In the fiscal year 2024, Google's revenue through non-major, miscellaneous channels amounted to 40.340 billion U.S. dollars. These revenues include sales of apps and digital media content from the Google Play Store as well as Google-branded hardware, non-advertising YouTube revenues such as subscriptions, and other products and services. In 2019, Alphabet started to report Google Cloud and YouTube advertising as separate segments, resulting in some changes in presentation.

In June 2023, Disney+ generated approximately 70.6 million U.S. dollars in global revenues through the Google Play Store. With over 50.7 million U.S. dollars, HBO Max ranked second, while TikTok ranked third with around 38 million U.S. dollars in revenues from Android users worldwide. The majority of high-grossing apps in the measured month were gaming apps.

Google Play Store apps overview As of the first quarter of 2021, Google Play Store was the leading app store worldwide by number of available apps. In 2021, Google Play Store saw more than 111 billion app downloads, while users generated nearly 48 billion U.S. dollars in consumer spending on mobile apps on the platform. In the first quarter of 2021, the most popular category of apps on the platform were gaming apps, followed by education apps, and business apps.

App revenue There are many different monetization models for mobile apps, the most common ones are free apps with in-app purchases, paid apps, paid apps with in-app purchases, and subscriptions. From humble beginnings, the mobile gaming market has flourished: gaming apps accounted for 83 percent of gross app revenues in the Google Play Store in 2020. In comparison, social media apps only accounted for three percent of app revenues. The Apple App Store paints a similar picture with gaming apps again accounting for the lion's share of revenue, albeit to a lesser extent than in the Google Play store.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

Introduction

Google Statistics: Google is one of the biggest technology companies in the world. It was founded in 1998 by Larry Page and Sergey Brin. Google started as a search engine, helping people find information online. Over time, it grew into a company that offers many services like Gmail, YouTube, Google Maps, and Android. It also develops new technology, such as artificial intelligence and cloud computing.

Google’s mission is to make information easy to access for everyone. Today, billions of people use Google’s services daily. The company continues to innovate and improve technology to make life easier for users worldwide.

In March 2024, cloud storage app Google One was the highest-grossing app for Android users in Sweden, with 664 thousand U.S. dollars in revenues. Entertainment app Disney+ ranked second, and it generated around 405.5 thousand U.S. dollars in revenues from Google Play users in Sweden. Social video app TikTok generated 373 thousand U.S. dollars in revenues during the examined period.

In April 2025, Scopely was the top gaming app publisher on Google Play in the United States with approximately 41.64 million U.S. dollars in app revenues. Second-ranked King generated 22.87 million U.S. dollars in Android gaming app revenues through Google Play in the measured period.

Mobile internet users are spoilt for choice when it comes to the sheer variety and availability of mobile apps. As of the second quarter of 2024, gaming apps were the most popular app category in the Google Play Store, accounting for 11.7 percent of available apps worldwide. Mobile education apps ranked second with a 11.5 percent share. Google Play and app monetization Google Play is the biggest digital distribution platform for Android apps worldwide, offering users over 2.26 million mobile apps to choose from. However, Google Play offers more than just apps – the platform also provides users with music, video, e-book downloads and rental services. Most mobile apps on Google Play are available for free. As of March 2024, around 97 percent of Android apps could be downloaded without having to pay for them upfront, although this does not preclude other mobile app monetization strategies such as in-app advertising and in-app purchases. As of June 2023, the ranking of leading Android apps in the Google Play Store worldwide based on revenue consists mainly of streaming and video apps. Google Play main competitor: the Apple App Store The worldwide gross app revenue of the Google Play store amounted to 11.2 billion U.S. dollars in the second quarter of 2024, a steady climb from the 10.6 billion U.S. dollars a year before. However, in terms of app revenue, Google Play is lagging behind its eternal rival, the Apple App Store. During the same period, Apple’s own digital store generated 24.6 billion U.S. dollars in mobile app revenues, with mobile gaming being the leading category for consumer spending on the platform. In June 2023, mobile-first apps DouYin and TikTok were the highest-grossing app among global iPhone users, generating roughly 372 million U.S. dollars and 324 million U.S. dollars in revenues, respectively.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

In February 2025, Coin Master was the top-grossing gaming app in the Google Play Store in Italy. The casual game title generated over 1.4 million U.S. dollars in revenues from Android users. Royal Match was the second-most-grossing gaming app title with approximately 997,000 U.S. dollars in revenue during that month.

In September 2022, TikTok was the top-grossing app in the Google Play Store in the Netherlands generating roughly 814 thousand U.S. dollars in revenues from Android users. Candy Crush Saga was the second-most popular app with 525 thousand U.S. dollars in revenues from Dutch users. Coin Master ranked third, with approximately 387 thousand U.S. dollars in revenues.

How many apps are there in the Play Store? The number of available apps in the Google Play Store was most recently placed at 1.68 million apps, after surpassing 1 million apps in July 2013. Google Play Store Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, and TV. As of April 2021, the ranking of the top-grossing Android apps worldwide is dominated by mobile games with Coin Master, Garena Free Fire, and PUBG mobile leading the ranking. This hardly comes as a surprise as it is estimated that gaming apps will account for over 70 percent of Google Play app revenues in 2024. As most apps in the Google Play Store are available for free, the company needs to utilize effective business models to secure healthy revenue. How do apps make money? Despite the robust gaming app revenues, most gaming apps are free to download and rely on monetization via in-app advertising or in-game purchases of items such as boosters and accessories. A November 2021 survey of mobile app publishers found that video ads were the most popular mobile app monetization model, followed by display ads and in-app purchases. Additionally, monetizing via subscriptions has proven an effective model for several highly popular apps, with subscription revenues hitting 18.3 billion U.S. dollars in revenues in 2021.

In September 2022, TikTok was the social media app for Android that generated most revenue in the Google Play Store in Spain with approximately 641 thousand U.S. dollars. Grindr followed in second position with a revenue of more than 396 thousand U.S. dollars in the examined period. Live video and chatting apps Chamet and Buzzcast ranked third and fourth, with 18.3 thousand and 16.6 thousand U.S. dollars in revenues, respectively.

In 2022, Google Play users worldwide downloaded 110 billion mobile apps, down from 111.3 billion apps in 2021. Generating significantly more downloads than it’s iOS counterpart, the Apple App Store, Android apps on Google Play are available for a wider range of devices than those catering to Apple's closed ecosystem.

Google’s app sales continue to climb Google’s success was equally reflected in its app revenue which has steadily increased each year, reaching 38.6 billion U.S. dollars in 2020. Since 2019, the highest average number of apps released monthly on Google Play was 141.4 thousand in March 2019. Meanwhile, August 2021 saw the lowest number of apps released within the last two and a half years. Despite its success in the mobile app arena, the tech powerhouse still generates the vast majority of its revenues from advertising.

Social and dating apps are among most popular in 2021 In the first quarter of 2021, one year into the coronavirus pandemic and lockdowns, the number of available dating apps grew by nearly 24 percent. Meanwhile, travel apps saw relatively little growth during this period. Facebook-owned Instagram was the most downloaded Android app in July 2021. With travel restrictions still in place in many regions of the world, communication and social apps such as Snapchat, TikTok and Telegram also featured among the most popular apps downloaded that month.

In September 2022, Candy Crush Saga was the top-grossing gaming app in the Google Play Store in the Netherlands. The match-3 game title generated 525 thousand U.S. dollars in revenues from Android users. Coin Master was the second-most-grossing gaming app title with approximately 387 thousand U.S. dollars in revenue during that month.

In January 2025, Scopely was the top gaming app publisher on Google Play in Canada with approximately 2.15 million U.S. dollars in app revenues. Second-ranked Playrix generated over 1.4 million U.S. dollars in Android gaming app revenues through Google Play in the measured period.

iPhone sales made up approximately 55.6 percent of Apple’s total revenue in the first quarter of the company’s fiscal year 2025. iPhone sales usually contribute to half or more than half of Apple’s overall sales revenue. Apple’s other businesses such as the Apple Watch and the iTunes Store have been bringing in growing shares of revenues, from around five percent in 2017 to a combined almost 30 percent in the first quarter of FY 2025. Apple is the second largest smartphone vendor As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second largest smartphone vendor in the world, after Samsung. iPhone runs the iOS system, which is Apple’s inhouse operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a quarter of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated – Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS 17, released in 2023, runs on around 66 percent of all Apple devices when looking at iOS version share.

In June 2024, Fitbit was the top-grossing health and fitness app in the Google Play Store worldwide. The platform generated over 4.76 million U.S. dollars in revenues from Android users. Strava was the second highest-grossing health and fitness app with roughly 3.1 million U.S. dollars in revenues from global Android users in the examined month. MyFitnessPal ranked third, having generated around 2.8 million U.S. dollars in revenues in the last examined month.

Introduction

iPhone Statistics: The iPhone, introduced by Apple in 2007, revolutionized the mobile phone industry with its groundbreaking features such as a touchscreen interface and virtual keyboard. It quickly became a lifestyle product, setting new standards for how people interact with technology. Over the years, Apple has continued to innovate, releasing 15 models of the iPhone, each more advanced than the last. This continuous improvement has allowed the iPhone to maintain its position as Apple’s most successful product, contributing significantly to the company’s overall growth.

In 2023, iPhone sales reached an impressive 232 million units, generating more than 200 billion U.S. dollars in revenue for Apple. This success has made the iPhone a cornerstone of the company, shaping its business in critical ways. Despite the rise of other popular Apple products, such as the Apple Watch and services like the App Store, the iPhone still accounted for around half of Apple’s total revenue in 2023.

The iPhone's influence on the global smartphone market has also pushed competitors to innovate. In recent years, the smartphone market has been dominated by Apple and Samsung, with Apple surpassing Samsung in global smartphone shipments for the first time in 2023, holding just over 20% of the market share. While Apple's iOS powers only the iPhone, Google's Android system dominates the operating system market due to its compatibility with various brands. As the technology landscape evolves, Apple and its iPhone must continue to innovate to stay competitive in the consumer electronics industry.

This statistic presents the distribution of worldwide mobile app revenues in the Google Play store from 2019 to 2025, sorted by category. In 2020, gaming apps accounted for 83 percent of global Google Play app revenues.

In September 2022, Google LLC was the top non-gaming app publisher on Google Play in Canada with approximately 1.42 million U.S. dollars in app revenues. Second-ranked Disney generated 896 thousand U.S. dollars in Android app revenues through Google Play in the measured period.