In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2022, Google generated ***** billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach nearly *** billion U.S. dollars by 2027. The search engine is responsible for roughly ** percent of the global ad revenue.

Google websites (including search and YouTube) generated an advertising revenue of 234.23 billion U.S. dollars in 2024. Total Google segment revenue amounted to over 348.16 billion U.S. dollars in 2024.

Google Ads Sales Dataset for Data Analytics Campaigns (Raw & Uncleaned) 📝 Dataset Overview This dataset contains raw, uncleaned advertising data from a simulated Google Ads campaign promoting data analytics courses and services. It closely mimics what real digital marketers and analysts would encounter when working with exported campaign data — including typos, formatting issues, missing values, and inconsistencies.

It is ideal for practicing:

Data cleaning

Exploratory Data Analysis (EDA)

Marketing analytics

Campaign performance insights

Dashboard creation using tools like Excel, Python, or Power BI

📁 Columns in the Dataset Column Name ----- -Description Ad_ID --------Unique ID of the ad campaign Campaign_Name ------Name of the campaign (with typos and variations) Clicks --Number of clicks received Impressions --Number of ad impressions Cost --Total cost of the ad (in ₹ or $ format with missing values) Leads ---Number of leads generated Conversions ----Number of actual conversions (signups, sales, etc.) Conversion Rate ---Calculated conversion rate (Conversions ÷ Clicks) Sale_Amount ---Revenue generated from the conversions Ad_Date------ Date of the ad activity (in inconsistent formats like YYYY/MM/DD, DD-MM-YY) Location ------------City where the ad was served (includes spelling/case variations) Device------------ Device type (Mobile, Desktop, Tablet with mixed casing) Keyword ----------Keyword that triggered the ad (with typos)

⚠️ Data Quality Issues (Intentional) This dataset was intentionally left raw and uncleaned to reflect real-world messiness, such as:

Inconsistent date formats

Spelling errors (e.g., "analitics", "anaytics")

Duplicate rows

Mixed units and symbols in cost/revenue columns

Missing values

Irregular casing in categorical fields (e.g., "mobile", "Mobile", "MOBILE")

🎯 Use Cases Data cleaning exercises in Python (Pandas), R, Excel

Data preprocessing for machine learning

Campaign performance analysis

Conversion optimization tracking

Building dashboards in Power BI, Tableau, or Looker

💡 Sample Analysis Ideas Track campaign cost vs. return (ROI)

Analyze click-through rates (CTR) by device or location

Clean and standardize campaign names and keywords

Investigate keyword performance vs. conversions

🔖 Tags Digital Marketing · Google Ads · Marketing Analytics · Data Cleaning · Pandas Practice · Business Analytics · CRM Data

In the third quarter of 2025, Google's revenue amounted to over 102.21 billion U.S. dollars, up from the 87.86 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In 2021, Google generated nearly ** billion U.S. dollars in revenue with its advertising products and services. The revenue is expected to increase further to reach ** billion dollars by 2024.

In 2021, Google's U.S. advertising revenues increased more than ** percent. For 2022, the source projected a further increase of ** percent. Between 2019 and 2024, the revenue is expected to almost double.

YouTube Ads Revenue Dataset contains revenue generated from YouTube ads in millions of dollars. It contains revenue-generated data on a quarterly period.

Alphabet parent company of Google, owned YouTube has a financial year from Jan to Dec. So, so we have quarterly reports to collect their revenue data

Date: End of quarter.

Image by Sly from Pixabay

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

In fiscal year 2024, Alphabet's revenue by segment (products & services) are as follows: Google Cloud: $43.23 B, Google Network: $30.36 B, Google Search & Other: $198.08 B, Google Subscriptions, Platforms, And Devices: $40.34 B, Other Bets: $1.65 B, YouTube Ads: $36.15 B.

In 2021, search accounted for **** percent of Google's advertising revenue in the United States. In the following years, the share is expected to start dropping. In 2024, it is projected to stand at **** percent.

Discover the booming website monetization platform market! This comprehensive analysis reveals a $1090.2 million market in 2025, experiencing rapid growth driven by programmatic advertising, mobile app monetization, and diverse revenue strategies. Learn about key players, regional trends, and future projections.

Discover the booming website monetization platform market! This comprehensive analysis reveals a $651.3M market in 2025, projected to grow at a 7.6% CAGR through 2033. Explore key drivers, trends, and regional insights, plus top companies like Google AdSense and Semrush.

Predict Google Adsense Earnings using Scikit Learn and python.

Features:

Here is the list of five features that are doing a useful role to predict estimated earning.

1-Page views 2-Impressions 3-Clicks 4-Page RPM (INR) 5-Impression RPM (INR)

Target Variable:

Estimated earnings (INR)

Comprehensive YouTube channel statistics for Google Ads, featuring 830,000 subscribers and 55,717,300 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Education category and is based in US. Track 487 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Comprehensive YouTube channel statistics for Google AdSense, featuring 685,000 subscribers and 19,547,193 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in US. Track 222 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

In 2024, the advertising revenue of Google network sites amounted to 30.359 billion U.S. dollars. As of the most recently reported period, Alphabet, the parent company of Google, had total revenues of over 350 billion US dollars in 2024.

In fiscal year 2024, Alphabet's revenue by geographical region are as follows: Americas Excluding United States: $20.42 B, Asia Pacific: $56.82 B, EMEA: $102.13 B, UNITED STATES: $170.45 B.

View quarterly updates and historical trends for Alphabet Inc (GOOGL) - Google Network Revenue. from United States. Source: Fiscal.ai. Track economic data…