors such as growing urbanization, an increasing number of working women, changing lifestyles, and rising alertness regarding hygiene and skincare is expected to expand the growth of premium beauty and personal care products market during the forecast period. The alertness of hygiene and personal health has led to rising manufacturing of skincare and hair care products, thus driving the requirement for personal care ingredients, which in turn is anticipated to fuel the market success.

For instance, in May 2020, According to a Global WebIndex survey, around 96% of U.S. and U.K. consumers was solely dependent on beauty influencers before the coronavirus outbreak.

(Source:performancein.com/news/2021/08/26/the-increasingly-blurred-lines-between-influencer-and-performance-marketing/)

Growing demand for premium skin care products to drive market growth.

Market Dynamics of Luxury Beauty Tools

Harmful Effects of Certain Inorganic Compounds to Restrict Market Growth

The potential health hazard of certain organic compounds that are used in the luxury beauty tools market and personal care products is a major protest for the Growth of the premium beauty and personal care products market. Inorganic compounds are known for their harmful effects, such as certain heavy metals or toxic substances, and a decline in consumer trust. Brands may face the necessity of adopting alternative, safer materials to align with evolving consumer preferences for clean and sustainable beauty products. This restrains the use of new ingredients globally, thus, hindering the evolution of premium beauty and personal care products. These stringent regulations delay or avoid the launch of advanced products, Increase the prices of any unique product introduced in the market, and may lead to product recalls.

High Prices of Beauty Devices are restraining the market expantion.

The premium prices of beauty devices are a major limitation on the growth of the luxury beauty tools market. Luxury beauty tools, including high-tech facial rollers, LED therapy equipment, microcurrent devices, and ultrasonic skin cleansers, tend to be expensive because of their innovative technology, high-quality materials, and brand name. Although these tools provide superior skincare benefits and spa treatments at home, their premium prices restrict access to a wider consumer base. For instance, India's $14 billion beauty and personal care market is rolling along due to online retailing of beauty products, premiumisation, and a bias towards organic and ethical brands. (Source- ht...

According to Cognitive Market Research, The Global Presentation Software market size will grow at a compound annual growth rate (CAGR) of 10.80% from 2023 to 2030.

The demand for the presentation software market is rising due to awareness regarding the career prospects associated with emerging technologies such as augmented reality (AR) and virtual reality (VR).
Demand for cloud-based remains higher in the presentation software market.
The large enterprises category held the highest presentation software market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific presentation software market will experience the strongest growth until 2030.

Technological Advancements and Innovation to Provide Viable Market Output

Technological advancements and innovation significantly influence the presentation software market. As technology continues to evolve rapidly, presentation software providers are compelled to keep up with the latest trends to stay competitive. One key driver in this market is the development of AI-powered features. These features include automated design suggestions, real-time language translation, and intelligent data visualization, which enhance the overall user experience and enable users to create more engaging and effective presentations.

In August 2020, a strategic partnership was announced between Google and Salesforce with the objective of integrating their cloud-based products.This collaboration will offer fresh two-way integrations that enable users to combine context from Salesforce and Google Workspace. This includes Google Calendar, Docs, Meet, Gmail, and other features to enhance generative AI experiences across different platforms.

(Source:www.salesforce.com/news/press-releases/2023/09/12/salesforce-google-workspace-ai-partnership/#:~:text=This%20partnership%20will%20deliver%20new,generative%20AI%20experiences%20across%20platforms.)

Furthermore, the integration of virtual reality (VR) and augmented reality (AR) elements into presentation software has gained traction, providing immersive experiences for both presenters and their audiences. As these technologies mature, they are expected to have a substantial impact on the Presentation Software Market, creating new opportunities for growth and differentiation among providers.

Remote Work and Collaboration Trends to Propel Market Growth

The shift towards remote work and increased collaboration. The COVID-19 pandemic accelerated the adoption of remote work practices, driving a surge in demand for presentation software that supports virtual meetings and collaborative work. Providers have responded by enhancing features such as real-time co-editing, cloud-based storage, and integration with video conferencing platforms. These capabilities enable teams to collaborate seamlessly, regardless of their geographical locations. As remote work remains a popular trend, providers of presentation software must adjust by providing solutions that meet the changing needs of remote teams.

Growing adotion of AR and VR in Presentation

Market Dynamics of Presentation Software

Security and Data Privacy Concerns to Hinder Market Growth

Security and data privacy are paramount concerns for organizations, especially when dealing with sensitive or proprietary information in presentations. The storage of presentation files in the cloud and their accessibility from various devices can raise security issues if not properly managed. Data breaches, unauthorized access, or leaks of confidential information can result in significant consequences, including legal and reputational damage. As a result, businesses may hesitate to fully embrace cloud-based presentation software or may invest in additional security measures, adding to the overall cost and complexity. Presentation software providers must prioritize robust security features and compliance with data privacy regulations to alleviate these concerns and gain trust in the market.

Impact of COVID–19 Impacted the Presentation Software Market

The COVID-19 pandemic had a significant impact on the presentation software market. With the widespread shift to remote work and virtual meetings, there was a surge in demand for presentation tools that could facilitate effective communication and collaboration. Leading presentation software providers witnessed increased user subscriptions and usage as busi...

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

In 2023, Google accounted for an estimated 26.8 percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. Facebook and Amazon followed, with 21.1 and 12.5 percent, respectively.

In the fiscal year 2024, Alphabet's revenue was ****** billion U.S. dollars. Comparatively, in the fiscal year of 2024, hardware-focused Apple's revenue stood at ****** billion U.S. dollars. Microsoft's revenue was *** billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

In 2022, Google was the largest media company worldwide, with advertising revenues of 224.5 billion U.S. dollars. Amazon's ad revenue amounted to roughly 38 billion dollars, placing the company in the third spot in the global ranking. Bytedance - the owner of TikTok - had estimated earnings of over 31.6 billion dollars with advertising.

As of early 2018, the average CPC for legal AdWords on Google Display Network amounted to 0.72 U.S. dollars, whereas the same keywords on search cost 6.75 U.S. dollars per click, becoming the most expensive keyword on Google Search Network in the measured period. In comparison, the second spot belonged to finance & insurance keyword which cost half as much. How much does Google make on advertising? Google search advertising is the largest source of revenue for the company as it accounts for roughly 70 percent of total profits. In 2018, Google generated more than 96 billion U.S. dollars through its search properties. In the same period, Google network properties, including AdMob, AdSense and AdManager generated close to 20 billion U.S dollars, bringing in total ad revenues of 116 billion in 2018. It makes for quite an impressive result taking into account that the entire Google segment of Alphabet brought in slightly over 136 billion dollars in total revenue that year.

In June 2023, Disney+ generated approximately 70.6 million U.S. dollars in global revenues through the Google Play Store. With over 50.7 million U.S. dollars, HBO Max ranked second, while TikTok ranked third with around 38 million U.S. dollars in revenues from Android users worldwide. The majority of high-grossing apps in the measured month were gaming apps.

Google Play Store apps overview As of the first quarter of 2021, Google Play Store was the leading app store worldwide by number of available apps. In 2021, Google Play Store saw more than 111 billion app downloads, while users generated nearly 48 billion U.S. dollars in consumer spending on mobile apps on the platform. In the first quarter of 2021, the most popular category of apps on the platform were gaming apps, followed by education apps, and business apps.

App revenue There are many different monetization models for mobile apps, the most common ones are free apps with in-app purchases, paid apps, paid apps with in-app purchases, and subscriptions. From humble beginnings, the mobile gaming market has flourished: gaming apps accounted for 83 percent of gross app revenues in the Google Play Store in 2020. In comparison, social media apps only accounted for three percent of app revenues. The Apple App Store paints a similar picture with gaming apps again accounting for the lion's share of revenue, albeit to a lesser extent than in the Google Play store.

In 2023, Meta Platforms earned over 131 billion U.S. dollars in digital revenue through online advertising. In 2022, search market leader Google generated 224.47 billion U.S. dollars through digital advertising channels.