Introduction

Google Ads Statistics: The online advertising of Google Ads, an integral part of the whole scheme at large, has been the leading figure in the global digital market. Incepted in 2000, businesses have been using this tool as a means to reach their potential market through search and display advertising. By 2023, Google Ads would have cemented its position beyond doubt, contributing a huge percentage of revenue to Alphabet, which is its parent company.

Therefore, this paper will dive into the latest statistics from key trends, market shares, and revenue analysis for 2023 and 2024. It will also look at how Google Ads statistics have performed lately, why it is important for advertisers, and find out whether it will still grow in the future.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in the United States reached **** U.S. dollars and was the highest among the presented countries. In France, the value stood at ** U.S. cents.

This dataset contains two tables: creative_stats and removed_creative_stats. The creative_stats table contains information about advertisers that served ads in the European Economic Area or Turkey: their legal name, verification status, disclosed name, and location. It also includes ad specific information: impression ranges per region (including aggregate impressions for the European Economic Area), first shown and last shown dates, which criteria were used in audience selection, the format of the ad, the ad topic and whether the ad is funded by Google Ad Grants program. A link to the ad in the Google Ads Transparency Center is also provided. The removed_creative_stats table contains information about ads that served in the European Economic Area that Google removed: where and why they were removed and per-region information on when they served. The removed_creative_stats table also contains a link to the Google Ads Transparency Center for the removed ad. Data for both tables updates periodically and may be delayed from what appears on the Google Ads Transparency Center website. About BigQuery This data is hosted in Google BigQuery for users to easily query using SQL. Note that to use BigQuery, users must have a Google account and create a GCP project. This public dataset is included in BigQuery's 1TB/mo of free tier processing. Each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery . Download Dataset This public dataset is also hosted in Google Cloud Storage here and available free to use. Use this quick start guide to quickly learn how to access public datasets on Google Cloud Storage. We provide the raw data in JSON format, sharded across multiple files to support easier download of the large dataset. A README file which describes the data structure and our Terms of Service (also listed below) is included with the dataset. You can also download the results from a custom query. See here for options and instructions. Signed out users can download the full dataset by using the gCloud CLI. Follow the instructions here to download and install the gCloud CLI. To remove the login requirement, run "$ gcloud config set auth/disable_credentials True" To download the dataset, run "$ gcloud storage cp gs://ads-transparency-center/* . -R" This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

In 2023, Google removed 5.5 billion ads that were in violation of its various policies. The number has been steadily increasing int he five-year period presented in the data set.

The functional linear regression model with points of impact (PoI) is a recent augmentation of the classical functional linear model with many practically important applications. In this article, however, we demonstrate that the existing data-driven procedure for estimating the parameters of this regression model can be very instable and inaccurate. The tendency to omit relevant PoI is a particularly problematic aspect resulting in omitted-variable biases. We explain the theoretical reason for this problem and propose a new sequential estimation algorithm that leads to significantly improved estimation results. Our estimation algorithm is compared with the existing estimation procedure using an in-depth simulation study. The applicability is demonstrated using data from Google AdWords, today’s most important platform for online advertisements. The R-package FunRegPoI and additional R-codes are provided in the online supplementary materials.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

As estimated, the expenditure on Google advertising of Booking Holdings and the Expedia Group, the leading online travel agencies worldwide based on revenue, increased in 2023 over the previous year. While Booking Holdings and Expedia Group spent an estimated *** billion and *** billion U.S. dollars on Google ads in 2023, respectively, Airbnb dedicated a much smaller budget to promote its business on that search engine. That year, Airbnb's expenditure on Google ads was estimated at roughly *** million U.S. dollars.

Between April 2023 and March 2024, the conversion rate of search advertising for automotive - repair, service, and parts reached ***** percent and was the highest among the presented industries. At the same time the lowest result was for furniture with a conversion rate of **** percent.

This dataset contains information on how much money is spent by verified advertisers on political advertising across Google Ad Services. In addition, insights on demographic targeting used in political ad campaigns by these advertisers are also provided. Finally, links to the actual political ad in the Google Transparency Report are provided. Data for an election expires 7 years after the election. After this point, the data are removed from the dataset and are no longer available. This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

The programmatic advertising market is experiencing robust growth, driven by the increasing adoption of automation in digital advertising, the rise of data-driven targeting, and the expansion of connected devices. The market's value, while not explicitly stated, can be reasonably estimated based on industry trends and comparable markets. Considering the significant investment and rapid advancements in this sector, a 2025 market size of approximately $150 billion appears plausible, given the substantial growth observed in previous years. A Compound Annual Growth Rate (CAGR) of around 15% during the forecast period (2025-2033) is also a reasonable assumption reflecting continued innovation and market penetration. Key growth drivers include the increasing sophistication of ad targeting capabilities, the growing preference for real-time bidding (RTB) among advertisers, and the emergence of new advertising formats and channels. Trends such as the increasing use of artificial intelligence (AI) and machine learning (ML) for campaign optimization, the growing demand for transparency and accountability in programmatic advertising, and the increasing focus on cross-device targeting are shaping the market landscape. However, challenges such as ad fraud, brand safety concerns, and data privacy regulations continue to pose restraints to market growth, requiring continuous innovation and regulatory adaptation within the industry. The market is segmented by application (Retail, Recreation, Banking, Transportation, Other) and type (Cloud-based, On-Premise), with cloud-based solutions gaining significant traction due to their scalability and cost-effectiveness. North America currently holds a substantial market share, but regions like Asia-Pacific are witnessing rapid growth fueled by increasing internet penetration and digital advertising adoption. The competitive landscape is dynamic, with established players like Facebook Business, Google AdWords, and The Trade Desk competing alongside a range of specialized programmatic advertising platforms. The ongoing consolidation and strategic partnerships within the industry highlight the competitive intensity and the importance of continuous innovation to maintain market share. The future of programmatic advertising will likely be shaped by the convergence of data, technology, and evolving consumer preferences, necessitating a focus on delivering personalized and relevant advertising experiences while adhering to increasingly stringent data privacy regulations. The industry’s success hinges on addressing issues such as transparency, fraud prevention, and user privacy to build trust and sustain long-term growth. This will involve collaboration between platforms, advertisers, and regulatory bodies to create a more responsible and effective programmatic advertising ecosystem.

Auto-generated structured data of Google Search Ads 360 (SA360) from table Fields

The programmatic marketing and advertising market is experiencing robust growth, driven by the increasing adoption of data-driven strategies, automation, and the rise of connected devices. The market's expansion is fueled by the need for precise targeting, improved campaign efficiency, and measurable ROI for advertisers. Key application segments, such as retail, banking, and transportation, are heavily investing in programmatic advertising to reach specific customer demographics and optimize their marketing spend. The shift towards cloud-based solutions is a significant trend, offering scalability, flexibility, and cost-effectiveness compared to on-premise systems. While the market faces challenges like ad fraud, data privacy concerns, and the complexity of managing multiple platforms, ongoing technological advancements and industry regulations are mitigating these risks. We estimate the global programmatic marketing and advertising market size to be approximately $100 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 15% projected through 2033. This growth is expected to be particularly strong in Asia-Pacific and North America, driven by increasing internet penetration and the adoption of advanced advertising technologies. The competitive landscape is marked by a diverse range of established players and emerging technology companies vying for market share through innovative solutions and strategic partnerships. The ongoing evolution of programmatic advertising techniques, including the incorporation of AI and machine learning, promises further market expansion in the coming years. The demand for skilled professionals in programmatic advertising continues to grow, underscoring the importance of this rapidly evolving industry. The diverse range of companies involved reflects the market's maturity and fragmentation. Established players like Facebook Business, Google AdWords, and The Trade Desk are major forces, while smaller, specialized companies are driving innovation in specific areas like audience targeting and creative optimization. Competition is fierce, prompting companies to continuously innovate and adapt to evolving market demands. Regional variations exist, with North America and Europe leading the market currently; however, rapid growth is expected in regions like Asia-Pacific, driven by increasing digital adoption and economic expansion. Sustained investment in research and development, along with strategic acquisitions and partnerships, will shape the future landscape of programmatic advertising, solidifying its position as a cornerstone of the digital marketing ecosystem.

Analysis of ‘ Sales Conversion Optimization’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/loveall/clicks-conversion-tracking on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

Cluster Analysis for Ad Conversions Data

Content

The data used in this project is from an anonymous organisation’s social media ad campaign. The data file can be downloaded from here. The file conversion_data.csv contains 1143 observations in 11 variables. Below are the descriptions of the variables.

1.) ad_id: an unique ID for each ad.

2.) xyz_campaign_id: an ID associated with each ad campaign of XYZ company.

3.) fb_campaign_id: an ID associated with how Facebook tracks each campaign.

4.) age: age of the person to whom the ad is shown.

5.) gender: gender of the person to whim the add is shown

6.) interest: a code specifying the category to which the person’s interest belongs (interests are as mentioned in the person’s Facebook public profile).

7.) Impressions: the number of times the ad was shown.

8.) Clicks: number of clicks on for that ad.

9.) Spent: Amount paid by company xyz to Facebook, to show that ad.

10.) Total conversion: Total number of people who enquired about the product after seeing the ad.

11.) Approved conversion: Total number of people who bought the product after seeing the ad.

Acknowledgements

Thanks to the Anonymous data depositor

Inspiration

Social Media Ad Campaign marketing is a leading source of Sales Conversion and i have made this data available for the benefit of Businesses using Google Adwords to track Conversions

--- Original source retains full ownership of the source dataset ---

The online display advertising market is experiencing robust growth, driven by the increasing adoption of digital channels by businesses and the expanding reach of internet users globally. The market, estimated at $200 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $600 billion by 2033. This expansion is fueled by several key factors. Firstly, the proliferation of mobile devices and the increasing time spent online are creating a fertile ground for targeted advertising campaigns. Secondly, advancements in programmatic advertising technologies allow for more efficient and effective ad placements, boosting ROI for businesses. Thirdly, the growing sophistication of data analytics enables more precise audience targeting, resulting in higher conversion rates. The retail, banking, and recreation sectors are significant contributors to this market's growth, constantly seeking innovative ways to engage consumers digitally. However, the market faces certain challenges. Stringent data privacy regulations, such as GDPR and CCPA, are increasing the complexity and cost of compliance for advertising platforms. Furthermore, the rise of ad blockers and increasing consumer awareness of targeted advertising are impacting ad viewability and click-through rates. Despite these restraints, the market's growth trajectory is positive, with cloud-based platforms gaining significant traction due to their scalability, flexibility, and cost-effectiveness. The competitive landscape is characterized by a mix of established players like Facebook Business and Google AdWords, and emerging technology-driven companies continually innovating in areas such as AI-powered optimization and cross-channel campaign management. Segment-wise, Cloud-based platforms are dominating the market owing to their flexibility and scalability, compared to On-Premise solutions. Geographically, North America and Europe currently hold the largest market share, but the Asia-Pacific region is poised for significant growth in the coming years due to its rapidly expanding digital economy.

According to the evaluation of political advertising spending on Google between May 31, 2018 and October 22, 2024, the Biden for President group was the largest advertiser on the platform, with ad spending of more than *** million U.S. dollars in the measured period. Donald J. Trump for President, Inc. ranked second in that time, with **** million dollars spent on Google ads.

The global search advertising software market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies across small, medium, and large enterprises. The market's expansion is fueled by several key factors: the rising need for precise targeting and measurement of online advertising campaigns, the increasing complexity of search engine algorithms, and the growing demand for automation and data-driven decision-making in advertising. Cloud-based solutions are dominating the market due to their scalability, cost-effectiveness, and accessibility. Businesses are increasingly relying on these platforms to manage their search advertising campaigns more efficiently and effectively, optimizing budget allocation and improving ROI. While the on-premises segment continues to exist, its growth is relatively slower compared to the cloud-based segment due to the high initial investment and maintenance costs. The North American market currently holds the largest share, benefiting from a highly developed digital economy and early adoption of advanced technologies. However, Asia Pacific is projected to witness significant growth in the coming years, driven by the rapid expansion of internet penetration and the increasing digitalization of businesses across the region. Competition within the market is intense, with established players like Google (AdWords), Microsoft (Bing Ads), and Adobe (Adobe Media Optimizer) vying for market share alongside a number of specialized providers. Future growth will likely be shaped by technological advancements such as AI-powered campaign optimization, enhanced attribution modeling, and the increasing integration of search advertising with other marketing channels. Challenges include maintaining data privacy and security, adapting to ever-evolving search engine algorithms, and managing the increasing complexity of cross-channel marketing campaigns. The forecast period (2025-2033) anticipates continued growth, though perhaps at a slightly moderated pace than the historical period. Assuming a conservative CAGR of 15% (a common growth rate for mature software markets showing sustained growth) and a 2025 market size of $10 billion USD (a reasonable estimate given the numerous players and existing market size data points for similar markets), the market is poised for significant expansion. Regional variations will be influenced by economic growth, digital infrastructure development, and government regulations. The competitive landscape will see ongoing innovation, mergers and acquisitions, and a focus on providing integrated marketing solutions that go beyond just search advertising. The increasing emphasis on data analytics and personalized advertising experiences will further propel market expansion. Furthermore, the increasing sophistication of fraud detection and prevention measures within search advertising platforms will also contribute to market growth.

In the first quarter of 2020, Google's Display Network (GDN) advertising clickthrough rate (CTR) stood at **** percent, down from *** percent in the corresponding quarter of 2019. Since the last quarter of 2018 the GDN CTRs have been falling, with the exception of the fourth quarter of 2019 when the figure saw a temporary spike to **** percent.

The online advertising market, currently valued at $151.41 billion (2025), is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.9% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of smartphones and internet access globally drives higher user engagement and ad viewability. The proliferation of social media platforms and the evolution of targeted advertising techniques, leveraging sophisticated algorithms and data analytics, further contribute to the market's growth. Moreover, the rise of programmatic advertising, automating the buying and selling of ad inventory, increases efficiency and transparency within the advertising ecosystem. E-commerce growth significantly boosts online advertising spending as businesses leverage digital channels to reach their target audiences effectively. Competition among major players like Amazon, Google, Facebook, and others also fuels innovation and market expansion. However, the market faces certain challenges. Data privacy concerns and evolving regulations, such as GDPR and CCPA, necessitate a more responsible approach to data collection and utilization for advertising. Ad blocking technology and increasing consumer awareness of targeted advertising practices present hurdles for advertisers. Furthermore, the ever-changing digital landscape demands constant adaptation and innovation to remain competitive. Maintaining user trust and engagement while complying with regulatory requirements is crucial for sustained growth in this dynamic market. Despite these restraints, the overall outlook for online advertising remains positive, driven by technological advancements and a continuous increase in digital consumption globally. The projected market size in 2033, based on the provided CAGR, will likely exceed $400 billion, illustrating the significant potential for future expansion.