In the first quarter of 2020, Google's Display Network (GDN) advertising clickthrough rate (CTR) stood at **** percent, down from *** percent in the corresponding quarter of 2019. Since the last quarter of 2018 the GDN CTRs have been falling, with the exception of the fourth quarter of 2019 when the figure saw a temporary spike to **** percent.

The average monthly cost-per-click (CPC) in Google Ads search advertising in Israel in December 2024 was **** US dollars, the highest among the ** countries represented in the data set. UAE and Bahrain in second and third.  TV advertisement in MENA  The increase in TV advertisement spend in the Middle East and North Africa in 2020 was significantly lower than the previous year. In 2020, the average time spent watching television in Saudi Arabia was about **** hours, compared to a lower figure in Kuwait. In 2020, total advertising spending in the Middle East and North Africa (MENA) region fell. In comparison, TV advertising spending in the MENA region is expected to exceed *** billion U.S. dollars in 2022.  Advertising spending worldwide       Newspaper ad spending in the region fell significantly in 2020, while internet ad spending increased during the same period in the MENA region. The global advertising market, on the other hand, went through some rough patches between 2000 and 2010. However, the situation has stabilized since 2011, and advertising spending growth has also remained stable. The coronavirus outbreak in 2020 resulted in a significant drop in ad spend. According to projections, the industry's expenditure growth will return to around *** percent by 2024, with the Internet serving as the primary advertising medium.

Between 2020 and the first half of 2024, Google Ads received the highest number of content removal requests for fraud, totaling 8,705. YouTube followed with 3,786 requests, while Web Search and Google Play Apps recorded 1,995 and 860 requests, respectively.

In 2024, search advertising spending amounted to *** billion U.S. dollars worldwide. The expenditure was forecast to increase by *** percent annually until 2027, reaching close to ****billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

In 2024, the brand value of Facebook amounted to 75.7 billion U.S. dollars. A year earlier, the value stood at 59 billion dollars, which marked an annual increase of over 28 percent.

Google's "Loretta" and Amazon's "Before Alexa" Super Bowl 2020 ads tied as most expensive Super Bowl commercials ever as of ************, with a cost of **** U.S. million dollars. ** Lumber's "The Journey Begins" and Ford's "Go Further" Super Bowl 2017 ads both came in second with a cost of **** million dollars, while Chrysler's "America's Import" Super Bowl 2014 ad rounded out the top three with a cost of ** million.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in the United States reached ***** U.S. dollars and was the highest among the presented industries. At the same time, the lowest result was for the electronics sector, with CPC valued at ** U.S. cents.

The combined expenditure on Google advertising of online travel companies Booking Holdings and Expedia Group roughly doubled in 2021 over the previous year, after falling sharply in 2020 due to the impact of the coronavirus (COVID-19) pandemic. Despite the sharp annual increase, the spending did not surpass pre-pandemic levels, totaling around *** billion U.S. dollars in 2021. That year, the combined expenditure on Google ads accounted for over ** percent of the total amount spent by the two online travel giants on performance advertising.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Industry research found that the click-through rate of search ads worldwide stood at **** percent in the second quarter of 2024. Click-through rate is the share of clicks an ad receives in the number of users that view it.

In June 2023, the effective cost-per-mille (eCPM) for in-app rewarded ads for iOS in the United Kingdom (UK) stood at 10.35 U.S. dollars, while the same value for Android apps was 6.8 dollars. Meanwhile, the eCPM for in-app interstitial ads for iOS was 9.62 dollars, and the respective figure for Android stood at 6.18 dollars.

In 2024, social media advertising spending worldwide will amount to an estimated 234.14 billion U.S. dollars, up from less than 98 billion dollars in 2019 – an increase of 140 percent in half a decade. The value was forecast to grow by nearly 50 percent by the end of the decade, exceeding 345 billion dollars by 2029. Social media's relevance for marketing During a 2024 survey, more than four out of five responding global marketers listed increased exposure as a benefit of social media marketing. Traffic expansion and lead generation rounded up the top three, mentioned by 73 and 65 percent of the interviewees, respectively. Furthermore, Facebook was the most-used social media platform among business-to-consumer (B2C) marketers, while LinkedIn topped the ranking among business-to-business (B2B) marketing professionals. Advertising insights Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the traditional revenue in the 'Traditional TV Advertising' segment of the advertising market in Poland.The Statista Market Insights cover a broad range of additional markets.

In 2025, Nvidia was the fastest growing brand worldwide. The U.S. chipmaker registered an annual brand value growth of 152 percent, boosted by its leading position in AI computing infrastructure. Tech brands among the most valuable Apple was the world’s most valuable brand in 2025. The technology company recorded an estimated brand value of nearly 1.3 trillion U.S. dollars. Overall, leading U.S.-based tech enterprises dominated the brand ranking. For instance, Google’s brand value amounted to roughly 944 billion dollars, while Microsoft was valued at 844 billion. 2025 sees highest collective brand value In 2025, the aggregate value of the 100 most valuable brands worldwide reached an all-time high. It amounted to 10.7 trillion U.S. dollars, a 20 percent increase in comparison to 2024. Industries contributing the most to the total were business solutions & technology providers, media & entertainment, as well as consumer technology.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market worldwide was modeled to stand at 42.77 U.S. dollars in 2024. Between 2017 and 2024, the average ad spending per internet user rose by 26.95 U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The average ad spending per internet user will steadily rise by 18.13 U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

Between December 2022 and March 2023, the effective cost-per-mille (eCPM) for in-app interstitial ads for Android in the United States experienced a fluctuation, falling to 14.1 U.S. dollars in January 2023, only to reach 15.2 U.S. dollars for the same value two months later, in March 2023.

Over the last years, Coca-Cola has spent an average of ************* dollars a year on advertising worldwide, aside from 2020, with only about *** billion U.S dollars, and 2024, with over ************* dollars spent. Spending in the United States accounts for over ** percent of that cost, totally *** million U.S. dollars in 2022. Advertising innovation Soft drinks still made up the overwhelming majority of Coca Cola’s sales volume in 2017. The company spent *** million dollars advertising its flagship brand, Coke, in 2022, more than any other non-alcoholic beverage brand in the United States in that year. Coca-Cola has a long history of innovative and appealing advertising campaigns, going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising. Dominance across mediums The Coca-Cola brand’s image is not only maintained through traditional advertising mediums but social media as well. It ranked fifth on Facebook, in terms of fans, as of September 2023, with almost *** million fans. Coca-Cola’s YouTube channel was equally popular with roughly **** billion views accrued by the channel.