At the end of 2024, Alphabet had 183,323 full-time employees. Up until 2015, these figures were reported as Google employees. The alphabet was created through a corporate restructuring of Google in October 2015 and became the parent company of Google as well as several of its former subsidiaries, including Calico, X, CapitalG and Sidewalk Labs. Google’s popularity Google is one of the most famous internet companies in the world, and in May 2024, the most visited multi-platform website in the United States, with over 278 million U.S. unique visitors during that month alone. The California-based multinational internet company has been delivering digital products and services since its creation in 1996. Due to the popularity of its search engine, the verb “to google” has entered the everyday language and the Oxford Dictionary. In addition to that, the company has also crafted itself as one of the most desirable employers, largely due to the many perks it offers in its offices worldwide. Some of the most appealing aspects of working for Google according to its employees include readily available foods and drinks, good working conditions, and ample communal spaces for relaxing, as well as many health benefits and generous salaries. Google offices and employees As of February 2022, Google and Alphabet had more than 70 offices in over 200 cities throughout 50 around the globe, including Germany, Czechia, Finland, Canada, Mexico, Turkey, and New Zealand. The company’s headquarters, also known as “the Googleplex,” are located in Mountain View, California, while other office locations in American states include New York, Georgia, Texas, Washington D.C., and Massachusetts. As Alphabet, the company employs a total over 182 thousand full-time staff, in addition to many other temporary and internship positions. Per the most recent diversity report published in July 2021, most Google employees were male and only 34 percent were female – a figure that has barely changed since the company started reporting on the diversity of its employees in 2016. Furthermore, as of 2021, women occupied only 28.1 percent of leadership positions and 24.6 percent of tech positions. Although Google has regularly stated that the company is committed to promoting ethnic diversity among its personnel, some 54.4 percent of its U.S. employees are White and only 3.3 percent of employees are Black.

As of January 2024, the majority of Google employees worldwide, almost 66 percent, were male. The distribution of male and female employees at Google hasn’t seen a big change over the recent years. In 2014 the share of female employees at Google was 30.6 percent. In 2021 this number has increased by only 3 percent. Considering that the total number of Google employees increased greatly between the years 2007 and 2020, the female quota among the employees had seen rather a small increase. Google as a company Google is a diverse internet company that provides a wide range of digital products and services. In 2022, the company’s global revenue was over 279 billion U.S. dollars. Most of its revenue, around 305 billion U.S. dollars, was from advertising. Among its services, the most popular ones are YouTube and Google Play. Male and female employees at tech companies Google is not the only tech company with a lower number of female employees. This pattern can be seen in other big tech companies too. In 2019, in a ranking of 20 leading tech companies worldwide, only 23andMe had more than a 50 percent share of female employees. The majority of tech companies in the ranking have far more male than female employees.

As of 2024, 7.5 percent of U.S. Google employees were of Hispanic or Latinx ethnicity. The biggest share of Google employees were white. Currently, more than four in ten Google employees were white, down from more than six in ten in 2014.

In the fiscal period that ended December 31, 2023, Google UK Limited's average number of employees was 7,442 employees. This was a slight increase compared to the previous reporting period ending December 31, 2022, where 7,005 individuals were reported to have had worked for the company in the UK.

As one of the largest tech companies in the world, Google plays a major role in shaping digital infrastructure, workplace culture, and talent demand. From artificial intelligence research to cloud computing and global ad platforms, its workforce powers the innovation behind billions of daily interactions. For instance, Google’s growing investment...

In 2024, 4.3 percent of U.S. Google leadership employees were of Latinx ethnicity. The majority of leadership employees, about six in ten, were white. Asian Google employees accounted for the second-largest group of employees in leadership positions.

In 2024, the share of female Google employees worldwide in leadership positions amounted to 32.8 percent. The majority of leadership employees were men. Overall, about two thirds of Google employees worldwide were male.

In 2023, Amazon.com was the top-ranked internet company based on number of employees. The e-commerce giant reported a workforce of more than **** million employees. Amazon has consistently topped the ranking as the online company with the biggest workforce, but the global COVID-19 pandemic has widened the gap as e-commerce has boomed since. During the same period, Meta (formerly Facebook Inc.) had a total of ****** full-time employees. Additionally, Google's parent company Alphabet had ******* full-time workers in 2024.

The Quarterly Census of Employment and Wages (QCEW) program publishes a quarterly count of employment and wages reported by employers covering more than 95 percent of U.S. jobs, available at the county, MSA, state and national levels by industry. The dataset, hosted as part of the Cloud Public Datasets Program , gives county-level information on jobs and wages each quarter starting in 1990. The counties are identified by geoid which can easily be joined with both all FIPS codes or US county boundaries to unlock new insights within the data. Both of these datasets are available in BigQuery through the Cloud Public Datasets Cleaning and onboarding support for this dataset is provided by CARTO . This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

Context

The Bureau of Labor Statistics (BLS) is a unit of the United States Department of Labor. It is the principal fact-finding agency for the U.S. government in the broad field of labor economics and statistics and serves as a principal agency of the U.S. Federal Statistical System. The BLS is a governmental statistical agency that collects, processes, analyzes, and disseminates essential statistical data to the American public, the U.S. Congress, other Federal agencies, State and local governments, business, and labor representatives. Source: https://en.wikipedia.org/wiki/Bureau_of_Labor_Statistics

Content

Bureau of Labor Statistics including CPI (inflation), employment, unemployment, and wage data.

Update Frequency: Monthly

Querying BigQuery Tables

Fork this kernel to get started.

Acknowledgements

https://bigquery.cloud.google.com/dataset/bigquery-public-data:bls

https://cloud.google.com/bigquery/public-data/bureau-of-labor-statistics

Dataset Source: http://www.bls.gov/data/

This dataset is publicly available for anyone to use under the following terms provided by the Dataset Source - http://www.data.gov/privacy-policy#data_policy - and is provided "AS IS" without any warranty, express or implied, from Google. Google disclaims all liability for any damages, direct or indirect, resulting from the use of the dataset.

Banner Photo by Clark Young from Unsplash.

Inspiration

What is the average annual inflation across all US Cities? What was the monthly unemployment rate (U3) in 2016? What are the top 10 hourly-waged types of work in Pittsburgh, PA for 2016?

Diversity in Tech Statistics: In today's tech-driven world, discussions about diversity in the technology sector have gained significant traction. Recent statistics shed light on the disparities and opportunities within this industry. According to data from various sources, including reports from leading tech companies and diversity advocacy groups, the lack of diversity remains a prominent issue. For example, studies reveal that only 25% of computing jobs in the United States are held by women, while Black and Hispanic individuals make up just 9% of the tech workforce combined. Additionally, research indicates that LGBTQ+ individuals are underrepresented in tech, with only 2.3% of tech workers identifying as LGBTQ+. Despite these challenges, there are promising signs of progress. Companies are increasingly recognizing the importance of diversity and inclusion initiatives, with some allocating significant resources to address these issues. For instance, tech giants like Google and Microsoft have committed millions of USD to diversity programs aimed at recruiting and retaining underrepresented talent. As discussions surrounding diversity in tech continue to evolve, understanding the statistical landscape is crucial in fostering meaningful change and creating a more inclusive industry for all. Editor’s Choice In 2021, 7.9% of the US labor force was employed in technology. Women hold only 26.7% of tech employment, while men hold 73.3% of these positions. White Americans hold 62.5% of the positions in the US tech sector. Asian Americans account for 20% of jobs, Latinx Americans 8%, and Black Americans 7%. 83.3% of tech executives in the US are white. Black Americans comprised 14% of the population in 2019 but held only 7% of tech employment. For the same position, at the same business, and with the same experience, women in tech are typically paid 3% less than men. The high-tech sector employs more men (64% against 52%), Asian Americans (14% compared to 5.8%), and white people (68.5% versus 63.5%) compared to other industries. The tech industry is urged to prioritize inclusion when hiring, mentoring, and retaining employees to bridge the digital skills gap. Black professionals only account for 4% of all tech workers despite being 13% of the US workforce. Hispanic professionals hold just 8% of all STEM jobs despite being 17% of the national workforce. Only 22% of workers in tech are ethnic minorities. Gender diversity in tech is low, with just 26% of jobs in computer-related sectors occupied by women. Companies with diverse teams have higher profitability, with those in the top quartile for gender diversity being 25% more likely to have above-average profitability. Every month, the tech industry adds about 9,600 jobs to the U.S. economy. Between May 2009 and May 2015, over 800,000 net STEM jobs were added to the U.S. economy. STEM jobs are expected to grow by another 8.9% between 2015 and 2024. The percentage of black and Hispanic employees at major tech companies is very low, making up just one to three percent of the tech workforce. Tech hiring relies heavily on poaching and incentives, creating an unsustainable ecosystem ripe for disruption. Recruiters have a significant role in disrupting the hiring process to support diversity and inclusion. You May Also Like To Read Outsourcing Statistics Digital Transformation Statistics Internet of Things Statistics Computer Vision Statistics

Firmographic Data for Company Intelligence, B2B Segmentation & KYB Firmographic data is the backbone of modern B2B decision-making, powering everything from lead scoring and segmentation to compliance, financial benchmarking, and market expansion planning. Canaria’s enriched Firmographic Data product delivers deep visibility into U.S. companies by combining standardized insights on revenue ranges, employee count, and business category with optional location verification through Google Maps metadata.

This clean and analysis-ready firmographic dataset is built for precision. Every record is structured, normalized, and deduplicated to support automated workflows across CRMs, BI dashboards, compliance tools, financial models, and sales platforms. Updated weekly, our firmographic data ensures that teams stay ahead of organizational shifts, while providing the matchability and granularity required to fuel market intelligence at scale.

If you're working with fragmented company information, incomplete lead lists, or outdated third-party data, Canaria’s Firmographic Data bridges the gap between surface-level signals and operational insight.

Use Cases: What This Firmographic Data Solves Canaria’s firmographic data offering is used by sales, risk, finance, compliance, and strategy teams to strengthen daily operations, strategic planning, and automation initiatives.

Company Analysis • Leverage firmographic data to assess a company’s size, structure, and potential impact within its industry • Identify organizational tiers using clean employee size brackets, location counts, and business hierarchy insights • Analyze firmographic profiles at the branch level, matched with Google Maps data to verify presence, operating hours, and reviews • Map the operational footprint of enterprises across ZIP codes, cities, and regions for trend tracking or competitive benchmarking

Know Your Business (KYB) & Regulatory Compliance • Use firmographic signals such as company type, headquarters address, incorporation location, and estimated size for KYB verification • Identify shell entities or mismatched records using cross-source validation with Google Maps-matched firmographic data • Flag risk-prone entities based on abnormal size-revenue-industry patterns or gaps in metadata • Enhance onboarding pipelines and due diligence platforms by auto-enriching firmographic gaps at scale • Comply with local and international KYB regulations with standardized firmographic data structures

Financial Intelligence & Private Market Benchmarking • Use estimated firmographic variables like annual revenue range, employee count, and industry focus to model private market behavior • Benchmark companies against similar-sized peers within the same vertical, region, or revenue bracket • Replace missing financials with proxy signals from enriched firmographic datasets for internal modeling and client analysis • Feed investor signals and fund models with data on size trends, regional density, and revenue tier shifts • Correlate firmographic data with job postings, hiring behavior, and sentiment for growth prediction models

Market Research, TAM/SAM Modeling & Industry Intelligence • Conduct high-resolution market mapping by combining industry codes, company counts, and firm size across specific geographies • Map sector saturation and whitespace using city, ZIP code, or state-level firmographic intelligence • Analyze shifts in vertical presence, workforce concentration, and mid-market vs. enterprise distribution • Tailor customer segmentation models using clean and consistent firmographic fields • Build TAM/SAM datasets using industry, employee size, revenue tier, and location granularity

B2B Lead Generation & RevOps Segmentation • Score and segment inbound leads using enriched firmographic attributes such as company size, region, industry, and revenue • Eliminate low-value or unqualified leads from prospecting databases by applying firmographic filters • Route leads to the right sales reps or vertical pods based on company headcount, location, and category • Enrich lead records automatically with up-to-date firmographic data pulled from verified external sources • Build ABM lists using revenue-based tiers, industry verticals, and mapped branch data via Google Maps enrichment

What Makes This Firmographic Data Unique Deep Enrichment with Verified Firmographic Attributes • Our firmographic data includes revenue range, employee size bracket, industry classification, company type, and regional identifiers — all normalized to enable aggregation, filtering, and modeling.

Matchable with Google Maps for Accuracy and Context • Match your firmographic records with Google Maps to verify physical branch presence, exact addresses, latitude/longitude, phone numbers, and ratings. This adds a real-world signal layer to abstract company data and supports KYB, lead scoring, and risk assessment.

Continuously Updated and Scalable • Weekly refreshes ensure your firmographi...

From June 10, 2020, to June 25, 2020, with 49 from 100 respondents of SMEs production sector at 23 Districts of Deli Serdang Regency that response to all of the questionnaire items statement, testing and modification of the questionnaire instrument was carried out. This dataset is the final modification of the questionnaire.Where:X1 denotes supplier feedback (Item number 1 on questionnaire hardcopy; item number 6 on google form)X2 denotes supplier just in time (Item number 2 on questionnaire hardcopy; item number 7 on google form)X3 denotes supplier development (Item number 3 on questionnaire hardcopy; item number 8 on google form)X4 denotes customer involvement (Item number 4 on questionnaire hardcopy; item number 9 on google form)X5 denotes pull system (Item number 5 on questionnaire hardcopy; item number 10 on google form)X6 denotes continue flow (Item number 6 on questionnaire hardcopy; item number 11 on google form)X7 denotes setup time reduction (Item number 7 on questionnaire hardcopy; item number 12 on google form)X8 denotes statistical process control (Item number 8 on questionnaire hardcopy; item number 13 on google form)X9 denotes employee involvement (Item number 9 on questionnaire hardcopy; item number 14 on google form)X10 denotes total productive maintenance (Item number 10 on questionnaire hardcopy; item number 15 on google form)Y18 denotes return on investment (Item number 11 on questionnaire hardcopy; item number 16 on google form)Y19 denotes return on asset (Item number 12 on questionnaire hardcopy; item number 17 on google form)Y20 denotes sell growth (Item number 13 on questionnaire hardcopy; item number 18 on google form)Y21 denotes total operating cost (Item number 14 on questionnaire hardcopy; item number 19 on google form)LE1 denotes pull production system (Item number 15 on questionnaire hardcopy; item number 20 on google form)LE2 denotes inventory delivery (Item number 16 on questionnaire hardcopy; item number 21 on google form)LE3 denotes business location (Item number 17 on questionnaire hardcopy; item number 22 on google form)LE4 denotes customer needs (Item number 18 on questionnaire hardcopy; item number 23 on google form)LE5 denotes time production (Item number 19 on questionnaire hardcopy; item number 24 on google form)

Data were obtained through online via google form at https://forms.gle/GmcrY3RQxUbJHRJG9 and mail reply from MSME business actors in Medan from the 1st of August 2020 to the 24th of October 2020, this is based and attention to the COVID-19 protocol https://covid19.go.id/p/protokol.Where:

X1 denotes supplier feedback (Item number 1 on questionnaire hardcopy; item number 6 on google form)

X2 denotes supplier just in time (Item number 2 on questionnaire hardcopy; item number 7 on google form)

X3 denotes supplier development (Item number 3 on questionnaire hardcopy; item number 8 on google form)

X4 denotes customer involvement (Item number 4 on questionnaire hardcopy; item number 9 on google form)

X5 denotes pull system (Item number 5 on questionnaire hardcopy; item number 10 on google form)

X6 denotes continue flow (Item number 6 on questionnaire hardcopy; item number 11 on google form)

X7 denotes setup time reduction (Item number 7 on questionnaire hardcopy; item number 12 on google form)

X8 denotes statistical process control (Item number 8 on questionnaire hardcopy; item number 13 on google form)

X9 denotes employee involvement (Item number 9 on questionnaire hardcopy; item number 14 on google form)

X10 denotes total productive maintenance (Item number 10 on questionnaire hardcopy; item number 15 on google form)

Y18 denotes return on investment (Item number 11 on questionnaire hardcopy; item number 16 on google form)

Y19 denotes return on asset (Item number 12 on questionnaire hardcopy; item number 17 on google form)

Y20 denotes sell growth (Item number 13 on questionnaire hardcopy; item number 18 on google form)

Y21 denotes total operating cost (Item number 14 on questionnaire hardcopy; item number 19 on google form)

LE1 denotes pull production system (Item number 15 on questionnaire hardcopy; item number 20 on google form)

LE2 denotes inventory delivery (Item number 16 on questionnaire hardcopy; item number 21 on google form)

LE3 denotes business location (Item number 17 on questionnaire hardcopy; item number 22 on google form)

LE4 denotes customer needs (Item number 18 on questionnaire hardcopy; item number 23 on google form)

LE5 denotes time production (Item number 19 on questionnaire hardcopy; item number 24 on google form)

Monthly statistics for pages viewed by visitors to the Queensland Government website—Employment and jobs franchise. Source: Google Analytics

In 2024, Apple generated the highest revenue per employee amongst the leading tech companies (by market capitalization) with **** million U.S. dollars. Meta and NVIDIA were the only other companies with revenues per employee exceeding *** million U.S. dollars.

In 2024, Spotify employed an average of 7,691 people worldwide, down from 9,123 in the previous year. However, this number remains significantly higher than the 311 employees recorded in 2011. Spotify also made headlines in 2022 and 2023 for letting go a large share of its workforce as part of major restructuring efforts. Spotify and digital music Starting out as a Sweden-based startup, Spotify has evolved into a strong player in the digital content subscription market. The music streaming service was publicly launched in 2008 and has gone on to become a company with more than 15.67 billion euros in annual revenue. Spotify legally provides content from record labels including EMI, Sony, Universal and Warner Music Group. The basic version of the service is free and higher tiers of paid subscription feature no ads and access on mobile devices. Although available as a stand-alone service, Spotify made its U.S. debut in July 2011 as a Facebook application and has since included heavily integrated social features like shared tracks and messaging between users. As of third quarter of 2024, Spotify had 252 million premium subscribers worldwide, significantly up from 10 million in May 2014. In June 2023, the most downloaded music and audio app on the Google Play Store was Spotify. Digital music revenue continues to decline While Spotify has emerged as a dominant player in the music streaming industry, traditional digital music sales have seen a steady decline. Global digital music revenues dropped to 0.9 billion U.S. dollars in 2023, down from 2.6 billion in 2017, as consumers increasingly opt for subscription-based streaming over individual downloads. With the continued decline of physical music sales, streaming services like Spotify have become the primary driver of digital music revenue, highlighting the growing importance of accessible, on-demand music platforms.

How many employees does Microsoft have? The American technology company Microsoft employs approximately ******* people in full-time positions worldwide. Around ** percent of Microsoft’s employees are located in the company’s home country the United States. The employees are spread out over four business units: operations (manufacturing, distribution, product support, and consulting services), research and development, sales and marketing, and general and administration. Product portfolio and business segmentsMicrosoft sells a wide range of consumer and enterprise software, hardware, and services. The technology company had a revenue standing at around *** billion U.S. dollars in fiscal year 2024, most of which came from the commercial licensing of its software and operating systems. For example, Microsoft Windows is a dominating presence in the desktop operating systems market, with a market share of around ** percent. Microsoft U.S. tech giant Microsoft is one of the biggest technology companies in the United States next to Apple, Facebook, Google, Amazon, and IBM. Microsoft’s market capitalization has consistently grown to over three trillion U.S. dollars over the period from 2014 to 2024. Today Microsoft is one of the most valuable brands worldwide with a brand value close to *** trillion U.S. dollars, with only Apple having a higher brand value. The fiscal year-end of the company is June, 30th.

The tech industry had a rough start to 2024. Technology companies worldwide saw a significant reduction in their workforce in the first quarter of 2024, with over ** thousand employees being laid off. By the second quarter, layoffs impacted more than ** thousand tech employees. In the final quarter of the year around ** thousand employees were laid off. Layoffs impacting all global tech giants Layoffs in the global market escalated dramatically in the first quarter of 2023, when the sector saw a staggering record high of ***** thousand employees losing their jobs. Major tech giants such as Google, Microsoft, Meta, and IBM all contributed to this figure during this quarter. Amazon, in particular, conducted the most rounds of layoffs with the highest number of employees laid off among global tech giants. Industries most affected include the consumer, hardware, food, and healthcare sectors. Notable companies that have laid off a significant number of staff include Flink, Booking.com, Uber, PayPal, LinkedIn, and Peloton, among others. Overhiring led the trend, but will AI keep it going? Layoffs in the technology sector started following an overhiring spree during the COVID-19 pandemic. Initially, companies expanded their workforce to meet increased demand for digital services during lockdowns. However, as lockdowns ended, economic uncertainties persisted and companies reevaluated their strategies, layoffs became inevitable, resulting in a record number of *** thousand laid off employees in the global tech sector by the end of 2022. Moreover, it is still unclear how advancements in artificial intelligence (AI) will impact layoff trends in the tech sector. AI-driven automation can replace manual tasks leading to workforce redundancies. Whether through chatbots handling customer inquiries or predictive algorithms optimizing supply chains, the pursuit of efficiency and cost savings may result in more tech industry layoffs in the future.

In 2024, Nokia had approximately ****** employees situated across the globe.Returning to Profitability The Finnish company has transitioned from producing cellular devices to network equipment, a shift that is accompanied by ongoing cost-saving initiatives. One of Nokia’s cost-cutting strategies is layoffs, including 350 jobs in its home country of Finland, out of the **** employees based there. The company hopes to save 700 million euros in annual costs over 2019 and 2020. In total Nokia currently spends more than *** billion euros annually on salaries and wages. Smartphone manufacturer moves to 5G Nokia has undergone several directional changes throughout the last few decades. Once a successful phone manufacturer in the early 2000s, the company struggled with increasingly overwhelming competition from Apple and Samsung. One reason for Nokia’s declining share within the mobile phone market was remaining committed to their own mobile operating system Symbian (OS) for too long before switching to Google’s Android OS. After an unsuccessful partnership with Microsoft in 2013 - Nokia sold its mobile and devices segment to Microsoft the following year - the company turned its focus to network infrastructure. In recent years, Nokia has invested a lot into the research and development of 5G cellular network