In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2023, Meta Platforms earned over 131 billion U.S. dollars in digital revenue through online advertising. In 2022, search market leader Google generated 224.47 billion U.S. dollars through digital advertising channels.

In 2025, Alphabet was expected to be the company with the highest digital advertising revenue worldwide, at *** billion U.S. dollars. Alphabet owns Google and YouTube, whose digital ad revenues were projected to amount to *** and ** billion dollars, respectively. Meta - the owner of Facebook and Instagram - ranked second, with revenues of *** billion dollars.

In 2024, Google was forecast to generate ***** billion U.S. dollars in global online advertising revenue, securing the tech giant's top spot among leading digital ad sellers worldwide. This was followed by Meta with an ad revenue of ***** billion U.S. dollars, while Amazon clinched bronze with a revenue of **** billion.

In 2023, ****** accounted for an estimated **** percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. ******** and ****** followed, with **** and **** percent, respectively.

In 2023, Google's share of digital advertising revenues worldwide was projected to amount to ** percent. Facebook followed with a projected digital ad revenue share of ** percent, while Amazon came in third with an expected ***** percent. The player from Asia with the highest share is TikTok, with ***** percent, followed by *****, ******, as well as *******, all three with *** percent.

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the second quarter of 2025, Google's revenue amounted to over 95.94 billion U.S. dollars, up from the 84.377 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

In the past five years, the web portal industry in Germany has seen dynamic growth, driven by high internet penetration and the increased use of mobile devices. Demand for digital services has remained robust across all sectors, with advertising revenue, premium models and commission business establishing themselves as key revenue pillars. At the same time, competition from international technology groups, increasing regulatory requirements and growing data protection awareness are intensifying the pressure to innovate. Web portals are increasingly investing in mobile applications, personalisation and a differentiated range of services in order to maintain user intensity and user loyalty despite increasing saturation and growing digital detox trends. Industry revenue increased by an average of 9.6% per year between 2020 and 2025 and is expected to reach 14 billion euros in the current year.In 2025, industry turnover is expected to increase by 3.9%. The industry is currently characterised by a greater awareness of data protection and user trust. New studies show that many users are sceptical about web portals with inadequate data protection measures and are switching. At the same time, content and community-orientated portals are gaining massive visibility, while traditional e-commerce and technology portals are coming under pressure. Increasing mobile use and the trend towards digital self-regulation functions are influencing development priorities. To ensure their competitiveness, providers are increasingly focussing on transparent data protection solutions, innovative content and cross-service platform strategies.In the next five years, turnover in the sector is expected to increase by an average of 3.2% per year to 16.5 billion euros. The web portal industry is undergoing a phase of profound change, which is primarily characterised by stricter data protection regulations, higher technological requirements and new tax regulations. In particular, the complex compliance with data protection regulations is hampering innovation and making the development of data-based business models more difficult. In addition, the minimum tax law deprives international providers of an important locational advantage and thus changes the competitive landscape. In response, companies are driving forward automation and the use of artificial intelligence in order to fulfil regulatory requirements more efficiently. At the same time, there is a strategic focus on the integration and diversification of digital services. The bundling of email, cloud, calendar and other services increases user loyalty and advertising revenue, but at the same time increases the pressure to consolidate and makes it more difficult for smaller providers to participate in the market.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

The industry faces stiff competition from streaming services like Spotify, Apple Music and digital giants like Facebook and Google, which absorb valuable advertising revenue. In this climate, a high level of market concentration sees three leading broadcasters who control over 85% of the market and succeed through a loyal listener base. While traditional radio retains older listeners, younger audiences increasingly prefer digital platforms. Radio's relevance persists, particularly in daytime slots targeting an older demographic and over the weekends with more car listening. Nevertheless, evolving work-from-home norms and digital competition create challenges as they both impede radio viewership. Despite this competition, industry revenue is expected to rise at an annualised 0.5% over the five years through 2025-26, to $413.3 million. With a climb of 0.2% in the current year. New Zealand’s radio industry has experienced profitability erosion as streaming and podcast platforms divert advertiser spending, prompting broadcasters like MediaWorks and NZME to invest in digital audio. While these initiatives raise technology costs, wage pressures remain high, particularly for prominent radio hosts. Although targeted job cuts have countered sluggish advertising markets and rising operating expenses, overall labour outlays keep climbing under inflation-linked agreements. The government’s one-off grant to public broadcaster RNZ softened the impact of losing the Public Interest Journalism Fund (April 2023), but margins remain tight as the industry grapples with intense competition. Going forwards, the New Zealand radio industry faces mounting competition from streaming services, with advertisers increasingly directing budgets towards digital audio. Many broadcasters are diversifying through hybrid streams and local content to retain audiences, especially as connected-car penetration (apps like Spotify and Apple music becoming native in cars), set to climb in the coming years, makes digital listening more accessible. Podcasts draw younger demographics, intensifying shifts in ad spending. Although wage pressures and rising technology costs squeeze margins, older listeners still anchor core revenue. Looking ahead, expected stable economic conditions and robust tourism may partially offset digital disruption, provided broadcasters adapt their offerings to sustain audience loyalty levels. Industry revenue is forecast to grow at an annualised 1.6% over the five years through 2030-31, to $446.5 million.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

In 2022, Apple generated *** billion U.S. dollars with its global advertising business. A year earlier, the company’s ad revenue stood at *********** less, namely *** billion. Bitesize info on Apple’s financials With an estimated brand value of over *** billion U.S. dollars, Apple beat Google and Amazon in the running for the title of world’s most valuable brand in 2022. During the past decade, the California-based technology titan has expanded and innovated its product and service portfolio at an impressive pace, now serving millions of loyal customers worldwide. Company reports highlighted that Apple’s revenue jumped from just under *** billion U.S. dollars in 2020 to over *** billion in 2021, marking an unparalleled annual boost of *********** billion. The lion’s share of this sum was generated via sales of the iPhone – Apple’s most profitable operating segment by far. Apple’s position in the online advertising market Apple’s growth is primarily supported by device sales, whereas its advertising business only accounts for a small fraction of total revenues. This distribution of revenue streams looks fundamentally different from other tech giants. For example, Amazon reported advertising takings of around **** billion U.S. dollars in 2021, whereas Google’s ad revenues peaked at *** billion U.S. dollars that year. But even though Apple remains a comparatively small fish in the online advertising pond, the company’s advertising endeavors are still worth looking out for – especially those that center around its Search Ads feature.

In 2020, Google dominated the digital advertising market in Canada with a share of ** percent, compared to Facebook's market share of ** percent. Total digital ad spend in Canada stood at over *** billion Canadian dollars that year.

As of early 2018, the average CPC for legal AdWords on Google Display Network amounted to 0.72 U.S. dollars, whereas the same keywords on search cost 6.75 U.S. dollars per click, becoming the most expensive keyword on Google Search Network in the measured period. In comparison, the second spot belonged to finance & insurance keyword which cost half as much. How much does Google make on advertising? Google search advertising is the largest source of revenue for the company as it accounts for roughly 70 percent of total profits. In 2018, Google generated more than 96 billion U.S. dollars through its search properties. In the same period, Google network properties, including AdMob, AdSense and AdManager generated close to 20 billion U.S dollars, bringing in total ad revenues of 116 billion in 2018. It makes for quite an impressive result taking into account that the entire Google segment of Alphabet brought in slightly over 136 billion dollars in total revenue that year.

In 2023, Amazon topped the ranking of highest-spending advertisers in the United States again, having invested over ** billion U.S. dollars in advertising that year. That was more than the second- (Comcast Corp.) and third-placed (Procter & Gamble) companies combined. The battle for digital ad revenue share in the United States Amazon advertising in the United States is a crucial source of income and growth for the online retailer, as it battles with Google and Meta over ad revenue. Although tech giants still have the largest shares of digital ad revenue in the country, their supremacy is weakening. On the other hand, Amazon's share of total U.S. digital advertising revenues continues to increase. By 2026, it is projected to exceed ** percent. Digital advertising leads the global ad market Advertising spending worldwide continues to follow an upward trend in recent years. By the end of 2025, global ad spending will likely reach approximately *** trillion dollars, up from *** billion dollars in 2019. The most significant factor in this growth is the dominance of digital advertising. In 2024, online advertising accounted for over two-thirds of the total advertising spending in most regions worldwide – the only exception was Latin America.

In 2024, Amazon reported 56.21 billion U.S. dollars in revenue generated through advertising sales worldwide. The amount increased by over 20 percent in comparison to the previous year. According to estimates, Amazon accounted for 11 percent of total digital ad spending worldwide in 2024.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.