Introduction

Google Ads Statistics: The online advertising of Google Ads, an integral part of the whole scheme at large, has been the leading figure in the global digital market. Incepted in 2000, businesses have been using this tool as a means to reach their potential market through search and display advertising. By 2023, Google Ads would have cemented its position beyond doubt, contributing a huge percentage of revenue to Alphabet, which is its parent company.

Therefore, this paper will dive into the latest statistics from key trends, market shares, and revenue analysis for 2023 and 2024. It will also look at how Google Ads statistics have performed lately, why it is important for advertisers, and find out whether it will still grow in the future.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in the United States reached **** U.S. dollars and was the highest among the presented countries. In France, the value stood at ** U.S. cents.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

This dataset contains two tables: creative_stats and removed_creative_stats. The creative_stats table contains information about advertisers that served ads in the European Economic Area or Turkey: their legal name, verification status, disclosed name, and location. It also includes ad specific information: impression ranges per region (including aggregate impressions for the European Economic Area), first shown and last shown dates, which criteria were used in audience selection, the format of the ad, the ad topic and whether the ad is funded by Google Ad Grants program. A link to the ad in the Google Ads Transparency Center is also provided. The removed_creative_stats table contains information about ads that served in the European Economic Area that Google removed: where and why they were removed and per-region information on when they served. The removed_creative_stats table also contains a link to the Google Ads Transparency Center for the removed ad. Data for both tables updates periodically and may be delayed from what appears on the Google Ads Transparency Center website. About BigQuery This data is hosted in Google BigQuery for users to easily query using SQL. Note that to use BigQuery, users must have a Google account and create a GCP project. This public dataset is included in BigQuery's 1TB/mo of free tier processing. Each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery . Download Dataset This public dataset is also hosted in Google Cloud Storage here and available free to use. Use this quick start guide to quickly learn how to access public datasets on Google Cloud Storage. We provide the raw data in JSON format, sharded across multiple files to support easier download of the large dataset. A README file which describes the data structure and our Terms of Service (also listed below) is included with the dataset. You can also download the results from a custom query. See here for options and instructions. Signed out users can download the full dataset by using the gCloud CLI. Follow the instructions here to download and install the gCloud CLI. To remove the login requirement, run "$ gcloud config set auth/disable_credentials True" To download the dataset, run "$ gcloud storage cp gs://ads-transparency-center/* . -R" This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in the Bahamas reached **** U.S. dollars, the highest value among the presented Latin American and Caribbean markets. In Uruguay, Colombia, Chile, and Argentina, the averages stood below ** cents of the U.S. dollar.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in the United Kingdom stood at **** U.S. dollars and was the highest among the ** countries presented in the data set. Among countries from Central and Eastern Europe, Montenegro recorded the highest CPC with ** U.S. cents.

Auto-generated structured data of Google Ads Field Reference from table Fields

The average monthly cost-per-click (CPC) in Google Ads search advertising in Israel in December 2024 was **** US dollars, the highest among the ** countries represented in the data set. UAE and Bahrain in second and third.  TV advertisement in MENA  The increase in TV advertisement spend in the Middle East and North Africa in 2020 was significantly lower than the previous year. In 2020, the average time spent watching television in Saudi Arabia was about **** hours, compared to a lower figure in Kuwait. In 2020, total advertising spending in the Middle East and North Africa (MENA) region fell. In comparison, TV advertising spending in the MENA region is expected to exceed *** billion U.S. dollars in 2022.  Advertising spending worldwide       Newspaper ad spending in the region fell significantly in 2020, while internet ad spending increased during the same period in the MENA region. The global advertising market, on the other hand, went through some rough patches between 2000 and 2010. However, the situation has stabilized since 2011, and advertising spending growth has also remained stable. The coronavirus outbreak in 2020 resulted in a significant drop in ad spend. According to projections, the industry's expenditure growth will return to around *** percent by 2024, with the Internet serving as the primary advertising medium.

This dataset contains information on how much money is spent by verified advertisers on political advertising across Google Ad Services. In addition, insights on demographic targeting used in political ad campaigns by these advertisers are also provided. Finally, links to the actual political ad in the Google Transparency Report are provided. Data for an election expires 7 years after the election. After this point, the data are removed from the dataset and are no longer available. This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in Mexico amounted to **** U.S. dollars and was the highest among the industries presented in the statistic.Search advertisingMexico is the second-largest search advertising market in Latin America, with a 2022 spending of **** billion U.S. dollars, trailing behind Brazil with **** billion. In Mexico, search advertising was expected to account for ** percent of digital advertising, which would make it the second most important digital ad format after online video, trumping banner and social media spending, among others.Digital advertisingInternet is the most popular ad medium in Mexico, accounting for roughly ** percent of the country's total ad spending. In total, digital advertising was expected to generate **** billion U.S. dollars in expenditure in Mexico in 2024, which would translate into approximately **** U.S. dollars of spending per internet user. In June 2024, industries investing most in digital adverting in the North American country were onlien retail, transportation, travel, and tourism, as well as telecommunications.

The Ad Tech Software market is experiencing robust growth, driven by the increasing adoption of programmatic advertising, the rise of data-driven marketing strategies, and the expanding digital advertising landscape. The market's Compound Annual Growth Rate (CAGR) is estimated to be around 15% between 2025 and 2033, indicating a significant expansion in market size. Key drivers include the need for improved ad targeting, real-time bidding capabilities, and advanced analytics to optimize advertising campaigns. The rise of mobile advertising and the growing adoption of connected TV (CTV) advertising are further fueling this market growth. Major players like The Trade Desk, Google, and Criteo are shaping the market with their innovative solutions, while smaller companies are focusing on niche segments and specific technologies. Market restraints include concerns about data privacy regulations, the increasing complexity of the ad tech ecosystem, and the potential for ad fraud. Segmentation within the market is extensive, encompassing various software types (DSPs, SSPs, DMPs, ad servers, etc.), deployment models (cloud-based, on-premise), and industry verticals (e-commerce, retail, finance, etc.). The North American market currently holds a significant share, but regions like Asia-Pacific are demonstrating rapid growth potential due to increasing internet penetration and mobile adoption. The forecast period from 2025 to 2033 suggests continued market expansion, with the value potentially exceeding $100 billion by 2033 (this is a projection based on an assumed 2025 market size of $50 billion and a 15% CAGR). This projection, however, necessitates continuous monitoring of market trends, including regulatory changes and technological advancements that could impact growth trajectory. Competition will likely intensify as both established players and new entrants continue innovating to provide enhanced solutions and cater to the evolving needs of advertisers and publishers. Successful players will prioritize user experience, data security, and compliance with data privacy regulations.

The global ad network market is experiencing robust growth, driven by the increasing adoption of digital advertising across various sectors. The market's expansion is fueled by several key factors: the rising prevalence of mobile devices and internet usage, the increasing sophistication of programmatic advertising, and the continued growth of e-commerce, which necessitates targeted advertising campaigns. Furthermore, the emergence of new advertising platforms like TikTok and Snapchat, coupled with the continuous evolution of existing giants like Google and Meta, continues to diversify and expand the market landscape. While challenges remain, such as ad fraud and data privacy concerns, the overall market trajectory suggests a positive outlook for the foreseeable future. The segmentation by application (large enterprises vs. SMEs) and type (cloud-based vs. web-based) highlights the diverse needs of businesses, leading to a nuanced approach to ad network selection. Large enterprises typically opt for more comprehensive, custom solutions, while SMEs lean toward cost-effective, easy-to-use platforms. Cloud-based solutions dominate due to their scalability and flexibility, however, the web-based segment retains a significant market share, especially amongst businesses with limited technical expertise. The geographical distribution of the ad network market reflects the uneven global digital adoption rate. North America and Europe currently hold the largest market shares, driven by high internet penetration and advanced digital infrastructure. However, regions like Asia-Pacific are showing significant growth potential, with countries like China and India exhibiting rapid expansion of their digital advertising industries. This expansion presents attractive opportunities for both established ad networks and emerging players. Sustained growth will depend on factors like regulatory changes concerning data privacy, the ongoing evolution of advertising technologies, and the ability of ad networks to adapt to changing consumer preferences and behaviors. Competition remains fierce, with established giants facing pressure from newer, more agile entrants. Successfully navigating this dynamic landscape requires continuous innovation, strategic partnerships, and a focus on providing value-added services to clients. Let's assume a 2025 market size of $200 billion, and a CAGR of 15% for illustrative purposes.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

The programmatic advertising market is experiencing robust growth, driven by the increasing adoption of automation in digital advertising, the rise of data-driven targeting, and the expansion of connected devices. The market's value, while not explicitly stated, can be reasonably estimated based on industry trends and comparable markets. Considering the significant investment and rapid advancements in this sector, a 2025 market size of approximately $150 billion appears plausible, given the substantial growth observed in previous years. A Compound Annual Growth Rate (CAGR) of around 15% during the forecast period (2025-2033) is also a reasonable assumption reflecting continued innovation and market penetration. Key growth drivers include the increasing sophistication of ad targeting capabilities, the growing preference for real-time bidding (RTB) among advertisers, and the emergence of new advertising formats and channels. Trends such as the increasing use of artificial intelligence (AI) and machine learning (ML) for campaign optimization, the growing demand for transparency and accountability in programmatic advertising, and the increasing focus on cross-device targeting are shaping the market landscape. However, challenges such as ad fraud, brand safety concerns, and data privacy regulations continue to pose restraints to market growth, requiring continuous innovation and regulatory adaptation within the industry. The market is segmented by application (Retail, Recreation, Banking, Transportation, Other) and type (Cloud-based, On-Premise), with cloud-based solutions gaining significant traction due to their scalability and cost-effectiveness. North America currently holds a substantial market share, but regions like Asia-Pacific are witnessing rapid growth fueled by increasing internet penetration and digital advertising adoption. The competitive landscape is dynamic, with established players like Facebook Business, Google AdWords, and The Trade Desk competing alongside a range of specialized programmatic advertising platforms. The ongoing consolidation and strategic partnerships within the industry highlight the competitive intensity and the importance of continuous innovation to maintain market share. The future of programmatic advertising will likely be shaped by the convergence of data, technology, and evolving consumer preferences, necessitating a focus on delivering personalized and relevant advertising experiences while adhering to increasingly stringent data privacy regulations. The industry’s success hinges on addressing issues such as transparency, fraud prevention, and user privacy to build trust and sustain long-term growth. This will involve collaboration between platforms, advertisers, and regulatory bodies to create a more responsible and effective programmatic advertising ecosystem.

The functional linear regression model with points of impact (PoI) is a recent augmentation of the classical functional linear model with many practically important applications. In this article, however, we demonstrate that the existing data-driven procedure for estimating the parameters of this regression model can be very instable and inaccurate. The tendency to omit relevant PoI is a particularly problematic aspect resulting in omitted-variable biases. We explain the theoretical reason for this problem and propose a new sequential estimation algorithm that leads to significantly improved estimation results. Our estimation algorithm is compared with the existing estimation procedure using an in-depth simulation study. The applicability is demonstrated using data from Google AdWords, today’s most important platform for online advertisements. The R-package FunRegPoI and additional R-codes are provided in the online supplementary materials.

The Search Engine Advertising (SEA) services market is experiencing robust growth, driven by the increasing reliance of businesses on digital marketing strategies to reach target audiences. The market's expansion is fueled by several key factors, including the rising adoption of mobile devices and e-commerce, the increasing sophistication of advertising technologies like AI-powered targeting and automation, and the growing demand for measurable and performance-driven marketing solutions. This has resulted in a competitive landscape with established players like Google Ads and Bing Ads dominating, alongside a diverse range of specialized platforms catering to different business needs and scales. While precise market sizing data is unavailable, a reasonable estimation based on industry trends suggests a 2025 market size of approximately $150 billion, growing at a compound annual growth rate (CAGR) of 12% throughout the forecast period (2025-2033). This growth is projected to continue, driven by ongoing advancements in technology and the increasing integration of SEA into broader marketing strategies. However, the market also faces some challenges. Increasing data privacy regulations and concerns around ad fraud are leading to stricter guidelines and increased costs for advertisers. Furthermore, the ever-evolving algorithms of major search engines require continuous adaptation and optimization strategies from both advertisers and the service providers. The competitive landscape itself presents a challenge, demanding continuous innovation and value-added services to differentiate oneself and maintain market share. Segmentation within the market is apparent, with providers focusing on various niches such as small business solutions, enterprise-level platforms, specific industry verticals, or specialized functionalities like reporting and analytics. This segmentation underscores the varied needs within the market and the ongoing need for specialized tools and expertise.

As estimated, the expenditure on Google advertising of Booking Holdings and the Expedia Group, the leading online travel agencies worldwide based on revenue, increased in 2023 over the previous year. While Booking Holdings and Expedia Group spent an estimated *** billion and *** billion U.S. dollars on Google ads in 2023, respectively, Airbnb dedicated a much smaller budget to promote its business on that search engine. That year, Airbnb's expenditure on Google ads was estimated at roughly *** million U.S. dollars.

The global online advertising market, valued at $847.93 billion in 2025, is poised for substantial growth. Driven by the increasing penetration of internet and mobile devices, coupled with the evolving preferences of consumers towards digital media consumption, this sector demonstrates a strong upward trajectory. Key growth drivers include the rise of programmatic advertising, the expanding use of data analytics for targeted campaigns, and the increasing sophistication of ad formats such as video and interactive ads. Furthermore, the growth of social media platforms and the emergence of new technologies like artificial intelligence and machine learning are further fueling this expansion. The market is segmented across various applications, with automotive, BFSI (Banking, Financial Services, and Insurance), education, healthcare, retail, and ITES sectors significantly contributing to the overall revenue. Leading players such as Amazon, Google, Facebook, and Microsoft are continuously innovating and expanding their advertising platforms to maintain their market dominance. However, challenges remain, including increasing ad blocking, concerns regarding data privacy and regulations like GDPR, and the need for effective measurement and attribution of advertising ROI. Looking ahead, the market is expected to exhibit a consistent growth rate, although the precise CAGR will depend on macroeconomic factors and technological advancements. The regional distribution of the market reflects the varying levels of internet penetration and economic development across different regions. North America and Asia Pacific currently represent significant portions of the market, but growth is anticipated in developing economies in regions such as Africa and South America as internet access expands. The competitive landscape is fiercely contested, with established giants and emerging technology companies vying for market share through innovation in targeting, ad formats, and measurement techniques. The continued evolution of consumer behavior, along with the technological advancements within the digital space, will fundamentally shape the future of online advertising.

The programmatic marketing and advertising market is experiencing robust growth, driven by the increasing adoption of data-driven strategies, automation, and the rise of connected devices. The market's expansion is fueled by the need for precise targeting, improved campaign efficiency, and measurable ROI for advertisers. Key application segments, such as retail, banking, and transportation, are heavily investing in programmatic advertising to reach specific customer demographics and optimize their marketing spend. The shift towards cloud-based solutions is a significant trend, offering scalability, flexibility, and cost-effectiveness compared to on-premise systems. While the market faces challenges like ad fraud, data privacy concerns, and the complexity of managing multiple platforms, ongoing technological advancements and industry regulations are mitigating these risks. We estimate the global programmatic marketing and advertising market size to be approximately $100 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 15% projected through 2033. This growth is expected to be particularly strong in Asia-Pacific and North America, driven by increasing internet penetration and the adoption of advanced advertising technologies. The competitive landscape is marked by a diverse range of established players and emerging technology companies vying for market share through innovative solutions and strategic partnerships. The ongoing evolution of programmatic advertising techniques, including the incorporation of AI and machine learning, promises further market expansion in the coming years. The demand for skilled professionals in programmatic advertising continues to grow, underscoring the importance of this rapidly evolving industry. The diverse range of companies involved reflects the market's maturity and fragmentation. Established players like Facebook Business, Google AdWords, and The Trade Desk are major forces, while smaller, specialized companies are driving innovation in specific areas like audience targeting and creative optimization. Competition is fierce, prompting companies to continuously innovate and adapt to evolving market demands. Regional variations exist, with North America and Europe leading the market currently; however, rapid growth is expected in regions like Asia-Pacific, driven by increasing digital adoption and economic expansion. Sustained investment in research and development, along with strategic acquisitions and partnerships, will shape the future landscape of programmatic advertising, solidifying its position as a cornerstone of the digital marketing ecosystem.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in Brazil for the internet and telecom industry amounted to **** U.S. dollars, the highest among the presented sectors. The home and garden segment recorded the lowest average CPC, at approximately ** cents of the U.S. dollar. Search advertising Brazil was Latin America's largest search advertising market in 2024, with an estimated ************-dollar expenditure. A year earlier, search advertising accounted for around *** percent of digital advertising in Brazil, making it the ****** most important digital ad format after display, social, and video. Digital advertising In 2023, digital advertising spending in Brazil grew by eight percent to ** billion Brazilian reals. Retail accounted for almost *********** (** percent) of Brazil's online ad spend that year. Services and media followed with a combined share of ** percent.