In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in the United States reached 7.66 U.S. dollars and was the highest among the presented countries. In France, the value stood at 68 U.S. cents.

Harness the power of Serpstat's Google Keyword Data Scraping API to gather valuable insights into keyword metrics. Our API provides real-time access to essential data, including current local search volume, historical search volume for the previous twelve months, CPC, and Google Ads competition for each input keyword.

With our API, you can seamlessly integrate keyword data scraping functionality into your applications or platforms, enabling you to make informed decisions and optimize your SEO and marketing strategies effectively. Gain access to comprehensive data for all locations, empowering you to tailor your keyword research efforts to specific geographic areas and target audiences.

Whether you're conducting keyword analysis, ad campaign optimization, or content planning, Serpstat's Google Keyword Data Scraping API delivers the insights you need to drive success in today's competitive digital landscape. Unlock the power of real-time data and historical search volume to stay ahead of the curve and achieve your business goals.

In 2021, Google generated nearly 62 billion U.S. dollars in revenue with its advertising products and services. The revenue is expected to increase further to reach 81 billion dollars by 2024.

In 2021, search accounted for 79.9 percent of Google's advertising revenue in the United States. In the following years, the share is expected to start dropping. In 2024, it is projected to stand at 77.6 percent.

The expenditure on Google advertising of online travel agencies (OTAs) Booking Holdings and the Expedia Group accounted for 47 percent and 34 percent of the companies' marketing expenses in 2023, respectively. As estimated, Booking Holdings and the Expedia Group reported the highest expenditure on Google ads among leading OTAs that year.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

Google websites (including search and YouTube) generated an advertising revenue of 234.23 billion U.S. dollars in 2024. Total Google segment revenue amounted to over 348.16 billion U.S. dollars in 2024.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

The mobile ad server market, valued at $668.8 million in 2025, is projected to experience robust growth, driven by the escalating adoption of mobile devices and the expanding digital advertising landscape. A Compound Annual Growth Rate (CAGR) of 4.9% from 2025 to 2033 indicates a significant market expansion, fueled by increasing mobile internet penetration, particularly in emerging economies. Key drivers include the growing preference for mobile-first advertising strategies by businesses aiming to reach wider audiences, the rise of programmatic advertising, and advancements in ad targeting technologies that enable more effective and personalized ad delivery. The market segmentation reveals a strong demand across various ad server types, including first-party and third-party solutions, as well as hosted and self-hosted options. Application-wise, smartphones dominate the market, followed by tablets and smart wearable devices, reflecting the diverse range of mobile platforms used for advertising. Competition is intense, with major players like Google Ad Manager, Facebook Audience Network, and AppNexus vying for market share alongside several specialized and emerging ad tech companies. The geographical distribution showcases a strong North American presence, but significant growth potential lies within the Asia-Pacific region, driven by increasing smartphone ownership and internet usage in rapidly developing markets like India and China. The market's continued expansion is subject to factors such as evolving data privacy regulations and the ongoing development of ad fraud prevention techniques. The sustained growth trajectory of the mobile ad server market is underpinned by continuous innovation in ad tech. The integration of artificial intelligence (AI) and machine learning (ML) is enhancing ad targeting capabilities, resulting in improved ROI for advertisers. Furthermore, the increasing adoption of header bidding and other advanced technologies enhances transparency and efficiency in the ad buying process. The competitive landscape is expected to remain dynamic, with mergers and acquisitions likely to shape the market further. However, potential restraints include challenges in maintaining ad viewability and combating ad fraud, as well as the growing concerns surrounding user data privacy and its impact on targeted advertising. Continuous adaptation to evolving industry standards and technological advancements will be crucial for success in this competitive market. The forecast period of 2025-2033 offers substantial opportunities for existing and emerging players to capitalize on the market’s expansion and technological progress.

According to data collected in the fourth quarter of 2022, close to two-thirds of Google Ads' advertisement inflow was generated on mobile devices. Inflow via personal computers accounted for the remaining 34 percent of ad inflow.

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.

According to the evaluation of political advertising spending on Google between May 31, 2018 and October 22, 2024, the Biden for President group was the largest advertiser on the platform, with ad spending of more than 101 million U.S. dollars in the measured period. Donald J. Trump for President, Inc. ranked second in that time, with 83.4 million dollars spent on Google ads.

The Advertising Technology (AdTech) Services market is experiencing robust growth, driven by the increasing adoption of digital advertising and the need for sophisticated tools to manage and optimize campaigns. The market, valued at approximately $150 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors: the burgeoning e-commerce sector demanding precise targeting and measurement; the rise of programmatic advertising, automating ad buying and placement; and the increasing sophistication of data analytics for campaign optimization. The cloud-based segment holds significant promise due to its scalability, flexibility, and cost-effectiveness, surpassing on-premise solutions in market share. Within application segments, data analytics and yield management are experiencing particularly rapid growth, reflecting the industry's increasing focus on data-driven decision-making and revenue maximization. Major players like Google, Amazon (AWS), The Trade Desk, and Criteo are shaping the market landscape through continuous innovation and strategic acquisitions. However, challenges remain, including concerns around data privacy and security regulations (like GDPR and CCPA), increasing competition, and the need for continuous adaptation to evolving consumer behaviors and technological advancements. Regional variations exist, with North America and Europe currently dominating the market, though Asia-Pacific is expected to show significant growth in the coming years due to increasing internet penetration and rising digital advertising expenditure. The market's sustained growth trajectory is expected to continue, driven by innovation and the increasing reliance on data-driven advertising strategies across various industries.

Google Suite is an umbrella Information System by which USAID receives multiple Google services per USAID's subscription contract. Business services include but are not limited to: Business email through Gmail, Video and voice conferencing, Secure team messaging, Shared calendars, Documents, spreadsheets, and presentations, Unlimited cloud storage, and Smart search across G Suite with Cloud Search. Security and administration controls include: Control how long your email messages and on-the-record chats are retained. Specify policies for your entire domain or based on organizational units, date ranges, and specific terms. Archive and set retention policies for emails and chats, Security center for G Suite, eDiscovery for emails, chats, and files, Audit reports to track user activity, Data loss prevention for Gmail, Data loss prevention for Drive Hosted S/MIME for Gmail, Integrate Gmail with compliant third-party archiving tools, Enterprise-grade access control with security key enforcement, and Gmail log analysis in BigQuery

Between April 2023 and March 2024, the average search advertising cost-per-click (CPC) for attorneys and legal services reached 8.94 U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for arts and entertainment, with CPC valued at 1.72 dollars.

Introduction

Google Maps Statistics: Google Maps has changed how we used to navigate or explore the world. In 2024, it will most certainly become the ultimate mapping service, getting so much more than most other services and boasting so many more users. This article will discuss some of the Google Maps statistics its global coverage, technology achievements, and downloads.

Welcome to Apiscrapy, your ultimate destination for comprehensive location-based intelligence. As an AI-driven web scraping and automation platform, Apiscrapy excels in converting raw web data into polished, ready-to-use data APIs. With a unique capability to collect Google Address Data, Google Address API, Google Location API, Google Map, and Google Location Data with 100% accuracy, we redefine possibilities in location intelligence.

Key Features:

Unparalleled Data Variety: Apiscrapy offers a diverse range of address-related datasets, including Google Address Data and Google Location Data. Whether you seek B2B address data or detailed insights for various industries, we cover it all.

Integration with Google Address API: Seamlessly integrate our datasets with the powerful Google Address API. This collaboration ensures not just accessibility but a robust combination that amplifies the precision of your location-based insights.

Business Location Precision: Experience a new level of precision in business decision-making with our address data. Apiscrapy delivers accurate and up-to-date business locations, enhancing your strategic planning and expansion efforts.

Tailored B2B Marketing: Customize your B2B marketing strategies with precision using our detailed B2B address data. Target specific geographic areas, refine your approach, and maximize the impact of your marketing efforts.

Use Cases:

Location-Based Services: Companies use Google Address Data to provide location-based services such as navigation, local search, and location-aware advertisements.

Logistics and Transportation: Logistics companies utilize Google Address Data for route optimization, fleet management, and delivery tracking.

E-commerce: Online retailers integrate address autocomplete features powered by Google Address Data to simplify the checkout process and ensure accurate delivery addresses.

Real Estate: Real estate agents and property websites leverage Google Address Data to provide accurate property listings, neighborhood information, and proximity to amenities.

Urban Planning and Development: City planners and developers utilize Google Address Data to analyze population density, traffic patterns, and infrastructure needs for urban planning and development projects.

Market Analysis: Businesses use Google Address Data for market analysis, including identifying target demographics, analyzing competitor locations, and selecting optimal locations for new stores or offices.

Geographic Information Systems (GIS): GIS professionals use Google Address Data as a foundational layer for mapping and spatial analysis in fields such as environmental science, public health, and natural resource management.

Government Services: Government agencies utilize Google Address Data for census enumeration, voter registration, tax assessment, and planning public infrastructure projects.

Tourism and Hospitality: Travel agencies, hotels, and tourism websites incorporate Google Address Data to provide location-based recommendations, itinerary planning, and booking services for travelers.

Discover the difference with Apiscrapy – where accuracy meets diversity in address-related datasets, including Google Address Data, Google Address API, Google Location API, and more. Redefine your approach to location intelligence and make data-driven decisions with confidence. Revolutionize your business strategies today!

You can check the fields description in the documentation: current Keyword database: https://docs.dataforseo.com/v3/databases/google/keywords/?bash; Historical Keyword database: https://docs.dataforseo.com/v3/databases/google/history/keywords/?bash. You don’t have to download fresh data dumps in JSON or CSV – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

In 2022, Google generated 224.5billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach nearly 340 billion U.S. dollars by 2027. The search engine is responsible for roughly 38 percent of the global ad revenue.