Dataset

This dataset was created by Danell Eduardo Rapozo Ramirez

Contents

Case Study: How Does a Bike-Share Navigate Speedy Success?¶

Introduction

Welcome to the Cyclistic bike-share analysis case study! In this case study, you will perform many real-world tasks of a junior data analyst. You will work for a fictional company, Cyclistic, and meet different characters and team members. In order to answer the key business questions, you will follow the steps of the data analysis process: ask, prepare, process, analyze, share, and act. Along the way, the Case Study Roadmap tables — including guiding questions and key tasks — will help you stay on the right path. By the end of this lesson, you will have a portfolio-ready case study. Download the packet and reference the details of this case study anytime. Then, when you begin your job hunt, your case study will be a tangible way to demonstrate your knowledge and skills to potential employers.

Scenario

You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members. But first, Cyclistic executives must approve your recommendations, so they must be backed up with compelling data insights and professional data visualizations. Characters and teams ● Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day. ● Lily Moreno: The director of marketing and your manager. Moreno is responsible for the development of campaigns and initiatives to promote the bike-share program. These may include email, social media, and other channels. ● Cyclistic marketing analytics team: A team of data analysts who are responsible for collecting, analyzing, and reporting data that helps guide Cyclistic marketing strategy. You joined this team six months ago and have been busy learning about Cyclistic’s mission and business goals — as well as how you, as a junior data analyst, can help Cyclistic achieve them. ● Cyclistic executive team: The notoriously detail-oriented executive team will decide whether to approve the recommended marketing program.

About the company

In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned to any other station in the system anytime. Until now, Cyclistic’s marketing strategy relied on building general awareness and appealing to broad consumer segments. One approach that helped make these things possible was the flexibility of its pricing plans: single-ride passes, full-day passes, and annual memberships. Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members. Cyclistic’s finance analysts have concluded that annual members are much more profitable than casual riders. Although the pricing flexibility helps Cyclistic attract more customers, Moreno believes that maximizing the number of annual members will be key to future growth. Rather than creating a marketing campaign that targets all-new customers, Moreno believes there is a very good chance to convert casual riders into members. She notes that casual riders are already aware of the Cyclistic program and have chosen Cyclistic for their mobility needs. Moreno has set a clear goal: Design marketing strategies aimed at converting casual riders into annual members. In order to do that, however, the marketing analyst team needs to better understand how annual members and casual riders differ, why casual riders would buy a membership, and how digital media could affect their marketing tactics. Moreno and her team are interested in analyzing the Cyclistic historical bike trip data to identify trends

Three questions will guide the future marketing program:

How do annual members and casual riders use Cyclistic bikes differently? Why would casual riders buy Cyclistic annual memberships? How can Cyclistic use digital media to influence casual riders to become members? Moreno has assigned you the first question to answer: How do annual members and casual rid...

I would like to share with you all my first case study. I just finished the Google Data Analysis Professional Certificate and this case study is part of the certificate capstone.

I hope you like it and im open for your feedback.

https://docs.google.com/document/d/1yY0rQTUE1jhqujgPwuAjqZ0K_aEwyYbubkn2EK_bjLI/edit?usp=sharing

This is the final presentation for the Google Data Analytics Certification (Case Study 1).

This was a exiting case study for the Google Data Analytics Certification 2023. I choose to do the Case Study 2, the goal was as a business analyst for a small health tracker company how can we use the data from Fitbit users to inform a decision for growth when comparing it to one of Bellabeat's products. I included apple watch users since the data did appear limited in the sample size being 33 participants and with the apple watch users the sample size went up to 59 participants.

I have included my notes from data cleaning process and a power point on my findings and recommendation.

Datasets were not my own and belong to Datasets - ‘FitBit Fitness Tracker Data’ by Mobius, 2022, https://www.kaggle.com/datasets/arashnic/fitbit License: CC0: Public Domain, sources: https://zenodo.org/record/53894#.X9oeh3Uzaao - ‘Apple Watch and Fitbit data’ by Alejandro Espinosa, 2022, https://www.kaggle.com/datasets/aleespinosa/apple-watch-and-fitbit-data, License: CC0: Public Domain, sources: https://dataverse.harvard.edu/dataset.xhtml?persistentId=doi:10.7910/DVN/ZS2Z2J

Case study: How does a bike-share navigate speedy success?

Scenario:

As a data analyst on Cyclistic's marketing team, our focus is on enhancing annual memberships to drive the company's success. We aim to analyze the differing usage patterns between casual riders and annual members to craft a marketing strategy aimed at converting casual riders. Our recommendations, supported by data insights and professional visualizations, await Cyclistic executives' approval to proceed.

About the company

In 2016, Cyclistic launched a bike-share program in Chicago, growing to 5,824 bikes and 692 stations. Initially, their marketing aimed at broad segments with flexible pricing plans attracting both casual riders (single-ride or full-day passes) and annual members. However, recognizing that annual members are more profitable, Cyclistic is shifting focus to convert casual riders into annual members. To achieve this, they plan to analyze historical bike trip data to understand the differences and preferences between the two user groups, aiming to tailor marketing strategies that encourage casual riders to purchase annual memberships.

Project Overview:

This capstone project is a culmination of the skills and knowledge acquired through the Google Professional Data Analytics Certification. It focuses on Track 1, which is centered around Cyclistic, a fictional bike-share company modeled to reflect real-world data analytics scenarios in the transportation and service industry.

Dataset Acknowledgment:

We are grateful to Motivate Inc. for providing the dataset that serves as the foundation of this capstone project. Their contribution has enabled us to apply practical data analytics techniques to a real-world dataset, mirroring the challenges and opportunities present in the bike-sharing sector.

Objective:

The primary goal of this project is to analyze the Cyclistic dataset to uncover actionable insights that could help the company optimize its operations, improve customer satisfaction, and increase its market share. Through comprehensive data exploration, cleaning, analysis, and visualization, we aim to identify patterns and trends that inform strategic business decisions.

Methodology:

Data Collection: Utilizing the dataset provided by Motivate Inc., which includes detailed information on bike usage, customer behavior, and operational metrics. Data Cleaning and Preparation: Ensuring the dataset is accurate, complete, and ready for analysis by addressing any inconsistencies, missing values, or anomalies. Data Analysis: Applying statistical methods and data analytics techniques to extract meaningful insights from the dataset.

Visualization and Reporting:

Creating intuitive and compelling visualizations to present the findings clearly and effectively, facilitating data-driven decision-making. Findings and Recommendations:

Conclusion:

The Cyclistic Capstone Project not only demonstrates the practical application of data analytics skills in a real-world scenario but also provides valuable insights that can drive strategic improvements for Cyclistic. Through this project, showcasing the power of data analytics in transforming data into actionable knowledge, underscoring the importance of data-driven decision-making in today's competitive business landscape.

Acknowledgments:

Special thanks to Motivate Inc. for their support and for providing the dataset that made this project possible. Their contribution is immensely appreciated and has significantly enhanced the learning experience.

STRATEGIES USED

Case Study Roadmap - ASK

●What is the problem you are trying to solve? ●How can your insights drive business decisions?

Key Tasks ● Identify the business task ● Consider key stakeholders

Deliverable ● A clear statement of the business task

Case Study Roadmap - PREPARE

● Where is your data located? ● Are there any problems with the data?

Key tasks ● Download data and store it appropriately. ● Identify how it’s organized.

Deliverable ● A description of all data sources used

Case Study Roadmap - PROCESS

● What tools are you choosing and why? ● What steps have you taken to ensure that your data is clean?

Key tasks ● Choose your tools. ● Document the cleaning process.

Deliverable ● Documentation of any cleaning or manipulation of data

Case Study Roadmap - ANALYZE

● Has your data been properly formaed? ● How will these insights help answer your business questions?

Key tasks ● Perform calculations ● Formatting

Deliverable ● A summary of analysis

Case Study Roadmap - SHARE

● Were you able to answer all questions of stakeholders? ● Can Data visualization help you share findings?

Key tasks ● Present your findings ● Create effective data viz.

Deliverable ● Supporting viz and key findings

**Case Study Roadmap - A...

In completing my Google Data Analytics Professional Certificate, I used this dataset for my Cyclistic Trip case study. This is a 2019 quarterly dataset in .csv files. The business case question is "How do annual members and casual riders differ?".

In the way of my journey to earn the google data analytics certificate I will practice real world example by following the steps of the data analysis process: ask, prepare, process, analyze, share, and act. Picking the Bellabeat example.

Context

This table is a summary table of insights of my first data analyst project, a Google Data Analytics Professional Certificate Programme Case Study.

Content

It has nearly 5M rows and a 20 columns.

This case study was completed as part of the Google Data Analytics Professional Certificate on the fictional bike sharing company Cyclistic. The aim of the analysis was to look at the differences in use of the service between casual and annual member riders. This would be used to inform future marketing strategies to convert casual riders to annual members.

This dataset is collected by Lyft Bikes and Scooters, LLC (“Bikeshare”) operates the City of Chicago’s (“City”) Divvy bicycle sharing service and this dataset is a part of the Google Data Analytics Professional Certificate capstone project on Coursera. Project Name: Case Study 1 Case Study: How Does a Bike-Share Navigate Speedy Success? This is the Data License Agreement of dataset.

Characters and teams ● Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day.

● Lily Moreno: The director of marketing and your manager. Moreno is responsible for the development of campaigns and initiatives to promote the bike-share program. These may include email, social media, and other channels.

● Cyclistic marketing analytics team: A team of data analysts who are responsible for collecting, analyzing, and reporting data that helps guide Cyclistic marketing strategy. You joined this team six months ago and have been busy learning about Cyclistic’s mission and business goals — as well as how you, as a junior data analyst, can help Cyclistic achieve them.

● Cyclistic executive team: The notoriously detail-oriented executive team will decide whether to approve the recommended marketing program.

This dataset cover from January 2022 to December 2022.

Introduction

Welcome to the Cyclistic bike-share analysis case study! In this case study, you will perform many real-world tasks of a junior data analyst. You will work for a fictional company, Cyclistic, and meet different characters and team members.

Scenario

You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members. But first, Cyclistic executives must approve your recommendations, so they must be backed up with compelling data insights and professional data visualizations.

Characters and teams

● Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day. ● Lily Moreno: The director of marketing and your manager. Moreno is responsible for the development of campaigns and initiatives to promote the bike-share program. These may include email, social media, and other channels. ● Cyclistic marketing analytics team: A team of data analysts who are responsible for collecting, analyzing, and reporting data that helps guide Cyclistic marketing strategy. You joined this team six months ago and have been busy learning about Cyclistic’s mission and business goals — as well as how you, as a junior data analyst, can help Cyclistic achieve them. ● Cyclistic executive team: The notoriously detail-oriented executive team will decide whether to approve the recommended marketing program.

Data Source

The data has been made available by Motivate International Inc. under this license. Dataset download link Click Here

Dataset

This dataset was created by MarcTan9

Contents

The case study is a practice exercise project provided by the google data analytics certificate programme and it's not perfect since I am still learning the niche. I am open to any suggestions and recommendations that will improve my work. Thank you

Dataset

This dataset was created by Andrew Oshobu

Contents

Project Name: Divvy Bikeshare Trip Data_Year2020 Date Range: April 2020 to December 2020. Analyst: Ajith Software: R Program, Microsoft Excel IDE: RStudio

The following are the basic system requirements, necessary for the project: Processor: Intel i3 or AMD Ryzen 3 and higher Internal RAM: 8 GB or higher Operating System: Windows 7 or above, MacOS

**Data Usage License: https://ride.divvybikes.com/data-license-agreement ** Introduction:

In this case, study we aim to utilize different data analysis techniques and tools, to understand the rental patterns of the divvy bike sharing company and understand the key business improvement suggestions. This case study is a mandatory project to be submitted to achieve the Google Data Analytics Certification. The data utilized in this case study was licensed based on the provided data usage license. The trips between April 2020 to December 2020 are used to analyse the data.

Scenario: Marketing team needs to design marketing strategies aimed at converting casual riders into annual members. In order to do that, however, the marketing analyst team needs to better understand how annual members and casual riders differ.

Objective: The main objective of this case study, is to understand the customer usage patterns and the breakdown of customers, based on their subscription status and the average durations of the rental bike usage.

Introduction to Data: The Data provided for this project, is adhered to the data usage license, laid down by the source company. The source data was provided in the CSV files and are month and quarter breakdowns. A total of 13 columns of data was provided in each csv file.

The following are the columns, which were initially observed across the datasets.

Ride_id Ride_type Start_station_name Start_station_id End_station_name End_station_id Usertype Start_time End_time Start_lat Start_lng End_lat End_lng

Documentation, Cleaning and Preparing Data for Analysis: The total size of the datasets, for the year 2020, is approximately 450 MB, which is tiring job, when you have to upload them to the SQL database and visualize using the BI tools. I wanted to improve my skills into R environment and this is the best opportunity and optimal to use R for the data analysis.

For more insights, installation procedures for R and RStudio, please refer to the following URL, for additional information.

R Projects Document: https://www.r-project.org/other-docs.html RStudio Download: https://www.rstudio.com/products/rstudio/ Installation Guide: https://www.youtube.com/watch?v=TFGYlKvQEQ4

Note: I am a junior data analyst looking forward to improve my abilities. I would love to receive any suggestions or recommendations to help sharpen my skills. Any help would be appreciated. Thanks!

Bellabeat is a health and wellness technology company that manufactures health-focused smart products. The management of the company has asked the marketing analytics team to focus on a Bellabeat product and analyze smart device usage data in order to gain insight into how people are already using their smart devices. Then, using this information, the management of the company would like high-level recommendations for how these trends can inform Bellabeat marketing strategy.

Based on the Fitbit data obtained from the survey of 33 unique users, the data was cleaned, aggregated and analyzed to understand the user trends. A dashboard and presentation was compiled to tell the story of data.

Dataset

This dataset was created by Johnnie R.

Contents

It contains the following files:

Context

The following dataset was created for my capstone project as part of the "Google Data Analytics Certificate" Course. The case study for my capstone project is regarding different types of bike-sharing user (members & casual users) patterns in Chicago, US by Cyclists company.

Content

This a finalized summary dataset has been cleaned and analyzed using R language on RStudio. The summary dataset consists of total number of rides and average duration by different user-type for each day of the week, in the year of 2019-2020.

Acknowledgements

I would like to thank Coursera for giving me the chance to learn R programming to apply data analytics on this particular case study.

Dataset

This dataset was created by Sky Stellar

Released under Other (specified in description)

Contents