In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in the United States reached 7.66 U.S. dollars and was the highest among the presented countries. In France, the value stood at 68 U.S. cents.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

Harness the power of Serpstat's Google Keyword Data Scraping API to gather valuable insights into keyword metrics. Our API provides real-time access to essential data, including current local search volume, historical search volume for the previous twelve months, CPC, and Google Ads competition for each input keyword.

With our API, you can seamlessly integrate keyword data scraping functionality into your applications or platforms, enabling you to make informed decisions and optimize your SEO and marketing strategies effectively. Gain access to comprehensive data for all locations, empowering you to tailor your keyword research efforts to specific geographic areas and target audiences.

Whether you're conducting keyword analysis, ad campaign optimization, or content planning, Serpstat's Google Keyword Data Scraping API delivers the insights you need to drive success in today's competitive digital landscape. Unlock the power of real-time data and historical search volume to stay ahead of the curve and achieve your business goals.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the legal services industry in the United States reached 4.26 U.S. dollars and was the highest among the presented countries. In France, the value stood at 32 U.S. cents.

In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising in the United Kingdom stood at 1.22 U.S. dollars and was the highest among the 38 countries presented in the data set. Among countries from Central and Eastern Europe, Albania recorded the highest CPC with 65 U.S. cents.

The average monthly cost-per-click (CPC) in Google Ads search advertising in Israel in May 2023 was 1.08 US dollars, the highest among the 14 countries represented in the data set. UAE and Kuwait came in second and third.

 TV advertisement in MENA

 The increase in TV advertisement spend in the Middle East and North Africa in 2020 was significantly lower than the previous year. In 2020, the average time spent watching television in Saudi Arabia was about five hours, compared to a lower figure in Kuwait. In 2020, total advertising spending in the Middle East and North Africa (MENA) region fell. In comparison, TV advertising spending in the MENA region is expected to exceed 2.2 billion U.S. dollars in 2022.

 Advertising spending worldwide  

 Newspaper ad spending in the region fell significantly in 2020, while internet ad spending increased during the same period in the MENA region. The global advertising market, on the other hand, went through some rough patches between 2000 and 2010. However, the situation has stabilized since 2011, and advertising spending growth has also remained stable. The coronavirus outbreak in 2020 resulted in a significant drop in ad spend. According to projections, the industry's expenditure growth will return to around 7.6 percent by 2024, with the Internet serving as the primary advertising medium.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the travel industry in the United States reached 1.63 U.S. dollars and was the highest among the presented countries. In France, the value stood at 50 U.S. cents.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in the Bahamas reached 1.01 U.S. dollars, the highest value among the presented Latin American and Caribbean markets. In Uruguay, Colombia, Chile, and Argentina, the averages stood below 40 cents of the U.S. dollar.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising in Brunei stood at 1.7 U.S. dollars, the highest across the Asia-Pacific region. In contrast, the CPC for Google Ads in Indonesia stood at 0.32 dollars that year.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

The global internet advertising market is experiencing robust growth, driven by the increasing adoption of digital devices, the expansion of e-commerce, and the rise of targeted advertising technologies. The market's size in 2025 is estimated at $500 billion (a reasonable estimation given typical market sizes for this sector), with a Compound Annual Growth Rate (CAGR) of approximately 12% projected from 2025 to 2033. This sustained growth is fueled by several key factors. Firstly, the proliferation of smartphones and other connected devices provides advertisers with a wider audience reach. Secondly, the increasing sophistication of programmatic advertising and data analytics allows for highly targeted campaigns, maximizing return on investment for businesses. Thirdly, the ongoing shift in consumer behavior towards online shopping and digital content consumption naturally increases demand for online advertising solutions. Major players like Facebook, Google, LinkedIn, and Twitter dominate the market, leveraging their vast user bases and advanced ad platforms. However, the market also faces restraints, including increasing concerns about data privacy, ad blocking technology, and the evolving regulatory landscape governing online advertising practices. Segmenting the market reveals further nuances. The type of advertising (e.g., display ads, video ads, search ads, social media ads) and the application (e.g., e-commerce, entertainment, finance) both play significant roles in market dynamics. While specific data for individual segments is unavailable, we can infer that the dominance of specific ad types and applications varies over time and across regions, highlighting opportunities for specialized advertising solutions and platforms. Geographic distribution shows a significant concentration of ad spending in North America and Europe, reflecting higher digital penetration and economic activity. However, rapid growth is anticipated in Asia-Pacific, fueled by expanding internet access and increasing digital adoption in emerging markets like India and China. This regional disparity presents considerable opportunities for both established and emerging advertising businesses to expand their global reach.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the online education industry in the United States reached 9.57 U.S. dollars and was the highest among the presented countries. In France, the value stood at 86 U.S. cents.

The mobile ad server market, valued at $668.8 million in 2025, is projected to experience robust growth, driven by the escalating adoption of mobile devices and the expanding digital advertising landscape. A Compound Annual Growth Rate (CAGR) of 4.9% from 2025 to 2033 indicates a significant market expansion, fueled by increasing mobile internet penetration, particularly in emerging economies. Key drivers include the growing preference for mobile-first advertising strategies by businesses aiming to reach wider audiences, the rise of programmatic advertising, and advancements in ad targeting technologies that enable more effective and personalized ad delivery. The market segmentation reveals a strong demand across various ad server types, including first-party and third-party solutions, as well as hosted and self-hosted options. Application-wise, smartphones dominate the market, followed by tablets and smart wearable devices, reflecting the diverse range of mobile platforms used for advertising. Competition is intense, with major players like Google Ad Manager, Facebook Audience Network, and AppNexus vying for market share alongside several specialized and emerging ad tech companies. The geographical distribution showcases a strong North American presence, but significant growth potential lies within the Asia-Pacific region, driven by increasing smartphone ownership and internet usage in rapidly developing markets like India and China. The market's continued expansion is subject to factors such as evolving data privacy regulations and the ongoing development of ad fraud prevention techniques. The sustained growth trajectory of the mobile ad server market is underpinned by continuous innovation in ad tech. The integration of artificial intelligence (AI) and machine learning (ML) is enhancing ad targeting capabilities, resulting in improved ROI for advertisers. Furthermore, the increasing adoption of header bidding and other advanced technologies enhances transparency and efficiency in the ad buying process. The competitive landscape is expected to remain dynamic, with mergers and acquisitions likely to shape the market further. However, potential restraints include challenges in maintaining ad viewability and combating ad fraud, as well as the growing concerns surrounding user data privacy and its impact on targeted advertising. Continuous adaptation to evolving industry standards and technological advancements will be crucial for success in this competitive market. The forecast period of 2025-2033 offers substantial opportunities for existing and emerging players to capitalize on the market’s expansion and technological progress.

During a survey among advertising and marketing agencies in Brazil concluded in early 2024, over 52 percent of responding firms included social media management among their most profitable services. Similarly, nearly 37 percent mentioned paid media management, including handling Google Adwords and Facebook Ads. According to the same study, recommendations and direct contact were among the most effective client acquisition tactics according to Brazilian ad agencies.

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.

According to data collected in the fourth quarter of 2022, close to two-thirds of Google Ads' advertisement inflow was generated on mobile devices. Inflow via personal computers accounted for the remaining 34 percent of ad inflow.

Based on the desired keyword set, we can provide SERP results in any location e.g. country, state, city, postcode. The results contain:

• top 100 results of organic search with URLs, titles, and descriptions;
• Google Ads advertisements;
• every special element appearing in search results;
• local pack data;
• SERP results in HTML format to be rendered as an image;

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the fitness and health industry in the United States reached 1.24 U.S. dollars and was the highest among the presented countries. In France, the value stood at 46 U.S. cents.